Are you trying to increase your website's traffic and revenue? Lead generation through web design is a viable option if you're interested in making your site more appealing to your target audience and generating more business leads. To help you construct a stronger lead-generating website, we've put up a list of five recommended practices.

5 Lead Generation Website Design Best Practices

The user's experience should be the primary concern

Creating a website lead-generating design that resonates with your target audience is essential. You need to build the site for your audience, even though it belongs to and promotes your company. Because, after all, they're the ones who've landed here.

The experience of the user must always come first. Focus on building a website that makes it simple for your audience to locate the content they're looking for. So, what steps should you do in order to make your website more user-friendly?

Slow-loading pages are a no-no for users who expect to get their information as quickly as possible. To learn how to speed up the loading time of your website, use tools like Google PageSpeed Insights. A digital marketing firm like DesignLab can help you if you don't know how to optimise your page speed on your own.

Many organisations believe that they must fill every square inch of their website with text, images, or multimedia. It's true that using white space to break up a crowded page and make it more pleasant to look at and navigate is a fantastic idea. White space may be used to create a more user-friendly design, making it easier for visitors to navigate your site.

Decide on a website design that is appropriate for your business

The aesthetics of your website are an important best practice in lead-generating website design. Because 94 percent of initial impressions are based on-site design, your design decisions are critical. In order to keep your audience engaged, you must have a design that attracts their attention and keeps them on your website.

When designing a website, keep in mind that your target audience will assess it based on how it appears. To be effective with user-centred web design, adhere to the following recommended practices:

Make sure you have a style guide in place: Having a style guide in place can help you generate pages that are consistent. Leads are more inclined to believe in your brand if your website has a unified design.

Developing a set of brand standards will assist you in determining the colours, fonts, and image styles you want to use on your website.

Increase your credibility by including references to others' experiences

User suggestions are trusted by 92% of consumers, according to a recent study. Visitors need to have faith in your brand if you want them to become potential customers. It is a terrific strategy to develop confidence in your business to share the stories of people who have had success with it.

It is possible to develop trust with your audience in a number of ways, including adding customer reviews to your site: It's a good idea to use testimonials to demonstrate to customers how much they like your company. Using them as part of your web design can assist potential buyers get a sense of what others have to say about your products and services.

One of the best ways to illustrate how satisfied customers are with you is by including Google reviews on your website. It's a good idea to have Google reviews for your firm so that customers can get a sense of what it's like to do business with you.

This helps your customers feel more comfortable with you by providing them with testimonials and reviews. You instil confidence in them by reassuring them that if they pick you, they will receive the greatest service. As a terrific way to generate more leads for your company, this is a recommended practice in website design for lead generation.

To encourage visitors to take the next step, use a call to action button

Call-to-action (CTA) buttons are another critical component of a good website lead-generating design. It's critical that you give a mechanism for customers to go forward in the purchase process when they browse your site and look at your products and services. There are CTA buttons to help. Including call-to-action (CTA) buttons on your website can assist you in converting visitors into leads.

Your call-to-action buttons must "jump" off the page if you want to develop an effective lead-generating website. Your target market should be able to simply locate the button and go on to the next stage in the purchasing process. Make your website stand out by using colours that are eye-catching.

Your CTA wording should be appealing enough to persuade site visitors to click and take the next step, so don't use simple CTAs. Don't rely just on "click here" or "download now" as your CTAs. In order to get people to download your free guide, you'll need to make it more helpful and appealing.

To get the best results, you need to select the proper button shape: often, organisations go for a rounded rectangle, rectangular rectangle, or an extended oval rectangle. Your audience's reaction to several button shapes might help you determine which one is best for your page.

It is imperative that you employ CTA buttons to encourage consumers to contact your business, sign up for emails, and download information. Creating interesting and obvious CTAs is a great way to encourage people to take the next step and become leads.

Make your site more visually appealing by including images

If a visitor arrives at your website and is met with a sea of material, they may be discouraged from exploring further. Including images in your lead-generating website design is a must-do best practice. Your viewers will find it easier to absorb information on your site if you use visuals to break up the content.

Customers that have a positive experience on your website are more likely to convert into leads. Incorporating images into your site's design can help you achieve the following goals:

If you're using stock photographs on your website, you're doing yourself a disservice. When it comes to adding images of actual people to a website, stock photos are a convenient option. However, it's definitely worth the effort to photograph your own employees and utilize them instead.

Aside from the fact that it creates a personal experience for site visitors, it also helps them feel more connected to your company.

Implement these best practices for lead generation now!

Investing in web design for lead generation is essential if you want to start building your business online. By following best practices for lead generation website design, you can assist your company in creating a website that is designed to attract and capture leads. Are you struggling to come up with the correct website design to generate leads?

Take some of the burdens off your shoulders by contacting DesignLab! If you have a vision for your company's website, our award-winning design team can help you bring it to life. Please contact us if you'd like to learn more about our web design services.