Thinking to expand your business?
But, confused, where to start? How to start?
I got you covered everything. Just keep reading.
In the end, you'll get answers to most of your questions.
Let's start!
Prepare your goals and objectives
Either you own a start-up, or want to expand your business, you must have goals and objectives depicted on your mind, and the sheet of paper.
As Benjamin Franklin says -
“If you fail to plan, you are planning to fail!”
No business and no growth are possible with proper planning. Keep your objectives and goals clear.
If you don't know your goals, vision, mission, you won't be able to find the perfect growth strategy for you.
Many entrepreneurs blindly follow digital marketers to achieve dream outcomes. And, if strategies don't work well, you believe them as less knowledgeable.
However, you forgot that you're equally responsible for it if your goals are not cleared.
Choose the marketing strategy
Marketing is the only way to bring your content in front of your audience's eyes. If your business lacks the correct marketing strategy, it can ruin all your efforts.
You need to give a special effort to find your best marketing strategy. Infinite marketing strategies are present in the market, but you need to choose the most suitable strategy to make your business successful.
How will you find the best marketing strategy? After all, you are not a marketer.
To find it, you don't need to be a marketer, rather consult with some of the best marketers and then analyze each of their points. Try to match those points with your needs. With this, you'll get a rough idea of what your marketing strategy should look like.
Tell these points to your digital marketer to then design an actionable approach.
Use Google My Business (GMB)
Google My Business pages are amazing free tools to increase your website ranking.
- Claim it.
- Complete your business profile.
- Add keywords in each section of the profile.
- Master dashboard.
- Post relevant content regularly.
- Post any updates/ events/ anything.
- Respond to all reviews.
- Keep your profile updated with current trends.
If you'll keep your profile updated and post regularly, it will automatically increase your ranking for relevant keywords.
If you can rank your GMB listing in these top 3, you can pull in large numbers of highly qualified leads day in and day out without needing to spend a dime on ads.
Google My Business combines all your different Google platforms into one central place, which includes your Google+ profile, Google Maps profile, your Google reviews, access to data on Google Analytics and Google Insights, and more, And, thus can provide you an amazing result.
Set up Email Marketing
Email Marketing is one of the easy, cost-efficient, and proven ways of marketing. It allows you to nurture your customer and thus increases the conversion rate.
Capturing contact info for additional marketing and “lead nurturing” is the best way to sell.
When people visit your website, give them an irresistible reason to leave an email address. It can be anything like a free trial, free consultation, free guide, best discount offer, or any best offer.
For example, HubSpot offers a free feature-packed email marketing tool that’s suited for growing businesses. The tool allows you to create professional marketing emails that engage and grow your audience, which provides visitors the best reason to leave their email addresses.
Once you get their email addresses, use them to nurture your audience before selling anything. This increases the chance of conversion rate.
Here are some other benefits of email marketing
- Communicate globally
- Easy to automate
- Easy to segment
- Higher conversion rate
- Easy to set up and run
- Easy to track and optimize
- Build immediate communication
Set up for branding
Branding is one of the most important aspects of any business — large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.
Branding helps you to leverage audience, company revenue — simply by putting a correct strategy into action. However, it's important to understand that Branding is long-term action and you cannot achieve it within a short period.
And, in the race to achieve it in a shorter duration with minimum efforts, you probably ended up with the wrong meaning of Branding.
Here's a short and quick introduction of….
"What is branding?"
Branding is what you do to establish your business reputation. It is your tone of voice, your messaging, and your visual identity.
Business owners and marketers must understand that you cannot start branding a product or service without having a clear, well-understood brand already in place.
Few tips on Branding
- Maintain a conversation with your customer
- Personalized with your audience
- Let them know your purpose
- Don't sell them, help them
- Let them enjoy your products, don't just tell them
- Branding through Word of Mouth
See what your analytics says
Analytics made it easier for entrepreneurs to visualize real-time data. You'll easily find out what works for you, and what's not.
You'll be able to decide plans according to the results, to make it more profitable.
Conclusion:
Starting up a business is easy. But to make it successful, you need consistent smart work, commitment, a leadership mind, and, always up to challenges and risk.
It's not easy to make a multi-billion company — but is not impossible — it is something, which you too make. You too can convert your business to the next bigger brand.
Use the above guide to make this process favorable for you.
In case of any help, feel free to contact me at DesignLab.
How helpful, you find this guide? Want to add anything else to this list?
PS: You have all the knowledge to make your business multi-billion. Just start. :)
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