8 Logo Design mistakes to avoid

 

Creating a logo for your company is akin to hiring a lawyer to represent you in court. The attorney works on your side to show you in the best possible light in court. She presents you, explains who you are, and persuades a panel of judges that you are the best version of yourself.

8 Logo Design mistakes to avoid

The same is true when creating a logo. After all, it speaks for your firm, serves as a first introduction to your brand for customers, and symbolizes what you do. While many of us haven't had the misfortune of sweating in a courtroom, we know what it's like to make a good first impression and try to win people's favor.

There are some things you should avoid when designing a logo in order to generate a good first impression! Have you considered what your logo design should look like now that you know what not to do? If you're still undecided, don't panic. Visit DesignLab for more information on Logo designs.

1. Going into this blindfolded

Nobody expects you to be an artist in addition to being a small company owner. However, before you begin designing your logo, you must first complete your homework. You can get to know the logos of some of the best-performing companies in your area or browse through a list of generic logos until you find something that appeals to you.

A high-quality photographic logo, like a building company logo, will have distinct design best practices than a freelance writer from a finance firm. You'll miss out on both industry norms and potential ideas for your own designs if you don't take a peek at what your competitors are doing.

2. Forgetting Who You're Talking To

What role does your target audience have in the design of your logo, you might wonder. Your logo design should pique your audience's interest and cause them to see you in the best light possible. If you don't include them in your logo design, it's like failing to put the grapes in a bottle of wine: you'll end up with nothing functional.

Assume you wish to engage a firm to provide entertainment for your child's birthday celebration. 

You've heard good things about them, so you go online to learn more about them — only to discover that their logo is a gravestone on a black background. What are the possibilities that you'll still take them? Always keep the target audience in your mind during the logo design process so you can build a logo that will entice them rather than repel them.

3. Only Considering the Trends of Logo Design

You'll come across a slew of design trends while you conduct your study, and you could be tempted to include them all in your new logo. This would be a major blunder. Within a year, trends become cliches, and the last impression you want people to have of your company is that it's out of date and garish. This isn't to imply you shouldn't follow trends. There are plenty of logo design trends that will help your logo stand out and leave an indelible impression on the world.

On the other hand, your company's logo should be ageless, as a logo that conveys to your audience that your company is current. However, many of the design industry's trends fade quickly after their fifteen minutes of fame, so consider what's here to stay before becoming trend-friendly. To help you with the best Logo design, visit DesignLab.

4. Font Selection at Random

If your logo doesn't have an icon, your audience will most likely glance at (and judge) the words first. One of the common mistakes individuals make is to pick the first font they see without thinking about it. Fonts have significance, and you want that meaning to be communicated to your clients, whether you're trying to convey elegance and sophistication or friendliness and accessibility.

Also, you have the option of including a tagline in your logo that is written in a different font than the main text, which is also acceptable. There are, however, a variety of ways NOT to pair fonts, so familiarise yourself with fonts that belong together before deciding on a group of typefaces.

Also, the colors in your logo, like fonts, will deliver a statement to your audience about your business. Even if you adore purples or browns, that isn't a good enough reason to incorporate them into your logo.

5. Embracing the Mess

 While surfing the universe of logo design elements, you may become connected to a color palette or a font family – which is fantastic! They do not, however, all belong to your logo. For your audience, simplicity equals effectiveness, whereas clutter equals confusion. Your company's name or initials, an icon, one or two fonts, and three colors at most should all be included in your logo.

There's nothing else you should put in your logo beside a tagline; don't even think about using trademark symbols like TM or copyright. Remember that a crowded logo will detract from the message and turn customers away.

6. Using the Incorrect File

A high-quality file might mean the difference between a logo being overlooked and a logo being praised. Once you have your logo design, you'll definitely want to use it everywhere, which may need resizing to fit the context.

A vector file allows you to enlarge your logo as many times as you like while maintaining its quality, which is very useful for printing it on merchandise or business papers. If you ever wish to edit your logo in Adobe Illustrator or other design tools, you can utilize a vector.

7. Being Unreliable

You must keep to your design once you begin branding with your logo. As your audience becomes more familiar with your brand, they'll begin to link your logo with it and look for it in the future. Not only that, but they'll come to trust you to deliver on your promises because your logo will serve as a symbol of your dependability.

