Why are Social Media Platforms Important for Brand Awareness?

Social Medias are one of the most preferred platforms for marketing. It just makes sense. Because it's a platform with tons of people and thus giving you the potential to be seen by more and more people.

However, not all brands can establish their brand and, be more likely to just another face in the crowd, doesn't it?

The reality, though? If you’re struggling to stand out as a brand, you’re not alone.

No, seriously.

Because you do the same mistake as done by other strugglers.

Let's be more precise.

Are you using social media to increase sales?

If your answer sounds 'Yes', then this is why you're still struggling. And so I’m writing this blog to tell you why are Social Media Platforms Important for Brand Awareness? Not to increase sales.

Based on data from Sprout’s Social Index, brand awareness represents social marketers’ top priority right now.

With more and more people taking to social media to research and sound off on brands, getting your target audience’s attention is easier said than done.

70% of marketers prefer to increase brand awareness with social media. Second to this is sales/lead generation (59%), which is likely to reflect the larger goals of an organization and may not be suited to social media for every company. Other goals that marketers have for social media include increasing community engagement (48%), growing the brand’s audience (46%), and increasing web traffic (45%).

These figures show that while social media is increasingly becoming a space for selling or for directing traffic, it is still predominantly all about increasing awareness.

Priorities your investment in Social Media

While having a presence across several social media platforms is the best option, understanding where to put the bulk of your investment is vital. With the main goal for marketers when it comes to their social strategies being increasing brand awareness, it’s no wonder that over half (54%) prioritize which social platforms to invest in based on potential audience reach and this is the biggest reason.

Understanding Consumers' Motivation

The easiest way to Increase Brand Awareness and to gain more and more people is to be consumer-centric. After all, what's the use to provide the wrong content to the wrong people. Brand awareness will be unsuccessful if you try to put your brand to Non Interested people.

So it's important to understand consumers' motivation and post the content as per their likings and habits. Doing this will lead to an increase in your potential followers.

The Sprout Social report also includes information on why consumers take certain actions (Follow or Unfollow), which should always be a base part of targeting an audience.

According to the report, 50% of consumers follow brands on social media to learn about new products or services, which is the biggest motivation. This can be best for you if you're product and service are unique or innovative.

Over a third (36%) follow brands to be inspired, showing that aspirational content is still a big deal, while 35% look for educational content. Both of these reasons provide strong ideas for content and can help you produce a varied strategy. 

But don't produce sales-y content too much, this can be a powerful reason to Unfollow your brand.

But what types of Posts lead to more engagement?

Here is the answer

Relevancy in content and targeted Consumers' likings is most important.

Apart from this, the report says posts that entertain are more likely to be liked or shared on a platform. This means that posts that aren’t necessarily about the product or service on offer but that shows the personality of a brand are more likely to see greater engagement.

Inspirational posts are also in great demand. On the flip side, posts with discounts and sales offers are less likely to get Shares, Commenting, or likes.

So the post should be

- Educational

- Inspirational

- Informative (but not sales-y)

Several experts do a great job of letting you in on who is talking about you and your industry. You’ll be able to see where your brand is mentioned and on what networks. That way you can plan a course of action and use it to build your brand awareness.

3 step to increase Brand Awareness through Social Media Campaign

Let's be honest, there are several effective ways proved by experts, to be best for a social media campaign. But among all, here I'm going to share only 3 steps that matter most!

Step 1: Be Visually Stunning

They do say an image is worth a thousand words… and it’s true. Visuals are appealing. People will stop scrolling to stare at something if it’s interesting.

You can find ways to incorporate your brand into images too, to help make your logo or name more well-known. After all, you first have to start with brand recognition before you can work towards achieving brand awareness.

Paid Ads campaign is a great addition to it. You use paid ads and campaigns wisely, you have great potential for increasing brand awareness.

Whether you try your hand with influencers, referral marketing, or simply promote your content, you can reach a specific goal, in visually appealing ways.

Step 2: Work on Each Social Media Platforms Wisely

If you're using all social media platforms then it's important, that you give proper time to optimize each platform.

Even if it’s to talk about the same thing. You need to make the message native to the platform for the best chance of it catching someone’s eye.

