Showing posts with label Logo Design. Show all posts
Showing posts with label Logo Design. Show all posts

8 Basic Logo Design Principles for your Brand

 


Do you want your logo to be attractive? Then adhere to the fundamentals of logo design concepts. This will aid you in the successful completion of the procedure. When consumers see your logo, their minds are immediately drawn to your products or services.


8 Basic principles to follow while proceeding with logo design for your brand


There are many various sorts of logos, but they all serve as the face of your company or group. Here is a list of eight fundamental logo design concepts that might assist you with your logo project.


1. Prepare the groundwork for your Logo Design


Make a few rough drawings of several logo concepts. These first sketches should be made with a pen and paper or a design program such as Adobe Illustrator. This is essentially brainstorming, and it can open up a slew of fresh ideas for you to pursue.


Remember that a skilled Graphic Designer spends a significant amount of time laying the basis.


The relevance of foundation stems from the fact that it helps in achieving the desired result. You end up jeopardizing the outcome if you hurry to the final stage without trying alternative concepts. Begin by sketching a few dozen possible logos and then creating variants of each one.


2. Is the Logo Design truly Representative of your Company?


A logo should express a company's individual personality while also alluding to its industry and unprecedented value offer. Consider what your logo design says about your company and the brand's distinctive value proposition.


When a logo reflects all of these in a clever and basic visual style, it instantly connects with the audience and fulfills the branding objective. Consider whether the logo helps your company stand out from the competitors. You must select a logo that successfully expresses your brand's personality and emotion.


Do you wish to acquire a better understanding of your company's brand identity? Then, consider the questions that follow.


● What are the most important principles and beliefs in your company?

● What is the major goal of your company?

● From the user's perspective, what makes the company's value offer unique?

● What is the company's strongest suit?

● What do you want your consumers to say about your company?

● What three words come to mind while describing the brand?


For this, you should examine your brand's fundamental personality and how it is shaped from all angles. Making the correct design choices that match your brand's identity becomes easier if you understand its core value propositions and distinctiveness.


3. Maintain a straightforward Approach in your Logo Design


Despite the fact that there are numerous well-known logos, the design is essential. Complicated logos aren't always bad; they become problematic when people take too long to comprehend them. Your logo must be distinctive and recognized.


Simplicity makes the logo more aesthetically pleasing and easy to understand for customers. You need to reduce the number of colors used in your logo to three. As a result, keeping things simple is crucial.


4. Scalability and Practicality


A good logo should be readable at any size and in any color. It should be adaptable to a variety of mediums, including huge billboards and small business cards. Make sure the logo appears nice when enlarged for large banners or shrunk down to a tiny symbol. If you can reduce a logo in half while keeping it identifiable, you've done a fantastic job.


When you provide your logo to your customer, make sure it's in vector format. What's the point of using vector format? The vector feature allows you to scale objects indefinitely without sacrificing quality. When a logo is resized to make it more efficient and useful, it should retain its quality.


It doesn't imply you should start designing your logo in Illustrator or any other vector software right immediately; rather, your customer should get the vector format at the end of the process.


5. It has to be Functional and Identifiable


Another important feature of a good logo design is its functionality. It must be compatible with your client's business, such as on their business cards or website.


An excellent logo tells a story about a firm while also functioning as a logo.


There are many attractive logos on the market, but do they actually work with their business to attract as many consumers as possible? It's critical to ensure that your logo is useful, meaning that people can see, comprehend, and recognize it straight away.


As a logo designer, your goal is to increase a company's profits. In terms of branding, when consumers see the Apple logo, they know it and want to buy the company's products. We aim to produce a fantastic logo design for your customer so that they may gain from their brand as a designer. Visit DesignLab for logo designs today.


6. The importance of legibility in Logo Design cannot be overstated!


When designing a logo, especially one that is a wordmark, it is important to keep in mind that it should be readable. It's fine to be creative when developing a logotype, but the key is to make it entertaining while still being readable.


7. Platform Compatibility is Important


In today's world, a logo may be integrated into a variety of platforms.


This is something that has only been popular in the last ten years, and it is critical to have in your logo. In terms of excellent logo design, this guideline is relatively new in recent decades.


Companies used to just have stores, business cards, and goods where they could put their branding. It's no longer enough for your logo to look nice on a business card; it needs to look excellent on a computer, a tiny smartphone, or a website header.


When designing an iconography logo, make sure it functions effectively and is visible in real life at the size of an app icon. Because a large number of customers utilise smartphones and iPhones in the application era, your brand icon must compete with others. It's probably the first thing people look at in the app store, so it's critical to stand out and look nice.


