Don't search for the best, experience the BEST branding strategy

Do your casual searches include the results of "Best Tips to expand online business",  "The best way to increase online presence", "Best Marketing strategy", "Best Branding Strategy" or "The Best Branding in 2020"?

If so, then let me tell you two things

Firstly, your searches are almost similar to other billions of small and mid-sized entrepreneurs.

Secondly, you don't need to search these questions again, once you read this article.

So, actually what you are getting from this article?

It will be 3 proven, personally experienced, most desirable yet most practiced ways/hacks/tips to make your branding strategy one of the best branding strategies in 2020.

This means you "Don't need to search for the best rather you can be the best".

So let's move on!

Everyone including you and me, just love to be the best in every step of life. So it's generic that being an entrepreneur, you want the best branding strategy for your business. This type of strategy can help you to increase your audience reach, boost your business profile, can help you to connect with your audience or prospective customers more effectively, it helps you to achieve almost all your business goals.

On the flip side, if you have a poorly designed, not well researched, and optimized Business branding strategy which can ruin your almost all business goals and objectives. So it's important to carefully design and execute your branding strategy.

And whatever business you are running, whatever is your products and services or industry and whoever is your targeted audience, these 3 tips/ways/hacks will be worth for you 

The 3 tips/ways/hacks are:

1. Advertisement Campaign

2. Use Video to connect more deeply

3. Environment Graphics

So, these are my must include 3 hacks which can make your branding strategy the best branding.

What to know, how?

Let's get into detail about each section.

#1. Advertisement Campaign with print media

Successful marketing campaigns make use of a variety of strategies, and traditional print media still has a huge role to play – particularly in building brand awareness.

Authorities such as Scientific American have published studies suggesting that print marketing media may leave a deeper neural footprint than those seen on screen. That’s to say that the physical handling of printed material may help promote a deeper emotional engagement with its message and in the context of marketing may therefore help customers and prospects to remember and bond with a brand.

Also, it is found that traditional print advertising delivers the highest ROI of any medium – $3.94 is returned for every $1 spent.

But the problem is what type of print media you should prefer for a better and effective approach.

Depending on your business type, target audience, or your goals, you can use many print media in your advertisement campaign but the most effective print media, which can be used by almost all businesses are Hoarding Attractive Magazines and a front-page sale copy on Newspaper.

Use these print media in your advertising campaigns and easily connect with your audience.

#2. Use Video to connect more deeply

As the popularity of video content is high, using a video for branding nowadays is one of the hottest topics.

With the rise of new video platforms and formats such as IGTV, TikTok, and stories, there are also huge untapped opportunities that you can take advantage of to boost your branding. Also, the barriers had been dropped effectively. Nowadays it's not that hard to make videos with good quality to attract your customers.

Whoever is your prospective audience or whatever is your video content type, just make sure that your every video adds value to the audience. It should be highly obliged, engaging enough to grab your prospects.

Even though you are a newbie for creating video content for branding then you can come up with professional, engaging content. The only thing you need is a proper strategy for what type of content you need to upload.

Moreover, there are two most common video types that every business owner needs and which can be effective for your business too. They are corporate video, Product video.

How Corporate Video and Product Videos can be helpful?

The main motto of corporate videos is to increase brand awareness and to promote your business.

Since people are falling in love with video content nowadays, it becomes damn easier to grab those audiences. Corporate videos are designed to be exciting ways to deliver otherwise boring or long-winded information that would lose traction with an audience if delivered as a speech or presentation.

Unfortunately, most companies do not have the experience or resources that top corporate video companies do and end up carrying that same unpolished experience right into their video.

The main objective of Product Videos is to have a clear picture of your product to your audience. With this type of video, your audience would be able to understand everything about your products in a better way.

Also with engaging, convertible video content, you can not only engage your prospects but can make the urge to buy your products, just with one piece of video content.

#3. Environment Graphics

Your space can make or break how current or future employees see you as an employer of choice and how potential customers see you as a valued partner. Because the workspace is a silent player that plays a significant role to connect your brand.

 

And to make your workspace more connective and professional, what other better option than Environment Graphics.

Conclusion:

Things that are value-added and enough effective for your target audience will automatically become the best. So stop searching best in other branding strategies and make your branding strategy the best with proven and most effective tips/ways/hacks.

If you want to grow your brand with the best branding strategies, then give us a call or visit DesignLab.

If you connect with us, then I want to tell you two things

Firstly, as I told you, you don't need to search for the "best…" type of questions again.

Secondly, as you are going to connect with one of the leading marketing firms, you will be the next "Best Branding Strategy Holder".

Also, do tell me that among my shared solution, which you are going to use?

