7 Most Common yet Costly Google Ads Mistakes That You Need To Take Care Of

Your Google Ads is now ready to go live. Hearty Congratulations!!

But wait, are you 100% sure that this Ads campaign will bring you huge targeted customers, leads, and sales. Being a human, we always want more from any of the paid digital marketing strategies. And so with this.

But before you want the best results or more results from any of your paid digital marketing strategies. It is important to take care that your strategies should be proven and with the correct approach to grab your targeted customers and can help you to generate more leads and sales.

So if you are running a Google Ads for your business you need to take care of all the strategies you are going to put before it will go live. Because you may have spent a huge amount on Google advertising.

However, this amount can be wasted if you did not care about all the common mistakes that many of us come across. In my past times, even I suffered from this same mistake which I don't want you to repeat.

For this, I had listed the 7 most common yet costly Google Ads mistake that you need to take care of

#1. Default campaign targeting options (Search Network & Display Network)

#2. Not Adding Extensions

#3. Poor Keyword Research

#4. Not Tracking

#5. Ignoring Search Partner Traffic

#6. Having No or Less Ad Variation for Each Ad Group

#7. Avoiding the Search Term Report

#1 Default campaign targeting options (Search Network & Display Network)

When creating search network campaigns, you have the option to choose Search Network, Display Network, or both. Believe it or not, when done correctly, this dynamic duo can work together to get better results than you can get from doing either one alone.

But if you are choosing either of them, then Search Network is more worthy than Display Network. It is because Google will try to place your ad on relevant websites. But it will not appear to people who are actively searching for you while with Search Network you can easily connect to prospective customers who are actively searching for you.

#2. Not Adding Extensions

From 2018 onwards Google Ads allows you to add extensions to target your audience more effectively. But even in 2020 many of you avoid using it which is your biggest mistake.

Using ad extensions can be an extremely effective way to increase your clicks. You can add site link extensions, you can add callout extensions, structured snippet extensions, message extensions, location extensions, and price extensions are other types of useful extensions you can use.

Tip: When targeting mobile customers, it is recommended to use call extensions or message extensions through which you can enable mobile users to call you or send you a message, right on their mobile phones.

#3. Poor Keyword Research

One of the most important elements of the successful ad campaign is a strong keywords research. But most of you often don't do it properly and then come up with a poor keyword research result in worthless ad campaigns.

You can’t select keywords based on what you believe people are searching for, or based on what you would search. It is imperative to use tools such as Google’s Keyword Planner to find the right and relevant keywords for your account.

And for 90% avoid the broad match keyword as they will bring in a lot of irrelevant traffic driving up your costs and CPA while reducing your overall account rank.

#4. Not Tracking

Understanding the definition of success is important, but unless you’re tracking the results of your advertising you’ll never know if your ads are profitable.

I know many of you are still avoiding it and it is understood as you may get busy with other important stuff. But this one is your mistake as you are ignoring your targeted customers which will result in your low conversion rates.

#5. Ignoring Search Partner Traffic

The Search network is a combination of Google.com and Search partners like AOL, Ask, and even Amazon.

If you find that your performance in the Search Partner network is poor, you have the option to turn it off. And, while there’s no way to figure out which partner websites are working and which ones are not working, you can still optimize your Search Partner traffic.

 Login into your Google Ads campaign to see if you’re making this mistake.  Google Ads can be overwhelming, but when you’re looking at the right reports, then things start to look a whole lot clearer.

#6. Having No or Less Ad Variation for Each Ad Group

It’s easy to think that you have that one ad that’s just going to crush the competition and outsmart Google’s Ad Rank algorithm.

Your one ad may have all of that ad group’s keywords beautifully intertwined to create the most compellingly enticing message known to man -- But the reality of the matter is that in the field of marketing, testing is KEY.

Remember, the testing never stops. I say that because ad fatigue is a real phenomenon that beginners aren’t typically aware of.  And so this same mistake I did as a beginner.

TIP: It is recommended to produce three ad variations per ad group. Once you create the three variants, let the campaign for a couple of months. Then collect the data and analyze the performance of each ad variation for each ad group.

