There will always be aspects of web design that will never go away, such as user-friendly navigation, data security, and fast load times. You can, however, keep your site at the forefront of design and search engine optimization by incorporating some of these innovative website features and elements that are expected to be popular in 2023.
1. Parallax scrolling
Parallax scrolling is a popular web effect for making sections of a website more dynamic. It is most commonly used in full-width applications with image, video, or texture imagery to add depth to a page. As the user scrolls past the image or video, the scrolling behaviour appears to place the image behind the neighbouring sections. This subtle behaviour improves the content's engagement.
2. Page speed and website load time reign supreme
Ultra-fast load time is one of the most important web design standards. For years, quick loading times have been critical factors in UX and SEO, and they remain a top priority for websites that want to rank well and convert better.
According to studies, more than half of internet browsers expect a website to load quickly and within two seconds of clicking a link. If it takes more than three seconds for your site to load, your visitors will most likely leave, never to return!
3. Cursors That Move
Another enjoyable way to personalise your website's user experience is to design how they interact with your web elements, including their cursor! This 2023 web design trend is surprising users with its subtlety. Visitors can interact with different scrolling behaviours or on-click commands by changing the shape of the cursor or implementing cursor-triggered animations.
4. Intelligent content loading
Many of us may be guilty of having resource-intensive websites with a lot of graphical elements and third-party integrations that slow down our sites. Fortunately, there are numerous approaches to developing smart websites that download only the content that you see and require.
Lazy loading and infinite scrolling are not novel concepts. For years, the top social networks have used this, particularly when it comes to infinity scrolls. This method is also popular with long (one-page) websites. All websites should think about how implementing one or two technological approaches can help them outrank or outperform their competitors.
5. Browser-Based Content and Geolocation
Perhaps you've visited a website and returned a few hours or days later to find that the content has changed. When you open it on your phone or another browser for the first time, you see the same content you saw the first time you visited the website.
It's no secret that most sophisticated websites track your browsing history and know where you are. However, forward-thinking web agencies will advise their clients to display dynamic content, which is content based on past user behaviour or what we know about a user. Not generic content designed to appeal to everyone.
6. Grid System
In 2023, modern website designers will favour an asymmetric design. CSS Grid Layout is widely used to extend the power of print layout to the web. Grid Layout is a 2D grid layout method that uses cascading style sheets.Grids enable website designers to create complex responsive web design layouts. It also gives websites a clean appearance.
7. Linked Progressive Lead Nurturing Forms to Your CRM Tool
One of the most important components of a marketing website is its online lead generation forms. We want to learn a lot about our website visitors, but we can't ask too many questions at once. On the landing pages, we use progressive/dynamic contact forms that display fields based on the lead's journey.
We don't want to display too many fields in a form, but we can always adjust the form fields based on the information we already have about our leads. We could ask for the name, company, and email address at the first conversion and then the phone number, title, company size, and company revenue fields at the second conversion.
8. Voice-Activated User Interface
We no longer type into Google to find information; instead, we ask a question or make a demand. This means that web design is evolving to keep up with the growing popularity of voice chatbots and virtual assistants. While voice-activated interfaces aren't common on most websites, this emerging trend isn't going away anytime soon.
We can expect to see more websites incorporate voice search as an alternative to traditional text search.
9. Conversational interfaces
Chatbots are another feature that has been popular in recent years and will remain so in 2023. We expect chatbots to become the norm for simple customer service requests and "personal shopping" as artificial intelligence and machine learning become more sophisticated.
10. Availability and accessibility
Inclusivity and accessibility are more than a passing fad, but there is an increasing need for web design to consider the needs of people with disabilities. Having a site that every visitor can navigate and interact with is more than just part of providing excellent customer service. It can help you increase conversions, improve your SEO, and reach a larger audience.
Elements that improve accessibility include:
• Creating a strong colour contrast between text and backgrounds;
• Adding focus indicators, such as the rectangular outline that shows up around links when using keyboard navigation;
• Using labels and instructions with form fields rather than low-context placeholder text;
• Using functional alt tags for images;
11. Interactive
Including interactive sections on your website is an excellent way to provide value to visitors, encourage them to interact with your site, and learn more about them. Assume you're a realtor who has a mortgage calculator on his website. You're providing value to your visitors while also learning more about them thanks to the information you entered into your calculator.