So don't start changing the typeface or changing the colors of your logo to match the season. Trust us when we say that your audience will value consistency in the long term. Visit DesignLab to get the best aesthetic logo design that resonates with your brand values and name.

8. Poor Positioning of Logo Design

While this is a post-design blunder, you may avoid it entirely by planning ahead of time. You'll want your logo design on anything that has to do with your company, whether it's the homepage of your website or printed items. Many people, on the other hand, brand haphazardly with their logo, without considering how it appears - an obvious mistake.

Final thoughts on Logo Design mistakes to avoid

We learn by making mistakes, but if you limit them to a minimum, your logo will be more effective. Have you considered what your logo should look like now that you know what not to do? If you're still undecided, don't panic. Visit DesignLab for more information on Logo designs.

Corporate branding: How corporate branding is so important to a business

 

Branding is responsible for everything we know about every product we use. It's the link that connects the business and the client. Consider the world's most well-known brands. Google, Apple, Nike, and Coca-Cola are some of the most well-known brands in the world.

Each has its brand, and this isn't something that happens by chance. Brands take advantage of your emotions. They appeal to your personal taste. They even have an understanding of your ideals. Even if you aren't aware of it, the end outcome is brand loyalty. For more details, visit DesignLab.

What is Corporate Branding and How Does It Work?

Customers can relate to a company and recognize a variety of product offerings throughout time, thanks to corporate branding. Because the buyer has a predetermined notion of the product's quality, reliability, and purpose, effective branding reduces the need for huge marketing initiatives for each new product.

There's a reason why people line up for days outside Apple stores to get their hands on the next edition. There's a reason why people prefer Nike to Adidas and Pepsi to Coca-Cola. On social media, brand battles erupt, with accounts like Wendy's employing their witty sense of humor to engage with customers and insult competitors. It may appear that their social media manager has gone rogue, but it's most likely a well-executed branding exercise.

So, what are the benefits of corporate branding for your company? You don't have to be the CEO of a multibillion-dollar firm to be concerned about corporate branding. It's something that should be at the heart of your entire web approach in order to help you connect with them on a personal level. Allow us to assist you in establishing a strong brand for your company, visit DesignLab.

Why is Corporate Branding important for your Business

We're all seeking to connect with people, whether we're in the B2B or B2C world, and savvy corporate branding is one of the most effective methods to do it. Branding is essential for any small business, startup, partnership, or corporation, and here are ten reasons why.

Assist your company in standing out.

There will always be tough competition, no matter whichever industry you are in. Whether you're competing directly or indirectly, you must find a way to stand out. It's not only about your tone of voice or how you engage with your audience when it comes to branding.

All visual aspects, such as your logo, typefaces, brand colors, and picture selection, aid in connecting with your target audience. The end outcome is such a brand that your customers can recognize from a bus stop to a Facebook advertisement.

Your name, logo, internet presence, product/services, and appeal to the public are all linked by United Branding. Therefore, make your marketing abilities and material consistent across all mediums. Customers, clients, potential partners, and stiff competitors will receive a consistent and unambiguous message as a result of this. For more information and enjoying the services, visit DesignLab.

Asset

A brand is a valuable asset. What you show the public is a significant part of your business. The value is equal to the revenue and sales. There's a lot on the line: money, creativity, and time. The gap between revenue/sales and debt/liquidation will be determined by branding.

Sales

When it comes to sales, branding will help your company generate money and sales. The success of your branding marketing strategy will determine how much money you make. Customers will be enticed to try you out, and your outcomes will determine whether or not you sell more.

Deliverance

A proclamation is what branding is. You hereby declare that you will fulfill your obligations and the company's claims. Everything that the firm stands for should also be diffused across the corporation. Otherwise, the company will become disjointed, and customers will become perplexed and distant. Don't state it on your brand if you're unwilling to make promises you can't follow.

Perception

Perception branding allows businesses to show their true colors by allowing customers to see who they are. This is your time to be forthright and honest about what this firm stands for. You'll stand out from the crowd with your style, feel, and message.

Preference

People are more loyal to companies with a strong brand presence than those companies that do not have such brand presence. Customers will never forget the link that brands make with them, which is packed with fond memories. That connection isn't something one can plan for; it is something that just happens with time.

