As a business, we understand how critical it is to identify what works and what doesn't in your company's operations. Business is unpredictable, and the only thing you can bank on is that everything will change at some point in the future. You must regularly evaluate your company's performance to understand what is working and what isn't working. So, how do you evaluate the success of a tiny business?

If you want to be successful in your small business, you must understand how to measure it. Being an entrepreneur is a long and winding road. Every aspect of your life is a work in progress, and you will never be completely done.

You've had both accomplishments and failures in your life. Prepare to measure your firm so that you can track your progress and identify important small business milestones.

7 Ways to Gauge Your Company’s Growth

Take it from me: when it comes to gauging company performance, you need to have a strategy in place. Here are a few examples of ways for evaluating business success in your organization:

1. Examine the financial statements of your company

When it comes to determining the success of your small business, you must look at the amount of money it is making. When it comes to running a business, money is critical. Your company will fail if you don't have it. You will be able to expand your company and pursue your entrepreneurial dreams as a result of this. What is the amount of money that comes into and leaves your company?

For a small business, the income statement, balance sheet, and cash flow statement are the three most important financial statements to understand and use.

In addition to presenting your company's earnings and losses over a certain period, the income statement also assesses the profitability of your company over that same time period. The balance sheet depicts the financial health of your company by calculating how much you owe and how much you possess. Furthermore, the cash flow statement demonstrates how liquid your company's cash is.

When it comes to evaluating your company's success, it is necessary to examine its cash flow. Check over your financial accounts if you want to see how lucrative your company is currently operating.

2. Conduct a Customer Satisfaction Survey

Customer satisfaction is an essential metric for measuring the performance of a small business. If your consumers are dissatisfied with their purchase from your company, they are unlikely to do business with you again.

How do you determine whether a consumer is satisfied? There are a variety of methods, including surveys, reviews, and even asking, "Did you find what you were searching for?" There are a variety of options.

We are all about client feedback and making sure that our customers are satisfied with the software that we offer. As soon as we receive customer feedback, we put it on our company's website. In this manner, others will be aware of what genuine customers have to say about our products.

3. The average number of new customers you receive

Knowing how many new clients your company receives is a terrific method to gauge the performance of your company and anticipate future growth. If your company is experiencing stagnation with the same 25 consumers, it may be necessary to rev up your marketing efforts.

Check to see if the folks who are purchasing from your company are already clients. Create a client list that includes email addresses so that you can keep track of your customers. You'll be able to quickly keep track of the number of new consumers you receive each month or year in this manner.

Calculate the average number of clients you receive from each new business activity, such as introducing new goods or increasing your marketing efforts. By taking an average of your new consumers on a regular basis, you can determine how successful your firm is at attracting new clients.

4. Carry out Performance Evaluations

Let's not forget about the people that work for you. Employees are critical to the success of every organization; without them, it would be impossible to manage and expand the company. One approach to determine the success of a firm is to conduct performance evaluations to check how your staff is faring in their jobs.

We make an effort to do performance evaluations twice a year. They provide me with insight into how satisfied our staff is with their jobs, as well as how efficiently they execute duties. Performance evaluations assist employees in identifying areas for improvement and provide me with further information into their workload.

For example, you could have an employee who has a lot of free time on his or her hands. You discover that the employee is dissatisfied with their job as a result of their desire for increased duties after conducting a performance evaluation. You may then assign additional responsibilities to that employee in order to make them happier and enhance workplace productivity without having to expand the number of employees on the payroll in the process.

5. Keep abreast with market developments

In order to evaluate the performance of your own company, it is sometimes necessary to understand how the market is performing. You and your rivals may be underperforming because there is a slowdown in activity in the market.

If the profitability of your company declines, don't be depressed. It's possible that this is a result of the national market and is beyond your control. If demand for your present product or service has been placed on hold, a period of decreased profitability may be an excellent opportunity to offer new items.

6. Identify and evaluate your own expectations

Which of the following best describes how you feel about the success of your company? According to one survey, 55 percent of small company owners are content with their decision to become small business owners.

Considering your personal satisfaction is vital while evaluating your own company performance, even if you don't consider it at the moment.

7. Make amendments in your products and services as per market research

Customers provide feedback that allows us to enhance our goods. Our consumers know exactly what they want, and by listening to them, we can figure out how to meet their demands.