Why Facebook Ads are Important for Your Brand?

As Covid-19 forced us to stay at home, people (like you and me) become more attracted to social media platforms. Well, this includes your potential customers too!

Unlike any other platform, activity on social media platforms is huge.

So this is a perfect time to use social media platforms. It can be the best investment for you to achieve any of your goals. From Marketing to brand awareness, to develop a strong online presence, social media platforms are worth to use.

As a modern-day marketer, it is easy to get caught up in the hustle and bustle of what every other marketer is doing; whether it be creating videos, blogging, email marketing, search marketing, SEO. And so you tend to give a fraction of time to leverage each platform which makes chances of getting results is quite low.

Instead, if you'll spend this time to leverage social media platforms, you'll achieve the best result. And you know among all other social media platforms, Facebook Ads always rank #1 for marketing and brand building.

There are billions of people who use Facebook every day, and if you place a targeted ad on the platform, your chances of reaching them skyrocket. This is a necessity — organic traffic on Facebook is almost non-existent. We’ll talk more about that later.

If honestly confess, you are probably missing a huge portion of your audience if you are not leveraging all of the benefits of Facebook advertising.

In case the benefits of Facebook ads are still vague to you, let’s talk more about why you need to be investing in them. Here are some of the benefits of Facebook ads that you need to know.

#1 The Facebook Advertising Platform Offers Robust Analytics

The only platform which offers Robust Analytics (Mark this Sentence).

Like any other platform, Facebook has no limits when it gives you reports and analytics about the performance of your ads. It provides tailed information about every action of your Facebook Ad Campaign.

 You’ll never have to guess about what’s working and what isn’t. You’ll see them already neatly laid out for you right within Ads Manager. All you have to do is analyze them and determine your next step.

Facebook provides you with detailed metrics about your weekly reach, post engagement, page likes, and which posts have the best performance. But it doesn’t end there. Gain insight on things like clicks, conversions, and even sales.

And honestly, this is just the tip of the iceberg.

You'll find all the data analytics and thus can adjust your ads based on what’s needed, instead of having to guess or finding out later on that your investment was for nothing.

It gives you so much power when it comes to tracking and measuring the progress of your ads.

#2 Create Ads Catering to Your Specific Objective

Facebook made Advertisement Campaign much easier to do. It provides you with step by step guidance to create Facebook Ads.

It allows you to choose the kind of ad, target your audience, and set a timeframe and your budget.

Whether you want to post engagement, website clicks, page likes, or something else entirely, you can create an ad-based around that. That is Facebook supports you to build your Customised Ads. Since the ad is customizable, you can create something that will reflect your brand and target audience for a better response.

This also tells Facebook how it should be optimizing your ad to deliver to you the best results possible.

#3 You can 2x or 3x your reach with Facebook Ads

Entrepreneurs often ignore investing money to leverage social media platforms like Facebook, which is a waste.

Even when I don't realize the real power of Facebook, I often used to ignore it or rather used to opt for an organic reach without actually knowing about its really (confirmed by Mark Zuckerberg).

That is if you’re running a business page, then only the smallest fraction of your followers see what you post (if you opt for organic reach). It may sound extreme, but it’s completely true.

Over the last couple of years, Facebook has been decreasing business pages’ visibility in news feeds — a frustrating algorithm update for business owners everywhere.

If you’re going to use Facebook for marketing in any capacity, you must use ads if you want your potential consumers to know about your business. You don’t need a big budget, but you do need a budget but the return you’ll see will be worth every single penny.

#4 Facebook Ads are Highly Effective

No one would have guessed in 2004 that Facebook would become what it is today. With more than 2.2 billion monthly active and close to 1.5 billion daily active users, Facebook is a major part of people’s lives.

It is considered one of the most effective online advertising channels. In a survey by Kleiner Perkins, it was found that 78% of American consumers say they’ve discovered products on Facebook.

It is steadily growing and thus can help you easily to multiply your ROI at a low cost.

#5 Facebook Is Adding New Features Every Month

Facebook is constantly adding more features and improving the user experience for both advertisers and normal Facebook users. This is why Facebook has sustained growth for so long, by providing more Value.

Even now, we saw many changes on the platform that impact advertisers from new carousel ads for Instagram stories to categories for dynamic ads. With all of these Facebook updates, we can expect that Facebook continues to make its ad network more powerful and easier to use.

Conclusion:

In this digitized world, it's worth your business to invest money and time to leverage your social media accounts, especially Facebook.

Facebook is continuously growing as people across the world get more access to the internet and in the future, this will increase, thus people tend to get more attracted to Facebook.

So it's worth to compel Facebook to boost your business. For this only I shared the top 5 reasons to use Facebook ads for your brand.

