Global turmoil in 2020 will have a major impact on the digital marketing environment in the following year. By embracing new technologies and huge social movements, brands are confronted with a whole new landscape of customer behavior.
Why are Top Digital Marketing Trends in 2021 essential for your brand?
There are a lot of moving components in digital marketing. SEO and social media may help you gain more traffic and awareness, as well as establish a brand. Using marketing automation will allow you to spend less time on tedious tasks and more time engaging with your customers.
You may find yourself "crossing the line" on search engine results pages when managing PPC. As new technologies and strategies emerge and algorithms like Google and Facebook's continue to change on a regular basis, many Top digital marketing firms and agencies (like DesignLab) find themselves constantly reinventing themselves to stay up.
Top Digital Marketing Trends in 2021
Digital marketers and their clients must prepare for a sea of change since "everything is different now,". Even we, DesignLab, as a Digital Marketing agency, in Pune confirm this. In 2021, there will be Top Digital Marketing Trends to keep an eye out for:
1. In Google search engine results pages, pay attention to the "Featured Snippet"
The "Holy Grail" of SEO has traditionally been to appear as high as possible on relevant Google searches. When it comes to competing with more and more sponsored content, Google's paid clients have benefited from everything from the "Shopping" results to the "Map Pack" results to highlighted YouTube videos.
With the introduction of the latest feature that can be incorporated in digital marketing as well, the "featured snippet," Google may now attempt to answer the user's inquiry without the need for the user to click on any links.
For digital marketers, this raises a problem—if customers can receive answers without clicking anything, how can one put the brand motto in front of them?
The "featured snippet” aims to provide just enough information to pique the user's curiosity and encourage them to click for additional information. So one doesn't need to worry!
2. Voice Search SEO
SEO's next frontier is voice search. There is a growing trend of people using voice-activated AI assistants as walkie-talkie search engines on their PCs or cellphones.
The results of voice searches differ from those of text searches, as SEO specialists are learning. In order to gain a larger proportion of the organic market, we predict that the year 2021 will see a rush to unlock the code of SEO for voice search. To know more about Top Digital Marketing Trends in 2021 and implement them in your business, visit DesignLab today itself!
3. Auto Bidding for Google Ads
Since its introduction in 2016, automated bidding on Google Ads has been steadily increasing in popularity.
2020 may be the final year you manually tune your Google Ads to achieve ideal results if you are a digital marketer. A human digital marketer cannot compete with automated bidding when it comes to fine-tuning and optimizing an ad.
Digital marketers may become outdated as a result of this. We do not think so, as long as they can commit more time and attention to other digital marketing channels—not just advertising, but the entire brand awareness, which is far more difficult to automate.
4. Segmentation of the Target Market
However, in 2021, study states customer segmentation will reach unprecedented heights.
Since Google and Facebook have so much information on their customers, these firms have a better grasp on them than even the most sophisticated brains. Segmentation done by hand is quickly becoming out of style. Big digital ad algorithms can micro-segment the right audience based on just 100 or so encounters.
Of course, the aim is to increase customer engagement and retention, which lowers advertising costs and increases client lifetime value. To know more about Top Digital Marketing Trends in 2021 and implement them in your business, visit DesignLab today itself!
5. Shoppable Posts on Social Media
More than half of Instagram users who saw a sponsored IG post purchased at least one thing, according to data, a digital marketing research firm.
We expect social media to become an increasingly important channel for e-commerce transactions, with more and more integrations that allow consumers to make their purchases without having to leave the application.
6. SEO for Image Search
Because of the revolutionary image-recognition AI technology Google Lens, search engine marketing has moved from words to images and videos.
This is only the beginning of Google Reverse Image Search!
Google now allows users to enter photographs into the search engine and get a wide range of contexts.
Photograph a plant and use it as a search term to determine whether or not it is toxic. Alternatively, they might geotag a friend's Instagram photo and submit it to their own Instagram account.
For digital marketers, image-searching is a new source of traffic that can be tapped into and used to promote their clients' businesses. To know more about Top Digital Marketing Trends in 2021 and implement them in your business, visit DesignLab today itself!
7. Non-Linear Customer Journey
Customers have come to anticipate a more integrated experience from businesses, especially since more and more transactions are taking place online. This includes buying, checking in on social media, waiting a week before making a purchase, and everything in between.
2021 will see a shift from the linear customer journey to a more dispersed constellation of touchpoints that make brands ubiquitous in the consumer's everyday life.
8. Messaging about "values" is the tenth most important topic
During 2020's societal upheaval, public awareness rises to the surface. Consumers want to know where the firms they buy from stand on a variety of topics, including politics, race and gender identity, and traditional values.
Instead of attempting to please everyone, we want corporations to take a position in order to polarize their audience into fervent supporters. Yes, there will be a few ferocious critics.
But when it comes to brands, it may be safer to wear their ideals on their sleeves and connect with like-minded individuals. To know more about Top Digital Marketing Trends in 2021 and implement them in your business, visit DesignLab today itself!
9. Keep Arm’s Length to the Ad-Blocker
Some 27 percent of Internet users are predicted to employ ad-blocking software by 2021, resulting in considerable income loss for many digital marketing gurus and their clients. We expect a high-stakes chess game to begin among digital marketers as a result of this.
We are all familiar with the dynamics of an arms race. The ad blocker makers will have to enhance their products and repair the flaws because marketers will find ways to get around the ad blockers. Just on cue for marketers to uncover new vulnerabilities to exploit.
Become a digital marketer in 2021 instead of a hacker if you enjoy thwarting security measures and bucking the system.
Example of Top Digital Marketing Trend
Snapchat pioneered the concept of "ephemeral" material, which is content that disappears after a certain amount of time (typically 24 hours). More than one million posts and photos are created every day by Snapchat users alone.
Other social networking sites became aware of Snaps' success and responded by creating their own versions, such as Instagram Stories and Facebook's MyDay. Consumer attention is being eaten by ephemeral information, and digital marketers will have to go outside the box in order to get their hands on it.
Because ephemeral content cannot be reused, automating it is more difficult. However, with so many people looking at ephemeral information, it cannot be overlooked. Thus knowing Top Digital Marketing Trends in 2021 can help you boost your business, and DesignLab can help you with it!
What Strategies Do You Have to Stay Ahead of the Digital Marketing Curve?
The digital marketing industry is always evolving, and new trends are constantly changing the way businesses sell their products and services. New and fascinating ideas in digital marketing and these Top Digital Marketing Trends in 2021 mentioned will help you emerge year after year as technology advances at an ever-increasing rate.
Digital marketers who stay on top of the latest developments are better able to serve their customers and remain competitive. As a result, digital marketing agencies like DesignLab can help you stay ahead of others in this digital era. An effective method of gaining this information and expertise is to enroll in digital marketing courses.
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