Loyalty

Customer loyalty is built on strong branding. Customers that have been loyal to you in the past will continue to support you in the future. They will share a favorable word with their friends and acquaintances. Their clout will bring fresh employees into your company.

Make your values known.

If something is important to you, it is almost certain to be important to someone else. So your company's branding can be utilized to communicate what's most important to you, such as environmental protection or labor rights. While some businesses will be hesitant to make a statement, there is a lot of benefit in being polarising.

Some firms take this to the extreme, and their attitude to social and political concerns can sometimes result in negative headlines. Lush is an example of a corporation that has made political and social action an integral part of its corporate identity. While taking a stand can backfire at times, they have gained a lot of brand loyalty due to their bravery.

Trust

Customers will learn to trust you as they become more familiar with your company. You must give clients a cause to try you out to earn their trust. Because the first consumers will influence how many more (or less) you will obtain, the branding must be perfect. They'll keep coming back for more if you provide:

● Exceptional customer service.

● A great online experience with the product/services.

● Positive online communication on social media.

Extension

Branding can reach a large number of individuals through a variety of channels. It reaches individuals in a variety of ways, including physical, online, mobile, and specialized markets. It covers all of the items and services you currently sell as well as those you aim to market in the future.

Protection of your brand protects you against competitors fighting for your company. If you don't supply it, they'll easily duplicate what made you famous and claim it for themselves. They might sell similar or identical items to you, but they won't be able to steal your sense of style and individuality.

Last Words on Corporate Branding

Your brand will help customers recognize you. The fine line of the importance of corporate branding cannot be overstated. Branding shapes customers' impressions of you and the business's blueprint. May your company's name be connected with happiness, comfort, loyalty, and enduring impressions.

The initial stage in the branding process is usually the creation of a new company logo.

Companies, on the other hand, frequently overlook the importance of properly branding their company. Allow us to assist you in establishing a strong brand for your company, visit DesignLab.

8 Basic Logo Design Principles for your Brand

 

Do you want your logo to be attractive? Then adhere to the fundamentals of logo design concepts. This will aid you in the successful completion of the procedure. When consumers see your logo, their minds are immediately drawn to your products or services.

8 Basic principles to follow while proceeding with logo design for your brand

There are many various sorts of logos, but they all serve as the face of your company or group. Here is a list of eight fundamental logo design concepts that might assist you with your logo project.

1. Prepare the groundwork for your Logo Design

Make a few rough drawings of several logo concepts. These first sketches should be made with a pen and paper or a design program such as Adobe Illustrator. This is essentially brainstorming, and it can open up a slew of fresh ideas for you to pursue.

Remember that a skilled Graphic Designer spends a significant amount of time laying the basis.

The relevance of foundation stems from the fact that it helps in achieving the desired result. You end up jeopardizing the outcome if you hurry to the final stage without trying alternative concepts. Begin by sketching a few dozen possible logos and then creating variants of each one.

2. Is the Logo Design truly Representative of your Company?

A logo should express a company's individual personality while also alluding to its industry and unprecedented value offer. Consider what your logo design says about your company and the brand's distinctive value proposition.

When a logo reflects all of these in a clever and basic visual style, it instantly connects with the audience and fulfills the branding objective. Consider whether the logo helps your company stand out from the competitors. You must select a logo that successfully expresses your brand's personality and emotion.

Do you wish to acquire a better understanding of your company's brand identity? Then, consider the questions that follow.

● What are the most important principles and beliefs in your company?

● What is the major goal of your company?

● From the user's perspective, what makes the company's value offer unique?

● What is the company's strongest suit?

● What do you want your consumers to say about your company?

● What three words come to mind while describing the brand?

For this, you should examine your brand's fundamental personality and how it is shaped from all angles. Making the correct design choices that match your brand's identity becomes easier if you understand its core value propositions and distinctiveness.

3. Maintain a straightforward Approach in your Logo Design

Despite the fact that there are numerous well-known logos, the design is essential. Complicated logos aren't always bad; they become problematic when people take too long to comprehend them. Your logo must be distinctive and recognized.

Simplicity makes the logo more aesthetically pleasing and easy to understand for customers. You need to reduce the number of colors used in your logo to three. As a result, keeping things simple is crucial.