#7. Avoiding the Search Term Report

Once you have put all your efforts into researching and discovering the keywords you wish to target, your job is completed. This is where you do one little known yet common mistake. With this, you are simply avoiding the best opportunity to grab right at low CPC.

The search terms report gives a visual into the actual search queries that are triggering your ads, based on your targeted keywords. This allows you to see what visitors are searching for and can provide insight into any gaps between your keywords and actual search queries.

Conclusion

Google Ads is one of the trendiest ways of paid advertisement which helps you to directly connect your potential audience. But numerous Google Ads campaigns result in Zero return.

This is because you are also doing the same mistake as done by others. So to avoid this and make you Every Ads campaign successful, I had you this 7 Most Common Yet Costly Google Ads Mistakes That You Need To Take Care Of.

However, this can be surely if its ad campaign will plan and run by the Experts. At DesignLab, we are a team of experts who can help you with the Successful Ad campaign under your budget. Share your first mistakes while running Google Ads Campaign?

7 Best Tips for Google My Business Optimization

You might have spent a huge amount on your business promotion or to gain more potential customers or to build your online presence. 

These all you get from only SEO. SEO always plays an important role, so it is very costly and you might need a good amount to increase your SEO ranking on Google Search Engine.

But with Google My Business, you can freely put your business name on Top Google Search Results. 

That it is your freely available SEO tools which help to rank higher. 

But this is possible only if you use the proper yet best strategy for Google My Business Optimization.

So here's my most powerful yet practically proven 7 Best Tips For Google My Business Optimization

1. Complete Your Full Business Profile Accurately to get it verified easily

2. Stay Tuned With All the Suggestion and Updates

3. Engage Your Potential Customers with regular and attractive posts

4. Respond and Write all Questions and Reviews Genuinely

5. Use Relevant Emoji’s On Business Profile

6. Set Up The Messaging System

7. Maintain Your Profile With An Effective Google My Business (GMB) Strategy

GMB is a free and official SEO tool launched by Google Inc. 

Getting on Google My Business can increase your website visibility which in turn will help you to increase your potential customers. It helps you to rank organically in Google’s Local Pack, Local Finder, Google Maps, etc.

People are more attracted to the online search to find anything over any service. 

This is obvious as with an online search you can find the best service provider nearby very easily and quickly.

Study shows 80% of all searches happen on Google. And 60% of people who do local Search from Google end up visiting the chosen on the same day.

Also for local business, it is not easier to get rank on the first page but with proper GMB optimizations, you can easily increase your listing rank for the relevant search.

1. Complete Your Full Business Profile Accurately to get it verified easily

Accuracy and consistency is an important factor to build a strong enough customer relationship. 

Especially for potential customers who come to know about your company through an online search.

So while creating your business profile for Google My Business, you must complete all the required fields which are relevant for your business. 

Make Google find no offense from your profile since it can reject your GMB profile permanently. No spam and No manipulation like redirecting to any different websites rather your official website with any wrong and irrelevant information. 

Doing this can only be helpful to lose your potential customers.

2. Stay Tuned With All the Suggestion and Updates

Google is always used to add new features to enhance your and your customer's experience.

And so helps you with new suggestions and updates for better Google My Business listing.

Google offers basic data to fill out on your business profile to make it easier to connect with potential customers. 

However if you don't fill it, someone else can do that. That is Google offers a feature where anyone can suggest or edit a change; this includes your competitors too. 

And the worst part is that these suggested edits are made live on your current business profile automatically.

Many owners even don't know about this feature and just ignore these changes without actually knowing about it. 

However, to grab attention over these changes google sent you some notifications of updates and suggestions which you might generally ignore.

But if you stay tuned with all these updates, you can easily manage these changes. 

That is you can discard the change that you don't want and can keep the changes that you liked.

3. Engage Your Potential Customers with regular and attractive posts

Contents are an important yet trendy way to keep your potential customers engaged with some cool yet attractive stuff. 

And you can do this regularly with Google My Business Posts.

Google Posts are almost like “mini-ads” or “social media posts” that show up in Google search in your Google My Business listing (in the Knowledge Panel and on Google Maps).

The suggestion is to create relevant content that shows relevance to your business, products, services, or events. 

However, if you have no Ideas to create attractive content, you can connect with any GMB optimizations expert for this.

