8 Logo Design mistakes to avoid

 

Creating a logo for your company is akin to hiring a lawyer to represent you in court. The attorney works on your side to show you in the best possible light in court. She presents you, explains who you are, and persuades a panel of judges that you are the best version of yourself.

8 Logo Design mistakes to avoid

The same is true when creating a logo. After all, it speaks for your firm, serves as a first introduction to your brand for customers, and symbolizes what you do. While many of us haven't had the misfortune of sweating in a courtroom, we know what it's like to make a good first impression and try to win people's favor.

There are some things you should avoid when designing a logo in order to generate a good first impression! Have you considered what your logo design should look like now that you know what not to do? If you're still undecided, don't panic. Visit DesignLab for more information on Logo designs.

1. Going into this blindfolded

Nobody expects you to be an artist in addition to being a small company owner. However, before you begin designing your logo, you must first complete your homework. You can get to know the logos of some of the best-performing companies in your area or browse through a list of generic logos until you find something that appeals to you.

A high-quality photographic logo, like a building company logo, will have distinct design best practices than a freelance writer from a finance firm. You'll miss out on both industry norms and potential ideas for your own designs if you don't take a peek at what your competitors are doing.

2. Forgetting Who You're Talking To

What role does your target audience have in the design of your logo, you might wonder. Your logo design should pique your audience's interest and cause them to see you in the best light possible. If you don't include them in your logo design, it's like failing to put the grapes in a bottle of wine: you'll end up with nothing functional.

Assume you wish to engage a firm to provide entertainment for your child's birthday celebration. 

You've heard good things about them, so you go online to learn more about them — only to discover that their logo is a gravestone on a black background. What are the possibilities that you'll still take them? Always keep the target audience in your mind during the logo design process so you can build a logo that will entice them rather than repel them.

3. Only Considering the Trends of Logo Design

You'll come across a slew of design trends while you conduct your study, and you could be tempted to include them all in your new logo. This would be a major blunder. Within a year, trends become cliches, and the last impression you want people to have of your company is that it's out of date and garish. This isn't to imply you shouldn't follow trends. There are plenty of logo design trends that will help your logo stand out and leave an indelible impression on the world.

On the other hand, your company's logo should be ageless, as a logo that conveys to your audience that your company is current. However, many of the design industry's trends fade quickly after their fifteen minutes of fame, so consider what's here to stay before becoming trend-friendly. To help you with the best Logo design, visit DesignLab.

4. Font Selection at Random

If your logo doesn't have an icon, your audience will most likely glance at (and judge) the words first. One of the common mistakes individuals make is to pick the first font they see without thinking about it. Fonts have significance, and you want that meaning to be communicated to your clients, whether you're trying to convey elegance and sophistication or friendliness and accessibility.

Also, you have the option of including a tagline in your logo that is written in a different font than the main text, which is also acceptable. There are, however, a variety of ways NOT to pair fonts, so familiarise yourself with fonts that belong together before deciding on a group of typefaces.

Also, the colors in your logo, like fonts, will deliver a statement to your audience about your business. Even if you adore purples or browns, that isn't a good enough reason to incorporate them into your logo.

5. Embracing the Mess

 While surfing the universe of logo design elements, you may become connected to a color palette or a font family – which is fantastic! They do not, however, all belong to your logo. For your audience, simplicity equals effectiveness, whereas clutter equals confusion. Your company's name or initials, an icon, one or two fonts, and three colors at most should all be included in your logo.

There's nothing else you should put in your logo beside a tagline; don't even think about using trademark symbols like TM or copyright. Remember that a crowded logo will detract from the message and turn customers away.

6. Using the Incorrect File

A high-quality file might mean the difference between a logo being overlooked and a logo being praised. Once you have your logo design, you'll definitely want to use it everywhere, which may need resizing to fit the context.

A vector file allows you to enlarge your logo as many times as you like while maintaining its quality, which is very useful for printing it on merchandise or business papers. If you ever wish to edit your logo in Adobe Illustrator or other design tools, you can utilize a vector.

