Don't search for the best, rather be your best branding strategy holder

 

Do your casual searches include the results of "Best Tips to expand online business",  "The best way to increase online presence", "Best Marketing strategy", "Best Branding Strategy" or " The Best Branding in 2020"? 

If so, then let me tell you two things

Firstly, your searches are almost similar to other billions of small and mid-sized entrepreneurs.

Secondly, you don't need to search these questions again, once you read this article.

So, actually what you are getting from this article?

It will be 3 proven, personally experienced, most desirable yet most practiced ways/hacks/tips to make your branding strategy as one of the best branding strategies in 2020.

This means you "Don't need to search for the best rather you can be the best".

So let's move on!

Everyone including you and me, just love to be the best in every step of life. So it's generic that being an entrepreneur, you want the best branding strategy for your business. This type of strategy can help you to increase your audience reach, boost your business profile, can help you to connect with your audience or prospective customers more effectively or t to sump up, it helps you to achieve almost all your business goals.

On the flip side, if you have a poorly designed, not well researched, and optimized Business branding strategy which can ruin your almost all business goals and objectives. So it's important to carefully design and execute your branding strategy.

And whatever business you are running, whatever is your products and services or industry and whoever is your targeted audience, these 3 tips/ways/hacks will be worth for you

The 3 tips/ways/hacks are:

1. Advertisement Campaign

2. Use Video to connect more deeply

3. Environment Graphics

So, these are my must include 3 hacks which can make your branding strategy a best branding.

What to know, how?

Let's get into detail about each section.

1.  Advertisement Campaign with print media

Successful marketing campaigns make use of a variety of strategies, and traditional print media still has a huge role to play – particularly in building brand awareness.

Authorities such as Scientific American have published studies suggesting that print marketing media may leave a deeper neural footprint than those seen on screen. That’s to say that the physical handling of printed material may help promote a deeper emotional engagement with its message and in the context of marketing may therefore help customers and prospects to remember and bond with a brand. 

 

Also, it is found that traditional print advertising delivers the highest ROI of any medium – $3.94 is returned for every $1 spent.

But the problem is what type of print media you should prefer for a better and effective approach. 

Depending on your business type, target audience, or your goals, you can use many print media in your advertisement campaign but the most effective print media, which can be used by almost all businesses are Hoarding, Attractive magazines, and definitely a front-page sale copy on newspaper.

Use these print media in your advertising campaigns and easily connect with your audience.

2. Use Video to connect more deeply

As the popularity of video content is high, using a video for branding nowadays is one of the hottest topics.

With the rise of new video platforms and formats such as IGTV, TikTok, and stories, there are also huge untapped opportunities that you can take advantage of to boost your branding. Also, the barriers had been dropped effectively. Nowadays it's not that hard to make videos with good quality to attract your customers.

Whoever is your prospective audience or whatever is your video content type, just make sure that your every video adds value to the audience. It should be highly obliged, engaging enough to grab your prospects. 

Even though you are a newbie for creating video content for branding then you can come up with professional, engaging content. The only thing you need is a proper strategy for what type of content you need to upload.

Moreover, there are two most common video types that every business owner needs and which can be effective for your business too. They are corporate video, product video.

How corporate video and product videos can be helpful?

The main motto of corporate videos is to increase brand awareness and to promote your business. 

Since people are falling in love with video content nowadays, it becomes damn easier to grab those audiences. Corporate videos are designed to be exciting ways to deliver otherwise boring or long-winded information that would lose traction with an audience if delivered as a speech or presentation.  

Unfortunately, most companies do not have the experience or resources that top corporate video companies do and end up carrying that same unpolished experience right into their video. 

The main objective of product videos is to have a clear picture of your product to your audience. With this type of video, your audience would be able to understand everything about your products in a better way.  

Also with engaging, convertible video content, you can not only engage your prospects but can also make them urge to buy your products, just with one piece of video content.

3. Environment Graphics

Your space can make or break how current or future employees see you as an employer of choice and how potential customers see you as a valued partner. Because the workspace is a silent player that plays a significant role to connect your brand.

And to make your workspace more connective and professional, what other better option than Environment Graphics.

