Website is the face of your brand

How you will feel when you want to interact with any brand, but couldn’t find any information on your favorite online space?

You'll surely don't want to know more about it!

This is what your loyal customers feel when they don't find you online. The online world is another virtual world, where your audience finds and interacts with favorite brands.

Consider how often you use the internet. Not just to browse social media or update your Facebook status. Every time you come across a question you don’t know the answer to, trivial or otherwise outcomes your device for a quick search. More than that, you use it to make purchases, find locations to order services, schedule meetings, everything. You probably use the internet dozens of times a day that you aren’t even aware of, such as when you send a text, access your GPS, use an app, game, or plugin on your device. Use a credit card reader or tableside touchscreen menu, you’re using some form of internet.

On average, we spent at least 10 hours a day on the internet. Consider that, you may realize how many potential customers you're per day. You must realize that your potential customer – whoever they maybe – will have their first meaningful interaction with your company, online through your website.

If your website isn’t modern, or worse, it’s not there at all, you’re doing a disservice to yourself. Think about something you’ve been interested in that only had an outdated or clumsy website.

Optimize Online World through Appealing Website

There are several things you can do to increase your digital visibility and presence. But one of the most basic things is to have a good website ready. And this is where it all starts.

On your website, you are the master of what you want to tell. Of course, it is obvious (and necessary) to provide the most common contact information such as an address, telephone number, and mail. But also, you can go in-depth to tell about the company's services.

Even being a solopreneur, a Website is a must for you

As it knows that all companies must have their website. This is true for solopreneur too. Being a solopreneur, you need to work hard to promote yourself.

Unlike larger companies, solopreneur people rarely have a dedicated marketing budget that can be used to attract visitors. Therefore, it is more about getting things down on a personal level, and here is an attractive website the absolute best means.

An impressive website with a personal imprint. And of course with clear contact information, so that customers can easily get hold of you, is perfect.

Let's find out the 5 quick tips, to optimize the website as your Brand Identity.

It is sufficient to have a good website that has a nice design, functions as a business card, and which describes the most common services.

But to get on point, your website should be a conversion optimizer and for this here are 5 quick tips on it.

Impress your customer in the first visit

Your website should deliver your message, objective, and should be directly attached to potential customers. Also, I like to have good and catchy text ready on the landing page.

Create an ABOUT US page

About us is one of the most important and productive parts of your website. It's the best section to tell more about your objective, mission, and history. This helps your audience to know more details about your business and thus helps you to create a positive impression.

It creates security when the visitor can specifically read about you or your business. It increases the likelihood of creating a sale.

Unique Selling Propositions (USPs)

Briefly explain why visitors should choose you. Write that you are the best in the industry, best in the test, highly rated on Trustpilot, recommended by X, or something completely different: As long as it is true and as long as it is appealing.

Make a clear, attractive Call to Action (CTA)

Your Call to Action should be positioned, mentioned and it should give a personalized touch to your potential customers.

Make it clear to the visitor how he/she progresses in the process. If you sell a product online, it will be with a large and nice "Add to basket" button. If you sell a service, or if you have a physical business, then it should be a contact form, a large number phone number, or a button that says "Request offers".

Make your website responsive

Make your website friendly to all devices. Significant visitors are from mobile. Therefore, it is more important than ever with a mobile platform. Otherwise, you risk that visitors just leave the website after a few seconds when using their smartphone or tablet.

Conclusion:

Website is important in brand building. It provides more credibility to your business and provides a new exposure to your website. Thus, it's important to have their website to grab the target audience.

If you need a brand new website or if you just want to update the old one, please feel free to Contact Us.

Why are Social Media Platforms Important for Brand Awareness?

Social Medias are one of the most preferred platforms for marketing. It just makes sense. Because it's a platform with tons of people and thus giving you the potential to be seen by more and more people.

However, not all brands can establish their brand and, be more likely to just another face in the crowd, doesn't it?

The reality, though? If you’re struggling to stand out as a brand, you’re not alone.

No, seriously.

Because you do the same mistake as done by other strugglers.

Let's be more precise.

Are you using social media to increase sales?

If your answer sounds 'Yes', then this is why you're still struggling. And so I’m writing this blog to tell you why are Social Media Platforms Important for Brand Awareness? Not to increase sales.

Based on data from Sprout’s Social Index, brand awareness represents social marketers’ top priority right now.