Also, if you are new in this field or know a little bit about it then you just need an expert social media manager to unlock the full potential of Facebook ads. And the best thing is, you can easily connect with these experts by clicking here www.design-lab.co.in

Which of my shared justification do you like the most to set up your Facebook Ads?

Surprise your customers with these amazing branding ideas

Surprise! 

Ahh... this word

It can bring smiles to any face. Yes, any face including your potential customers. So why don't you give them a surprise? Surprise by enhancing your brand ideas, surprise which makes your customer thrilled and excited, surprise which makes your customer more engaging and enjoying, surprise through which you can create a strong trusted bond.

But how to achieve this?

Don't worry I am here to tell you some amazing Branding Ideas through which you can thrill your potential customers. 

Before moving on, here are some reasons why you should thrill your customer.

In the current scenario of Covid-19 where people are stuck inside their houses, need some refreshment. With most activities shut down and people now practicing social distancing to prevent the spread of coronavirus (COVID-19), this is probably the most testing time for most brands to connect with their audience.

Building a connection with new customers and maintaining your pre-existing ones will be no more difficult than it has been in the recent past. With most organizations already dealing with a slowdown, if not a complete shutdown, marketing during this period will need a lot of creativity and tact to ensure that the message of the brand is effectively communicated.

However, after the lockdown, your brand needs to be more creative than today. Your customer should feel refreshed and excited once they visit you or connect with you after lockdown. And, this will also help you to stand out from your competitors. 

I think now you are clear and excited to get my amazing idea.

Now, let's move toward those ideas which can bring your customer thrilled.

Let's began

Give a new personalized touch to your website

If your business is online then you might know the importance of having a personalized website. However, if you don't have any then make one because without your website you are lagging behind the real competition. You are probably losing a huge part of your customer.

Websites help to create a stronger bond with your audiences and they often visit there to know the latest updates or any. But this time when they visit, make sure that your website helps to experience them a new personalized touch. Let them know how important they are for you and how much effort you put to keep them engaged and to create a strong bond with your newly renovated Website.

Unlock the Power of Animated Presentation

You may not aware of animated presentation, so here's a short description of

What is an animated presentation?

When I say animated presentations, I don’t mean basic PowerPoint animations such as their infamous fade transition. No. I mean presentations that make your brand look a million bucks. With slick motion graphics, animated elements, and sound design, these PowerPoint presentations not only stand out from the crowd but make your brand memorable to your target audience.

Why you should use an animated presentation?

If a presentation aims to make your brand memorable or provide valuable information to either internal or external clients then presentations have to leave a lasting impression on your audience.

Research shows, the human brain is more engaging towards visuals than text, thus most brands use visual messages than text messages to create a long and lasting impression.

How you can use an animated presentation?

You can use it to transfer almost any information to your prospects or to grab a new one.

Showcase your real business potential with refresh Environment Graphics

You know the importance of effective, personalize, and happy office environment signages or other signages.

Environmental signage provides orientation throughout the built environment. Effective signage assists visitors – especially first-time visitors – in navigating their way through facilities in a wide variety of industries, including healthcare, governmental, library, educational, and retail. Environmental signage elements also act as a signature for the project’s identity, and as an extension of the brand.

If environment signages can help you in such different ways to Attract your customers, it's important to provide them a new attractive and enhancing look and thus creating a more impressive impact on your visitors. Just think, how people will love it when they visit you after lockdown and will find some refreshing yet more attractive signages.

Create an impact through Enchanting Logo Design

Attention spans are short these days – especially consumers.

As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration.

A logo can quickly grab viewers’ attention and communicate a company’s core values interestingly. That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.

Even in this lockdown, various bigger brands like Google Fiverr had changed its logo, making it more attractive and attentive. So it's your time to give your business logo a new enchanting look.

It should be more attractive and conveying for your brand and your targeted audience.

Use the potential power of Brochure/ Leaflet/ Flyer Design

After Lockdown, things will not be the same. People are adjusting as per new normal and thus we will explore some new experiences.

Then let's create some new experiences for your customers through the New Design of Brochure/ Leaflet/ Flyer Design. As things will be almost new for each of us then let's let your customers explore some new experiences in your brand.

Thus, renovate your brochure/leaflet or Flyer Design to grab them.

Conclusion:

The current scenario of Covid-19 forced us to live with a new normal. However, for your customers, you can create some amazing reasons to connect with your brand. For this, I helped you with some amazing Branding Ideas to renovate your brand and can thrill your customers.

Hope you love it!

Also, if you want to take expert help in the execution of any above ideas or for a free consultation on this, feel free to reach out here.

