The smartphone uprising has taken the industry by storm, resulting in an increase in effort being invested in providing a fantastic user experience to the consumer via apps. When people think of smartphones, Android is usually the one unified system that comes to mind. With more than 80% of the global market share, Android is the sole reason smartphones have grown as ubiquitous as they are. Android Apps developers have always sought out fresh and cutting-edge methods to provide greater solutions for their clientele. There are numerous problems that must be addressed during the development stage in order for the end-user to have an exceptional experience when using the app.
Mobile app performance optimization is critical because, as the world becomes more interconnected through the internet, the more our daily functions rely on the efficiency of the computers we carry in our pockets. The ease with which modern smartphone technology allows users to communicate with businesses via applications - and vice versa - necessitates better, more efficient app performance.
Customers and app performance have undergone noticeable improvements in the last few years. With increased reliance on smartphones, the desire for app availability for virtually any and every business imaginable has forced organisations to discover new ways of interacting with their customers. Slow, unresponsive apps typically result in annoyance, unhappiness, and poor reviews, all of which harm a company's reputation.
7 Android App Development Tips:
1) Create an Eye-Catching App Icon - Because your app icon is the first thing people see when they open the app store, the design you select is crucial to your success. Your software should stand out as eye-catching and recognised as people go through the app store. Make sure you select a design that accurately represents your app. It should include as much information as possible about what users would discover after installing it. That being said, you should keep the app icon as simple and unobtrusive as possible. You don't want it to be cluttered and confusing to the eye, so keep it simple.
The key to developing a memorable and recognised app icon is simplicity. If you don't choose a unique and bold shape, your app will wind up blending in with the rest, which means fewer users will be persuaded to download it. It's also worth noting that you should aim to combine your app's functionality into the design of the app symbol in some way. Spotify's app icon is an excellent example of a bold, one-of-a-kind shape that incorporates the app's function into the design.
They've picked two colours and a simple design, which makes the icon easy to identify. The black lines inside the green circle signify increased speaker loudness on top of that. Because Spotify is a music app, it immediately conveys the app's function.
2) Appropriately Name and Describe Your App - A decent title might mean the difference between your product being known by name and being referred to as "This thing on my phone." A catchy name on the app page can entice users to download your app.
So, if you want people to remember your app title, it must be original and acceptable. And, while no one can offer you the right name, here are some tried-and-true methods for naming your app:
• Use names that are not currently in use – Search thoroughly before settling on a name and clicking Publish, otherwise you can end up in court.
• Keep your app's name brief and sweet, easy to remember, and easy to spell.
• Make every effort to select a name that accurately describes what your app does. When seeking for anything to meet their demands, users should not browse past your app.
While app stores allow you 225 characters, you should only use about 25 of them. That's all that appears in a search result, so utilise those characters wisely. In contrast, your description is where you should be most strategic about ASO. It functions similarly to a website's meta description element; however, it is not searchable in the app store.
So, while you don't have to stuff it with keywords, you do have to be strategic about it. You can significantly improve your ASO by including crucial information, advantages and features, social proof, and a call-to-action.
3) Using Captivating Photographs and Videos - Your collection of photographs, app screenshots, and videos is one of the most crucial components of your app description. Your app store page should be visually appealing.
Photos connected to your software that showcase your most popular and required features will promote downloads right away. Users will often glance at screenshots from your app after discovering you in search results. A solid mix of these two factors is critical for convincing consumers to click the download button.
Here are a few examples of how you may utilise photographs to pique users' interest:
• Show consumers what your software looks like, not just splash screens.
• Make sure your screenshots show various features of the software in operation.
• Include explanations, subtitles, and arrows that demonstrate what users can accomplish within your programme.
• Put more focus on your app's most popular and required features.
• Persuade consumers that your app's design is superior to that of your competitors.
You may even create a movie for your app if you have the appropriate skills. If you don't have the necessary tools, you may engage a professional agency or look for mobile-specific video editors, such as the creators at Apptamin. And, if possible, have your software subtitled and translated in many languages.
4) Encourage User Feedback - If you can get favourable user evaluations from your app's fans, your downloads will skyrocket. Existing user reviews that proclaim your app a worthy download or state it delivers a fantastic user experience are "testimonials" that inform other potential users that your app is worthwhile to download. This can also increase your app's exposure in the app store.
You could be tempted to buy phoney reviews in order to boost the overall amount of attention your software receives. However, if the app store discovers you utilised this trick, your app may be suspended altogether.
Organic evaluations from actual users are considerably more important to your app than fake ones since they allow you, the developer, to learn as well. Not only will the comments help other consumers comprehend your product, but it will also tell you what needs to be corrected or modified. So, make requests to a wide range of persons with genuine clout. Popular YouTubers and reviewers on big tech publications with a wide readership are excellent candidates for your requests.
Mention that you're searching for input in your press releases. In some circumstances, the media sites you've given them to will already have someone on staff who is dedicated to app reviews.
Because you took the effort to notify them about anything relating to your product, they may return the favour by positively evaluating you. When a media publishes about you, contact every smaller source you've already contacted. Refer them to the new article, and they may create their own based on the early evaluations.
You may also provide people who post reviews incentives. This is an excellent way to boost the number of users that choose to do so. Coupon coupons, physical rewards, or redeemable points inside the app may all be terrific motivators for users to give you nice evaluations.
5) Improve Your Keywords - Remember how we discussed the distinction between SEO and ASO earlier? We've spoken a lot about ASO so far, so here's how to make sure your app is search engine optimised. Assume you have the finance software "Modern Finance." When selecting keywords, incorporate the word "finance" as many times as possible in any relevant material or descriptions discovered by search engines.
What additional phrases do you believe people will seek for when looking for the need that your software fills? Take the effort to conduct keyword research to determine which words receive the most traffic.
You may also utilise the standard Adwords Keyword Tool to look for lateral keywords to employ. Lateral keywords are those that Google suggests after you've found your app.
But keep in mind that you shouldn't just pick any term because it has a large search traffic. Any keywords you employ should be precise and relevant to your app and target demographic. If you stuff your descriptions with irrelevant terms, your app's trustworthiness will suffer, and your downloads will suffer as a result.
6) Reduce load time by resizing, caching, and compressing pictures - The larger the image, the longer it will take for your app to load. There are a few things you can do to improve the performance of your app. Compression, for example, reduces the number of bytes in a picture while maintaining the resolution.
Resizing photos helps you to properly fit images in your mobile app while saving the extra bandwidth necessary to display the entire original image.
Finally, caching downloads pictures from the network and stores them in the computer's memory. Once there, the mobile app will no longer have to load it from the external network every time, instead relying on its own internal memory.
Each of these options reduces the amount of work your mobile app must do to produce assets, resulting in a faster load time.
Important Takeaway
The most crucial components of your mobile app to consider are dependability, functionality, and user ease-of-use. Mobile app performance should be quick and complete, containing only information that is directly related to the app's function. Given the size of the mobile app industry in recent years, enhancing your company's mobile app will result in significant income and customer pleasure. While the mobile app market is flooded with alternatives for almost any need or want, you may still produce a distinctive product, which is why we encourage you to investigate the mobile app development lifecycle more.
The most crucial factor to consider is the customer's initial interaction with your app. When presented with a sluggish, unresponsive app, most users delete it quickly. With a successful, customer-focused app, you can keep your first impressions in the green. A mobile app may be a significant asset to your firm if resources and features are managed properly. DesignLab is here to bring to you tips to improve your game in the digital world, we would be more than glad to help you in any way.
No comments:
Post a Comment