4. Scalability and Practicality

A good logo should be readable at any size and in any color. It should be adaptable to a variety of mediums, including huge billboards and small business cards. Make sure the logo appears nice when enlarged for large banners or shrunk down to a tiny symbol. If you can reduce a logo in half while keeping it identifiable, you've done a fantastic job.

When you provide your logo to your customer, make sure it's in vector format. What's the point of using vector format? The vector feature allows you to scale objects indefinitely without sacrificing quality. When a logo is resized to make it more efficient and useful, it should retain its quality.

It doesn't imply you should start designing your logo in Illustrator or any other vector software right immediately; rather, your customer should get the vector format at the end of the process.

5. It has to be Functional and Identifiable

Another important feature of a good logo design is its functionality. It must be compatible with your client's business, such as on their business cards or website.

An excellent logo tells a story about a firm while also functioning as a logo.

There are many attractive logos on the market, but do they actually work with their business to attract as many consumers as possible? It's critical to ensure that your logo is useful, meaning that people can see, comprehend, and recognize it straight away.

As a logo designer, your goal is to increase a company's profits. In terms of branding, when consumers see the Apple logo, they know it and want to buy the company's products. We aim to produce a fantastic logo design for your customer so that they may gain from their brand as a designer. Visit DesignLab for logo designs today.

6. The importance of legibility in Logo Design cannot be overstated!

When designing a logo, especially one that is a wordmark, it is important to keep in mind that it should be readable. It's fine to be creative when developing a logotype, but the key is to make it entertaining while still being readable.

7. Platform Compatibility is Important

In today's world, a logo may be integrated into a variety of platforms.

This is something that has only been popular in the last ten years, and it is critical to have in your logo. In terms of excellent logo design, this guideline is relatively new in recent decades.

Companies used to just have stores, business cards, and goods where they could put their branding. It's no longer enough for your logo to look nice on a business card; it needs to look excellent on a computer, a tiny smartphone, or a website header.

When designing an iconography logo, make sure it functions effectively and is visible in real life at the size of an app icon. Because a large number of customers utilise smartphones and iPhones in the application era, your brand icon must compete with others. It's probably the first thing people look at in the app store, so it's critical to stand out and look nice.

8. The Logo Design is both Memorable and Timeless

Trends come and go, but a good logo should continue to work year after year. This is the quality that makes it simple for people to remember your brand, motivating them to return. Simplicity is typically what makes a logo memorable, as discussed above.

However, including something unique in your may help it become surprisingly memorable, stick out from the crowd, and last for decades, if not centuries.

Final Thoughts on Logo Design

Keeping these fundamental logo design ideas in mind will assist you in completing the task successfully. Depending on the specifications, we can develop whatever logo design our clients desire. We can produce our intended output at the end of the day. Visit DesignLab for more information.

Everything you need to know about B2B Lead Generation in Digital Marketing

 

What is Lead Generation?

B2B lead generation in Digital Marketing is the process of discovering and picking the attention of potential customers in marketing. It's the first step every company must do before making a sale.

Identifying potential clients entails locating businesses that could be interested in the product or service your company provides. Capturing information from these connections and putting it into your sales funnel is what initiating interest is all about. With a sale, a lead may be transformed into a client. Because it depends on the unique sector or niche, B2B firms will typically have varied criteria for what is deemed sales qualified leads.

What is Lead generation associated with?

Lead generation is typically associated with advertising, although it isn't restricted to paid channels or techniques. Lead generation may be classified as any online or offline method that creates interest in your website or business.

Email, social media, event marketing, email marketing, cold calling, pay-per-click advertising, and content marketing are the most frequent methods utilized.

How does B2B Lead Generation work?

A well-designed website that is completely optimized and aimed toward creating interest in your services is one of the most significant aspects of modern lead generation marketing. It might be tough and time-consuming to generate leads. The concept, on the other hand, is rather straightforward.

You must develop a website or landing page that promotes a product or service and ensure that it is seen by the appropriate audience. Then, using a call to action, encourage those folks to fill out a form or provide their contact so that you may contact them later. It's not always easy to make this happen.

The procedure may be split down into many phases, each of which will need meticulous preparation, adequate funding, and professional execution (with a lot of trial and error involved to get it right). Learn how to develop and implement the ideal lead-generating plan. Visit DesignLab for additional information on how to get started.

