When it comes to doing the things you must do on a regular basis, time is money. At least if they're done by hand, they are. From the initial investment to the implementation, many effective SEO tactics need a significant amount of time.
It's impossible to ignore the truth that time is money in today's world. It doesn't matter if you work for a marketing firm or as a freelance SEO. In this tutorial, we'll show you how to use eight SEO automation tools that may help you get the most out of your time and resources, so you can focus on what really matters.
What is SEO Automation?
To begin, let's examine what SEO automation is in reality. Search engine optimization (SEO) automation refers to the practice of employing software to automate processes that would otherwise have to be done manually. You may save both time and money by utilising SEO automation solutions. These are two priceless resources for any business or marketer.
Automating tedious SEO chores frees up the time of savvy digital marketers, allowing them to focus on more strategic work for their customers and their websites. Productivity may be increased by the use of automation.
Is It Possible To Automate SEO Tasks?
What, therefore, can SEOs automate to save time? Depending on your level of technical skill, you can automate a wide range of jobs. Off-the-shelf solutions can automate monotonous SEO activities. Despite the fact that these tools require some configuration, they're simple to use and may save you a lot of time.
SEO Automation tools like Semrush are in this category of SEO software that can assist you in a wide range of jobs and provide the data you need to take your campaign to a new level of success.
If you want to automate processes that are specific to your business or routine, you may utilize scripting languages like Python. However, the majority of SEO chores can be automated, such as:
● Tracking a person's whereabouts
● Crawling of the Internet
● Tracking for mentions of the brand and new links
● Reviewing your link profile's quality
● Reporting
● Log files for analysis
● The study of the purpose of the keywords
● Scalable generation of meta descriptions
Okay, so some of these jobs can be automated using custom scripts, but the point is to get you excited about the possibilities.
What You Need to Know About SEO Automation Tools
With the aid of SEO automation tools, you may automate operations that would otherwise have to be completed manually. We'll take care of everything from monitoring your site's search engine rankings to conducting a technical assessment. Here, we'll take a closer look at six of the platform's automation capabilities that might help you operate a little more efficiently:
Position Tracking
We've all had to do that at some time in our careers and it's something we all need to assess and monitor (despite the many debates around whether or not we should be tracking rankings at all).
Rankings are still an essential KPI that we should monitor on a regular basis, even if simply to show progress on a long-term objective. In addition, the Position Tracking Tool may aid you in automating this process by using a list of keywords that we've found or that you've created on your own.
You may also set up reports to be delivered to your mailbox on a regular basis so you can keep tabs on your progress. Automating a simple operation like this may save you a lot of time each month, even if it's done at the most basic level.
Reports
During the first few days of every month, have you ever spent time creating SEO reports for internal or external stakeholders? As crucial as this duty is, it requires a significant amount of time away from other productive activities that may help your business develop.
Reports not only prove the value of your efforts, but they also show you where you're succeeding and where you may improve your approach. These reports allow you to run a flexible strategy and change course if necessary in order to achieve your goals.
The drawback is that reporting requires a lot of time. This is especially true if you're constructing them by hand. There's a strong probability the program can automate the process of reporting on whatever it is you require. Once again, we're freeing up time that might be used to help the business develop.
Brand monitoring
Any time your brand is mentioned (or your website is linked to), you want to know about it straight away, right? When you're always searching the Internet for remarks and links, you're wasting time that could be better spent doing anything else.
Brand Monitoring's ability to provide mentions and links directly to your email makes it an ideal tool for finding mentions and links in the SEO world.
With a single list of mentions and links (and a quick method to check which ones are connected and which ones don't), you can then evaluate the data and take steps to change those that aren't linked into ones that are.
It's a great strategy that everyone should be doing, but discovering these references soon enough to act on them is often the most difficult part. Your efforts might be focused on a link reclamation plan after automating the finding of brand references.
Site Audit
It is critical to stay abreast of any changes in SEO-related jargon. Getting the rankings you deserve will be difficult if Google cannot effectively crawl and index your site. Manually compiling all of the faults found during a crawl is possible, but it takes an inordinate amount of time.
With the help of an automated technical audit, you may more easily uncover faults that could otherwise go missed. Once you've set up your crawl, you'll be given with a slew of data from the tool's analysis of more than 130 variables. Instead of wasting time attempting to find the faults, you can use the audit tool's recommendations to solve the ones that are already there.
Backlink Audits
Auditing your current connections is an equally vital but time-consuming process in addition to keeping tabs on new links and making efforts to obtain them.
There is a risk of poisonous links if you don't keep an eye on your current links. If there are a lot of toxic linkages, they can and do cause difficulties. Keep an eye on the quality of your link profile and take steps to remove or disavow any that you consider being artificial.
It is up to you to let the program examine the links that lead to your site and notify you of an increase in links with high toxicity levels. Instead of doing the analysis by hand, you may put your time and energy into cleaning them up.
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