When you're attempting to include your business goals, marketing objectives, and branding into your website, it can be difficult to know what to include. In addition, the success or failure of your website will be influenced by how these aspects are optimized for the user's experience.
Conversions and revenues have increased by up to 200 percent when websites are created with user experience in mind. A list of things to keep in mind when planning and developing your website, as well as things to keep in mind when maintaining your site, has been put together.
7 Key Elements of Great Web Design
Mobile-friendly
Increasingly, commerce is conducted on mobile devices rather than traditional PCs and laptops. The more time your audience spends on your website, the more likely they are to transact business with you. This is why responsive websites are so important.
If your website isn't mobile-friendly, 57% of internet users claim they won't even promote your business to their friends or family.
Any device that can connect to the internet, including tablets, should be addressed when designing for responsiveness. Internet usage on tablets surged by 30% in 2016 and is likely to continue growing.
Nearly two-thirds of all online time is now spent on mobile devices, therefore making your website mobile-friendly is critical.
Design that is easy to use
Your target demographic and clients should always be at the forefront of your mind while creating a new website. The success of your website is largely determined by how well your users are able to navigate it.
Search engine rankings are also affected by the usability of your site. If visitors leave your site without doing anything, Google will conclude that your site isn't appealing to them. Consequently, your natural ranks will be adversely affected.
Consider integrating the following user-friendly components to keep your organic ranking high:
● A page design that emphasizes the most crucial aspects of your website.
● Site navigation is clearly visible on the front page.
● Search function on the website
● Filling out a form
● A well-thought-out design
Optimized for Search Engines
To be successful online, any business must consider SEO (search engine optimization), yet this is something that is often overlooked until after the design of the website has been completed. Your pages must be adequately optimized in order to compete with the hundreds of thousands of currently existing websites.
When a website is developed to be search engine friendly, it is constructed in such a way that the search engines can simply crawl and scan the pages on the site, gathering information on how your website should be ranked.
It's possible to get a little technical here. In order to improve your website's search engine rankings, Bloomtools builds search engine-ready websites and offers ongoing SEO services as an option.
Speed of the web page
People's first impression of you when they visit your website is how long it takes to load. Users of the Internet have become accustomed to obtaining timely information. Up to 40% of visitors to your website will abandon it if your pages take more than 3-5 seconds to load, thus speed should be at the top of your website design priorities.
Creating a fast-loading website is all about keeping your pages light and useful. Avoiding flashy products, music, and large-filed films is a good way to achieve this.
Imagery that is visually appealing
The visuals are important. We briefly touched on the necessity of a visually appealing design when it comes to the usability of your website previously.
Another important feature of this element is the use of relevant, high-quality images that best showcases your company's offerings, be they services or goods. Customers will be less likely to complete a purchase if they have a negative impression of your company based on the quality of your first impressions.
Your items or services can also be found by search engine crawlers with the help of an internet professional.
The general usability and user-friendliness of a website are critical to its success. If you plan, develop, or redesign your website with the characteristics listed above, you will have the highest chance of being successful online.
It's important to have compelling material
A good strategy to keep visitors on your site is to provide them with interesting information. In the end, people are seeking information, and 38 percent of visitors will abandon your site if the material is unpleasant.
In order to maintain user interest, it is important to provide material that is useful to your visitors, helps to develop your authority, and creates your authority as a subject matter expert. Visitors may learn more about your business and become clients by utilizing content.
TikTok videos and audio files are included in the list of material that can be placed on your website. When it comes to content, it's not just about providing visitors with something to read, but also providing them with something of value, information, and even fun.
Your content's layout is equally important. In order to be successful, your material needs to be simple to skim and simple to read. Make a list or a list of crucial facts in bullet points to do this.
Prompts to take action
Users will find your website easier to use if you include calls to action, which will also improve conversion rates. You may use a call-to-action on your website in a variety of ways, from a purchase now/add to cart button to social network sharing buttons, "read more," or subscription signups.
Call-to-actions are designed to help you reach your company goals, increase leads, and enhance profit margins by clearly directing the user to do a certain action. To find the best places for your calls-to-action on your website, talk to a professional web designer agency like DesignLab.
Conclusion
There are a plethora of factors that go into a successful website design, but these 10 stand out. Think about how to best utilize white space while still providing easy access to important information such as the about us, contact us, and other calls to actions. Make or destroy your entire website design by paying attention to these sometimes ignored aspects.
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