7. Being Unreliable

You must keep to your design once you begin branding with your logo. As your audience becomes more familiar with your brand, they'll begin to link your logo with it and look for it in the future. Not only that, but they'll come to trust you to deliver on your promises because your logo will serve as a symbol of your dependability.

So don't start changing the typeface or changing the colors of your logo to match the season. Trust us when we say that your audience will value consistency in the long term. Visit DesignLab to get the best aesthetic logo design that resonates with your brand values and name.

8. Poor Positioning of Logo Design

While this is a post-design blunder, you may avoid it entirely by planning ahead of time. You'll want your logo design on anything that has to do with your company, whether it's the homepage of your website or printed items. Many people, on the other hand, brand haphazardly with their logo, without considering how it appears - an obvious mistake.

Final thoughts on Logo Design mistakes to avoid

We learn by making mistakes, but if you limit them to a minimum, your logo will be more effective. Have you considered what your logo should look like now that you know what not to do? If you're still undecided, don't panic. Visit DesignLab for more information on Logo designs.

Do you think the logo is just a symbol and name? No, it's science

To formulate the best logo, it should be a symbol, or a text, perfect combination of colour schemes, fonts and the list of tips goes on!

If the logo can speak after listening to tips of formulating best logo design, its reply would be like…

“Sorry, but you don't understand me! Please don't create myths”

Do you believe that logo is just a design which you can define as a symbol, text or combination of colour schemes?

Definitely, No.

Do you remember the downfall of the GAP's logo? How quickly it abandoned the endeavour after it met with a furious backlash from followers on Twitter and Facebook? It suddenly changed its iconic and classic logo without any consultation campaign with their loyal customers — which results as their greatest downfall.

Thus, here's my point proved. If it's a matter of only symbols, fonts, colour schemes, the text, then surely, GAP wouldn't have faced this fall.

To get the science behind the logo you've to understand the intellectual and logical activity including the organized study of the consumer faith and company's impression.

Here the term consumer trust means how they perceive you? What do they feel about your business?

Let me explain with an example of Logo Shape Consumer Perceptions.

People find the use circles shape more comfortable, trusted, and flexible, sensitiveness, while triangle shape as a less comfort, more of hardness, less flexible, sensitivity.

This is because the logo shape has a big part to play in consumer perception, it can also be accentuated or reduced by accompanying visual imagery in an advertisement. This is due to how mental imagery is processed by the recipient.

Generation of mental images happens in what psychologists call the visuospatial sketchpad of working memory. This sketchpad can be constrained if opposing visual imagery or ad headlines differ from the inference drawn from the logo shape.

Learning a science behind the logo is super easy — only when you avoid wasting time on experimenting with myths of logo design.

Here are the 3 common myths of logo design which you should listen at your own risk.

There is no other design format more misunderstood and mystified than logo design. I'll share a few…

#1 A logo must have a symbol

Not really. Some of the most famous logos have no symbols at all, just well-crafted types as SONY, MICROSOFT, FedEx and the list goes on.

The definition of best logo design doesn't necessarily require a symbol. However, this is not to say that logos should not carry symbols. Sometimes a symbol can become more memorable and ubiquitous than the company name itself, such as the case of Apple, Nike or Pepsi.

But if you're just a startup then try NOT to have a symbol for your brand. Because, symbols are not just another hindrance, a superfluous decoration which doesn’t add value or meaning.

#2 A logo has to be “timeless”

This sentence itself a myth.

Everything has an expiry date, and so the Logo design has. From time to time, they need to undergo plastic surgery to make them look less antiquated and more in line with current trends. Companies like Shell, IBM, Xerox, Volkswagen and Coca Cola changed their logos nearly a dozen times so far, improving their look with each iteration.

So don’t worry about creating a timeless logo. Create something that works now and there will be plenty of time to improve it later.

#3 A logo has to be likeable

There is nothing in the world which has No haters. Everyone has its perception level, thus judge things accordingly. So it doesn't matter that you have been liked by everyone or not.

Purpose of logos is to provide a unique signature that will become associated with the qualities of the company.

However you want your logo to make the best logo for your business then here are few pross that will land you a fantastic, desirable, unique and signature logo.

So let's begin….