Conclusion

Things that are value-added and enough effective for your target audience will automatically become best. So stop searching best in other branding strategies and make your own branding strategy as the best with proven and most effective tips/ways/hacks.

If you really want to grow your brand with the best branding strategies, then give us a call or visit on DesignLab.   

If you connect with us, then I want to tell you two things

Firstly, as I told you, you don't need to search the "best…" type of questions again.

Secondly, as you are going to connect with one of the leading marketing firms, you will be the next "Best Branding Strategy Holder".

Also, do tell me that among my shared Solution, which you are going to use?

7 Most Common yet Costly Google Ads Mistakes That You Need To Take Care Of

Your Google Ads is now ready to go live. Hearty Congratulations!!

But wait, are you 100% sure that this Ads campaign will bring you huge targeted customers, leads, and sales. Being a human, we always want more from any of the paid digital marketing strategies. And so with this.

But before you want the best results or more results from any of your paid digital marketing strategies. It is important to take care that your strategies should be proven and with the correct approach to grab your targeted customers and can help you to generate more leads and sales.

So if you are running a Google Ads for your business you need to take care of all the strategies you are going to put before it will go live. Because you may have spent a huge amount on Google advertising.

However, this amount can be wasted if you did not care about all the common mistakes that many of us come across. In my past times, even I suffered from this same mistake which I don't want you to repeat.

For this, I had listed the 7 most common yet costly Google Ads mistake that you need to take care of

#1. Default campaign targeting options (Search Network & Display Network)

#2. Not Adding Extensions

#3. Poor Keyword Research

#4. Not Tracking

#5. Ignoring Search Partner Traffic

#6. Having No or Less Ad Variation for Each Ad Group

#7. Avoiding the Search Term Report

#1 Default campaign targeting options (Search Network & Display Network)

When creating search network campaigns, you have the option to choose Search Network, Display Network, or both. Believe it or not, when done correctly, this dynamic duo can work together to get better results than you can get from doing either one alone.

But if you are choosing either of them, then Search Network is more worthy than Display Network. It is because Google will try to place your ad on relevant websites. But it will not appear to people who are actively searching for you while with Search Network you can easily connect to prospective customers who are actively searching for you.

#2. Not Adding Extensions

From 2018 onwards Google Ads allows you to add extensions to target your audience more effectively. But even in 2020 many of you avoid using it which is your biggest mistake.

Using ad extensions can be an extremely effective way to increase your clicks. You can add site link extensions, you can add callout extensions, structured snippet extensions, message extensions, location extensions, and price extensions are other types of useful extensions you can use.

Tip: When targeting mobile customers, it is recommended to use call extensions or message extensions through which you can enable mobile users to call you or send you a message, right on their mobile phones.

#3. Poor Keyword Research

One of the most important elements of the successful ad campaign is a strong keywords research. But most of you often don't do it properly and then come up with a poor keyword research result in worthless ad campaigns.

You can’t select keywords based on what you believe people are searching for, or based on what you would search. It is imperative to use tools such as Google’s Keyword Planner to find the right and relevant keywords for your account.

And for 90% avoid the broad match keyword as they will bring in a lot of irrelevant traffic driving up your costs and CPA while reducing your overall account rank.

#4. Not Tracking

Understanding the definition of success is important, but unless you’re tracking the results of your advertising you’ll never know if your ads are profitable.

I know many of you are still avoiding it and it is understood as you may get busy with other important stuff. But this one is your mistake as you are ignoring your targeted customers which will result in your low conversion rates.

#5. Ignoring Search Partner Traffic

The Search network is a combination of Google.com and Search partners like AOL, Ask, and even Amazon.

If you find that your performance in the Search Partner network is poor, you have the option to turn it off. And, while there’s no way to figure out which partner websites are working and which ones are not working, you can still optimize your Search Partner traffic.

 Login into your Google Ads campaign to see if you’re making this mistake.  Google Ads can be overwhelming, but when you’re looking at the right reports, then things start to look a whole lot clearer.

#6. Having No or Less Ad Variation for Each Ad Group

It’s easy to think that you have that one ad that’s just going to crush the competition and outsmart Google’s Ad Rank algorithm.