Customer requests have influenced the development of many of the features we have added to our program.

When evaluating the performance of our company, we strive to take our own viewpoint into consideration. Even though we know the statistics are excellent, we are not sure whether they are where we want them to be. Make certain that you are satisfied with your development to support overall success.

Guide to business growth

Thinking to expand your business?

But, confused, where to start? How to start?

I got you covered everything. Just keep reading.

In the end, you'll get answers to most of your questions.

Let's start!

Prepare your goals and objectives

Either you own a start-up, or want to expand your business, you must have goals and objectives depicted on your mind, and the sheet of paper.

As Benjamin Franklin says -

“If you fail to plan, you are planning to fail!”

No business and no growth are possible with proper planning. Keep your objectives and goals clear.

If you don't know your goals, vision, mission, you won't be able to find the perfect growth strategy for you.

Many entrepreneurs blindly follow digital marketers to achieve dream outcomes. And, if strategies don't work well, you believe them as less knowledgeable.

However, you forgot that you're equally responsible for it if your goals are not cleared.

Choose the marketing strategy

Marketing is the only way to bring your content in front of your audience's eyes. If your business lacks the correct marketing strategy, it can ruin all your efforts.

You need to give a special effort to find your best marketing strategy. Infinite marketing strategies are present in the market, but you need to choose the most suitable strategy to make your business successful.

How will you find the best marketing strategy? After all, you are not a marketer.

To find it, you don't need to be a marketer, rather consult with some of the best marketers and then analyze each of their points. Try to match those points with your needs. With this, you'll get a rough idea of what your marketing strategy should look like.

Tell these points to your digital marketer to then design an actionable approach.

Use Google My Business (GMB)

Google My Business pages are amazing free tools to increase your website ranking.

- Claim it.

- Complete your business profile.

- Add keywords in each section of the profile.

- Master dashboard.

- Post relevant content regularly.

- Post any updates/ events/ anything.

- Respond to all reviews.

- Keep your profile updated with current trends.

If you'll keep your profile updated and post regularly, it will automatically increase your ranking for relevant keywords.

If you can rank your GMB listing in these top 3, you can pull in large numbers of highly qualified leads day in and day out without needing to spend a dime on ads.

Google My Business combines all your different Google platforms into one central place, which includes your Google+ profile, Google Maps profile, your Google reviews, access to data on Google Analytics and Google Insights, and more, And, thus can provide you an amazing result.

Set up Email Marketing

Email Marketing is one of the easy, cost-efficient, and proven ways of marketing. It allows you to nurture your customer and thus increases the conversion rate.

Capturing contact info for additional marketing and “lead nurturing” is the best way to sell.

When people visit your website, give them an irresistible reason to leave an email address. It can be anything like a free trial, free consultation, free guide, best discount offer, or any best offer.

For example, HubSpot offers a free feature-packed email marketing tool that’s suited for growing businesses. The tool allows you to create professional marketing emails that engage and grow your audience, which provides visitors the best reason to leave their email addresses.

Once you get their email addresses, use them to nurture your audience before selling anything. This increases the chance of conversion rate.

Here are some other benefits of email marketing

- Communicate globally

- Easy to automate

- Easy to segment

- Higher conversion rate

- Easy to set up and run

- Easy to track and optimize

- Build immediate communication

Set up for branding

Branding is one of the most important aspects of any business — large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.

Branding helps you to leverage audience, company revenue — simply by putting a correct strategy into action. However, it's important to understand that Branding is long-term action and you cannot achieve it within a short period.

And, in the race to achieve it in a shorter duration with minimum efforts, you probably ended up with the wrong meaning of Branding.

Here's a short and quick introduction of….

"What is branding?"

Branding is what you do to establish your business reputation. It is your tone of voice, your messaging, and your visual identity.

Business owners and marketers must understand that you cannot start branding a product or service without having a clear, well-understood brand already in place.

Few tips on Branding

- Maintain a conversation with your customer

- Personalized with your audience

- Let them know your purpose

- Don't sell them, help them

- Let them enjoy your products, don't just tell them

- Branding through Word of Mouth

See what your analytics says

Analytics made it easier for entrepreneurs to visualize real-time data. You'll easily find out what works for you, and what's not. 