#1 Keep it simple

Simplicity is a key ingredient for logos because most consumers only focus on a logo for a short time. A simple design can express your brand’s personality concisely and effectively.

The best reason for using a simple logo design is that you focus on just one attribute (main attributes) of your brand. So with this, you show up your core brand value to your audience.

Simple things are easy to remember and thus they'll understand and learn more about core values of your business.

#2 It should be dynamic

A good logo can be used in a variety of ways, shapes, and situations. For example, a logo you can only use in one size online is not very good, as it limits the ways you can expose your brand to the world. On the other hand, choosing a logo that can be resized, printed, or placed on different media makes your brand significantly more visible.

On a design level, keeping the clutter to a minimum and opting for a simple design will instantly make your logo more versatile. Having too many lines, flourishes, elements, or colours can create a complicated design that will scale poorly. Instead, keep in mind that you have limited real estate, and focus on saying more with less.

#3 Don't overdo the colour

Colours schemas are crucial in determining a brand’s message. For example, if you use red as the main colour in your logo, it will send the message of the brand being aggressive, passionate, and energetic. This means that your brand intends to target young customers. If blue is the colour of the feelings of intelligence and togetherness. This is the reason that most of the social channels such as Facebook have logos in blue.

So keep it simple and don't overdo with it.

Conclusion:

You may think that logo design is hard. But No, the truth is, it is very easy. Simply by following the basics principals which I shared you, of logo design, you can come up with the rich, desirable design.

However, if you want us to design your logo or want a free consultation on it - give us a call on +919822234768.

Surprise your customers with these amazing branding ideas

Surprise! 

Ahh... this word

It can bring smiles to any face. Yes, any face including your potential customers. So why don't you give them a surprise? Surprise by enhancing your brand ideas, surprise which makes your customer thrilled and excited, surprise which makes your customer more engaging and enjoying, surprise through which you can create a strong trusted bond.

But how to achieve this?

Don't worry I am here to tell you some amazing Branding Ideas through which you can thrill your potential customers. 

Before moving on, here are some reasons why you should thrill your customer.

In the current scenario of Covid-19 where people are stuck inside their houses, need some refreshment. With most activities shut down and people now practicing social distancing to prevent the spread of coronavirus (COVID-19), this is probably the most testing time for most brands to connect with their audience.

Building a connection with new customers and maintaining your pre-existing ones will be no more difficult than it has been in the recent past. With most organizations already dealing with a slowdown, if not a complete shutdown, marketing during this period will need a lot of creativity and tact to ensure that the message of the brand is effectively communicated.

However, after the lockdown, your brand needs to be more creative than today. Your customer should feel refreshed and excited once they visit you or connect with you after lockdown. And, this will also help you to stand out from your competitors. 

I think now you are clear and excited to get my amazing idea.

Now, let's move toward those ideas which can bring your customer thrilled.

Let's began

Give a new personalized touch to your website

If your business is online then you might know the importance of having a personalized website. However, if you don't have any then make one because without your website you are lagging behind the real competition. You are probably losing a huge part of your customer.

Websites help to create a stronger bond with your audiences and they often visit there to know the latest updates or any. But this time when they visit, make sure that your website helps to experience them a new personalized touch. Let them know how important they are for you and how much effort you put to keep them engaged and to create a strong bond with your newly renovated Website.

Unlock the Power of Animated Presentation

You may not aware of animated presentation, so here's a short description of

What is an animated presentation?

When I say animated presentations, I don’t mean basic PowerPoint animations such as their infamous fade transition. No. I mean presentations that make your brand look a million bucks. With slick motion graphics, animated elements, and sound design, these PowerPoint presentations not only stand out from the crowd but make your brand memorable to your target audience.

Why you should use an animated presentation?

If a presentation aims to make your brand memorable or provide valuable information to either internal or external clients then presentations have to leave a lasting impression on your audience.

Research shows, the human brain is more engaging towards visuals than text, thus most brands use visual messages than text messages to create a long and lasting impression.

How you can use an animated presentation?

You can use it to transfer almost any information to your prospects or to grab a new one.

Showcase your real business potential with refresh Environment Graphics

You know the importance of effective, personalize, and happy office environment signages or other signages.

