Digital Marketing is like a never-ending ocean filled with different marketing strategies, marketing elements.
But
among all, few elements always emerge as a foremost choice of all digital
marketers; Powerful strategies that you may have missed.
Presenting
your user-generated top 10 Power Digital Marketing Strategies @ https://www.design-lab.co.in/seo-smm-smo-digital-marketing-company-in-pune
They
are….
●
Voice Search
●
Visual Search
●
Affiliate Marketing
●
Referral Marketing
●
Video Marketing
●
User-generated content
●
Live experience
●
Shoppable Posts
●
Chatbots
●
Gamification
Let's
get into detailed information about each strategy…..
1. Voice Search
Let
be honest, among all your daily search, which type of searches you love the
most….
Voice
search or normal text search?
I
know your answer.
It's
a voice search. And, why not? We all love the comfort of not typing long
texts.
This
is what happens with most of your target audience too. They love doing
voice-over normal text search, which made it one of the trendiest 2021 digital
marketing strategies.
Even
Google now promoting a voice search in different languages with the
tagline
" kisse bolna ho ye pata ho to
bolne se sab hota"
meaning
"if we know whom to say, we can do
anything by speaking".
Not
only Google but trends of Alexa, Siri, Cortana also makes a voice search the
next big trends of digital marketing.
So,
you need to care that your contents, website, products, services, or anything
rank for voice search. For that, create content by using a keyword that your
customer may use while voice search.
It's
important to note that keywords used for normal search and voice search are
quite different.
Let's
say, if I'm looking for a Chinese restaurant then for a normal search I'll type
"Chinese restaurant". But in the case of voice search " Where is
the closest Chinese restaurant?"
2. Visual Search
While
moving around the road, you like one product but you are not able to understand
the product name. Know nothing about it, but damn curious to more. Maybe you
want to buy it. How will you do then?
For
that Google had introduced visual search where simply by uploading that
picture, you get complete details of that particular product. Not only details
but it helps to know everything that you should know and also show you more
similar products to encourage your buying mood.
With
visual search, google turning the user's camera into a search tool.
So
optimized your services, products in a way that they should rank on visual
search.
Tips
to leverage visual search
●
Upload high-quality images tagged with descriptive keywords
●
Introduce an image search into your online inventory
●
If your target market uses Pinterest, consider advertising
here
3. Affiliate Marketing
Affiliate
Marketing allows others to do marketing for you and drive you leads, for which
you pay them a certain pre-determined commission or a fee per sale.
Amazon
and Flipkart are some of the best examples of affiliate marketing. More than
50% of their leads occur from their affiliate.
4. Referral/Affiliate Marketing
Referral
Marketing is similar to affiliate marketing with the only difference that you
encourage users to share referral codes in their circles.
5. Video Marketing
Video
content is the marketing strategy that offers one of the highest conversion
rates of any form of marketing.
Customer
spends more time on watching videos than on contents which increase the
engagement rate. As video content allows people to see the face behind the
brand, it also helps you to build a trusted impression.
With
the increasing demand for videos, Google also promotes video content.
Page/website containing videos are 53X more likely to get a first-page spot in
search results. Having video content improves SEO and can boost your business’s
ranking.
6. User-generated content
User-generated
content (UGC) is one of the best ways to build a trusted impression among the
audience. And, it's a cost-effective way that requires negligible investment
compared to other types of content.
Appropriately
moderated, user-generated content can be a powerful tool for your website's
SEO.
Live
experience
7. Shoppable Posts
Why
is automation booming? Because it allows people to do nothing in that
particular case.
The
same strategy should be followed to convert your target audience. Optimize your
strategies in a way that contains as much fewer clicks/actions as
possible.
One
of the best ways of doing this a shoppable posts. It allows your customers to
buy your products services directly through your shared social media
posts.
Instagram,
Pinterest, and Facebook have all introduced ways for e-commerce stores to
create shoppable posts. Using a native integration, they’ve made it easy to tag
and shop products directly in your posts. For online retailers, this is a great
way to drive traffic to product pages.
By
introducing this feature, you can reach a wider audience, convert more
customers.
8. Chatbots
Chatbots
- a cost-effective 24*7 customer service. With convenience to shop from
anywhere, people need immediate customer support to rectify any issues related
to purchasing.
In
that case, chatbots are the best way to provide immediate assistance with
common questions they may come across, to collect more details about customers,
and provide personalized recommendations.
9. Gamification
As
the number of smartphone users tremendously boosting, gamification appears as a
new trending strategy of branding.
Gamification
means rebuilding your branding and marketing strategy with the game features.
As games are fun, addictive, it helps you to generate more customer engagement,
increase brand awareness, build customer trust.
You
can use this feature for advertisements to convert more customers.
As
it provides a clear call to action in the form of a prize or reward, it
ultimately helps you to generate more sales.
Few
examples of Gamification
●
Spin the wheel to get discount or bumper offers
●
Scavenger hunt – find everything and get a reward (a discount,
free download, etc.)
Conclusion:
This
list of strategies is not only a powerful but also a trendy choice for 2021
Digital Marketing. Make sure you involve these strategies to reach the bull’s
eye.
In
case you are not sure, need expert help with the digital marketing of your
brand. Connect with me and my specialized digital marketer team at Design Lab @ https://www.design-lab.co.in/contact-designlab
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