You'll be able to decide plans according to the results, to make it more profitable.

Conclusion:

Starting up a business is easy. But to make it successful, you need consistent smart work, commitment, a leadership mind, and, always up to challenges and risk.

It's not easy to make a multi-billion company — but is not impossible — it is something, which you too make. You too can convert your business to the next bigger brand.

Use the above guide to make this process favorable for you.

In case of any help, feel free to contact me at DesignLab.

How helpful, you find this guide? Want to add anything else to this list?

PS: You have all the knowledge to make your business multi-billion. Just start. :)

The History of Branding

In this tech-savvy era, Branding is essential to outstanding your products and services. The power of Branding is like, it can make or break your business.

Not a single business is successful without branding.

It is important to gain recognition, increase business value, gain new customers, and build credibility, increase employees' pride and satisfaction.

Before you dive deep into modern branding, you should know this History of Branding.

How who, and Why this concept of branding generated? The journey of Branding From 2000BC to the 21st Century.

The History of Branding

The term branding was introduced in 2000BC and with the definition as "Branding is all about depicting ownership". 

In the early stages, mostly farmers and craftsmen do branding of their cattle and goods respectively. Later on, many ancient civilizations made use of branding to sell their goods to the masses.

Ancient period marketing was like the opening of a marketing revolution. These days, the main purpose of marketing and advertising is to bring awareness to illiterate people.

Bigger merchants use to do marketing with a kind of pictorial signs and paintings. You can find these ancient paintings or depictions on the walls of the city of Pompeii. Countries like Egypt, Greece, and Rome, offer various options for tourists to explore the ancient period marketing.

After the decline of feudalism, the creation of the functional and cultured community was encouraged. Trade was established between the east and west, craft guilds.

In this middle emerged in business, so to control trade, guilds made it mandatory to brand goods with proprietary marks. 

This era also promotes various new marketing techniques like block-printing, paper money, and a moveable type of printing, 10,000 Chinese characters.

And these developments promote various early branding forms, as printed wrappers, signboards, and printed advertisements. However, printing was still a long process.

Due to the emergence of a middle- class, and the development of English words, German businessman Johannes Gutenberg comes up with the best marketing invention in this era, The Printing Press Machine. And with this, branding got its best fortune.

Demand for advertising, announcing information, and promoting goods, is significantly increasing.

Do you know?

The first English language advertisement was in the form of a leaflet of book promotion.

The first advert appeared in a newspaper in 1625, in England.

The first American advertisement was published in the Boston Newsletter.

With the industrial revolution in 17000, trademarks are essential. The government made it mandatory for all kinds of merchants, to have specific trademarks to show their goods and services ownership. This initiative also helps them to build credibility in the early market after the industrial revolution.

However, advertising agencies began to appear in England in the 1800s. Agencies started building different creative for companies, to reach their prospects.

As many people did not read newspapers, other advertising tactics were used, including the use of banners on hand-held poles, people wearing placards, and umbrellas with signs on them. Companies began to promote their brand names through attractive packaging and eye-catching slogans.

Advertising and branding became more successful with the rise of literacy rates, the invention of typewriters. Due to the use of mass media, and the innovation of telephones, postal networks and railways made communication over long distances easier than ever before.

But the present branding forms changed. Let me move you from the History of Branding to the Present of Branding.

The present of Branding (Breathe the ding the n 21st Century)

The 21st century has seen an explosion of brand offering, which presents the consumer with an overwhelming amount of choice. The appeal of a brand is greater than it has ever been.

Consumers have an extraordinary amount of choice. Thus the brand with a well-known and trusted brand creates touchpoints that help consumers to simplify their decision-making process.

Marketers realized that building and reinforcing the image of their brand is key to growth and profitability. Because, unlike any product or service, proper branding lasts forever.

This makes branding in the 21st century everything.

And this is all due to the evolution of a Digital World. Your brand will receive Zero-value if it fails to build its impression in an online world.

However, it is important to note that having only a good online impression, will also be worthless. Rather one should have a proper balance between offline and online branding.

