5 ways to get your customers to your website

Want to do your first sale?

Want to grab your first potential customer?

Want to generate your first lead?

Well, to achieve this you need good traffic on your website.

Because

No traffic = No leads/ No customer/ No sell
Traffic = Many leads/ Many customers/ Many Sells

So trafficking plays an important role to achieve your goals and flourish ROI.

Increasing your website traffic is not an easy task. Because there is not any hard and fast rule to achieve high trafficking in websites. 

But, certain elements play a crucial role in increasing website traffic, which you must know.

Here are 5 out of all essential to increase website traffic:

- SEO (Search Engine Optimization)

- Content Creation

- Leverage Social Media

- Paid advertising

- Analyze your website

Let's dive deep into it!

1. SEO (Search Engine Optimization):

If you want to generate organic traffic, then SEO (Search Engine Optimization) must be the heart of your strategies. 

SEO is a deciding factor to increase your website ranking, thus help you to achieve more potential customers (not Visitors). 

To increase website ranking, 3 types of SEO taken into consideration:

* On-page SEO

* Off-site SEO

* Technical SEO

 

On-page SEO:

It allows you to make SEO-optimized pages. so that those pages can rank higher for relevant search.

You get a chance to optimize any pages for a particular keyword from which it can drive you, potential customers. 

Off-site SEO:

Off-site, SEO checks your relationship with other relevant websites.

To build a relationship with other best-sellers of your niches, or authorized websites, you need to collect backlinks from them.

The higher the backlink you have from authorities, verified, famous websites; the more the ranking of websites increases.

Technical SEO:

Technical SEO considers your technical elements. It includes technical features you involve in your website except for contents and backlinks.

It improves the site's readability — making it easier for search engines to understand your website and crawl it higher.

2. Content Creation:

Content needs everywhere — irrespective your business is online or offline.

And, if you're running an online business then the content is your word of mouth. Because, with this only, others will understand your website, your business, your mission, your vision.

If you do not have properly articulated content — congratulations — you are officially telling your customers to never visit your website again (harsh but proven truth).

If you want to convey your message or want to show that your website is authentic and useful, you need content.

But, here's the catch, no matter how valuable your content is, if your readers don't find it, it has no value. And, there is only one way to bring your content in front of your reader's eyes — by making it SEO optimized.

SEO optimization helps your content to rank higher on relevant searches, thus increased visibility and boost traffic.

There are two types of content you need to consider for better results….

- Video content

- Text content

3. Leverage Social Media:

Now it's time to leverage your social media accounts to gain organic traffic for your website.

In 2021, social media platforms are the foremost choice of every marketer to increase any brand value. So, you too can use it to gain organic traffic.

Here are some tips to derive website traffic from social media accounts

- Create a keyword-driven social media profile.

- Give clear and benefit-driven CTAs.

- Design clear share buttons.

- Share content on social media which increases curiosity to know more.

- Make them land on your website to find the best answer to their curiosity.

- Provide solutions to their most desired problem which directs them to visit your website.

4. Paid advertising:

Paid advertising — trendy option to boost immediate traffic.

If done with proper strategy, it'll be a rewarding method for bringing in traffic to your website and rallying leads

Here are a few tips to make your paid advertising actionable.

Decide the format of an ads

Before starting with paid advertising, do competitor research and trend research to see which formats of ads work better for your target audience.

Understand your target audience

Understanding your target audience is important, especially for platforms that offer multiple demographic options as you create ads. Reaching the individuals that are likely to want your services means you have to examine what groups your potential audience fits into.

Create a landing page

The landing page is an attractive way to direct your audience towards your website. You can add all the essential elements on the landing page which urge them to visit your website.

Set a budget

Paid advertising is something that you will do for a while. Don’t expect to be finished in a week or two. You need to give it time and finesse your plan to get the best results.

So, set the half-yearly or annual budget.

5. Analyze your website:

You have tried all essentials to increase website traffic, but still not able to get your dream result, why?

That's because your website not serves the best user experience, or not able to serve audiences what you promised them. There can be any reason, and you have to find out that reason.

Well, apart from any other glitches which your website lacks, here are two important glitches which you must rectify for better results.

- Check out the responsiveness of your website

- Check out the loading time of your website

Check out the responsiveness of your website

Responsive web design has dominated websites for the past few years. Responsive web design is a site that can adapt the screen it is being used on, regardless of what device it is.

Google also prefers responsive websites to rank higher.

Check out the loading time of your website

In this era, people don't prefer sluggish website or which needs requires 50 seconds to load. If your website takes such a long time then modify it to load in 2 to 5 seconds.

Wrapping Up:

With this blog, you'll understand that getting more trafficking in your website doesn't require millions, but needs some creativity.

You need to be creative at each stage of your marketing and be open to an experimentation experiment. And, follow all the above tips. Now you're all set to get more traffic to your website.

Enjoy trafficking!

