What Do Experts Say About Branding?

 

“A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.”, by Jeff Bezos, CEO of Amazon.

A slippery concept which many entrepreneurs and businesses fail to realize. It is called “ Branding”. Much more different than what marketing is. Many people confuse it with logos and website designing. At the same time, people confuse it with social media reputation.

Maybe one can define it to be an amalgamation of all the above-mentioned figures. It's more about developing strategies to capitalize on your brand. But how to achieve it? DesignLab will be explaining to you the simple yet most neglected tips that businessmen often tend to forget while building a global brand.

Do experts think unique branding is really essential?

In today’s hyper-competitive industry, unique branding forms a key point for each brand. A study states that 50% of the startups fail in the first fiscal year and 8 out of 10 entrepreneurs don't make it to their goal after 18 months. Why? Not leveraging the power of branding.

So what do experts say about branding and how to achieve it?

These are the few tips that branding experts and successful businesses follow in order to win over the art of branding.

So let’s get started with these:

1. Defining your brand

The most simple yet important questions. Ask yourself. What is your organization’s mission? Are your customers getting any benefits upon using your services and products? If yes, what do they think about your company? If not, what might be the reasons and loopholes for this setback?

Do the research your company needs. Once you have decided on it, get a great logo and use templates for your brand standards (Visit website: https://www.design-lab.co.in/) for more information.

2. Understanding customer behaviour

Customer behaviour has no fixed rule. Owing to differences in the culture they hail from and the habits that they have inculcated over a period of time. Owing to this customer behaviour should be addressed as a group or a cluster rather than just individual decision-makers. To observe the accurate trend in customer behaviour, one needs to accurately decode the trends for the business type.

3. Portray yourself efficiently

Positioning yourself properly signifies that the business is aware of its competition, weakness and strong areas. An accurate decision of a brand’s Unique Selling Proposition (USP) is the deciding factor between standing out or giving up.

4. Understanding what your brand name signifies

Every brand or product has a hidden symbol behind it which makes it unique from the rest. This helps users get a clear picture of what the brand revolves around.

For example, the brand name Design Labs signifies that the company is a hub with most activities revolving around the designing aspect. However, the name isn't the only key factor here. Parameters like colour, translation in other languages also do play an important role.

5. Good business partners can make a huge difference

The recommendations of a good partner always make a difference. These are the people with a reputation and don't misuse your name.  Most importantly when legal proceedings are concerned. Try working with an attorney in protecting intellectual property overseas and filing trademark and several patent protections.

6. Thinking beyond limitations. Be dynamic

With every second passing by, there is a change. Change in the economy, or change in trend. During such times of changes, your brand should be able to pivot itself due to expansion and demand. For example: Suddenly the demand of your product became very high owing to the addition of a new feature.

To meet the disruptive demands, your supply chain should enhance the survival of your brand. Outdated business philosophies are a disease in today’s dynamic industry.

7. Leveraging the use of tech-based solutions

Technology is a boon. The use of technology has severely enhanced and customized the art of brand management in several ways. For example, impacting the zone of Custom Relation Management (CRM) systems.

A brand should be open to technological know-hows and accept those updates in technology over time. Investing in technology for brand reputation is the best investment ever.

8. Take the advice of custodians

If you aren't aware of this term, let us inform you that custodians are basically consultants. They guide and act as an advisor for local brand marketing teams on several strategic dilemmas.

Their prime focus is to ensure consistency in brand positioning with adherence to brand values, objectives and guidelines. They follow the best practice of marketing tools and localized communication and have a piece of good knowledge of their application.

9. Define your organizational structure

Brand management can also be ensured when there are well-defined organizational structures. Divide your organization into the sales team, developer team, Q/A, consulting and customer service.

This is the art of problem-solving too, Where a complex problem is divided into small chunks and tasks are divided accordingly. The functioning and the tech team need to have core values to hold the accountability of actions and provide highly efficient results.

10. Your website’s user experience can affect your branding

50% of the people’s thought process is driven by visuals and illustrations. Aesthetic vibes are so powerful that people usually portray them. Your appearance to the entire community of netizens can affect your brand positioning. 

Thus it is better to associate with the best website designing firms who can customize your website as per the industry-standard as well as maintaining your brand’s values as well. Your website, and promotional materials, all that should integrate into your logo-, gives your brand the voice it needs. TO know more about website designing, Visit website: https://www.design-lab.co.in/

11. Maintaining consistency over time

Who doesn’t like consistency? Even a high school teacher expects her bright student to consistently be bright. Same with businesses as well. Since customers always become selective about a product or service they like, they expect their brand to perform well all the time and come up with some new ideas.

No doubt you might get some backlash at some point in time. But it depends on how you are able to manage it, analyse it and come out of it. Surely it would be a learning experience.

Final thoughts on experts advice on branding

“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But the brand is simply a collective impression some have about a product.”, Elon Musk, Tesla.

A company raises their standards with its brand name and fame. Thus expert advice states that branding is 90% behind a company’s success.