Despite the busyness of social media in 2021, 2022 is expected to be even more hectic. And to help your business thrive and engage, keeping up with the social media trends is of utmost importance.

But worry not! We have got you the 9 Social Media Trends You Need to Know to Plan Your 2022. The following paragraphs outline our predictions for social media in 2022, along with the tactics marketers should use to provide a seamless consumer experience.

9 Social Media Trends You Need to Know to Plan Your 2022

1. The use of short videos will shape video metrics.

Short videos and live streaming capabilities, such as those introduced by YouTube with YouTube Shorts and Instagram with its declaration that video takes precedence over still photographs, have been more popular since TikTok took over the social media landscape.

If a link playback results in a conversion, marketers need to investigate this. Data from social media is being linked to sales or other metrics.

Plugins for business data solutions like Power BI and Google Data Studio are good places to look for correlation capabilities in reporting or third-party alternatives.

If you want to know more about social media marketing and want the best social media marketing and digital marketing services, visit DesignLab.

2. Influencers of all kinds are becoming more prominent.

A new kind of influencer has emerged as a result of the abundance of creative tools: the Creators. Creators vary from typical influencers in that they use these technologies to create their own unique content.

As a result of the outbreak, our perceptions of what constitutes useful information have shifted. Due to the restricted collecting choices during the epidemic, makers have earned a significant number of followers.

What Does This Mean for Marketers? Marketers now have to contend with two distinct types of influencers when it comes to building brand equity and maximising engagement. A micro-influencer opportunity is provided by creators, who may demonstrate the value of a solution.

If you want to know more about social media marketing and want the best social media marketing and digital marketing services, visit DesignLab.

3. The Main Feed's Evolution Has Begun

Social media platforms like Facebook and Instagram have long used algorithmic feeds to provide news to their users. As a result, there has been an outcry for platform strategies that concentrate on providing value to the people who use them rather than the attention-seeking techniques.

Several alterations are in the works to enhance the personalization and privacy of postings.

It was recently announced that Twitter's product and feature plan would see a two-fold increase in income by 2023.

Such moves reduce the company's reliance on advertising income while at the same time providing new features that purport to better serve its clients.

What Does This Mean for Marketers? Marketers should prepare for an increase in the number of features designed to improve consumer satisfaction. However, the majority of these features will be trialled before being sent out to the general public. The following trend shows why this is the case.

4. Social media accounts will be a hot topic

As the impact from the Facebook documents and the discoveries establishing Instagram as a detrimental effect on young users grows, so will public demands for social media platforms to account for their actions on them.

Exactly what type of legislation will be enacted is still up for grabs. Legislative progress will be shown via antitrust discussions. In the UK, authorities told Meta to sell its Giphy purchase due to antitrust concerns, limiting the capacity of big platforms to duplicate features from smaller platforms or outright buy them.

This isn't like Twitter's purchase of Periscope, which was quickly dismantled. Because of this, smaller platforms might remain a viable option for advertisers.

Expect more repercussions in 2022 to influence the digital media marketing strategies used by businesses to engage with their consumers.

5. Social Media Is Still Dependent on Ad Revenue

While the ad-supported news streams themselves are becoming stale, the money they generate continues to soar. According to eMarketer, despite a stagnant growth rate, Twitter's ad income in the United States will reach $2 billion by 2021.

This means that marketers should not stop promoting new ad features just yet, since digital advertisements are still likely to be a successful way to communicate with customers throughout the customer journey. However, as the need to show return on investment grows, more solutions will become available.

If you want to know more about social media marketing and want the best social media marketing and digital marketing services, visit DesignLab.

6. The competition will heat up because of slimmed-down media models.

We've all heard of the well-known social media sites with large followings. Even though it has been widely criticized for its business methods, Facebook, for example, recorded a rise in daily and monthly active users year over year in its earnings report.

There have also been new sites that provide media models that are reduced in order to make it easier to govern and safer for communities to socialize. Surprisingly, not all of them are social media hubs.

Instead of depending on algorithmic suggestions for interaction, all of these platforms want to empower users to build genuine relationships with their favorite artists or communities.

There's no demand for a "next Facebook" platform. Therefore it's unlikely to happen anytime soon. Generating money is a problem for businesses that have pared down their operations. An opportunity for both platforms and influencers to benefit from subscriptions, gratuities, or ticketed events lies at the end of the line.

Both Twitter and Spotify may be able to make use of these advantages more quickly, either for their present business models (podcasts on Spotify) or for new products that may be developed in the future (such as Twitter Tips).

In the end, this means that marketers must develop customer experience alternatives that don't look like attention-grabbing material in order to make use of these platforms.

7. Customer service will rise along with social commerce.

Since we've already spoken about it, we'll keep adding new social commerce capabilities to keep pace with the way consumers purchase products and services.

Even while customers have become used to making purchases and reserving appointments online, they now expect speedy service when they have questions or concerns about their orders or orders in general. Customer service-focused social media platforms have been around for a while. The outbreak has simply expedited the spread of these distribution methods.

In order to get the most out of new social media platform capabilities, marketers should focus on improving their customer service.

8. Augmented reality

People are beginning to become excited about augmented reality (AR), but there are still some worries. Consumers' reactions to virtual and augmented reality have been varied, according to a number of surveys (AR and VR).

"According to Bizrate Insights, almost four out of 10 US people have not utilized or are not interested in utilizing AR and VR when buying. Only 23% of those who haven't shown any interest in it have "According to eMarketer, this is the case.

As the metaverse becomes more competitive in 2022, scepticism may change. The metaverse for Microsoft Teams, Mesh, was introduced at the same time as Facebook's rebranding as Meta.

9. Correcting Social Media Metrics for Mental Health Issues

There is a newfound understanding of the negative effects social media use may have on one's mental health because of the epidemic. People may feel drained, tricked, and fatigued as a result.

How to react to a crisis on social media is an ongoing experiment. The hate numbers for videos on YouTube, for example, have been removed from the site's public view. Even though the number of dislikes isn't a conversion indicator, keeping it secret is an effort to reduce bullying.

Final Thoughts

We hope that these 9 Social Media Trends You Need to Know to Plan Your 2022 can help you business in a whole lot of ways. If you want to know more about social media marketing and want the best social media marketing and digital marketing services, visit DesignLab.