You’ll need to consider what else should be done for other platforms as well.

Step 3: Enable two-way communication

If you participate in engagement yourself, others will see that it’s not just a one-way street. By doing so, you’ll also likely see an increase in your social currency, and find that people are more likely to mention and recommend you.

Conclusion:

Even though, people use social media platforms to boost sales. Social media is key for boosting brand awareness, but to do this, you need to have a good understanding of your audience. This allows you to create relevant content – which shouldn’t all be sales-focused – and deliver the right type of customer service.

Overall, social media is not all about sales, but it's about, engagement contributes to your return on investment and how to tie this to your strategic goals.

If you're interested to optimize social media platforms, to build strong Brand Awareness, then get your free consultation on it. @https://www.design-lab.co.in.

Tell me your favorite social media platforms, to build strong Brand Awareness, in the easiest way? So that I'll help you to leverage that more effectively.

Why Google Ads are important for your Brand?

When you search any term on Google Search Engine, you'll find some small rectangular featured snippets, what's that called and what's the exact use of it? Those snippets are nothing but Google Ads (One of the easiest yet transparent ways to increase your sales).

Let me get deep into it.

Like other social media platforms, Google does help small, medium, and large entrepreneurs to increase their sales, to double their ROI with Google Ads (official ads by platform). There are a lot of marketers and business owners out there who have heard about Google Ads (formerly known as Ad Words) but aren’t sure if and how it can work for them. We believe that Google Ads – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business.

Using Google Ads (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent because Google Ads delivers measurable ROI. Every penny you'll spend is worth here and will serve you 10*times faster leads.

Here are the 5 Reasons to clear your doubt that is; Why Google Ads are Important for Your Brand?

1. AdWords works faster than SEO

One of the best reasons for using Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well-optimized AdWords campaign can work much faster for a business to get the much-coveted first spot in search. It gives instant leads at the cost of your penny, unlike SEO which requires a lot of hard work but provides a low lead. But here, I didn't mean that SEO is not useful, because it isn't.

With AdWords, there is a better chance of driving more traffic and leads instantly. Additionally, the platform is more transparent, thus you know exactly what is happening with the ads.

On the other hand, search engine optimization, though very beneficial, is a long-term process. To rank for any keyword, it requires a lot of perseverance and a lot of well-written articles, and backlinks. And even then, it takes a while for them to gain the necessary authority.

Let's not get deep into the debate of Google Ads and SEO.

2. Reconnect with visitors of your website

The coolest reason to use Google AdWords is reconnecting with your website visitors. Let me elaborate.

You might have window shoppers on your website. These are people who have visited all the pages on your website but haven’t taken any action. How do you remind them of you and what you could do for them? Enter Display Remarketing and RLSA campaigns.

a) Remarketing on display network: This helps advertisers target visitors on different advertising-supported websites using banner images. Assume you run a travel business and a visitor is looking for Thailand packages. But for some reason, he decides to leave without purchasing. You can just create a remarketing list like the one below to target him.

Similar to remarketing lists, you can create suppression lists as well (as shown above). These suppression lists ensure that you target new leads and not run ads for those who have already converted.

b) Remarketing on the search network: RLSA stands for Remarketing Lists for Search Ads. As the name indicates, it runs remarketing campaigns on the search network, much like display remarketing. Additionally, the advertiser needs to add keywords in this campaign. By doing so, Google ads can match the user’s search query with the keyword and remarketing list. This will help Google to show relevant ads for each search query.

3. Tackle your competition better

When someone searches for something related to your product/services online, and you aren’t running ads, but your competitors are, then that means trouble for you. You’ll lose you at least one prospect every minute.

You need to keep an eye on them to see how they are promoting their business, what kinds of ads they run etc. The transparent system of Google AdWords helps you do this. Grab the opportunities that come your way and make yourself stand out from your competition.

4. Explore more using your ads

Confused with the title? As I said, there is a lot more to explore when you link your Google AdWords account with your Google Analytics account. AdWords is a great platform but it won’t let you know what people do after clicking the ads. But, Google analytics would help you understand,

How long a visitor stayed on a page?

How many pages have been visited?