Your one ad may have all of that ad group’s keywords beautifully intertwined to create the most compellingly enticing message known to man -- But the reality of the matter is that in the field of marketing, testing is KEY.

Remember, the testing never stops. I say that because ad fatigue is a real phenomenon that beginners aren’t typically aware of.  And so this same mistake I did as a beginner.

TIP: It is recommended to produce three ad variations per ad group. Once you create the three variants, let the campaign for a couple of months. Then collect the data and analyze the performance of each ad variation for each ad group.

#7. Avoiding the Search Term Report

Once you have put all your efforts into researching and discovering the keywords you wish to target, your job is completed. This is where you do one little known yet common mistake. With this, you are simply avoiding the best opportunity to grab right at low CPC.

The search terms report gives a visual into the actual search queries that are triggering your ads, based on your targeted keywords. This allows you to see what visitors are searching for and can provide insight into any gaps between your keywords and actual search queries.

Conclusion

Google Ads is one of the trendiest ways of paid advertisement which helps you to directly connect your potential audience. But numerous Google Ads campaigns result in Zero return.

This is because you are also doing the same mistake as done by others. So to avoid this and make you Every Ads campaign successful, I had you this 7 Most Common Yet Costly Google Ads Mistakes That You Need To Take Care Of.

However, this can be surely if its ad campaign will plan and run by the Experts. At DesignLab, we are a team of experts who can help you with the Successful Ad campaign under your budget. Share your first mistakes while running Google Ads Campaign?

7 Best Tips for Google My Business Optimization

You might have spent a huge amount on your business promotion or to gain more potential customers or to build your online presence. 

These all you get from only SEO. SEO always plays an important role, so it is very costly and you might need a good amount to increase your SEO ranking on Google Search Engine.

But with Google My Business, you can freely put your business name on Top Google Search Results. 

That it is your freely available SEO tools which help to rank higher. 

But this is possible only if you use the proper yet best strategy for Google My Business Optimization.

So here's my most powerful yet practically proven 7 Best Tips For Google My Business Optimization

1. Complete Your Full Business Profile Accurately to get it verified easily

2. Stay Tuned With All the Suggestion and Updates

3. Engage Your Potential Customers with regular and attractive posts

4. Respond and Write all Questions and Reviews Genuinely

5. Use Relevant Emoji’s On Business Profile

6. Set Up The Messaging System

7. Maintain Your Profile With An Effective Google My Business (GMB) Strategy

GMB is a free and official SEO tool launched by Google Inc. 

Getting on Google My Business can increase your website visibility which in turn will help you to increase your potential customers. It helps you to rank organically in Google’s Local Pack, Local Finder, Google Maps, etc.

People are more attracted to the online search to find anything over any service. 

This is obvious as with an online search you can find the best service provider nearby very easily and quickly.

Study shows 80% of all searches happen on Google. And 60% of people who do local Search from Google end up visiting the chosen on the same day.

Also for local business, it is not easier to get rank on the first page but with proper GMB optimizations, you can easily increase your listing rank for the relevant search.

1. Complete Your Full Business Profile Accurately to get it verified easily

Accuracy and consistency is an important factor to build a strong enough customer relationship. 

Especially for potential customers who come to know about your company through an online search.

So while creating your business profile for Google My Business, you must complete all the required fields which are relevant for your business. 

Make Google find no offense from your profile since it can reject your GMB profile permanently. No spam and No manipulation like redirecting to any different websites rather your official website with any wrong and irrelevant information. 

Doing this can only be helpful to lose your potential customers.

2. Stay Tuned With All the Suggestion and Updates

Google is always used to add new features to enhance your and your customer's experience.

And so helps you with new suggestions and updates for better Google My Business listing.

Google offers basic data to fill out on your business profile to make it easier to connect with potential customers. 

However if you don't fill it, someone else can do that. That is Google offers a feature where anyone can suggest or edit a change; this includes your competitors too. 

And the worst part is that these suggested edits are made live on your current business profile automatically.

Many owners even don't know about this feature and just ignore these changes without actually knowing about it. 