Here is the list of field to ensure a proper balance between offline and Online Branding

 

- Digital Marketing

- Videos and Presentation

- Exhibition

- Showroom and Office Environment Design

- Signages

- Online Advertising

- Newspaper, Hoarding Advertising

- Website Design

- Print Media

- Brochure/ Leaflet/ Flyers

- Corporate Branding

Conclusion:

Branding is a term that was introduced since the market commences. As time passes, its importance increases and now serves an essential part.

Its presences in the 21st century are like any business without branding is Not Possible. And if you want to increase your brand awareness or want to create one for your business, but don't have any idea, call our experts of DesignLab

Spike your business revenue with DesignLab.

Top 10 Things you should know about Branding

Branding is a crucial element of growth for any business — small, medium, large, retail, B2B, etc. An effective branding strategy can give your business an unexpected success. It tells your audience what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be, and who people perceive you to be.

Branding helps you to convey your brand story, product, or service benefit, a unique selling point to target customers. Thus creates an irresistible impression.

Branding helps you to leverage audience, company revenue — simply by putting a correct strategy into action. However, it's important to understand that Branding is a long-term action and you cannot achieve it within a short span of time. And there are certain things that you should know about branding, even though you're not a professional marketer or designer.

In the business-to-business space, branding can feel “soft.” But the truth is, the digital world has made us all more consumer-like, regardless of the business we are in. We have expectations that have been set by digital experiences, and we anticipate those expectations will be met whether it’s on the retail side of the B2B side of the equation.

To meet the new trends and demand for Branding, here is the list of 10 things, which you should know!

#1 Logo Design

#2 Brand Guidelines

#3 Color Palette

#4 Content

#5 Tone

#6 Website

#7 Personality

#8 Campaign

#9 Invest Smartly

#10 Strategy

#1 Logo Design

Logos play an important role in branding. For a startup, an effective logo is a brand calling card. With it, you can win consumer hearts and minds and can easily connect your target customers with your business. Logos are similar to iceberg.

There are infinite guidelines to design heart winning, amazing logos. But in the end, clearly positioned, simple, distinct yet easy recognizable logos wins the game.

#2 Branding Guidelines

Branding is a long term action. You should be consistent with your branding. With Branding Guidelines, you can easily maintain this consistency.

Branding needs to be very consistent and treated with careful intention in order to uphold properly. Brand guidelines are like your owner’s manual on how to use your brand. They are a set of rules and restrictions that will be referenced by anyone that works on your brand, whether internal employees or outsourced contractors from another agency.

#3 Color Palette

Color is such an integral part of branding that dramatically communicates the whole look and feel for your brand. Psychology has discovered that people perceive colors in certain ways and respond subconsciously. The implications of colors affecting people’s emotions are so widespread that understanding those connections could increase the effectiveness of your company’s branding methods.

#4 Content

"Content is king!"

In this digitized world, without content, you cannot deliver any message to anyone. So it's an important yet irresistible element of branding. You should plan your content strategically to support your brand.

Whatever type of content you use as copywriting, photography, advertisement, videography — all of your content must deliver the core message of your brand. It should be persuasive enough to grab their attention, value-added enough to reward their time of reading.

#5 Tone

Tone defines the way your brand speaks to your audience.

It’s not so much what you say as to how you say it that makes it so impactful. Establishing a tone for your brand and staying consistent with it throughout every piece of communication will help your audience understand your mission and empathize with it. Is it serious and somber like the Truth campaigns or is it light-hearted and fun like Dairy Queen?

#6 Website

How will you feel when you don't find an official website for your brand? Weird, right!

This is what your target audience feels for your brand if they don't find any proper website. However, it is important to note that websites should be professional and user friendly. Your website should show relevant to your business.

Studies show that companies with well-built websites that focus on user interface and user experience design generate way more customer traffic and increased conversion — thus, reap benefits of accelerated revenue.

However, to find the best match, it is recommended to hire a professional web designer. 

#7 Personality

Consumers are more likely to purchase products/services from a brand whose personality is similar to their own — so it is important to be strategic in all your communication. 

Developing your brand personality will help your business to express its key values to attract the right audience.

#8 Campaign

Campaigns are great for spreading a positive message among the target audience. You can make it personalized as per your target audience. The motto of branding campaigns is to promote a positive message over an extended time so that whenever it comes time for people to make a decision or a purchase, they will remember you're positive message and consider going with your brand. Associating your brand with a higher mission can attract loyal customers.