With more and more people taking to social media to research and sound off on brands, getting your target audience’s attention is easier said than done.

70% of marketers prefer to increase brand awareness with social media. Second to this is sales/lead generation (59%), which is likely to reflect the larger goals of an organization and may not be suited to social media for every company. Other goals that marketers have for social media include increasing community engagement (48%), growing the brand’s audience (46%), and increasing web traffic (45%).

These figures show that while social media is increasingly becoming a space for selling or for directing traffic, it is still predominantly all about increasing awareness.

Priorities your investment in Social Media

While having a presence across several social media platforms is the best option, understanding where to put the bulk of your investment is vital. With the main goal for marketers when it comes to their social strategies being increasing brand awareness, it’s no wonder that over half (54%) prioritize which social platforms to invest in based on potential audience reach and this is the biggest reason.

Understanding Consumers' Motivation

The easiest way to Increase Brand Awareness and to gain more and more people is to be consumer-centric. After all, what's the use to provide the wrong content to the wrong people. Brand awareness will be unsuccessful if you try to put your brand to Non Interested people.

So it's important to understand consumers' motivation and post the content as per their likings and habits. Doing this will lead to an increase in your potential followers.

The Sprout Social report also includes information on why consumers take certain actions (Follow or Unfollow), which should always be a base part of targeting an audience.

According to the report, 50% of consumers follow brands on social media to learn about new products or services, which is the biggest motivation. This can be best for you if you're product and service are unique or innovative.

Over a third (36%) follow brands to be inspired, showing that aspirational content is still a big deal, while 35% look for educational content. Both of these reasons provide strong ideas for content and can help you produce a varied strategy. 

But don't produce sales-y content too much, this can be a powerful reason to Unfollow your brand.

But what types of Posts lead to more engagement?

Here is the answer

Relevancy in content and targeted Consumers' likings is most important.

Apart from this, the report says posts that entertain are more likely to be liked or shared on a platform. This means that posts that aren’t necessarily about the product or service on offer but that shows the personality of a brand are more likely to see greater engagement.

Inspirational posts are also in great demand. On the flip side, posts with discounts and sales offers are less likely to get Shares, Commenting, or likes.

So the post should be

- Educational

- Inspirational

- Informative (but not sales-y)

Several experts do a great job of letting you in on who is talking about you and your industry. You’ll be able to see where your brand is mentioned and on what networks. That way you can plan a course of action and use it to build your brand awareness.

3 step to increase Brand Awareness through Social Media Campaign

Let's be honest, there are several effective ways proved by experts, to be best for a social media campaign. But among all, here I'm going to share only 3 steps that matter most!

Step 1: Be Visually Stunning

They do say an image is worth a thousand words… and it’s true. Visuals are appealing. People will stop scrolling to stare at something if it’s interesting.

You can find ways to incorporate your brand into images too, to help make your logo or name more well-known. After all, you first have to start with brand recognition before you can work towards achieving brand awareness.

Paid Ads campaign is a great addition to it. You use paid ads and campaigns wisely, you have great potential for increasing brand awareness.

Whether you try your hand with influencers, referral marketing, or simply promote your content, you can reach a specific goal, in visually appealing ways.

Step 2: Work on Each Social Media Platforms Wisely

If you're using all social media platforms then it's important, that you give proper time to optimize each platform.

Even if it’s to talk about the same thing. You need to make the message native to the platform for the best chance of it catching someone’s eye.

You’ll need to consider what else should be done for other platforms as well.

Step 3: Enable two-way communication

If you participate in engagement yourself, others will see that it’s not just a one-way street. By doing so, you’ll also likely see an increase in your social currency, and find that people are more likely to mention and recommend you.

Conclusion:

Even though, people use social media platforms to boost sales. Social media is key for boosting brand awareness, but to do this, you need to have a good understanding of your audience. This allows you to create relevant content – which shouldn’t all be sales-focused – and deliver the right type of customer service.

Overall, social media is not all about sales, but it's about, engagement contributes to your return on investment and how to tie this to your strategic goals.

If you're interested to optimize social media platforms, to build strong Brand Awareness, then get your free consultation on it. @https://www.design-lab.co.in.

Tell me your favorite social media platforms, to build strong Brand Awareness, in the easiest way? So that I'll help you to leverage that more effectively.

