With this era going digital, we feel a need to keep up with all the technologies and algorithms in order to provide our users with a seamless user experience while browsing our website. When a consumer has all the resources of information available, it is important for a company to convey the idea of its product or service clearly within seconds before it changes its mind and hops off to other sites. To cope with the current competition, here are some of the quickest and most effective ways to improve your websites for a better user experience.
1) IMPORTANCE OF WHITE SPACE IN DESIGN
In this period where they say quality written content is the final deciding factor, we are frequently enticed to put down all the data we have investigated or have some familiarity with a specific subject. However, have we ever tried being in the shoes of the consumer of the content?
As content creators, we should measure how much of our content is consumable and easily consumable without much friction.
This brings me to a very important tool, white space, in a designer's bag which is a very underutilised and overlooked element of design. You might be amazed by the miraculous power held by this tool but the end of this article.
What is white space?
White space is basically the leftover space surrounding the main elements of designs in a composition. We have accepted this long back that the white space is THE central structure square of a good design. It doesn't have to be white all the time but it mostly is. This might be some colour or texture according to the requirement of the design and composition.
Some of the clients might consider it a waste of space but it is a very essential element in order to provide a balanced and legitimate design which feels open, fresh and modern leading to an improved visual communication experience.
Importance of White Space
White space is like the glue that holds all the lines, texts, fonts and elements of design in a structured and uncluttered manner which can transform a design and layout in a way that is easy on the eyes of a user, providing them fluidity while surfing the website.
• Emphasising on things that matter – A good design should be able to grab the user’s attention to the content without any hassle and they are to be given a reason to keep engaging with the content. As easy as it can be to over-design, it is important to maintain the clarity of your product without boring them out which adds to the good user experience.
• Be easy on the brain - Assuming a design is basic and clean, it will be alluring to most clients. Cluttering your website page with a ton of illustrations and graphics may look extravagant to you as an originator but studies have demonstrated the way that it can overpower a lot of clients which might prompt them at no point ever visit your web page in the future and it is additionally slower to stack on a not great web association.
A great example that implements white space intensively (and effectively) is the homepage of Google.com. Google’s iconic look is beautifully simple and has a calming effect. Because there’s no clutter, there’s less work for your eyes and mind. You can focus on what you came for search for.
• Increases meaningful interactions - Can we just be real for a minute, visitors are generally in a rush while browsing for the content they need, and having a lot of whitespaces will increase interaction by forestalling interruptions that slow the process of browsing down. Utilizing whitespace uniformly makes the substance in the plan effectively searchable and fundamentally further develops readability. A review demonstrates that appropriate utilization of whitespace between lines of sections and their left and right edges can increment perception up to 20%. This is where miniature whitespace makes a difference.
2) FOCUSING ON COLOUR
Colour is accepted to be a fundamental visual encounter for individuals as it is the most straightforward component to recollect with regard to experiencing new things. Any time we open our eyes, our visual faculties are barraged with nonstop optical stimuli, with encompassing sights battling for consideration. Colours work as a strong data medium and can be utilized to help the general human mental framework.
Colours are known to have physiological and mental properties because of which various tones hold various implications that fluctuate across various societies. This reality is incredibly influential for the UX plan of any organization on the grounds that the force of a brand is profoundly subject to this specific element. Colour is used as a major marketing tool when it comes to conveying their idea or product to the customers. It can improvise the usability of any software by guiding the user’s attention in the direction where it feels like, increasing the fluidity while browsing a site.
While colour psychology is an intricate subject, and the utilization of variety in UX configuration covers substantially more than simply making a range that looks decent, (for example, availability and the mental impacts of even various shades inside a similar tint); planners can continuously integrate better utilization of variety in their plans without expecting to re-evaluate their whole interaction.
Colour Psychology
Coca-Cola is red while AT&T is blue and this isn't simply an occurrence. The right utilization of variety is crucial to making a positive picture among your clients. Besides, variety assumes a tremendous part in acknowledgement. It sets off every one of the faculties, immediately conveying a message like no other specialized strategy. These are some of the psychological emotions attached to colours-
• Blue - Blue is the colour of the heavens and oceans and brings to mind peace and serenity. It implies trust, devotion, confidence, intelligence, intellect, faith and truth.
• Red - Red actually triggers the pituitary gland and speeds up the heart rate, hence causing the person seeing it to breathe more rapidly. This instinctive response makes red aggressive, lively, stimulating and attention-grabbing.
• Green - Green is a colour which is generally linked to nature, peace, well-being and freshness.
• Yellow - The colour yellow is associated with the sun and hence communicates confidence, positivity, light and warmth.
• Purple - It brings to mind mystery, superiority, mysticism and royalty whereas the colour lavender evokes reminiscence and sentimentality.
• Pink - A bright pink brings to mind youth, fun and enthusiasm and is recommended for less expensive or fashionable products for women or girls whereas lighter pinks are more associated with romanticism.
• Orange - Orange is another cheerful colour and promotes liveliness, fun and energy.
• Brown - Brown is an earth colour which brings to mind straightforwardness, steadiness and resilience.
• Black - Black is seen as the most serious, formal and bold of colours and in effect, black is really the complete absence of colour and light. It is commonly used and associated with prestigious, sophisticated and expensive products.
Find a well-balanced colour theme
The UX designer should be well aware of balancing the interface in an interactive and easy manner. To find a well-balanced colour theme is an essential part of the initial ideation process of any project. The user shouldn’t be overwhelmed by all the elements being thrown at his face at once and that is why harmony, which is also a part of the principles of design, plays an important role in structuring in design.