However, to grab attention over these changes google sent you some notifications of updates and suggestions which you might generally ignore.

But if you stay tuned with all these updates, you can easily manage these changes. 

That is you can discard the change that you don't want and can keep the changes that you liked.

3. Engage Your Potential Customers with regular and attractive posts

Contents are an important yet trendy way to keep your potential customers engaged with some cool yet attractive stuff. 

And you can do this regularly with Google My Business Posts.

Google Posts are almost like “mini-ads” or “social media posts” that show up in Google search in your Google My Business listing (in the Knowledge Panel and on Google Maps).

The suggestion is to create relevant content that shows relevance to your business, products, services, or events. 

However, if you have no Ideas to create attractive content, you can connect with any GMB optimizations expert for this.

4. Respond and Write all Questions and Reviews Genuinely:

Q&A is one of the best ways to build your trusted impression on your audience or prospective customers. 

In this, you can easily answer all the questions of your customers or can respond to all your genuine reviews. Isn't it very cool?

It's like google is offering you a direct way to attach emotionally with your prospects.

Answering all questions would even help you to get a new audience. 

But then too, I don't why many profile holders do not take care of this opportunity to grab customers.

According to a study done by getting Five Stars, 25 percent of locations on Google Maps have questions (and many of those questions are probably STILL unanswered).

5. Use Relevant Emoji On Business Profile: 

Peoples especially Millennium love using emojis while searching, chatting rather than normal words. 

So to enhance their experience google had launched new features to index emoji-relevant search results. (In fact, you can now search Google by “tweeting” an emoji at it!)

It helps your post to look attractive and also increases your local SEO. Isn't it a great feature?

6. Set up The Messaging System:

The message system on your GMB is another great feature to establish a good relationship with your customers.

With Google’s new My Business Messaging feature, you can now message your clients directly through your Google local panel in mobile search.

However you might think, how will it be going to help you with SEO?

The Messaging system provides your prospective customers with another platform to reach out to you in case of any query. 

It might be possible that you may forget to add some essential details.

So with this feature, customers can directly reach out to you for an instant guide.

Also, this feature allows you to tag your business with geo-specific locations to attract your target audience.

7. Maintain Your Profile with An Effective Google My Business (GMB) Strategy

Google always looks for an engaged searcher and the best service provider likes to enhance the overall experience. 

And this is possible only with a great content, proper strategy to rank on top three GMB listing for relevant search results.

So maintain your profile with an effective GMB optimizations strategy and make proper use of all features to increase your SEO.

Conclusion:

Google My Business is one of the most powerful ways to boost a business' online visibility and local search optimization. 

And this is possible only with proper yet proven strategies.

So I helped you with some of my practically tried and tested 7 Tips for better Google My Business Optimization.

However, with an expert, you can achieve your dream success with your GMB profile.

With 7 years of experience, Designlab helps to bolster your GMB and SEO Ranking

Under your budget.

Let me know your best GMB Optimisations in 2020?

Grab Customer Attention with these Creative Branding Strategies

Creativity always helps you to find something new or somehow a valuable way to get your work done effectively yet easily. And when you'll put this creativity while planning a branding strategy, it can readily boom your business.

But the question is that, how can you put some creative yet effective ideas in your branding strategy to grab people's attention? How can you stand out among your competitors? Or what are the best creative methods to gain people's interest?

To help you with these, here I am with some creative yet effective ideas to rock your business with the long-lasting customer's attention.

Corporate Branding with

> Corporate Identity

> Logo Design

> Stationery Design

Print Media with

> Brochure/Leaflet/Flyer Design

> Products Catalogue Design

> Corporate Profile Design

Digital Marketing with

> Social Media Post Design

> Search Engine Optimization

> Social Media Marketing

Branding is a key component of your business to spread awareness among your target audience. Good branding can change how people perceive your brand, it can drive new business and increase brand awareness. And there are various methods of doing Branding but the strategy with the above-mentioned methods can help you to build the best impression on your prospective customers.

So let's get deeper into it!!