Interactive marketing examples include:
• Quizzes are examples of assessments
• Surveys and polls
• Calculators
• Contests
12. Virtual reality (VR)
VR experiences on websites will become more prevalent in the coming years. Consider sites like Airbnb, which allow you to tour a rental before making a reservation. Or the furniture retailer IKEA's ability to show how a sofa would look in your space.
VR can be a powerful tool for a website in terms of serving useful, meaningful content to visitors and assisting them in making purchasing decisions.
13. Micro-Interactions
Micro-interactions are small animations that provide users with subtle feedback on a website. Seeing a link change colours when a user mouses over it is one of the most common micro-interactions. With the emphasis on microinteractions, the same experience may be given more attention in order to stand out. Consider a gradient that gradually shifts hues as you scroll down a page or a splash of colour that explodes from your mouse after you click an element. These are prime examples of elevated micro-interactions, which will become more prevalent.
14. Art Deco Inspiration
Art Deco is expected to be popular in website design aesthetics in 2023. Art Deco makes extensive use of symmetrical and geometric shapes. This design is frequently patterned, decorative, and ornamental. Geometric shapes will aid in the reduction of visual stress.
15. Micro-Animation
Micro Animations, as you might have guessed from their name, are small animations. However, in this case, "small" does not imply "insignificant." When it comes to guiding users through their interactions with your website, micro animations are extremely useful.
16. Organic Forms
Geometric shapes were a popular website design trend in 2020, but organic shapes will take over in 2023. Anything that does not involve straight lines is considered organic or fluid. Consider the shapes that occur in nature, such as hills and edges.
17. Mobile Navigation with Thumbs
Responsive design is no longer sufficient. Your website should be functional and user-friendly on all mobile devices, regardless of size! However, in 2023, web design will continue to be focused on creating thumb-friendly websites.
We're discussing how we use our phones. Look at how you're holding your phone right now if you're reading this on it. Your fingers are most likely wrapped around the back of your phone (or around a phone grip), leaving your thumb to do the majority of the work. Not at all. Most of us use our smartphones in this manner, which is why thumb-friendly navigation is critical. Placing the navigation bar, menu, and even contact buttons where your thumb can reach (the centre of the screen)
18. Intelligent Video
Video has long been touted as an essential feature for websites. People enjoy watching videos! The video is interesting! It is the most powerful online marketing tool!
While the video is fantastic, it must be carefully planned. That is what smart video is all about: purposeful and meaningful video. The days of embedding a YouTube video on your website just to have one are over. One well-planned, high-quality video is preferable to a dozen haphazardly assembled ones.
19. Material Design
Material Design is a design language that Google introduced in 2014. Traditional web design appears to be flat. Color and shadow are used to mimic the physical world and its textures in material design. The shadows on the Gmail envelope and calendar are particularly effective examples of material design. It's subtle, but it helps to make the icons appear three-dimensional. In 2023, we can expect to see a lot more material design!
20. Only Text Hero Images
To increase sales, newspapers always place the most eye-catching, important information "above the fold." The website equivalent of this is the "hero section," which appears at the top of a page. To capture the attention of internet users, who are bombarded with different web pages every day, a current trend is to remove the typical background image in the hero section and replace it with eye-catching typography. A bold, one-of-a-kind font could be just what you need to capture a user's attention quickly.
Conclusion
The world of software development changes every year, making it difficult for some businesses to thrive in this digital age. As a result, businesses must keep up with web development trends in order to remain competitive. To maintain your position in this competitive digital market, you must have a strong web or mobile product.
Failure to keep up with current trends can have serious consequences for the performance and user experience of your product. You run the risk of falling behind your competitors and losing users to websites that offer better user experiences. The best way to stay competitive in your industry is to create or update your application based on current trends. We, at DesignLab, hope you find this blog useful, and you are welcome to contact us if you have any questions.
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