Here are a few simple rules that can help you with that-
• The 60-30-10 rule- The 60-30-10 is an extremely basic rule for making even variety ranges. The thought is basic — when you pick another variety range, the 60% of the range ought to be committed to one tone (typically, it's an unbiased variety), another (integral) variety makes up 30% of the range, and a third tone (complement) is utilized for the leftover 10% of the plan.
• The rule of max 3 colours- "Try not to wear multiple tones in an outfit any other way you'll seem to be a comedian or a parrot" — is normal guidance that individual beauticians provide for their clients. Except if you're a specialist in joining tones, it's smarter to restrict the complete number of varieties you use in your plan.
Assuming that you think your plan needs more tones, attempt to utilize hazier and lighter varieties of currently chosen tones.
Colour palette generators simplify the task of finding well-balanced colour schemes. Here is a list of colour palate generators.
3) USE IMAGES WISELY
With regards to UX plan and client experience symbolism, whether on sites, portable applications, or some other computerized item, numerous creators pick pictures utilizing their own stylish sense, consolidating them with microcopy and the remainder of the point of interaction such that appears to be legit corresponding to the item reason and marking. The pictures take up a crucial amount of space and it is supposed to be related to the content in every way to avoid any disconnection while browsing the site.
Whenever you see similar conventional pictures across banners, applications, flags, websites, messages or any advanced media, you know subliminally that something is off: your cerebrum responds to the un-unique picture, to the confounding picture you thought you saw elsewhere, to the computerized piece that doesn't catch your eye since it is a similar picture you have been seeing again and again and it has become data contamination.
UX Design and Images
• Sensory Imagery in Design - Lately, the area of tactile promoting has drawn in the consideration of the corporate and scholarly universes, for the most part in advertising and psychology. In the book Sensory Marketing: Research on the Sensuality of Products, Aradhna Krishna characterizes tactile promoting as "subliminal triggers that influence how individuals pursue buy and utilization choices." That assertion is similarly appropriate in item configuration projects for all intents and purposes in showcasing.
• Boosting Mental Stimulation through Imagery - Advertisers and Marketers have long urged shoppers to utilize their creative minds with trademarks, for example, "Think different" (Apple) and "Just do it" (Nike). Those basic and snappy expressions, nonetheless, don't consequently convince individuals to envision utilizing the item without unequivocally requesting that they do as such.
As per concentrates on comprehension and insight (referenced above), it was observed that just modifying how an item is outwardly introduced urges individuals to envision connecting with the item, and thus builds the chance of a buy.
• Consideration, Sensation, and Insight - The initial stage for understanding how individuals connect with reality lies in the mental cycles of consideration, sensation, and insight.
Consideration is a psychological cycle that chooses specific improvements on which to concentrate and lays out connections between them. When utilized shrewdly, those boosts are submitted decisively in request to cause the onlooker to notice specific data. It's fundamental to pick the best client experience pictures conceivable on the grounds that individuals' eyes are attracted to many promotions and sites consistently, and a couple will catch their consideration.
Ways to improve UX through images
• Priority to content - Before finalising the images to be used, try writing down all the emotions contained in them which will help you find your perfect image that reflects your ideas of the product or service.
• Layout – It would be easy for you to capture/find the image which describes your idea if the layout is decided beforehand. It would provide you with a clear picture of the alignment and colour composition.
• Be specific – It is never a good idea to put a ton of elements in your web design which leads to confusion for the user. Be very clear with the idea you want to convey to the audience.
• Tell your story – Using images is one of the best ways to grab users’ attention, that might be for a few seconds, and guide them through your product or service.
• Use relevant images only – Using images that contain a lot of image weight and are not directly related to the context may not seem appealing to the user, leading to a bad user experience.
4) OPTIMIZE YOUR PAGE SPEED
Consider it along these lines: you need to go to an eatery and try their renowned pasta, yet their administration is really sluggish, and on top of it, the Spaghetti isn't that great by the same token. Couldn't this frustrate you? It's the same way with sites. Somebody lands on your page, and that feared stacking symbol stays there for over three seconds. Assuming clients struggle with observing what they came for in any case or the given data isn't fulfilling enough, there's a high opportunity clients won't ever return to your site from now onward.
At the point when they don't get it, they normally bob. Slow page load is a hindering encounter for the client and it very well may be a wellspring of disappointment. Frequently clients basically lack the opportunity and willpower to stand by.
As per Section.io, an additional five seconds of page load time can expand your site's "bob rate" by over 20%.
Ways to Improve the page loading speed
• Choose a performance-optimised hosting solution - One of the most awful mistakes you can make is settling with unremarkable facilitating to get a lower month to month rate.
Modest facilitating frequently means lacklustre showing. It can mean dividing assets among various sites on an over-burden server, which can wind up stressing your page stacking times.
• Reducing redirects - Too many redirects on your site can truly hurt stacking times. Each time a page diverts elsewhere, it drags out the HTTP solicitation and reaction process. There are one or two methods for diminishing redirects in WordPress. One is to abstain from making pointless ones while building inside connections and menus. Another is ensuring your Top-Level Domain (TLD) settles with a limit of one redirection.
• Cache your web page - Caching is perhaps the best method for accelerating your pages. Reserving stores duplicates of your webpage's documents, limiting the turnout required for the server to produce and serve a page to a guest's program.
• Compress and improvise your images - Pictures assist with upgrading the presence of your website pages and increment the nature of your substance. In any case, huge pictures can likewise defer stacking times.
These were some of the most essential points to look at if someone is looking to upgrade the User Experience of their respective websites. We at DesignLab are making every effort to analyse different techniques and algorithms in order to provide the best service possible. You can contact us at any hour for service. We have well-trained developers looking after your requirements and fulfilling it in the most satisfying way.