The bounce rate of your landing page

Details about new visitors and returning visitors and much more.

By linking them together, you will have a lot more data in your hand. An advertiser can measure the complete performance of the Google ads and can pause the non-performing keywords/campaigns/ads. So that you don't need to waste money on any nonperforming AdWords.

5. Increase brand awareness

Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. to verify this, Google partnered with Ipsos to run a study across 12 verticals, right from automobiles to retail. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%.

Now you got a clear point that why Google AdWords is important for your brand. Then without wasting time, start your Google campaign now.

Conclusion:

Ads are always an effective way to connect and convert a prospect, for almost anything and everything and Google Ads always rocks among any other advertising platform. This makes it one of the demanding and successful marketing strategies at a lower rate. So you should try it now.

But if you're beginners or an entrepreneur who has a lot of other tasks to maintain, then you must have opted for any Google AdWords Expert. And yes, you can connect with them easily, simply by connecting with DesignLab. Our experts work for decades to make Google Ads more effective and guarantee you a 100% success rate.

Tell me, which reason you like the most to start your Google AdWords? Or do I need to add more reasons to the list?

Don't search for the best, experience the BEST branding strategy

Do your casual searches include the results of "Best Tips to expand online business",  "The best way to increase online presence", "Best Marketing strategy", "Best Branding Strategy" or "The Best Branding in 2020"?

If so, then let me tell you two things

Firstly, your searches are almost similar to other billions of small and mid-sized entrepreneurs.

Secondly, you don't need to search these questions again, once you read this article.

So, actually what you are getting from this article?

It will be 3 proven, personally experienced, most desirable yet most practiced ways/hacks/tips to make your branding strategy one of the best branding strategies in 2020.

This means you "Don't need to search for the best rather you can be the best".

So let's move on!

Everyone including you and me, just love to be the best in every step of life. So it's generic that being an entrepreneur, you want the best branding strategy for your business. This type of strategy can help you to increase your audience reach, boost your business profile, can help you to connect with your audience or prospective customers more effectively, it helps you to achieve almost all your business goals.

On the flip side, if you have a poorly designed, not well researched, and optimized Business branding strategy which can ruin your almost all business goals and objectives. So it's important to carefully design and execute your branding strategy.

And whatever business you are running, whatever is your products and services or industry and whoever is your targeted audience, these 3 tips/ways/hacks will be worth for you 

The 3 tips/ways/hacks are:

1. Advertisement Campaign

2. Use Video to connect more deeply

3. Environment Graphics

So, these are my must include 3 hacks which can make your branding strategy the best branding.

What to know, how?

Let's get into detail about each section.

#1. Advertisement Campaign with print media

Successful marketing campaigns make use of a variety of strategies, and traditional print media still has a huge role to play – particularly in building brand awareness.

Authorities such as Scientific American have published studies suggesting that print marketing media may leave a deeper neural footprint than those seen on screen. That’s to say that the physical handling of printed material may help promote a deeper emotional engagement with its message and in the context of marketing may therefore help customers and prospects to remember and bond with a brand.

Also, it is found that traditional print advertising delivers the highest ROI of any medium – $3.94 is returned for every $1 spent.

But the problem is what type of print media you should prefer for a better and effective approach.

Depending on your business type, target audience, or your goals, you can use many print media in your advertisement campaign but the most effective print media, which can be used by almost all businesses are Hoarding Attractive Magazines and a front-page sale copy on Newspaper.

Use these print media in your advertising campaigns and easily connect with your audience.

#2. Use Video to connect more deeply

As the popularity of video content is high, using a video for branding nowadays is one of the hottest topics.

With the rise of new video platforms and formats such as IGTV, TikTok, and stories, there are also huge untapped opportunities that you can take advantage of to boost your branding. Also, the barriers had been dropped effectively. Nowadays it's not that hard to make videos with good quality to attract your customers.

Whoever is your prospective audience or whatever is your video content type, just make sure that your every video adds value to the audience. It should be highly obliged, engaging enough to grab your prospects.

Even though you are a newbie for creating video content for branding then you can come up with professional, engaging content. The only thing you need is a proper strategy for what type of content you need to upload.

