The epidemic has left marketers in a shattered environment. This is not all — in the face of changing business models, new technological uses, and regulatory shifts, what worked in the past may no longer function today. After a pandemic, marketers still need to develop ways of digitally engaging customers while using the potential of technological advancements.
The year is 2022, and the question is, how might digital marketing contribute to corporate growth? See what we at DesignLab as the top digital marketing firm recommend by clicking here!
Trends to Watch in 2022: Digital Marketing
Marketing departments throughout the world are gearing up for a successful 2022 as we reach the autumn season. With this in mind, here are seven digital marketing trends you and your team should implement:
A New Era in AI Emergence
A growing number of businesses, including retail, finance, and healthcare, are already implementing AI marketing strategies.
The majority of the time, artificial intelligence (AI) in marketing automation is used to automate basic tasks like tracking website traffic and suggesting keywords that can improve a company's organic search results. Examine how AI may be used in conjunction with SEO and other digital marketing methods in 2022. Artificial Intelligence (AI) is capable of amazing things.
Influencer Marketing
More than two-thirds of marketers say they spent more than 20% of their budget on influencer content in 2020, and the market is expected to grow to $15 billion by 2022.
As AI becomes more widely used in influencer marketing, everything from identifying influencers to implementing influencer marketing will become more automated.
Virtual Events
In the aftermath of COVID-19, virtual events became the foundation for re-engaging with consumers and prospects. Marketers have a decision to make now that consumers are starting to feel more comfortable coming together in person again.
Is it time to go back to things that only happen in real life? Are there customers who prefer watching live events from the comfort of their homes and would prefer that we stay virtual?
It appears that a mixed strategy is the best solution. In 2022, make sure your live events have used technology like AR and VR to offer an immersive experience for people who choose to attend online.
AI-enabled virtual assistants
The popularity of AI-enabled virtual assistants is on the rise, too. Voice search shopping is expected to reach $40 billion in market value by 2022, with voice assistants accounting for 18% of all consumer expenditure.
Your company probably already has a virtual assistant in place to handle customer support tasks, such as responding to client enquiries via social media, email marketing, and other online platforms, using automated programs. Virtual assistants, sometimes known as "chatbots," provide a slew of advantages.
Customers' inquiries can be answered by chatbots without the involvement of a corporation.
The chatbot's AI gives it a distinct personality, making it more engaging for customers.
Customer engagements are increased by giving a tailored and entertaining experience through the use of chatbot technology.
Content and SEO will stay evergreen
Do you want to make a name for yourself in your industry? Next, make sure your PR and SEO are all in sync. Your company's visibility and authority will rise as a result of this alignment. It's not clear to me how this method works.
Let's get started with your B2B content first. Once you've established yourself as an expert in a variety of areas, you may leverage public relations to establish your authority by having people cite or otherwise acknowledge your high-quality work. In the end, you want to make sure that your created material is being linked to under certain categories that you may own.
Mobile-first advertising
Internet use has increased significantly in recent years. Internet usage among adults has risen by 5% in the previous several years, as expected, according to Pew Research. Why do you think this is? According to the world of marketing, people's purchasing habits have evolved through time, and this includes how they access the Internet.
Businesses need to generate mobile-friendly content in order to rank better in search engines as more consumers use smartphones and tablets to look for products and services online.
The design of your website may be simplified by making it responsive to different screen sizes. The use of AMP (accelerated mobile pages) speeds up the loading time of information on mobile devices.
Third-Party Cookies
Consumers are seeking better privacy safeguards and control over their personal data, and there are alternatives to Third-Party Cookies. As a result of this move, Google will no longer accept cookies from third parties in the future. What can and should modern-day marketers do? To begin, focus on acquiring and utilizing first-party data to the fullest extent possible.
CRM tools, polls, and interactive content are all going to be more and more important in the future of marketing.
The Importance of Fast-Tracking Marketing
Because of the continuing epidemic, the playing field for marketers has obviously shifted! Prior to 2020, 45 percent of corporate event organizers stated that they intended to continue spending on product launches and VIP client events. The majority of respondents (approximately 18%) also expressed the desire to spend more money.
Some 52% projected that "normal" would not return until the second quarter in 2021 when the epidemic struck, leaving marketers scrambling for new methods to connect.
Rethinking their strategy for the year, marketers had to rapidly and (in some cases) unsuccessfully pivot their plans. This means that marketing teams may see a rise in the need for agility in the future years. As a result, marketing and other departments will no longer operate in silos, and a greater emphasis will be placed on the need to prepare swiftly and efficiently.
See what our digital marketing services have to offer. You'll find all the information you need right here!
In today's increasingly interconnected world, your marketing strategy must reflect this. We provide bespoke solutions by combining modern marketing tools and technology with a focus on the end-user experience.
In our strategy, media and digital advertising, we use data to grow your business, connect people. It's a combination of data mining and prediction models, together with analytic and social insights, that we use to give meaningful business insights.
Do you need some help in the approach for your digital marketing? We're here to lend a hand. Get in touch with DesignLab now to get started!
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