Environmental signage provides orientation throughout the built environment. Effective signage assists visitors – especially first-time visitors – in navigating their way through facilities in a wide variety of industries, including healthcare, governmental, library, educational, and retail. Environmental signage elements also act as a signature for the project’s identity, and as an extension of the brand.

If environment signages can help you in such different ways to Attract your customers, it's important to provide them a new attractive and enhancing look and thus creating a more impressive impact on your visitors. Just think, how people will love it when they visit you after lockdown and will find some refreshing yet more attractive signages.

Create an impact through Enchanting Logo Design

Attention spans are short these days – especially consumers.

As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration.

A logo can quickly grab viewers’ attention and communicate a company’s core values interestingly. That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.

Even in this lockdown, various bigger brands like Google Fiverr had changed its logo, making it more attractive and attentive. So it's your time to give your business logo a new enchanting look.

It should be more attractive and conveying for your brand and your targeted audience.

Use the potential power of Brochure/ Leaflet/ Flyer Design

After Lockdown, things will not be the same. People are adjusting as per new normal and thus we will explore some new experiences.

Then let's create some new experiences for your customers through the New Design of Brochure/ Leaflet/ Flyer Design. As things will be almost new for each of us then let's let your customers explore some new experiences in your brand.

Thus, renovate your brochure/leaflet or Flyer Design to grab them.

Conclusion:

The current scenario of Covid-19 forced us to live with a new normal. However, for your customers, you can create some amazing reasons to connect with your brand. For this, I helped you with some amazing Branding Ideas to renovate your brand and can thrill your customers.

Hope you love it!

Also, if you want to take expert help in the execution of any above ideas or for a free consultation on this, feel free to reach out here.

Among all my shared ideas, which you love the most? Comment Below

Why do you need to choose the designlab for designing solutions?

Yes, we know you are finding the place or perfect and dedicated agency for your business logo designing, packaging designing or branding brochure, etc.

At the designlab, we are offering professional work of business logo designing and branding solutions.

What is the specialty in our services- 

• We are providing affordable prices for logo design services.
• With the logo package, We are providing a user guide.
• Committed for premium projects.
• We always create a logo for each type of company.
• Innovative and creative designing services for business branding.
• Maintenance support for the entire duration of the logo designing service.

Our designers always design in an array of logo styles like Iconic Logo, Textual Logo, Emblem Logo, and others. At the designlab, we have expertise in designing service, which is related to business branding, branding brochure designing, logo designing, packaging design they deliver excellent service that resonates with the essence and objective of your business.

Packaging Design

What is the role of branding brochure design for business promotion?

“Outstanding brochure design can generate leads and thousands of your prospects to come and connect with your business”

A brochure conveys information about an organization, communicating its goals with clarity and a creative mind in an outwardly appealing manner. Brochures help increase an organization's exposure to a for all intents and purposes unlimited audience.

Designlab represents considerable authority in designing world-class corporate brochures (for example medical, healthcare, travel, and many more like all big and small business) fliers for offers and even business folders.

Logo's Designed by Design lab logo designers communicates your brand personality effectively

The team at Design lab - the best and notable logo design service company in Pune, India progress in the direction of creating a custom logo design and establish the first connection as the initial step in the branding process.

Logo design assignment for us includes name, logo/mark, tagline, graphics, shapes, and colours. Successful logos are simple, easy to recall, and works in any medium-offline and online. As a major aspect of a company's brand identity, a logo should supplement the company's message strategy.

We chip away at interpreting the brand with the logo we develop. Make a reflection of brand or product and services to support instant acknowledgment and association.

Our brand specialists work with trained logo design team investing time and effort in exploring trends and patterns in the clients' territory of business activity. Armed with the resulting knowledge our skilled branding experts and logo designers embarks to design the logo, customizing fonts and evaluating every single possible mix that would loan your business a meaningful, distinct and unique identity.

Design lab is a custom logo design service company in Pune that makes special and stylishly pleasing logo designs for customers in India and abroad. During our time of industry experience, a specialist group of in-house logo designers and creative illustrators, we ensure that each logo design we make turns out as a piece of marvel, that works ideally for its owner.