#9 Invest Smartly

Align your branding budget with measurable sales goals. Branding, sales goals, and budget are interconnected. You have to clear sales goals first, to determine the proper budget for branding. Invest smartly in branding.

Branding brings sales. Sales build revenue. You track and reach your goals. Your brand should be able to accomplish your business goal, enhance your business plan, and withstand the passing of time.

#10 List is infinite, customized it at per your requirement

You can find the infinite list for effective branding. But it is up to you to find your best match. Don't experiment with 1000+ suggestions that everyone tells you, rather observe your target audience and your goals to pick up the best methods of branding for you.

 

Conclusion:

Branding is not easy. Even though you aren't an entrepreneur, you should know the basics of branding. And for this, here I had compiled the basic things of Branding that you should know. 

Well, if you want to design effective branding, do connect with our experts of DesignLab.

What you'll add, to this list?

Grab Customer Attention with these Creative Branding Strategies

Creativity always helps you to find something new or somehow a valuable way to get your work done effectively yet easily. And when you'll put this creativity while planning a branding strategy, it can readily boom your business.

But the question is that, how can you put some creative yet effective ideas in your branding strategy to grab people's attention? How can you stand out among your competitors? Or what are the best creative methods to gain people's interest?

To help you with these, here I am with some creative yet effective ideas to rock your business with the long-lasting customer's attention.

Corporate Branding with

> Corporate Identity

> Logo Design

> Stationery Design

Print Media with

> Brochure/Leaflet/Flyer Design

> Products Catalogue Design

> Corporate Profile Design

Digital Marketing with

> Social Media Post Design

> Search Engine Optimization

> Social Media Marketing

Branding is a key component of your business to spread awareness among your target audience. Good branding can change how people perceive your brand, it can drive new business and increase brand awareness. And there are various methods of doing Branding but the strategy with the above-mentioned methods can help you to build the best impression on your prospective customers.

So let's get deeper into it!!

Corporate Branding:

- Grab Customer Attention with these Creative Branding strategies

- Corporate Branding should be an essential component of your branding. This is because it can simply help you to put a great impression on your overall corporate identity. The scope of Corporate Brand is much broader than products or services branding. It covers all the aspects that raise your business identity as a trustworthy corporate identity.

- It helps customers relate to a business and identify a wide range of product offers over time.

Effective branding minimizes the need for large marketing initiatives for every new product as the consumer has a pre-set understanding of the product’s quality, reliability, and purpose.

There are various methods of doing a Corporate Brand but the most effective, essential, and creative methods are Corporate Identity, Logo Design, and Stationery Design.

Corporate Identity:

It is important to know the right way to represent your business, your products, or your services properly to the public. It is the primary goal of corporate communications to maintain or build your image to the public. Corporate Identity can be done with ways like product design, advertising, public relations, etc.

Corporate identity includes all of a company's visual aspects and design elements, reaching from logos to social media assets and stationery. Brand image is instantly recognizable due to a strong corporate identity, and this creates a lasting impression for customers.

Logo Design:

A logo is much more than just a combination of colors, fonts or texts, etc. It is a point of recognition about your products and services among your customers or audience. A well-designed logo can easily convey your message to your potential customers.

However, with some extra effort or proper investment in Logo Design, you can easily come up with the best yet creative logo design for your business. Creative design can even help you to stand out your business among the crowd and can readily grab public attention.

However, to get the best design, you should opt for an expert who can properly mix up your idea and requirements with some creative logo.

Stationery Design:

Stationery design is often one of the final elements you get to after going through the process of branding or rebranding your company. It is something that will be in many cases customer first interaction with your company.

 

It can be with the letterhead, compliment slips, and business cards. Depending on the customers your business serves you might also want to consider branded envelopes, notepads, presentation folders, and much more. And if it is designed with a proper approach then you can put a lasting impression on your target audience.

Print Media:

Print Media is often considered as one of the advertising ways of marketing and you might think that comparisons to other advertising methods like television, online campaign, Print Media is outdated and outdated.

But according to the survey, businesses had performed even better when they use a printing strategy on Branding.

Let me tell you the key point of having Print Media as your brand component:

> After a few exposures, online media can be less effective than print where it always puts a more lasting impression on the public.