Corporate Branding:

- Grab Customer Attention with these Creative Branding strategies

- Corporate Branding should be an essential component of your branding. This is because it can simply help you to put a great impression on your overall corporate identity. The scope of Corporate Brand is much broader than products or services branding. It covers all the aspects that raise your business identity as a trustworthy corporate identity.

- It helps customers relate to a business and identify a wide range of product offers over time.

Effective branding minimizes the need for large marketing initiatives for every new product as the consumer has a pre-set understanding of the product’s quality, reliability, and purpose.

There are various methods of doing a Corporate Brand but the most effective, essential, and creative methods are Corporate Identity, Logo Design, and Stationery Design.

Corporate Identity:

It is important to know the right way to represent your business, your products, or your services properly to the public. It is the primary goal of corporate communications to maintain or build your image to the public. Corporate Identity can be done with ways like product design, advertising, public relations, etc.

Corporate identity includes all of a company's visual aspects and design elements, reaching from logos to social media assets and stationery. Brand image is instantly recognizable due to a strong corporate identity, and this creates a lasting impression for customers.

Logo Design:

A logo is much more than just a combination of colors, fonts or texts, etc. It is a point of recognition about your products and services among your customers or audience. A well-designed logo can easily convey your message to your potential customers.

However, with some extra effort or proper investment in Logo Design, you can easily come up with the best yet creative logo design for your business. Creative design can even help you to stand out your business among the crowd and can readily grab public attention.

However, to get the best design, you should opt for an expert who can properly mix up your idea and requirements with some creative logo.

Stationery Design:

Stationery design is often one of the final elements you get to after going through the process of branding or rebranding your company. It is something that will be in many cases customer first interaction with your company.

 

It can be with the letterhead, compliment slips, and business cards. Depending on the customers your business serves you might also want to consider branded envelopes, notepads, presentation folders, and much more. And if it is designed with a proper approach then you can put a lasting impression on your target audience.

Print Media:

Print Media is often considered as one of the advertising ways of marketing and you might think that comparisons to other advertising methods like television, online campaign, Print Media is outdated and outdated.

But according to the survey, businesses had performed even better when they use a printing strategy on Branding.

Let me tell you the key point of having Print Media as your brand component:

> After a few exposures, online media can be less effective than print where it always puts a more lasting impression on the public.

> According to a study, the parts of the brain responsible for absorbing and storing visual information were more active when impacted by print media compared to digital media.

> Study found that the average person uses 21 percent more cognitive effort to process information through digital platforms than they do with print media.

So it is easy to grab people's attention with some effective print media like Brochure/Leaflet/Flyer Design, Products Catalogue Design, Corporate Profile Design.

However, it is worthy to say that print media can be the best choice of marketing when you use Along with all-important online advertising campaigns. Using either of them will not be going to get you an estimated lead.

Brochure/Leaflet/Flyer Design:

If you want to connect your customers with some new services or products or news then the best yet effective way to grab their attention is Brochure/Leaflet/Flyer Design.

It will simply make your news super attractive and attentive with catchy headlines and the perfect combination of font, content, color, bullets, etc. You can convey your message with a creative and attention-grabbing design.

Products Catalogue Design:

Grab Customer Attention With these Creative Branding strategies Catalogues involve important and specific information about your products and services.

Who are you? What is your product about? What are your services? You can clear all these queries with an attractive product catalog design.

Yet it can easily convey your products and services with some interesting and eye-catching ways. Also, it is one of the trending tools to generate leads.

Corporate Profile Design:

Storytelling is one of the proven methods to engage customers with your content. So

Corporate Profile is very to that where you can engage your customers with your objectives, mission, success, ethics, values, and beliefs in an interesting manner.

It is a professional, well written, well designed short description about your company and its factors. A well designed corporate profile can help businesses to project the distinct image of a product or service provided by the company.

Digital Marketing:

The most creative, most trendy way of grabbing your right customers!!

Whether it is large businesses or small businesses, Digital Marketing is always been the #1 choice of marketing. And it is even logical since you grab your potential customers beyond boundaries and in cost-effective methods.

However, Digital Marketing itself is an ocean of different elements where all need to be experts properly and together to get excellent results. So you need to choose the best yet proven elements of digital marketing.

