There is no doubt that digital marketing is critical to the success of any firm, regardless of industry. So, what are some digital marketing techniques and methods from larger (better-funded) firms that we can use?
The pandemic has compelled many businesses to recognise the importance of digital marketing in attracting new customers. According to eMarketer, digital marketing will expand by 36% from 2020 to 2022, accounting for 54% of marketing spending!
Why? Because digital marketing allows us to see exactly what our customers desire. With the advancement of digital marketing data, tools, analytics, and software, it is much simpler to monitor actual online customer behaviour... and respond to it!
What exactly is digital marketing nowadays?
The use of the internet, social media platforms, websites, emails, and all of our electronic gadgets to get your business noticed by new clients is known as digital marketing.
As more individuals utilise the internet and social media platforms for business and recreation, digital marketing is on the rise. Marketing in today's digital age entails interacting with prospective consumers at the right place and right time, winning their trust, educating them on the newest trends, and then pitching your firm as a solution to their requirements.
This means you must be found, shared, and develop your business on the terms of your buyers, where they spend their time and with the answers to their queries.
Content marketing, email marketing, search engine optimization, mobile marketing, and other marketing activities are all part of a digital marketing plan. As a result, we've prepared a list of the digital marketing strategies employed by the world's most well-known corporate companies.
1. Integrate SEO and Content Marketing
SEO is not a new concept. For a long time, SEO was primarily concerned with keywords and code. Then Google became smarter. So, while SEO is meaningless on its own, we observed that combining SEO with Content Marketing is one of the most powerful marketing strategies we'll see in 2022.
Today, the majority of the metrics included in Google's algorithm are related to content (as Google admits) and the engagement gained through the distribution of great content. Employing a variety of content formats (visual, text, video, infographics, audio, etc.) outperforms using a single type of material.
More content - As more firms embrace content marketing, competition heats up. Everything you do on the internet is drowned out by background noise and information overload. Every firm must create more and better content in order to compete.
Content that is valuable should be interesting, educational, and compassionate. Valuable content not only addresses the search intent or query posed by the search engine, but it is also organised to promote involvement such as email subscriptions, sharing, comments, and other behaviours that contribute to ROI.
Appropriate content - As this infographic from Occam's Razor (such a clever fellow!) shows, you need to create material that is appropriate for each stage of the conversion process (and your measurements must match your aim).
2. Maintain an active presence on relevant social media platforms
Being visible online is critical to the success of any business, especially in today's environment when nearly all enterprises have gone digital. It is one method of standing out from the crowd.
As a result, you must establish an online presence on relevant social media networks. There are several social networks available, but you must determine where your clients spend the most of their time and target them there. Choose those that are relevant to your company and prospects and establish an internet presence there.
3. Investigate Your Competitors
Knowing your competition will help you differentiate your business online. This is significant since being unique means you'll stand out online, which means your website will receive more hits than your competitors'.
Assume you sell baseball cards. A fast Google search for your relevant services can disclose your competitors' digital marketing strategies.
You'll be able to examine what baseball card-related wording, graphics, and blog material your rivals are using, as well as other variables such as their services, reputation, and online reviews.
4. Extend Your Blogs
Isn't it true that no list of digital marketing recommendations would be complete without discussing blogs? We'll get right to it: shorter doesn't necessarily imply sweeter when it comes to creating business blogs.
Longer, in-depth blog entries outperform short blogs in terms of generating new consumers by 9x. Think twice about making your blogs brief!
The average word count of top-ranked Google content is between 1,140 and 1,285 words, yet just 18% of company blog articles are longer than 750 words. To avoid your content falling into the short and not-so-sweet category, strive for the 1,200-word sweet spot.
5. Make It Personal
Personalising your interactions with your clients is critical for success in most aspects of digital marketing, particularly email marketing.
Personalization always wins, whether you're suggesting similar products, using the customer's name, or sending local deals that match their location. Personalized emails, in fact, generated six times the transaction rates of generic emails, although only 30% of companies utilise them.
When communicating with consumers, use conversational tones wherever feasible. Users are more likely to respond to a human-like message rather than a faceless corporate spiel, which is why conversational commerce is gaining popularity. Consider including a live chat feature or an interactive quiz on your website to enhance the user's experience.
6. Make use of remarketing
Have you ever been shopping online and then seen a product offered on Facebook? This isn't a strange coincidence; it's remarketing. This digital marketing approach allows you to monitor prior website visitors everywhere they go on the internet by using tags known as 'cookies.'
Retargeting is effective. In fact, retargeted website visitors are 43% more likely to complete a purchase. It's also really easy to get started, and you have two choices.
You may configure your Google Ads (previously AdWords) account to show, or'retarget,' your items on a variety of different websites in order to tempt the user.
You may also utilise Facebook's 'Custom Audience' function to have your items retargeted on the Facebook pages of previous website visitors.
7. Create Content for Each Stage of the Buyer's Journey
Before making a purchase, prospective purchasers go through three stages: awareness, contemplation, and choice. Different sorts of information will be appropriate for different periods.
Assume a person searches the internet for an ecommerce website builder. At each level, you should send or direct your consumers to the following sorts of content:
• Ecommerce store home page - to present an overview of your company
• Product category page - to display your industry knowledge
• Product page - to assist the consumer in making a final decision
It is critical that you direct people through your website. You must steer them to the appropriate material based on their demands and stage of the buyer's journey.
8. Leverage Facebook Ads
Only 24% of Facebook Business pages utilise sponsored advertisements, indicating that there is minimal competition in Facebook's paid advertising area. As a result, you can't afford to overlook Facebook when planning your PPC (pay per click) strategy.
How do Facebook sponsor advertisements work? It's really quite simple. You may tailor your advertisements to specific people based on criteria such as gender, age, and region. You will then pay Facebook X amount for each click on your ad. Facebook advertising is very beneficial for online store owners, accounting for 80.5% of social referral share to ecommerce sites in the United States.
Most companies use 'organic' (non-paid) Facebook advertising, such as video, photography, and blog posts, but you may invest a small amount and receive great results.
Most small businesses often give up on Facebook Ads too soon because they only put up quite a small amount of money, and don’t see any returns quickly enough. Fruitful Facebook campaigns take time to develop, but the rewards are well worth the wait.
9. Maintain Your Flexibility
Question: What do gymnastics and digital marketing tactics have in common? They both need to be flexible to achieve success!
Technology, as well as customer interests, are always evolving. Your company must be on its toes and prepare for any movement in your target audience's preferred channels by creating content that is relevant to them.
For example, if your target demographic is between the ages of 15 and 21, you should prioritise advertising on platforms they frequent, such as TikTok, Snapchat, or Facebook. Audiences aged 35 and up, on the other hand, are more likely to respond to LinkedIn ads.
10. Create Visual Content
Customers enjoy viewing videos, and you want to expand your business. It should come as no surprise, then, that one of our favourite digital marketing suggestions is to use video marketing! We'll start with some statistics.
According to research, including a video in your email may raise your email click-through rate by up to 300% while decreasing your unsubscribe rate by 75%. Furthermore, eight out of ten customers purchased software after seeing the brand's video.
Using a video in the background of your website might also help your business. The average internet user spends 88% more time on websites that have videos than on those that do not.
In conclusion
Digital marketing is a must for your business success, and we hope our list of tricks will keep you headed in the right direction. These techniques have been tried and proven, and when used correctly, you can go ahead of your competitors.
These digital marketing strategies will be useful if you want your firm to prosper online in today's digital age.
DesignLab is delighted to be of assistance, and we would be delighted to assist you with anything relevant to such themes. Please do not hesitate to contact us.
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