> According to a study, the parts of the brain responsible for absorbing and storing visual information were more active when impacted by print media compared to digital media.

> Study found that the average person uses 21 percent more cognitive effort to process information through digital platforms than they do with print media.

So it is easy to grab people's attention with some effective print media like Brochure/Leaflet/Flyer Design, Products Catalogue Design, Corporate Profile Design.

However, it is worthy to say that print media can be the best choice of marketing when you use Along with all-important online advertising campaigns. Using either of them will not be going to get you an estimated lead.

Brochure/Leaflet/Flyer Design:

If you want to connect your customers with some new services or products or news then the best yet effective way to grab their attention is Brochure/Leaflet/Flyer Design.

It will simply make your news super attractive and attentive with catchy headlines and the perfect combination of font, content, color, bullets, etc. You can convey your message with a creative and attention-grabbing design.

Products Catalogue Design:

Grab Customer Attention With these Creative Branding strategies Catalogues involve important and specific information about your products and services.

Who are you? What is your product about? What are your services? You can clear all these queries with an attractive product catalog design.

Yet it can easily convey your products and services with some interesting and eye-catching ways. Also, it is one of the trending tools to generate leads.

Corporate Profile Design:

Storytelling is one of the proven methods to engage customers with your content. So

Corporate Profile is very to that where you can engage your customers with your objectives, mission, success, ethics, values, and beliefs in an interesting manner.

It is a professional, well written, well designed short description about your company and its factors. A well designed corporate profile can help businesses to project the distinct image of a product or service provided by the company.

Digital Marketing:

The most creative, most trendy way of grabbing your right customers!!

Whether it is large businesses or small businesses, Digital Marketing is always been the #1 choice of marketing. And it is even logical since you grab your potential customers beyond boundaries and in cost-effective methods.

However, Digital Marketing itself is an ocean of different elements where all need to be experts properly and together to get excellent results. So you need to choose the best yet proven elements of digital marketing.

You and your competitors might already be using digital marketing as your branding strategy.

But to step ahead from your competitors, use these most effective methods like Social Media Post Design, Search Engine Optimization, and Social Media Marketing as an essential component of your branding.

However, it is tougher to find the expert for each of the above-mentioned methods to have a proven Branding Strategy. But with Designlab you can easily connect with the Highly Experienced Team to assist you in each step to get your customers.

We are your creative team that will create branding material that can easily grab people's interest. Our mission is to provide cost-effective yet best Printing and design solutions to our customers!! Give a call to assist you.

Conclusion:

Grab Customer Attention with these Creative Branding strategies Creativity in Branding can effectively grow your business revenue and can grab new customers easily. Also can help you to create a lasting impression on your prospective customers. And with the proven creative methods of branding which I shared can stand out among your competitors. So you can easily grab public attention with these Creative Branding Strategies.

However, would like to know what will be your creative idea to grab to target customers?

Take your business to the next level with branding

Large number of entrepreneurs set up their business online everyday. It can be any field, people are eagerly endorsing their business online to increase their ROI. A huge transformation, advancement in recent years in Digital Marketing attracted peoples more toward this. Thus it is important to set up your business online. But at the same time, the level of competition is tremendously increases. Since customers are allowed to choose from a huge number of options. So it is important to plan the business in such a way that it should always catch customers attention. Proper strategic branding can help you to solve all your problems and thus take your business to the Next Level.

DesignLab provides you a complete solution with your branding. Our highly designed team, work hard to achieve your goals, study deep about your organizations and customers requirements and then come up with a proper professional branding strategy. Branding is not a single task but a complete set of tasks that includes various elements.

Brand Development

This is very important as proper brand development increases your everyday leads and thus achieve to gain your organization A good fame. Whether you are a startup or need brand refresh, we are here to help you. Our creative team of designlab makes a feel, look and logo that perfectly gives your brand a unique identity.

Logo Design

Logo is a first visual appearance of your product and communication vehicle for your products. It simply represents your vision, uniqueness of your product. Our highly trained team of DesignLab makes a perfect combination of thought, skills, font, colour and provides a fresh creative, professional looking Logo Design for you. So what are you waiting for, Experience Best Branding Design with designlab.