You and your competitors might already be using digital marketing as your branding strategy.

But to step ahead from your competitors, use these most effective methods like Social Media Post Design, Search Engine Optimization, and Social Media Marketing as an essential component of your branding.

However, it is tougher to find the expert for each of the above-mentioned methods to have a proven Branding Strategy. But with Designlab you can easily connect with the Highly Experienced Team to assist you in each step to get your customers.

We are your creative team that will create branding material that can easily grab people's interest. Our mission is to provide cost-effective yet best Printing and design solutions to our customers!! Give a call to assist you.

Conclusion:

Grab Customer Attention with these Creative Branding strategies Creativity in Branding can effectively grow your business revenue and can grab new customers easily. Also can help you to create a lasting impression on your prospective customers. And with the proven creative methods of branding which I shared can stand out among your competitors. So you can easily grab public attention with these Creative Branding Strategies.

However, would like to know what will be your creative idea to grab to target customers?

What others can't tell you about the laws of marketing?

“GOOD MARKETING makes the Company look smart,

GREAT MARKETING makes the Company feel smart”

At a fundamental level, Marketing is the process of understanding your customers, and building and maintaining relationships.

WEALTH = MARKETING + GOOD STRATEGIES

Fundamentals of Marketing:

Marketing is about sending the right message, to the right person at the right time.

The technology may change but the basics of marketing do not change.

The selling techniques that we use today still rely on the infamous four P’s of marketing: Product, Price, Place, and Promotion.

Let’s take a brief look at each of the 4 P’s that power every form of marketing technique:

1. Product (Commodity):

A marketer’s first task is to understand what the product has to offer or its Unique Selling Proposition (USP).

What makes a product valuable to a consumer?

While making any product, you should first do Marketing and do the market research about what the customer wants and then make your product. Then that Product will be more refined.

Generally, people do the opposite of this process and they will make a product first and then do marketing and market study that is the reason why many products fail.

2. Price (Cost):

Pricing is a simple concept to understand but has deep psychology that businesses need to embrace. Pricing is what the customer is willing to pay for the Product or Service that your business offers.

3. Place (Channel):

Place refers to where the customer can access your product or service. The right Placement of a product matters a lot for the success of the product.

4. Promotion (Communication):

Promotion means any activity or action taken to sell or promote the product. Promotion plays an important role in getting more business or sales.

Businesses need to integrate their marketing strategies and include all those basic elements to grow their Business.

“Business has only two functions — marketing and innovation.” — Milan Kundera

There are 2 types of Marketing, Traditional Marketing, and Digital Marketing. Digital marketing vs. Traditional marketing

Traditional Marketing:

First, we will see how Traditional Marketing works. In some businesses still, traditional marketing is used. Some businesses have the type of services/products that should go with traditional marketing.

Businesses should have a better idea about which type of marketing they should use. While traditional marketing uses traditional media like magazines, newspapers, etc.

Traditional marketing still plays an important role in people’s lives along with the ever-growing need to step out to the Digital world. Traditional marketing may have evolved over the past few decades, but the fundamental aspects remain the same.

Digital Marketing:

In the age of social media, Marketing’s definition has changed and people are going more digital. Not only is digital marketing sometimes more cost-effective than traditional, but also it is a more effective way to connect with the target audience globally. Digital marketing is one of the most essential aspects for businesses these days.

It is all dependent on what kind of business you are in, and what your goals are. According to that, we can choose the marketing method. Your objective may be to display the website on the first page of search engines, Lead Generation, Branding, and many more……

After seeing Traditional Marketing and Digital Marketing, in our mind, we have a question ‘Which marketing should we choose for our business?’

The debate between traditional and digital marketing is long-lasting.

It ultimately comes down to which one fits the needs of your company. When trying to choose between traditional and digital marketing, why not look at both if it is suitable for your business?

If your brand is new and you have to make your brand then you have to go with both Marketing methods.

CATT Marketing Funnel

CATT stands for Content, Attention, Trust, and Transaction. This is a model for building your personal brand.

“Wealth = n ^ CATT” [n = Niche]

Niche — Niche is the area where you have the passion and interest about and expertise and specialization.