Moreover, there are two most common video types that every business owner needs and which can be effective for your business too. They are corporate video, Product video.

How Corporate Video and Product Videos can be helpful?

The main motto of corporate videos is to increase brand awareness and to promote your business.

Since people are falling in love with video content nowadays, it becomes damn easier to grab those audiences. Corporate videos are designed to be exciting ways to deliver otherwise boring or long-winded information that would lose traction with an audience if delivered as a speech or presentation.

Unfortunately, most companies do not have the experience or resources that top corporate video companies do and end up carrying that same unpolished experience right into their video.

The main objective of Product Videos is to have a clear picture of your product to your audience. With this type of video, your audience would be able to understand everything about your products in a better way.

Also with engaging, convertible video content, you can not only engage your prospects but can make the urge to buy your products, just with one piece of video content.

#3. Environment Graphics

Your space can make or break how current or future employees see you as an employer of choice and how potential customers see you as a valued partner. Because the workspace is a silent player that plays a significant role to connect your brand.

 

And to make your workspace more connective and professional, what other better option than Environment Graphics.

Conclusion:

Things that are value-added and enough effective for your target audience will automatically become the best. So stop searching best in other branding strategies and make your branding strategy the best with proven and most effective tips/ways/hacks.

If you want to grow your brand with the best branding strategies, then give us a call or visit DesignLab.

If you connect with us, then I want to tell you two things

Firstly, as I told you, you don't need to search for the "best…" type of questions again.

Secondly, as you are going to connect with one of the leading marketing firms, you will be the next "Best Branding Strategy Holder".

Also, do tell me that among my shared solution, which you are going to use?

Why Facebook Ads are Important for Your Brand?

As Covid-19 forced us to stay at home, people (like you and me) become more attracted to social media platforms. Well, this includes your potential customers too!

Unlike any other platform, activity on social media platforms is huge.

So this is a perfect time to use social media platforms. It can be the best investment for you to achieve any of your goals. From Marketing to brand awareness, to develop a strong online presence, social media platforms are worth to use.

As a modern-day marketer, it is easy to get caught up in the hustle and bustle of what every other marketer is doing; whether it be creating videos, blogging, email marketing, search marketing, SEO. And so you tend to give a fraction of time to leverage each platform which makes chances of getting results is quite low.

Instead, if you'll spend this time to leverage social media platforms, you'll achieve the best result. And you know among all other social media platforms, Facebook Ads always rank #1 for marketing and brand building.

There are billions of people who use Facebook every day, and if you place a targeted ad on the platform, your chances of reaching them skyrocket. This is a necessity — organic traffic on Facebook is almost non-existent. We’ll talk more about that later.

If honestly confess, you are probably missing a huge portion of your audience if you are not leveraging all of the benefits of Facebook advertising.

In case the benefits of Facebook ads are still vague to you, let’s talk more about why you need to be investing in them. Here are some of the benefits of Facebook ads that you need to know.

#1 The Facebook Advertising Platform Offers Robust Analytics

The only platform which offers Robust Analytics (Mark this Sentence).

Like any other platform, Facebook has no limits when it gives you reports and analytics about the performance of your ads. It provides tailed information about every action of your Facebook Ad Campaign.

 You’ll never have to guess about what’s working and what isn’t. You’ll see them already neatly laid out for you right within Ads Manager. All you have to do is analyze them and determine your next step.

Facebook provides you with detailed metrics about your weekly reach, post engagement, page likes, and which posts have the best performance. But it doesn’t end there. Gain insight on things like clicks, conversions, and even sales.

And honestly, this is just the tip of the iceberg.

You'll find all the data analytics and thus can adjust your ads based on what’s needed, instead of having to guess or finding out later on that your investment was for nothing.

It gives you so much power when it comes to tracking and measuring the progress of your ads.

#2 Create Ads Catering to Your Specific Objective

Facebook made Advertisement Campaign much easier to do. It provides you with step by step guidance to create Facebook Ads.

It allows you to choose the kind of ad, target your audience, and set a timeframe and your budget.

Whether you want to post engagement, website clicks, page likes, or something else entirely, you can create an ad-based around that. That is Facebook supports you to build your Customised Ads. Since the ad is customizable, you can create something that will reflect your brand and target audience for a better response.