Why Google Ads are important for your Brand?

When you search any term on Google Search Engine, you'll find some small rectangular featured snippets, what's that called and what's the exact use of it? Those snippets are nothing but Google Ads (One of the easiest yet transparent ways to increase your sales).

Let me get deep into it.

Like other social media platforms, Google does help small, medium, and large entrepreneurs to increase their sales, to double their ROI with Google Ads (official ads by platform). There are a lot of marketers and business owners out there who have heard about Google Ads (formerly known as Ad Words) but aren’t sure if and how it can work for them. We believe that Google Ads – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business.

Using Google Ads (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent because Google Ads delivers measurable ROI. Every penny you'll spend is worth here and will serve you 10*times faster leads.

Here are the 5 Reasons to clear your doubt that is; Why Google Ads are Important for Your Brand?

1. AdWords works faster than SEO

One of the best reasons for using Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well-optimized AdWords campaign can work much faster for a business to get the much-coveted first spot in search. It gives instant leads at the cost of your penny, unlike SEO which requires a lot of hard work but provides a low lead. But here, I didn't mean that SEO is not useful, because it isn't.

With AdWords, there is a better chance of driving more traffic and leads instantly. Additionally, the platform is more transparent, thus you know exactly what is happening with the ads.

On the other hand, search engine optimization, though very beneficial, is a long-term process. To rank for any keyword, it requires a lot of perseverance and a lot of well-written articles, and backlinks. And even then, it takes a while for them to gain the necessary authority.

Let's not get deep into the debate of Google Ads and SEO.

2. Reconnect with visitors of your website

The coolest reason to use Google AdWords is reconnecting with your website visitors. Let me elaborate.

You might have window shoppers on your website. These are people who have visited all the pages on your website but haven’t taken any action. How do you remind them of you and what you could do for them? Enter Display Remarketing and RLSA campaigns.

a) Remarketing on display network: This helps advertisers target visitors on different advertising-supported websites using banner images. Assume you run a travel business and a visitor is looking for Thailand packages. But for some reason, he decides to leave without purchasing. You can just create a remarketing list like the one below to target him.

Similar to remarketing lists, you can create suppression lists as well (as shown above). These suppression lists ensure that you target new leads and not run ads for those who have already converted.

b) Remarketing on the search network: RLSA stands for Remarketing Lists for Search Ads. As the name indicates, it runs remarketing campaigns on the search network, much like display remarketing. Additionally, the advertiser needs to add keywords in this campaign. By doing so, Google ads can match the user’s search query with the keyword and remarketing list. This will help Google to show relevant ads for each search query.

3. Tackle your competition better

When someone searches for something related to your product/services online, and you aren’t running ads, but your competitors are, then that means trouble for you. You’ll lose you at least one prospect every minute.

You need to keep an eye on them to see how they are promoting their business, what kinds of ads they run etc. The transparent system of Google AdWords helps you do this. Grab the opportunities that come your way and make yourself stand out from your competition.

4. Explore more using your ads

Confused with the title? As I said, there is a lot more to explore when you link your Google AdWords account with your Google Analytics account. AdWords is a great platform but it won’t let you know what people do after clicking the ads. But, Google analytics would help you understand,

How long a visitor stayed on a page?

How many pages have been visited?

The bounce rate of your landing page

Details about new visitors and returning visitors and much more.

By linking them together, you will have a lot more data in your hand. An advertiser can measure the complete performance of the Google ads and can pause the non-performing keywords/campaigns/ads. So that you don't need to waste money on any nonperforming AdWords.

5. Increase brand awareness

Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. to verify this, Google partnered with Ipsos to run a study across 12 verticals, right from automobiles to retail. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%.

Now you got a clear point that why Google AdWords is important for your brand. Then without wasting time, start your Google campaign now.

Conclusion:

Ads are always an effective way to connect and convert a prospect, for almost anything and everything and Google Ads always rocks among any other advertising platform. This makes it one of the demanding and successful marketing strategies at a lower rate. So you should try it now.

But if you're beginners or an entrepreneur who has a lot of other tasks to maintain, then you must have opted for any Google AdWords Expert. And yes, you can connect with them easily, simply by connecting with DesignLab. Our experts work for decades to make Google Ads more effective and guarantee you a 100% success rate.

Tell me, which reason you like the most to start your Google AdWords? Or do I need to add more reasons to the list?