Well, if you need any experienced personality to achieve your dream result, then connect with my team at DesignLab. We're such professionals, who are fond of marketing.

Call us now for an instant boost in your website traffic.

10 Latest developments in branding

Personalization is must

Personalization is not a trend but a necessity in 2021, to build a brand. Your customer mustn't find you spamming their feed.

Be authentic. Don't be salesy, promotive. Rather be helpful, informative, connect emotionally, and try to give them a personalized experience.

Storytelling is the best component to add personalization to your content. Subaru does more than just sell cars in its advertising. Each advertisement tells a story about an adventurous lifestyle. In one advertisement, a blind artist who works at the Enchanted Hills Camp and Retreat in Napa, California guides sighted people on trails.

Long term marketing plan

The key difference between Small, Mid-sized businesses and Big businesses is - bigger brands work to achieve their long-term goals along with small-term goals. While, Small-mid sized business owners provide maximum efforts and budget to achieve short-term goals - which is why they always drop back.

Thus, be smart to plan a branding strategy with a bigger picture.

When it comes to a long-term marketing strategy, it is important to remember that you're in a marathon, not a race or a sprint. It may be frustrating or confusing to not see immediate results, but the ROI on a successful long-term marketing strategy will pay off.

Integrating cross channel for branding

Cross-channel marketing is one of the best ways to keep your brand in front of your customer's eyes. It helps you to create a personalized and stronger bond with target audiences.

Through cross-channel marketing, you can pick up your marketing on another channel from the exact point where it stopped on the first channel - thus can easily grab them.

With the increasing number of marketing channels like Facebook, Instagram, Twitter, Giphy, Tiktok, etc, having an efficient cross-channel marketing strategy is a necessity.

Video contents

In this pandemic, where we all are restricted in our house, video calls, zoom meetings are some of the most preferred ways to experience human touch. Because of this, trends in video content are tremendously increased.

In fact, in a recent report of video content, 5 billion hours of video content, watched daily, while on Facebook, 100 million hours of video content are watched a day.

People love to watch videos over text and audio. It makes content personalize and interesting. And, you can easily add emotions to your content.

Also, it's not harder to interfere with the video content in a marketing strategy.

Bonus Tip: People preferred watching How-to and Informative type content. This can be a boon for SMEs to increase brand awareness.

Internet privacy and data security

Security is a matter of concern for every customer. As the world goes online, the gain in cyber-crimes is enormous. To avoid this, users are aware of basic cyber malpractices and how to avoid them.

Your target audience cares a lot for their data and thus wants you to take care of their shared data.

If they observe a red flag with your brand, they'll immediately leave to never come back again.

Use online and offline marketing approach

In 2020, due to pandemics, the growth of digital-only marketing is massively increased. However, this trend found to be changed in 2021.

People love to see online and offline marketing. When you'll integrate a combined marketing approach in branding, you'll be one step ahead of your competitors.

Influencer marketing

Influencer marketing is one easiest way to make rapid growth in your branding. Though, it is a bit costlier, but, the results in worth's each penny.

According to the recent report of Backlinko, 9 out of 10 branding campaigns include influencer marketing as a must-have element in the branding approach.

Marketers say that ROI with influencer marketing is far better than any other channel.

Localizing brand presence

When your target audience includes different countries, cultural nuances, and variations - you want to build an irresistible brand with all of them without fear of big loss, then localizing the brand is the only option for you.

When you localize your brand, your customers are more likely to listen to what you have to say and share your content more. Your conversion rates may increase too.

Burger King used this trend to grab more Indians by introducing Aloo Tikki, which earns them irresistible brand value.

Go for native advertising

If you don't know, what is native advertising?

Here's a quick introduction.

Native advertising is a kind of paid advertisement that engages your readers without realizing, that they are exposed to paid advertising.

When social media is your prime advertising platform over banner, Hoarding, offline, or Television ads, then the native advertisement is the best option for you.

In online advertising, two types of ads are preferred most - display ads and native ads. And, among both, native ads reveal a 52% more engagement rate than display ads, which increases continuously.

E-commerce is best to set up your brands

With the pandemic and restrictions to be in the house, the growth of online shopping increases remarkably. People love online shopping.

Before the pandemic, few people preferred online purchasing with the frequency once a month, which now changed to a go-to option for all shopping.

New populations are persuading toward it. So, if you want to sell anything, then it is advisable to have your e-commerce where people can seamlessly buy any of your products.

Conclusions:

Linking your branding strategy with the current trends is the best way to get success in branding. However, it demands continuous effort and smart work to stay updated.

With my shared branding trends of 2021, you can make it slightly easier.

Also, if you don't know how to put these branding trends of 2021 to work for your brand, do connect with us at DesignLab, where we help you sort out any and every branding problem.

Also, let us know, which 2021 branding trend you love the most? And, let us know, any other trend names on the list.