This also tells Facebook how it should be optimizing your ad to deliver to you the best results possible.

#3 You can 2x or 3x your reach with Facebook Ads

Entrepreneurs often ignore investing money to leverage social media platforms like Facebook, which is a waste.

Even when I don't realize the real power of Facebook, I often used to ignore it or rather used to opt for an organic reach without actually knowing about its really (confirmed by Mark Zuckerberg).

That is if you’re running a business page, then only the smallest fraction of your followers see what you post (if you opt for organic reach). It may sound extreme, but it’s completely true.

Over the last couple of years, Facebook has been decreasing business pages’ visibility in news feeds — a frustrating algorithm update for business owners everywhere.

If you’re going to use Facebook for marketing in any capacity, you must use ads if you want your potential consumers to know about your business. You don’t need a big budget, but you do need a budget but the return you’ll see will be worth every single penny.

#4 Facebook Ads are Highly Effective

No one would have guessed in 2004 that Facebook would become what it is today. With more than 2.2 billion monthly active and close to 1.5 billion daily active users, Facebook is a major part of people’s lives.

It is considered one of the most effective online advertising channels. In a survey by Kleiner Perkins, it was found that 78% of American consumers say they’ve discovered products on Facebook.

It is steadily growing and thus can help you easily to multiply your ROI at a low cost.

#5 Facebook Is Adding New Features Every Month

Facebook is constantly adding more features and improving the user experience for both advertisers and normal Facebook users. This is why Facebook has sustained growth for so long, by providing more Value.

Even now, we saw many changes on the platform that impact advertisers from new carousel ads for Instagram stories to categories for dynamic ads. With all of these Facebook updates, we can expect that Facebook continues to make its ad network more powerful and easier to use.

Conclusion:

In this digitized world, it's worth your business to invest money and time to leverage your social media accounts, especially Facebook.

Facebook is continuously growing as people across the world get more access to the internet and in the future, this will increase, thus people tend to get more attracted to Facebook.

So it's worth to compel Facebook to boost your business. For this only I shared the top 5 reasons to use Facebook ads for your brand.

Also, if you are new in this field or know a little bit about it then you just need an expert social media manager to unlock the full potential of Facebook ads. And the best thing is, you can easily connect with these experts by clicking here www.design-lab.co.in

Which of my shared justification do you like the most to set up your Facebook Ads?

Surprise your customers with these amazing branding ideas

Surprise! 

Ahh... this word

It can bring smiles to any face. Yes, any face including your potential customers. So why don't you give them a surprise? Surprise by enhancing your brand ideas, surprise which makes your customer thrilled and excited, surprise which makes your customer more engaging and enjoying, surprise through which you can create a strong trusted bond.

But how to achieve this?

Don't worry I am here to tell you some amazing Branding Ideas through which you can thrill your potential customers. 

Before moving on, here are some reasons why you should thrill your customer.

In the current scenario of Covid-19 where people are stuck inside their houses, need some refreshment. With most activities shut down and people now practicing social distancing to prevent the spread of coronavirus (COVID-19), this is probably the most testing time for most brands to connect with their audience.

Building a connection with new customers and maintaining your pre-existing ones will be no more difficult than it has been in the recent past. With most organizations already dealing with a slowdown, if not a complete shutdown, marketing during this period will need a lot of creativity and tact to ensure that the message of the brand is effectively communicated.

However, after the lockdown, your brand needs to be more creative than today. Your customer should feel refreshed and excited once they visit you or connect with you after lockdown. And, this will also help you to stand out from your competitors. 

I think now you are clear and excited to get my amazing idea.

Now, let's move toward those ideas which can bring your customer thrilled.

Let's began

Give a new personalized touch to your website

If your business is online then you might know the importance of having a personalized website. However, if you don't have any then make one because without your website you are lagging behind the real competition. You are probably losing a huge part of your customer.

Websites help to create a stronger bond with your audiences and they often visit there to know the latest updates or any. But this time when they visit, make sure that your website helps to experience them a new personalized touch. Let them know how important they are for you and how much effort you put to keep them engaged and to create a strong bond with your newly renovated Website.

