Nowadays, creating websites is an easy thing with readymade temples.
But, are template-based websites enough to market your website? Are they enough to create the best online image with your target audience?
Website is the first impression of your business with the audience, so it should be attention-grabbing and can provide a seamless experience; which isn't possible with readymade template-based websites.
To enhance your website experience, here I have compiled the list of Top 5 qualities that your website must-have, along with guidelines.
1. Usability
Work to enhance user experience!
Users are the utmost important factor in generating leads. When you design a website to give a seamless experience to users, then only it can easily stand from the competitor's website.
With a large number of websites or options available to your target audience, they can easily leave your website and can move to any other who takes care of the user experience.
Well to avoid it start building a user-friendly website. Use these tips to make one: The website should be accessible to all users
A user-friendly website should be accessible to all kinds of users including the blind, disabled, or elderly. This makes your website available to a wider audience. Use 508 website accessibility guidelines to make one.
Mobile Friendly
The use of phones for browsing is tremendously increasing. So, if you want to increase website visibility then it should be mobile optimized.
You can use the Google Mobile site tester to check this.
Also, to make your website mobile-friendly, create a responsive website so that it can optimize for all devices including mobile.
Planned Information Architecture
Information on your website should be well articulated. It should be easily identifiable to your target users.
Nowadays, the website trying to add various information to it, but it shouldn't be overwhelming. Thus, it's important to spend time in planned information architecture.
Error Handling
Error handling and description of on-screen messages are very important for good usability. However, it is often overlooked.
Correct handling of errors at a code level ensures the website is robust and free from bugs. Displaying the right error message improves the user experience and overall usability.
Fast Load Times
In this fast-paced world, no one has time to stop and wait for 30 sec. Websites should be loads within 3 or 4 seconds. Users want everything quickly.
If your audience visits your website, respect their time with fast loading user-friendly websites. A typical customer will only wait for a few seconds for your page to load, after which they will most likely navigate away to a competitor's site never to visit again.
Third-party website plugins and widgets including website tracking, social media, to be some of the most common factors that affect website speed. Try to limit their use.
2. Content
Content is a king and one shouldn't underestimate its power, rather use it properly to enjoy its immense benefits!
Most of the newbies make mistaken of creating modernize visual, sleek websites, with almost less or zero content in them. On the flip side, every bigger brand uses well-articulated content.
Search Engines rank websites to user's search, as per content in it. Website content can be used to convey information to your target users as well to Search Engines.
Here are guidelines to make awesome content on your website
- Clearly label topics and break your text up into small paragraphs. Don't bore your visitors with visually overwhelming text.
- Convey all information in a humanize tone; including chatbots.
- Make it easily scannable.
3. Navigation
No website can be creative if it isn't an easy to navigate website!
If your user is unable to navigate all information easily then there's is no use for investment. Because most of the visitors immediately leave the website if they'll reach the information, they want it.
Be sure that your visitors can locate the necessary information as soon as possible, without searching through heaps of extra information. Navigation should assist the user in finding all the information they are after before a call to action can be made.
Here are Pro tips for this
- Cut down the number of clicks into 3 steps to get their information destination.
- Enable the search facility for easy navigation.
- Make it clear, structured, and intuitive.
- Link the logo to the Home Page.
4. Security
A 100% secure website can help you to build a trusted online reputation!
As technology increases, the chances of stealing sensitive information of yours and your user is increased.
If your website doesn't offer good security then hackers, cyber thieves can easily access all data, thus misuse it. So it's your utmost priority to keep all user’s data secure.
If users find a red flag on your website, they'll immediately leave it to never come back again.
Here is thee the pro tip to make your website super-secure:
- Choose the web host which can offer you a web application firewall (WAF) and denial-of-service (DDoS) protection.
- The Content Management system should defend and ensure minimal security gaps.
- Examine and manage third-party plugins and add-ons.
- Set automatic backup.
5. Review and testimonials
Reviews and testimonials can be a good marketing tool!
You're not alone in the market to provide the service, there are many others.
How will you stand out? Why audiences should listen or work with you?
Well, you can answer this simply by showing reviews and testimonials. These reviews not only influence decisions, but they can also influence your ability to get into the search results.
Here are tips for reviews and testimonials on your website
- Don't add take reviews and don't make all 5-star reviews.
- Show your 2, 3, or 1-star review, this will help to create a trusted impression.
- Influence your every to leave feedback.
- Use rich snippets to show testimonials and make every accessible.
Conclusion:
Having a beautiful, attractive website is not enough to increase the ranking of your website; however, a website with all necessary elements embedded in it can do.
And that’s just the tip of it. Creating a high-quality website isn’t a “set-it-and-forget-it” thing. It’s an ongoing process of tweaking, polishing, and testing to create something great enough to rank on the first page of Google.
Well, if you want to make one enhance your business, then connect now with experts of the DesignLab.
Do tell me, what's your favorite quality of a website? And what else you want me to include in this list?
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