Why does your Business need Lead Generation?

Marketing used to be about expanding your business by reaching out to people and introducing them to your business and products, but the rise of the internet has changed everything.

● Companies have had to adjust to a shift in consumer behavior to be successful in the digital era.

● Inbound marketing in Digital Marketing is about getting the appropriate audience to come to you rather than putting a product in front of them and disrupting them while they go about their everyday lives.

● As a result, the leads are considerably more powerful and have a better probability of being turned into paying clients.

● Potential clients are generally less angry or distrustful of a sales team when using this customer-focused technique, which leads to a better experience.

Lead generation is typically associated with advertising, although it isn't restricted to paid channels or techniques. Lead generation may be classified as any online or offline method that creates interest in your website or business.

Working of B2B online Lead Generation

Any strategy of generating interest over the internet is referred to as online lead generation in Digital Marketing. While internet lead creation takes longer to start producing results than traditional marketing, the leads generated through online channels and Digital Marketing are cheaper and effective.

You'll need a well-optimized website with a strong, consistent brand message running throughout to create leads online. Because online visitors seldom land on your homepage (unless they're particularly looking for your brand), every page on your site must be organized. It should also be consistent with your brand's image and customer-focused.

The importance of custom landing pages targeted to your target audience cannot be overstated. These are the pages helping the user to ‘land' on when visiting your website for the first time. They must cater to a certain niche or goal.

The consumer should be at the center of your whole online lead-generating campaign.

● What brings them here?

● What is the best way to get in touch with them?

● What can we do to assist them?

● What are they looking for?

If you only think about yourself, you'll be far less likely to succeed in the long run.

Common forms of online lead generation are:

● Content Marketing

● SEO

● Email Marketing

● Social Media

● PPC

● Video Content

To get assistance with these lead generation processes, visit DesignLab today.

Whom should you target for Lead Generation?

It's all well and good to generate traffic, but if you're generating the incorrect type of leads (those who are inappropriate and will never buy what you have to offer), your efforts will be for naught. So, how do you figure out who you should target and how to get in touch with them?

● The first step is to determine your market – the broad group of people you want to attract with your product – and then consider which business model would work best for you.

● Who do you want to reach out to? This will have a significant impact on your entire tone of voice and communication strategies.

Are you a B2B firm focusing on other businesses, a B2C company focusing on consumers directly, or a B2B2C company focusing on employees?

● Once you've determined your target market, you may further segment it into customer profiles, or ideal consumers that are a good fit for you and your company.

● To do so, examine your current client base to discover who provides you with the best profit margins and with whom you love working. Concentrate on attracting more customers like them.

Are Lead Generation Companies worth it?

You will always be the greatest individual to create leads because of your knowledge and love for your industry. Outsourcing parts of the sales process, on the other hand, maybe able to ease some of the strain and streamline your sales funnel.

Because generating leads is a complex and time-consuming process, you must consider how valuable your time is.

● If you decide to use a lead-generating business, there are a number of things to consider when selecting a supplier.

● What do you hope they'll provide you?

● What KPIs will they track, and how do they compare to your own goals?

● Do they have experience in your line of business?

● What is their level of responsiveness?

● What would it be like to work with them, and will they be a good match?

Final Thoughts

The procedure of Lead Generation may be split down into many phases, each of which will need meticulous preparation, adequate funding, and professional execution (with a lot of trial and error involved to get it right).

While internet lead creation takes longer to start producing results than traditional marketing, the leads generated through online channels and Digital Marketing are cheaper and effective. Learn how to develop and implement the ideal lead-generating plan. Visit DesignLab for additional information on how to get started with your tailored Digital Marketing needs.

Responsive web design and development can help in your SEO. See How

 

Let us begin this blog with some quick facts. More than 60% of websites do not take advantage of responsive web design and development. This means two-thirds of website owners don't have a well-designed website. That’s a pity!

Then where lies the problem?

Well, to be honest, you are missing out on a lot of opportunities and benefits. To start with a few, you can improve your SERP rankings by enhancing your SEO (search engine optimization) approach (search engine results pages). You must be at the top of the Google results page if you want to gain an advantage over your competition. To achieve this responsive web design and development, visit DesignLab.