Unlock the Power of Animated Presentation

You may not aware of animated presentation, so here's a short description of

What is an animated presentation?

When I say animated presentations, I don’t mean basic PowerPoint animations such as their infamous fade transition. No. I mean presentations that make your brand look a million bucks. With slick motion graphics, animated elements, and sound design, these PowerPoint presentations not only stand out from the crowd but make your brand memorable to your target audience.

Why you should use an animated presentation?

If a presentation aims to make your brand memorable or provide valuable information to either internal or external clients then presentations have to leave a lasting impression on your audience.

Research shows, the human brain is more engaging towards visuals than text, thus most brands use visual messages than text messages to create a long and lasting impression.

How you can use an animated presentation?

You can use it to transfer almost any information to your prospects or to grab a new one.

Showcase your real business potential with refresh Environment Graphics

You know the importance of effective, personalize, and happy office environment signages or other signages.

Environmental signage provides orientation throughout the built environment. Effective signage assists visitors – especially first-time visitors – in navigating their way through facilities in a wide variety of industries, including healthcare, governmental, library, educational, and retail. Environmental signage elements also act as a signature for the project’s identity, and as an extension of the brand.

If environment signages can help you in such different ways to Attract your customers, it's important to provide them a new attractive and enhancing look and thus creating a more impressive impact on your visitors. Just think, how people will love it when they visit you after lockdown and will find some refreshing yet more attractive signages.

Create an impact through Enchanting Logo Design

Attention spans are short these days – especially consumers.

As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration.

A logo can quickly grab viewers’ attention and communicate a company’s core values interestingly. That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.

Even in this lockdown, various bigger brands like Google Fiverr had changed its logo, making it more attractive and attentive. So it's your time to give your business logo a new enchanting look.

It should be more attractive and conveying for your brand and your targeted audience.

Use the potential power of Brochure/ Leaflet/ Flyer Design

After Lockdown, things will not be the same. People are adjusting as per new normal and thus we will explore some new experiences.

Then let's create some new experiences for your customers through the New Design of Brochure/ Leaflet/ Flyer Design. As things will be almost new for each of us then let's let your customers explore some new experiences in your brand.

Thus, renovate your brochure/leaflet or Flyer Design to grab them.

Conclusion:

The current scenario of Covid-19 forced us to live with a new normal. However, for your customers, you can create some amazing reasons to connect with your brand. For this, I helped you with some amazing Branding Ideas to renovate your brand and can thrill your customers.

Hope you love it!

Also, if you want to take expert help in the execution of any above ideas or for a free consultation on this, feel free to reach out here.

Among all my shared ideas, which you love the most? Comment Below

Don't search for the best, rather be your best branding strategy holder

 

Do your casual searches include the results of "Best Tips to expand online business",  "The best way to increase online presence", "Best Marketing strategy", "Best Branding Strategy" or " The Best Branding in 2020"? 

If so, then let me tell you two things

Firstly, your searches are almost similar to other billions of small and mid-sized entrepreneurs.

Secondly, you don't need to search these questions again, once you read this article.

So, actually what you are getting from this article?

It will be 3 proven, personally experienced, most desirable yet most practiced ways/hacks/tips to make your branding strategy as one of the best branding strategies in 2020.

This means you "Don't need to search for the best rather you can be the best".

So let's move on!

Everyone including you and me, just love to be the best in every step of life. So it's generic that being an entrepreneur, you want the best branding strategy for your business. This type of strategy can help you to increase your audience reach, boost your business profile, can help you to connect with your audience or prospective customers more effectively or t to sump up, it helps you to achieve almost all your business goals.

On the flip side, if you have a poorly designed, not well researched, and optimized Business branding strategy which can ruin your almost all business goals and objectives. So it's important to carefully design and execute your branding strategy.

And whatever business you are running, whatever is your products and services or industry and whoever is your targeted audience, these 3 tips/ways/hacks will be worth for you

The 3 tips/ways/hacks are:

1. Advertisement Campaign

2. Use Video to connect more deeply

3. Environment Graphics

So, these are my must include 3 hacks which can make your branding strategy a best branding.