8. The Logo Design is both Memorable and Timeless


Trends come and go, but a good logo should continue to work year after year. This is the quality that makes it simple for people to remember your brand, motivating them to return. Simplicity is typically what makes a logo memorable, as discussed above.


However, including something unique in your may help it become surprisingly memorable, stick out from the crowd, and last for decades, if not centuries.


Final Thoughts on Logo Design


Keeping these fundamental logo design ideas in mind will assist you in completing the task successfully. Depending on the specifications, we can develop whatever logo design our clients desire. We can produce our intended output at the end of the day. Visit DesignLab for more information.

Answer to most frequently asked questions (FAQ) on Logo design.


Wanted a unique, creative logo design for your brand? But knows nothing about it?


Well, keep reading and you'll get an answer to the most frequently asked questions on Logo design.


Let's begin...


What is logo design?


Logo design is a kind of graphic design in which designers create recognizable visual content for your business.


That's it.


Yeah, logo design is just that.


If you want an example of the best logo design, recall your favorite brands and check out their logos. That graphic designing is nothing but logo designing.


Why do I need a logo?


Logo speaks up for your brand. You need the best logo design for the success of your business — you need it creates a brand identity.


It helps your business to stand out among the crowd — to be recognized among the crowd — and to be remembered among customers.


Unique, creative, simple, and the best logo design is the core element of your brand identity.


How do I choose the right logo designer for my business?


It's not easy to find the right logo designer where every third designer mentions them as the best logo designer. But, it's not even harder.


By doing your homework, you'll end up choosing the best logo designer for your business.


Is it possible to make a change to an existing logo?


Definitely yes!


Who doesn't appreciate the refreshments in visual content? Re-designing a logo is like a refreshment for your business. Even bigger brands used to modify their logos.


And, you too can easily do it by hiring the best logo designer. They'll guide you with each and every step to meet your logo design requirements.

Do you think the logo is just a symbol and name? No, it's science


To formulate the best logo, it should be a symbol, or a text, perfect combination of colour schemes, fonts and the list of tips goes on!


If the logo can speak after listening to tips of formulating best logo design, its reply would be like…


“Sorry, but you don't understand me! Please don't create myths”


Do you believe that logo is just a design which you can define as a symbol, text or combination of colour schemes?


Definitely, No.


Do you remember the downfall of the GAP's logo? How quickly it abandoned the endeavour after it met with a furious backlash from followers on Twitter and Facebook? It suddenly changed its iconic and classic logo without any consultation campaign with their loyal customers — which results as their greatest downfall.


Thus, here's my point proved. If it's a matter of only symbols, fonts, colour schemes, the text, then surely, GAP wouldn't have faced this fall.


To get the science behind the logo you've to understand the intellectual and logical activity including the organized study of the consumer faith and company's impression.


Here the term consumer trust means how they perceive you? What do they feel about your business?


Let me explain with an example of Logo Shape Consumer Perceptions.


People find the use circles shape more comfortable, trusted, and flexible, sensitiveness, while triangle shape as a less comfort, more of hardness, less flexible, sensitivity.


This is because the logo shape has a big part to play in consumer perception, it can also be accentuated or reduced by accompanying visual imagery in an advertisement. This is due to how mental imagery is processed by the recipient.


Generation of mental images happens in what psychologists call the visuospatial sketchpad of working memory. This sketchpad can be constrained if opposing visual imagery or ad headlines differ from the inference drawn from the logo shape.


Learning a science behind the logo is super easy — only when you avoid wasting time on experimenting with myths of logo design.


Here are the 3 common myths of logo design which you should listen at your own risk.


There is no other design format more misunderstood and mystified than logo design. I'll share a few…


#1 A logo must have a symbol


Not really. Some of the most famous logos have no symbols at all, just well-crafted types as SONY, MICROSOFT, FedEx and the list goes on.


The definition of best logo design doesn't necessarily require a symbol. However, this is not to say that logos should not carry symbols. Sometimes a symbol can become more memorable and ubiquitous than the company name itself, such as the case of Apple, Nike or Pepsi.


But if you're just a startup then try NOT to have a symbol for your brand. Because, symbols are not just another hindrance, a superfluous decoration which doesn’t add value or meaning.


#2 A logo has to be “timeless”


This sentence itself a myth.