Niche = (Passion + Interest) x (Expertise + Specialization)

 

Niche marketing involves targeting a specific demographic, where you might have several products or services.

Niche selection is very important to get success and after SUCCESS you will obviously get WEALTH.

Content — if you write content, it should be simple and people should get attracted and read your content. Content includes Blogging, Social media Posts, Videos, Live Webinars, EBooks, etc. Content plays a very important role in this Digital Era.

“Content is king.” — Bill Gates

Attention — after writing your content it should catch the attention of people using different ways like SEO, Social Media, Search Engine Marketing (PPC), and Referrals.

Trust — after writing content and driving Attention to your audience Trust building is important. We can build our audience’s trust by giving them Value, Some useful Videos, EBooks, Free Webinars, etc.

Transaction — Now after building Trust, Conversion is easy. Because she is already familiar with you and feels like a friend. Now convert your lead into Customers with the sales method.

 

Integrated Digital Marketing

Integrated Digital Marketing is the integration of multiple marketing strategies to form a collective online approach for your business.

The idea behind Integrated Digital Marketing is that a single strategy doesn’t have a huge impact on its own. It is the best way to build an online presence.

Some of the integrated digital marketing methods are:

1. Search Engine Marketing (SEM / PPC) — Paid Traffic
2. Search Engine Optimization (SEO) — Organic Traffic (It is not ‘Free Traffic’ you have to earn it)
3. Email Marketing
4. Social Media Marketing
5. Display Marketing
6. Content Marketing

Personal Branding: Mass Trust Blueprint

While building a personal brand, you will be staging who you are and what you stand for. Your personal brand is the digital mirror of who you are. A Personal brand becomes an influencer and the brand ambassador.

“Your personal brand is a promise to your clients… a the promise of quality, consistency, competency, and reliability.” —  Jason Hartman

Without writing you cannot build a personal brand, so write as much as you can.

When you write you understand it better. Communication is also an important aspect of building a personal brand.

Transformation/Evolution of Personal Brand:

Learn — you should be a lifelong learner. For learning, you can read books, articles, blogs, and watch videos/courses. If you have a learning attitude you will get lots of resources.

Work — after learning you should implement your learning in your work (Job/Freelancing). While doing work you get a clear idea about your learning.

Blog/Write — Blogging is a skill that will improve after writing more and more. You need to write frequently and reach a point where writing becomes your second nature.

Consult — after writing or blogging you should go into the consulting field. Start consulting to businesses. In this case, you will get multiple clients with fewer efforts.

Mentor — to become a Mentor to someone, you should have a lot of hard work and commitment. Mentoring will help you scale your understanding. Mentoring is basically consulting to 100 or more than 100.

Start-up — after mentoring, you can start your startup. Before reaching the start-up stage you already have a lot of experience, knowledge, and business strategies. So you can do your business well. And, then you have to continue this cycle even if you don’t do a job.

Conclusion:

If we implement the above marketing things in our business-like integrated marketing, you will notice big changes in your business. Content marketing is one of the most effective lead generations, branding and sales.

“Keep Reading, Keep Learning, and Keep Writing.”

What should be your Branding Strategy Post Lockdown?

The pandemic leads to lockdown in almost every part of the world. I hope you are fine in this Pandemic and at a safe and secure place. Hope you are following all the basic guidelines for COVID-19. Following these guidelines are now mandatory for us to stay safe.

This lockdown and pandemic has changed the way of your living and working. It has interrupted in almost every aspect of life, this includes your business too. Almost everything after this lockdown has been changed. This includes your customers’ choice also, didn't it?

So what about you’re branding strategy? Are you following the same traditional branding strategy? Don't misunderstand it. I am not going to introduce some new strategies here rather I will tell you why and how some innovative strategies can put your business ahead after lockdown. Why you need to upgrade your Branding style? Rather than following the same traditional one.

You might hear about the 360 Degree Branding effort which tries to include the brand identity into a holistic approach so that the brand is in touch with and visible to the customers at all times. When customers are not reaching you or you don't direct contact between you and your customer. Believe me, you are losing 50 customers every day.