What to know, how?

Let's get into detail about each section.

1.  Advertisement Campaign with print media

Successful marketing campaigns make use of a variety of strategies, and traditional print media still has a huge role to play – particularly in building brand awareness.

Authorities such as Scientific American have published studies suggesting that print marketing media may leave a deeper neural footprint than those seen on screen. That’s to say that the physical handling of printed material may help promote a deeper emotional engagement with its message and in the context of marketing may therefore help customers and prospects to remember and bond with a brand. 

 

Also, it is found that traditional print advertising delivers the highest ROI of any medium – $3.94 is returned for every $1 spent.

But the problem is what type of print media you should prefer for a better and effective approach. 

Depending on your business type, target audience, or your goals, you can use many print media in your advertisement campaign but the most effective print media, which can be used by almost all businesses are Hoarding, Attractive magazines, and definitely a front-page sale copy on newspaper.

Use these print media in your advertising campaigns and easily connect with your audience.

2. Use Video to connect more deeply

As the popularity of video content is high, using a video for branding nowadays is one of the hottest topics.

With the rise of new video platforms and formats such as IGTV, TikTok, and stories, there are also huge untapped opportunities that you can take advantage of to boost your branding. Also, the barriers had been dropped effectively. Nowadays it's not that hard to make videos with good quality to attract your customers.

Whoever is your prospective audience or whatever is your video content type, just make sure that your every video adds value to the audience. It should be highly obliged, engaging enough to grab your prospects. 

Even though you are a newbie for creating video content for branding then you can come up with professional, engaging content. The only thing you need is a proper strategy for what type of content you need to upload.

Moreover, there are two most common video types that every business owner needs and which can be effective for your business too. They are corporate video, product video.

How corporate video and product videos can be helpful?

The main motto of corporate videos is to increase brand awareness and to promote your business. 

Since people are falling in love with video content nowadays, it becomes damn easier to grab those audiences. Corporate videos are designed to be exciting ways to deliver otherwise boring or long-winded information that would lose traction with an audience if delivered as a speech or presentation.  

Unfortunately, most companies do not have the experience or resources that top corporate video companies do and end up carrying that same unpolished experience right into their video. 

The main objective of product videos is to have a clear picture of your product to your audience. With this type of video, your audience would be able to understand everything about your products in a better way.  

Also with engaging, convertible video content, you can not only engage your prospects but can also make them urge to buy your products, just with one piece of video content.

3. Environment Graphics

Your space can make or break how current or future employees see you as an employer of choice and how potential customers see you as a valued partner. Because the workspace is a silent player that plays a significant role to connect your brand.

And to make your workspace more connective and professional, what other better option than Environment Graphics.

Conclusion

Things that are value-added and enough effective for your target audience will automatically become best. So stop searching best in other branding strategies and make your own branding strategy as the best with proven and most effective tips/ways/hacks.

If you really want to grow your brand with the best branding strategies, then give us a call or visit on DesignLab.   

If you connect with us, then I want to tell you two things

Firstly, as I told you, you don't need to search the "best…" type of questions again.

Secondly, as you are going to connect with one of the leading marketing firms, you will be the next "Best Branding Strategy Holder".

Also, do tell me that among my shared Solution, which you are going to use?

7 Most Common yet Costly Google Ads Mistakes That You Need To Take Care Of

Your Google Ads is now ready to go live. Hearty Congratulations!!

But wait, are you 100% sure that this Ads campaign will bring you huge targeted customers, leads, and sales. Being a human, we always want more from any of the paid digital marketing strategies. And so with this.

But before you want the best results or more results from any of your paid digital marketing strategies. It is important to take care that your strategies should be proven and with the correct approach to grab your targeted customers and can help you to generate more leads and sales.

So if you are running a Google Ads for your business you need to take care of all the strategies you are going to put before it will go live. Because you may have spent a huge amount on Google advertising.

However, this amount can be wasted if you did not care about all the common mistakes that many of us come across. In my past times, even I suffered from this same mistake which I don't want you to repeat.