4. Respond and Write all Questions and Reviews Genuinely:

Q&A is one of the best ways to build your trusted impression on your audience or prospective customers. 

In this, you can easily answer all the questions of your customers or can respond to all your genuine reviews. Isn't it very cool?

It's like google is offering you a direct way to attach emotionally with your prospects.

Answering all questions would even help you to get a new audience. 

But then too, I don't why many profile holders do not take care of this opportunity to grab customers.

According to a study done by getting Five Stars, 25 percent of locations on Google Maps have questions (and many of those questions are probably STILL unanswered).

5. Use Relevant Emoji On Business Profile: 

Peoples especially Millennium love using emojis while searching, chatting rather than normal words. 

So to enhance their experience google had launched new features to index emoji-relevant search results. (In fact, you can now search Google by “tweeting” an emoji at it!)

It helps your post to look attractive and also increases your local SEO. Isn't it a great feature?

6. Set up The Messaging System:

The message system on your GMB is another great feature to establish a good relationship with your customers.

With Google’s new My Business Messaging feature, you can now message your clients directly through your Google local panel in mobile search.

However you might think, how will it be going to help you with SEO?

The Messaging system provides your prospective customers with another platform to reach out to you in case of any query. 

It might be possible that you may forget to add some essential details.

So with this feature, customers can directly reach out to you for an instant guide.

Also, this feature allows you to tag your business with geo-specific locations to attract your target audience.

7. Maintain Your Profile with An Effective Google My Business (GMB) Strategy

Google always looks for an engaged searcher and the best service provider likes to enhance the overall experience. 

And this is possible only with a great content, proper strategy to rank on top three GMB listing for relevant search results.

So maintain your profile with an effective GMB optimizations strategy and make proper use of all features to increase your SEO.

Conclusion:

Google My Business is one of the most powerful ways to boost a business' online visibility and local search optimization. 

And this is possible only with proper yet proven strategies.

So I helped you with some of my practically tried and tested 7 Tips for better Google My Business Optimization.

However, with an expert, you can achieve your dream success with your GMB profile.

With 7 years of experience, Designlab helps to bolster your GMB and SEO Ranking

Under your budget.

Let me know your best GMB Optimisations in 2020?

Grab Customer Attention with these Creative Branding Strategies

Creativity always helps you to find something new or somehow a valuable way to get your work done effectively yet easily. And when you'll put this creativity while planning a branding strategy, it can readily boom your business.

But the question is that, how can you put some creative yet effective ideas in your branding strategy to grab people's attention? How can you stand out among your competitors? Or what are the best creative methods to gain people's interest?

To help you with these, here I am with some creative yet effective ideas to rock your business with the long-lasting customer's attention.

Corporate Branding with

> Corporate Identity

> Logo Design

> Stationery Design

Print Media with

> Brochure/Leaflet/Flyer Design

> Products Catalogue Design

> Corporate Profile Design

Digital Marketing with

> Social Media Post Design

> Search Engine Optimization

> Social Media Marketing

Branding is a key component of your business to spread awareness among your target audience. Good branding can change how people perceive your brand, it can drive new business and increase brand awareness. And there are various methods of doing Branding but the strategy with the above-mentioned methods can help you to build the best impression on your prospective customers.

So let's get deeper into it!!

Corporate Branding:

- Grab Customer Attention with these Creative Branding strategies

- Corporate Branding should be an essential component of your branding. This is because it can simply help you to put a great impression on your overall corporate identity. The scope of Corporate Brand is much broader than products or services branding. It covers all the aspects that raise your business identity as a trustworthy corporate identity.

- It helps customers relate to a business and identify a wide range of product offers over time.

Effective branding minimizes the need for large marketing initiatives for every new product as the consumer has a pre-set understanding of the product’s quality, reliability, and purpose.

There are various methods of doing a Corporate Brand but the most effective, essential, and creative methods are Corporate Identity, Logo Design, and Stationery Design.

Corporate Identity:

It is important to know the right way to represent your business, your products, or your services properly to the public. It is the primary goal of corporate communications to maintain or build your image to the public. Corporate Identity can be done with ways like product design, advertising, public relations, etc.