10 Ways to build a right website for your business

Define Your Goals

Everyone has a primary purpose of a website building. Define that primary purpose, along with all other goals that you want to achieve with your business website.

If you want to have a truly successful website that generates leads and makes money, then you need to be setting goals.

I know personally when I hear someone talk about setting goals, I roll my eyes and let out a deep sigh.

But yet, there are some great advantages to setting goals such as bringing focus and being able to measure the success or failure of an objective.

Also, it helps you to define your budget for website building.

If you simply follow the consultancy advice, they'll end up adding all the features to your website (which you don't need), making it irrelevant and costlier.

Choose a most desire Domain name

Deciding the domain name is another crucial aspect of your business website. Because the domain name decides the URL of your website.

It should be short, descriptive, and easy-to-remember, steer clear of abbreviations, acronyms, and numbers, if possible, avoid customer confusion.

Also, you need to decide on your top-level domain or TLD. This is the suffix at the end of your domain names, such as .com, .net, or .biz. However, nontraditional TLD names have grown in recent years. These TLDs can be based on location, such as .nyc, or type of business, like .marketing, .agency, or .law. While these can be descriptive, .com is still the main go-to. Read our article on choosing a nontraditional TLD for more information.

Once you end up choosing the most desirable domain name for your business website, check out its availability and purchase it from popular domain registrars.

Purchase safe and secure web hosting

Completed deciding your website goals and domain name, what next?

Well, now it's time to spend money to buy safe and secure web hosting for your website.

Web hosting provides a server for your website where all data is stored for the public to access all the time. Thus, you must buy safe, secure, and good tech support web hosting. It may demand you to pay a little higher but that's okay if you want to give the best yet safe and secure experience to your users.

There are two types of web hosting available viz Shared less-expensive web hosting. As the name suggests, you share servers with other websites and have to compete with them for faster loading.

Another one is dedicated web hosting which is quite more expensive than shared web hosting. But in this, you get your private server and won't have to compete with other sites.

Implement Content Management System

Content Management Systems (CMS) is important to maintain all your digital content. Choose a CMS which caters to your needs.

Good CMS will help you maintain your site, and you don't need much technical knowledge to use it. You should choose a CMS that is designed for your unique needs; different systems are used for different reasons, such as user-friendliness, extensibility, and budget.

Free versions of CMS are available. But if you are a dedicated entrepreneur who wants to expand your business; never choose free versions.

WordPress, Drupal, Joomla! Squarespace, Six are some of the popular CMS systems which offer you the best experience at good prices.

Display all essential pieces of information along with a clear Business Description

Your website should display who you are and what you are doing. The website should convey all the information about your business.

Visitors shouldn't feel confused when they visit your small business website.

Make sure your main homepage banner (also known as a "hero image") and subsequent banners are visual representations of your services, and also that you have an introductory text blurb near the top of the page that describes who you are and what you do.

Additionally, make sure both your main and footer navigation menus have "About Us" page links easily accessible so people can click them and read more about your business in-depth.

Work on User Interface

As I always say "your website will succeed only if it can impress your customers". And, if your website isn't able to provide the best experience then all your money worth nothing.

Thus, work hard to enhance the user experience. Make sure your small business website interface leaves a positive impression that drives results.

You can do so by implementing the following suggestions:

- Use an attractive layout and easy to read fonts.

- Make sure your graphics are compressed and optimized for fast loading. If your website is slow, search engines like Google will penalize your ranking.

- Research the competition to see how they have designed and optimized their websites; implement similar components that will work for your small business website.

- Publish easily accessible contact information.

- Incorporate obvious call-to-actions

Test and publish your Website

Before announcing that your site is live on the web, make sure it works on all major browsers, like Internet Explorer, Microsoft Edge, Firefox, Safari, and Chrome.

Click through each page and feature on every browser to ensure images show up, links are correct and the format looks smooth. This will take some time, but the effort you put in now will save you future complaints from visitors who can't access certain features.

Also, make sure that your website displays properly on mobile devices such as smartphones and tablets. Because now it's an era of responsive Websites. And, believe it or not, but most of your users prefer mobile for daily searches.

Optimize it for SEO

SEO is an essential practice that makes your website successful. It helps your website to rank higher, this increases visibility and traffic on your website.

SEO is an extremely important ongoing process that can mean the difference between showing up on the first page of search engine results pages (resulting in large amounts of free traffic to your website) or page 300 (resulting in no traffic).

Conclusion:

Website building is not an easy task. It requires a good amount of research and patience. Use the above tips to make things easier.

But it's important to understand that you can't make a rocking website on the first try. As I said, building a successful website requires patience.

If you're getting frustrated with something, take a deep breath, relax for a minute, then google your problem.

Or, connect with any experts which can guide you all the way to get the most desirable website for your business.

If you are looking for any experts to build your business website then I'm waiting for you at DesignLab, Connect with us.

Also, if you have any questions about website building, feel free to ask in the comment section. I'll answer every question.