For this, I had listed the 7 most common yet costly Google Ads mistake that you need to take care of

#1. Default campaign targeting options (Search Network & Display Network)

#2. Not Adding Extensions

#3. Poor Keyword Research

#4. Not Tracking

#5. Ignoring Search Partner Traffic

#6. Having No or Less Ad Variation for Each Ad Group

#7. Avoiding the Search Term Report

#1 Default campaign targeting options (Search Network & Display Network)

When creating search network campaigns, you have the option to choose Search Network, Display Network, or both. Believe it or not, when done correctly, this dynamic duo can work together to get better results than you can get from doing either one alone.

But if you are choosing either of them, then Search Network is more worthy than Display Network. It is because Google will try to place your ad on relevant websites. But it will not appear to people who are actively searching for you while with Search Network you can easily connect to prospective customers who are actively searching for you.

#2. Not Adding Extensions

From 2018 onwards Google Ads allows you to add extensions to target your audience more effectively. But even in 2020 many of you avoid using it which is your biggest mistake.

Using ad extensions can be an extremely effective way to increase your clicks. You can add site link extensions, you can add callout extensions, structured snippet extensions, message extensions, location extensions, and price extensions are other types of useful extensions you can use.

Tip: When targeting mobile customers, it is recommended to use call extensions or message extensions through which you can enable mobile users to call you or send you a message, right on their mobile phones.

#3. Poor Keyword Research

One of the most important elements of the successful ad campaign is a strong keywords research. But most of you often don't do it properly and then come up with a poor keyword research result in worthless ad campaigns.

You can’t select keywords based on what you believe people are searching for, or based on what you would search. It is imperative to use tools such as Google’s Keyword Planner to find the right and relevant keywords for your account.

And for 90% avoid the broad match keyword as they will bring in a lot of irrelevant traffic driving up your costs and CPA while reducing your overall account rank.

#4. Not Tracking

Understanding the definition of success is important, but unless you’re tracking the results of your advertising you’ll never know if your ads are profitable.

I know many of you are still avoiding it and it is understood as you may get busy with other important stuff. But this one is your mistake as you are ignoring your targeted customers which will result in your low conversion rates.

#5. Ignoring Search Partner Traffic

The Search network is a combination of Google.com and Search partners like AOL, Ask, and even Amazon.

If you find that your performance in the Search Partner network is poor, you have the option to turn it off. And, while there’s no way to figure out which partner websites are working and which ones are not working, you can still optimize your Search Partner traffic.

 Login into your Google Ads campaign to see if you’re making this mistake.  Google Ads can be overwhelming, but when you’re looking at the right reports, then things start to look a whole lot clearer.

#6. Having No or Less Ad Variation for Each Ad Group

It’s easy to think that you have that one ad that’s just going to crush the competition and outsmart Google’s Ad Rank algorithm.

Your one ad may have all of that ad group’s keywords beautifully intertwined to create the most compellingly enticing message known to man -- But the reality of the matter is that in the field of marketing, testing is KEY.

Remember, the testing never stops. I say that because ad fatigue is a real phenomenon that beginners aren’t typically aware of.  And so this same mistake I did as a beginner.

TIP: It is recommended to produce three ad variations per ad group. Once you create the three variants, let the campaign for a couple of months. Then collect the data and analyze the performance of each ad variation for each ad group.

#7. Avoiding the Search Term Report

Once you have put all your efforts into researching and discovering the keywords you wish to target, your job is completed. This is where you do one little known yet common mistake. With this, you are simply avoiding the best opportunity to grab right at low CPC.

The search terms report gives a visual into the actual search queries that are triggering your ads, based on your targeted keywords. This allows you to see what visitors are searching for and can provide insight into any gaps between your keywords and actual search queries.

Conclusion

Google Ads is one of the trendiest ways of paid advertisement which helps you to directly connect your potential audience. But numerous Google Ads campaigns result in Zero return.

This is because you are also doing the same mistake as done by others. So to avoid this and make you Every Ads campaign successful, I had you this 7 Most Common Yet Costly Google Ads Mistakes That You Need To Take Care Of.

However, this can be surely if its ad campaign will plan and run by the Experts. At DesignLab, we are a team of experts who can help you with the Successful Ad campaign under your budget. Share your first mistakes while running Google Ads Campaign?