Among all my shared ideas, which you love the most? Comment Below

Don't search for the best, rather be your best branding strategy holder

 

Do your casual searches include the results of "Best Tips to expand online business",  "The best way to increase online presence", "Best Marketing strategy", "Best Branding Strategy" or " The Best Branding in 2020"? 

If so, then let me tell you two things

Firstly, your searches are almost similar to other billions of small and mid-sized entrepreneurs.

Secondly, you don't need to search these questions again, once you read this article.

So, actually what you are getting from this article?

It will be 3 proven, personally experienced, most desirable yet most practiced ways/hacks/tips to make your branding strategy as one of the best branding strategies in 2020.

This means you "Don't need to search for the best rather you can be the best".

So let's move on!

Everyone including you and me, just love to be the best in every step of life. So it's generic that being an entrepreneur, you want the best branding strategy for your business. This type of strategy can help you to increase your audience reach, boost your business profile, can help you to connect with your audience or prospective customers more effectively or t to sump up, it helps you to achieve almost all your business goals.

On the flip side, if you have a poorly designed, not well researched, and optimized Business branding strategy which can ruin your almost all business goals and objectives. So it's important to carefully design and execute your branding strategy.

And whatever business you are running, whatever is your products and services or industry and whoever is your targeted audience, these 3 tips/ways/hacks will be worth for you

The 3 tips/ways/hacks are:

1. Advertisement Campaign

2. Use Video to connect more deeply

3. Environment Graphics

So, these are my must include 3 hacks which can make your branding strategy a best branding.

What to know, how?

Let's get into detail about each section.

1.  Advertisement Campaign with print media

Successful marketing campaigns make use of a variety of strategies, and traditional print media still has a huge role to play – particularly in building brand awareness.

Authorities such as Scientific American have published studies suggesting that print marketing media may leave a deeper neural footprint than those seen on screen. That’s to say that the physical handling of printed material may help promote a deeper emotional engagement with its message and in the context of marketing may therefore help customers and prospects to remember and bond with a brand. 

 

Also, it is found that traditional print advertising delivers the highest ROI of any medium – $3.94 is returned for every $1 spent.

But the problem is what type of print media you should prefer for a better and effective approach. 

Depending on your business type, target audience, or your goals, you can use many print media in your advertisement campaign but the most effective print media, which can be used by almost all businesses are Hoarding, Attractive magazines, and definitely a front-page sale copy on newspaper.

Use these print media in your advertising campaigns and easily connect with your audience.

2. Use Video to connect more deeply

As the popularity of video content is high, using a video for branding nowadays is one of the hottest topics.

With the rise of new video platforms and formats such as IGTV, TikTok, and stories, there are also huge untapped opportunities that you can take advantage of to boost your branding. Also, the barriers had been dropped effectively. Nowadays it's not that hard to make videos with good quality to attract your customers.

Whoever is your prospective audience or whatever is your video content type, just make sure that your every video adds value to the audience. It should be highly obliged, engaging enough to grab your prospects. 

Even though you are a newbie for creating video content for branding then you can come up with professional, engaging content. The only thing you need is a proper strategy for what type of content you need to upload.

Moreover, there are two most common video types that every business owner needs and which can be effective for your business too. They are corporate video, product video.

How corporate video and product videos can be helpful?

The main motto of corporate videos is to increase brand awareness and to promote your business. 

Since people are falling in love with video content nowadays, it becomes damn easier to grab those audiences. Corporate videos are designed to be exciting ways to deliver otherwise boring or long-winded information that would lose traction with an audience if delivered as a speech or presentation.  

Unfortunately, most companies do not have the experience or resources that top corporate video companies do and end up carrying that same unpolished experience right into their video. 

The main objective of product videos is to have a clear picture of your product to your audience. With this type of video, your audience would be able to understand everything about your products in a better way.  

Also with engaging, convertible video content, you can not only engage your prospects but can also make them urge to buy your products, just with one piece of video content.

3. Environment Graphics

Your space can make or break how current or future employees see you as an employer of choice and how potential customers see you as a valued partner. Because the workspace is a silent player that plays a significant role to connect your brand.

And to make your workspace more connective and professional, what other better option than Environment Graphics.

Conclusion

Things that are value-added and enough effective for your target audience will automatically become best. So stop searching best in other branding strategies and make your own branding strategy as the best with proven and most effective tips/ways/hacks.

If you really want to grow your brand with the best branding strategies, then give us a call or visit on DesignLab.   

If you connect with us, then I want to tell you two things

Firstly, as I told you, you don't need to search the "best…" type of questions again.

Secondly, as you are going to connect with one of the leading marketing firms, you will be the next "Best Branding Strategy Holder".

Also, do tell me that among my shared Solution, which you are going to use?