Everything has an expiry date, and so the Logo design has. From time to time, they need to undergo plastic surgery to make them look less antiquated and more in line with current trends. Companies like Shell, IBM, Xerox, Volkswagen and Coca Cola changed their logos nearly a dozen times so far, improving their look with each iteration.


So don’t worry about creating a timeless logo. Create something that works now and there will be plenty of time to improve it later.


#3 A logo has to be likeable


There is nothing in the world which has No haters. Everyone has its perception level, thus judge things accordingly. So it doesn't matter that you have been liked by everyone or not.


Purpose of logos is to provide a unique signature that will become associated with the qualities of the company.


However you want your logo to make the best logo for your business then here are few pross that will land you a fantastic, desirable, unique and signature logo.


So let's begin….


#1 Keep it simple


Simplicity is a key ingredient for logos because most consumers only focus on a logo for a short time. A simple design can express your brand’s personality concisely and effectively.


The best reason for using a simple logo design is that you focus on just one attribute (main attributes) of your brand. So with this, you show up your core brand value to your audience.


Simple things are easy to remember and thus they'll understand and learn more about core values of your business.


#2 It should be dynamic


A good logo can be used in a variety of ways, shapes, and situations. For example, a logo you can only use in one size online is not very good, as it limits the ways you can expose your brand to the world. On the other hand, choosing a logo that can be resized, printed, or placed on different media makes your brand significantly more visible.


On a design level, keeping the clutter to a minimum and opting for a simple design will instantly make your logo more versatile. Having too many lines, flourishes, elements, or colours can create a complicated design that will scale poorly. Instead, keep in mind that you have limited real estate, and focus on saying more with less.


#3 Don't overdo the colour


Colours schemas are crucial in determining a brand’s message. For example, if you use red as the main colour in your logo, it will send the message of the brand being aggressive, passionate, and energetic. This means that your brand intends to target young customers. If blue is the colour of the feelings of intelligence and togetherness. This is the reason that most of the social channels such as Facebook have logos in blue.


So keep it simple and don't overdo with it.


Conclusion:


You may think that logo design is hard. But No, the truth is, it is very easy. Simply by following the basics principals which I shared you, of logo design, you can come up with the rich, desirable design.


However, if you want us to design your logo or want a free consultation on it - give us a call on +919822234768.

Why do you need to choose the designlab for designing solutions?


Yes, we know you are finding the place or perfect and dedicated agency for your business logo designing, packaging designing or branding brochure, etc.

At the designlab, we are offering professional work of business logo designing and branding solutions.

What is the specialty in our services- 


  • We are providing affordable prices for logo design services.
  • With the logo package, We are providing a user guide.
  • Committed for premium projects.
  • We always create a logo for each type of company.
  • Innovative and creative designing services for business branding.
  • Maintenance support for the entire duration of the logo designing service.


Our designers always design in an array of logo styles like Iconic Logo, Textual Logo, Emblem Logo, and others. At the designlab, we have expertise in designing service, which is related to business branding, branding brochure designing, logo designing, packaging design they deliver excellent service that resonates with the essence and objective of your business.


Packaging Design


What is the role of branding brochure design for business promotion?

“Outstanding brochure design can generate leads and thousands of your prospects to come and connect with your business”

A brochure conveys information about an organization, communicating its goals with clarity and a creative mind in an outwardly appealing manner. Brochures help increase an organization's exposure to a for all intents and purposes unlimited audience.

Designlab represents considerable authority in designing world-class corporate brochures (for example medical, healthcare, travel, and many more like all big and small business) fliers for offers and even business folders.

Why is logo designing important for a brand company?


Your logo communicates ownership. It can tell the world/potential customers who you are, what type of product you sell or service you provide or what benefit you offer to your consumers.

Distinguishes you from the competition. A good logo reflects who you are, but it should also distinguish you from all others. A good logo should dare to be different. The logo should be distinctive and interesting enough to be memorable. Their placement on products would make finding them on a crowded shelf quite easy. Placing your logo on all of your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently, whether it’s in the store, online shop everywhere you want to be. If you’ve developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand.

Logo designing services that ensure to pass on your business or branding personality effectively. Make a reflection of brand and administrations to help moment recognition and association. Our branding specialists take care of your target audience, your business, and color scheme to suit your business. Our concentration is to develop and maintain the TOP branding level for your business. We develop your logo design based on your needs and business branding.

DesignLab is specialized in logo design and corporate identity with near about all logos trademarks. As an innovative Logo Designers in Pune, We at DesignLab known as Best Logo Design Company in Pune and offers unique and creative logos at a highly competitive price.

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