But with the 360 Degree branding, you can stay in touch with your customers. And what's better than to stay active with your customers all the time if you are not connected with them directly. This readily helps to boost up your sales.

360 Degree Branding activities are marketing activities that take into consideration brand identity and take an inclusive approach so that the brand is presented at all points of consumer contact.

For instant let's take an example of the campaign which is active currently. Nestle had tied around the Maggi crisis with the 360 Degree Branding approach in India.

Print media ads could have kept the consumer’s posted on progress, PR could have leveraged the transparency while online platforms could have reinforced the brand context through engaging campaigns using a carefully integrated approach for 360 Degree Branding is a must.

It helps Maggi to maintain its identity during the magi crisis. So it is basically strategic planning and steps that clarify your present position in your business and secures your future positions. Since it directly tries to approach your customer's mind.

This is why you prefer changes in your branding strategy after lockdown. It is generally a combination of various elements like email, advertisement, PR, website, Social Media, etc. Let's get deep dive into it…

Advertisement

Advertisement is one of the most used elements of 360 Degree Branding. It is a marketing communication that employs an openly sponsored to promote business, ideas, products, or any services.

Communication through advertisements can set up on a wide platform that includes traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail and new media such as search results, blogs, social media, websites or text messages.

So you can connect with your customers and can create a good impression on your current customers. It also attracts large new customers every day. That helps you to acquire potential customers easily.

Presentation

Presenting your product in front of your buyers is always an art. There are different ways through which this presentation can be done. But nowadays for presenting your product, its values, objectives are possible only through online ways. This lockdown and pandemic have restricted your boundaries. But this online media is like a boon for you that helps you to connect to your customers directly irrespective of your boundaries.

Presentation through this online world is then surely a great way. It not only helps you engage your customer but also helps you to clearly define your product with some captivating slides. It helps to generate curiosity among your customers regarding the product. It helps you to maintain a good business relationship with your customers.

Print Media

Whatever be the branding campaign strategy, print media always play a huge role particularly to create brand awareness.  It's important to understand that building a corporate identity is not the same as marketing products for selling. If you will be able to create a good corporate identity then, you can emotionally connect with your customers. Print Media Remains An Excellent Way To Build A Brand.

Thus print media in 360 Degree Branding strategy is always used to strengthen the customers.  Physical handling of printed material may help promote a deeper emotional engagement with its message and in the context of marketing may, therefore, help customers and prospects to remember and bond with a brand.

But it is worthy only when you use a proper approach. Depending on the type of business or your requirement you can choose any option. It can Corporate Profile Design, Brochures, Leaflet, Product Catalogue Design, or any other physical design. But the important point while building a brand is to maintain your consistency. That is every piece of print marketing material must be consistent in the use of Logo, Colour, Fonts, Typography, Images, and most important – The Message.
With an experienced professional you can easily maintain this consistency and can boost up your business.

Exhibition

Over the years presenting a stall in an event or trade show is always an easy method to have a wider approach and so it is widely used in 360-degree Branding. It can attract a huge audience including your prospective customers. But it should be well enough to stand out among all stalls. Professional Service Providers can help you with a proper approach to reach out to your goals with the best suitable exhibition.

- The exhibition can be a great way to introduce your brand to a new audience.
- Help to increase trust with your brands.
- Great way to launch new products with a wider approach.

However, post lockdown exhibitions should be present by following basic COVID-19 guidelines. So that audience feels free to connect with your stall.

This is just a small glance of 360 Degree Branding. As it is the most innovative idea that covers everything about you’re branding to create the best business identity.

If you are looking for such a professional and expert agency who can help you stand out from your competitors. After this lockdown just enhances your branding strategy with the best innovative solutions.

DesignLab is an India's leading 360 Degree Branding Service Provider Company. With 8 years of experience in business, we assist you with the highest quality work. And the secret of this success is only because we focus totally on customer requirements and their goals.

Our experts create a strategy after analyzing your requirement, market trends, analysing your potential customers and their demand. So that we can create a business identity that can be trustworthy and long-lasting. Contact us for more details.

You can click the below button to contact us: http://www.design-lab.co.in

Comment, what's your first strategy for your business post lockdown?