Continue reading to learn about the top ten web design and development and SEO advantages of responsive web design and development.

Top 10 SEO Benefits of Responsive Web Design and Development

1. Responsive Web Design is always multiple devices friendly

If your website can be viewed on any screen size and resolution, search engines will have an easier time crawling and indexing your content.

When customers switch between tablets and laptops, responsive web design adapts to varied screen sizes. Your website should be able to adapt to diverse types of users.

If your website isn't responsive, search engines like Google will have to crawl and index numerous versions of it to make sure it works on different devices. Get responsive web design and development today, visit DesignLab.

2. Web Design and Development to Improve Website Speed

Internet users want web pages to load in no time, as stated by the technology magazine the Wire. You will face a problem if your website takes more than a few seconds to load.

When people are on the run, they don't want to have to wait for a website to load.

Because there are so many websites that load immediately, users will go elsewhere if yours does not. People will feel annoyed with your website, and they will most likely not return after a bad online experience.

3. Websites favoring Mobile Design are boosted up

Google has been using "mobile compatibility as a ranking indication" on SERPs since 2015. This move happened when it was revealed that mobile devices now account for over 60% of Google searches.

You can ensure that your website is fast for your users on any device by using a responsive web design. Google can give a faster loading time if your website does not include large files.

Over the next few years, mobile searches are likely to rise. To increase your SEO rating, you must change your website to be more responsive to mobile services.

4. The Bounce rate is reduced significantly that boosts SEO

Have you ever lingered on a webpage for a few seconds before clicking away?

One of the most significant causes of a greater bounce rate is an unresponsive web design and development. Your bounce rate is the number of times users view one web page on your website before leaving your site. Google crawls websites to track bounce rates and improves your SEO ranking as a result.

You can ensure that your visitors stay on your website for longer by ensuring that it has a high-quality web design and development.

5. Boosting your Backlinks

It's not about the number of links to your site, but rather the quality of those links. Backlinks are a sign to Google that you're offering high-quality content to your users. As a result, they improve your SERP ranking.

Link-building is an important part of any SEO plan. The higher the quality of backlinks to your website from reputable and authoritative sources, the better.

6. The Responsive Website creates a better user experience

Another strategy to boost your SEO results is to enhance the user experience on your site. You must ensure that visitors can explore your website without difficulty. Users must be able to locate the web page or information for which they are searching.

You can enhance the amount of time your users spend on your website by improving the user experience. People don't abandon websites that they like. For getting the best user experience, get your web design and development services done from DesignLab.

7. Lots and lots of Social media shares

The goal of every website owner is to have their material go viral on social media. But how can your consumers post material on social media sites like Facebook or Twitter if they can't view it on their phones? After all, mobile devices account for 80% of social media activity. You won't be able to reap the SEO benefits if your website isn't responsive.

8. Control over Google’s Algorithm

Did you realize that Google controls over 85% of the search engine market? When it comes to SEO, Google's word is final. As a result, when Google favors sites with responsive web design on search results pages, it becomes a must for all websites.

Two tips that you should implement

Organizing content

This also entails maintaining consistency in your business and local listings. Keep your company's name, address, and phone numbers consistent across all platforms.

By making sure all of your web content is on a single domain, Google can crawl, index, and organize your content effectively.

Avoid similar content on the website

You must create the same material twice if you have different websites for consumers on different devices. That'll do a lot of damage to your SEO!

PPC Ads are cost-effective

PPC ads and expensive digital marketing tactics can cost a lot of money. Having a single responsive website is a far more cost-effective way to improve your SEO rankings.

DesignLab provides you with such cost-effective responsive web design and development for SEO benefits.

You can't focus your efforts on a single website if you have many domains. You can increase the responsiveness of your website by consolidating your connections into a single domain.

Final Thoughts on Responsive Web Design and Development for SEO

The responsive site design has a lot of SEO advantages. You just cannot afford to pass up the opportunity to improve your Google rankings. DesignLab provides you with the best responsive web design and development so that even you can enjoy these SEO benefits for your website and rank well in your niche. On top of that, this is one of the best cost-effective investments to make in the long run.

With that stated, sign up for DesignLab e-newsletter to get the most recent updates on the ever-converting international web design and development. Visit the official website: https://www.design-lab.co.in/