Corporate identity includes all of a company's visual aspects and design elements, reaching from logos to social media assets and stationery. Brand image is instantly recognizable due to a strong corporate identity, and this creates a lasting impression for customers.

Logo Design:

A logo is much more than just a combination of colors, fonts or texts, etc. It is a point of recognition about your products and services among your customers or audience. A well-designed logo can easily convey your message to your potential customers.

However, with some extra effort or proper investment in Logo Design, you can easily come up with the best yet creative logo design for your business. Creative design can even help you to stand out your business among the crowd and can readily grab public attention.

However, to get the best design, you should opt for an expert who can properly mix up your idea and requirements with some creative logo.

Stationery Design:

Stationery design is often one of the final elements you get to after going through the process of branding or rebranding your company. It is something that will be in many cases customer first interaction with your company.

 

It can be with the letterhead, compliment slips, and business cards. Depending on the customers your business serves you might also want to consider branded envelopes, notepads, presentation folders, and much more. And if it is designed with a proper approach then you can put a lasting impression on your target audience.

Print Media:

Print Media is often considered as one of the advertising ways of marketing and you might think that comparisons to other advertising methods like television, online campaign, Print Media is outdated and outdated.

But according to the survey, businesses had performed even better when they use a printing strategy on Branding.

Let me tell you the key point of having Print Media as your brand component:

> After a few exposures, online media can be less effective than print where it always puts a more lasting impression on the public.

> According to a study, the parts of the brain responsible for absorbing and storing visual information were more active when impacted by print media compared to digital media.

> Study found that the average person uses 21 percent more cognitive effort to process information through digital platforms than they do with print media.

So it is easy to grab people's attention with some effective print media like Brochure/Leaflet/Flyer Design, Products Catalogue Design, Corporate Profile Design.

However, it is worthy to say that print media can be the best choice of marketing when you use Along with all-important online advertising campaigns. Using either of them will not be going to get you an estimated lead.

Brochure/Leaflet/Flyer Design:

If you want to connect your customers with some new services or products or news then the best yet effective way to grab their attention is Brochure/Leaflet/Flyer Design.

It will simply make your news super attractive and attentive with catchy headlines and the perfect combination of font, content, color, bullets, etc. You can convey your message with a creative and attention-grabbing design.

Products Catalogue Design:

Grab Customer Attention With these Creative Branding strategies Catalogues involve important and specific information about your products and services.

Who are you? What is your product about? What are your services? You can clear all these queries with an attractive product catalog design.

Yet it can easily convey your products and services with some interesting and eye-catching ways. Also, it is one of the trending tools to generate leads.

Corporate Profile Design:

Storytelling is one of the proven methods to engage customers with your content. So

Corporate Profile is very to that where you can engage your customers with your objectives, mission, success, ethics, values, and beliefs in an interesting manner.

It is a professional, well written, well designed short description about your company and its factors. A well designed corporate profile can help businesses to project the distinct image of a product or service provided by the company.

Digital Marketing:

The most creative, most trendy way of grabbing your right customers!!

Whether it is large businesses or small businesses, Digital Marketing is always been the #1 choice of marketing. And it is even logical since you grab your potential customers beyond boundaries and in cost-effective methods.

However, Digital Marketing itself is an ocean of different elements where all need to be experts properly and together to get excellent results. So you need to choose the best yet proven elements of digital marketing.

You and your competitors might already be using digital marketing as your branding strategy.

But to step ahead from your competitors, use these most effective methods like Social Media Post Design, Search Engine Optimization, and Social Media Marketing as an essential component of your branding.

However, it is tougher to find the expert for each of the above-mentioned methods to have a proven Branding Strategy. But with Designlab you can easily connect with the Highly Experienced Team to assist you in each step to get your customers.

We are your creative team that will create branding material that can easily grab people's interest. Our mission is to provide cost-effective yet best Printing and design solutions to our customers!! Give a call to assist you.

Conclusion:

Grab Customer Attention with these Creative Branding strategies Creativity in Branding can effectively grow your business revenue and can grab new customers easily. Also can help you to create a lasting impression on your prospective customers. And with the proven creative methods of branding which I shared can stand out among your competitors. So you can easily grab public attention with these Creative Branding Strategies.

However, would like to know what will be your creative idea to grab to target customers?