Top 10 Things you should know about Branding

Branding is a crucial element of growth for any business — small, medium, large, retail, B2B, etc. An effective branding strategy can give your business an unexpected success. It tells your audience what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be, and who people perceive you to be.

Branding helps you to convey your brand story, product, or service benefit, a unique selling point to target customers. Thus creates an irresistible impression.

Branding helps you to leverage audience, company revenue — simply by putting a correct strategy into action. However, it's important to understand that Branding is a long-term action and you cannot achieve it within a short span of time. And there are certain things that you should know about branding, even though you're not a professional marketer or designer.

In the business-to-business space, branding can feel “soft.” But the truth is, the digital world has made us all more consumer-like, regardless of the business we are in. We have expectations that have been set by digital experiences, and we anticipate those expectations will be met whether it’s on the retail side of the B2B side of the equation.

To meet the new trends and demand for Branding, here is the list of 10 things, which you should know!

#1 Logo Design

#2 Brand Guidelines

#3 Color Palette

#4 Content

#5 Tone

#6 Website

#7 Personality

#8 Campaign

#9 Invest Smartly

#10 Strategy

#1 Logo Design

Logos play an important role in branding. For a startup, an effective logo is a brand calling card. With it, you can win consumer hearts and minds and can easily connect your target customers with your business. Logos are similar to iceberg.

There are infinite guidelines to design heart winning, amazing logos. But in the end, clearly positioned, simple, distinct yet easy recognizable logos wins the game.

#2 Branding Guidelines

Branding is a long term action. You should be consistent with your branding. With Branding Guidelines, you can easily maintain this consistency.

Branding needs to be very consistent and treated with careful intention in order to uphold properly. Brand guidelines are like your owner’s manual on how to use your brand. They are a set of rules and restrictions that will be referenced by anyone that works on your brand, whether internal employees or outsourced contractors from another agency.

#3 Color Palette

Color is such an integral part of branding that dramatically communicates the whole look and feel for your brand. Psychology has discovered that people perceive colors in certain ways and respond subconsciously. The implications of colors affecting people’s emotions are so widespread that understanding those connections could increase the effectiveness of your company’s branding methods.

#4 Content

"Content is king!"

In this digitized world, without content, you cannot deliver any message to anyone. So it's an important yet irresistible element of branding. You should plan your content strategically to support your brand.

Whatever type of content you use as copywriting, photography, advertisement, videography — all of your content must deliver the core message of your brand. It should be persuasive enough to grab their attention, value-added enough to reward their time of reading.

#5 Tone

Tone defines the way your brand speaks to your audience.

It’s not so much what you say as to how you say it that makes it so impactful. Establishing a tone for your brand and staying consistent with it throughout every piece of communication will help your audience understand your mission and empathize with it. Is it serious and somber like the Truth campaigns or is it light-hearted and fun like Dairy Queen?

#6 Website

How will you feel when you don't find an official website for your brand? Weird, right!

This is what your target audience feels for your brand if they don't find any proper website. However, it is important to note that websites should be professional and user friendly. Your website should show relevant to your business.

Studies show that companies with well-built websites that focus on user interface and user experience design generate way more customer traffic and increased conversion — thus, reap benefits of accelerated revenue.

However, to find the best match, it is recommended to hire a professional web designer. 

#7 Personality

Consumers are more likely to purchase products/services from a brand whose personality is similar to their own — so it is important to be strategic in all your communication. 

Developing your brand personality will help your business to express its key values to attract the right audience.

#8 Campaign

Campaigns are great for spreading a positive message among the target audience. You can make it personalized as per your target audience. The motto of branding campaigns is to promote a positive message over an extended time so that whenever it comes time for people to make a decision or a purchase, they will remember you're positive message and consider going with your brand. Associating your brand with a higher mission can attract loyal customers.

#9 Invest Smartly

Align your branding budget with measurable sales goals. Branding, sales goals, and budget are interconnected. You have to clear sales goals first, to determine the proper budget for branding. Invest smartly in branding.

Branding brings sales. Sales build revenue. You track and reach your goals. Your brand should be able to accomplish your business goal, enhance your business plan, and withstand the passing of time.

#10 List is infinite, customized it at per your requirement

You can find the infinite list for effective branding. But it is up to you to find your best match. Don't experiment with 1000+ suggestions that everyone tells you, rather observe your target audience and your goals to pick up the best methods of branding for you.

 

Conclusion:

Branding is not easy. Even though you aren't an entrepreneur, you should know the basics of branding. And for this, here I had compiled the basic things of Branding that you should know. 

Well, if you want to design effective branding, do connect with our experts of DesignLab.

What you'll add, to this list?

Why Google Ads are important for your Brand?

When you search any term on Google Search Engine, you'll find some small rectangular featured snippets, what's that called and what's the exact use of it? Those snippets are nothing but Google Ads (One of the easiest yet transparent ways to increase your sales).

Let me get deep into it.

Like other social media platforms, Google does help small, medium, and large entrepreneurs to increase their sales, to double their ROI with Google Ads (official ads by platform). There are a lot of marketers and business owners out there who have heard about Google Ads (formerly known as Ad Words) but aren’t sure if and how it can work for them. We believe that Google Ads – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business.

Using Google Ads (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent because Google Ads delivers measurable ROI. Every penny you'll spend is worth here and will serve you 10*times faster leads.

Here are the 5 Reasons to clear your doubt that is; Why Google Ads are Important for Your Brand?

1. AdWords works faster than SEO

One of the best reasons for using Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well-optimized AdWords campaign can work much faster for a business to get the much-coveted first spot in search. It gives instant leads at the cost of your penny, unlike SEO which requires a lot of hard work but provides a low lead. But here, I didn't mean that SEO is not useful, because it isn't.

With AdWords, there is a better chance of driving more traffic and leads instantly. Additionally, the platform is more transparent, thus you know exactly what is happening with the ads.

On the other hand, search engine optimization, though very beneficial, is a long-term process. To rank for any keyword, it requires a lot of perseverance and a lot of well-written articles, and backlinks. And even then, it takes a while for them to gain the necessary authority.

Let's not get deep into the debate of Google Ads and SEO.

2. Reconnect with visitors of your website

The coolest reason to use Google AdWords is reconnecting with your website visitors. Let me elaborate.

You might have window shoppers on your website. These are people who have visited all the pages on your website but haven’t taken any action. How do you remind them of you and what you could do for them? Enter Display Remarketing and RLSA campaigns.

a) Remarketing on display network: This helps advertisers target visitors on different advertising-supported websites using banner images. Assume you run a travel business and a visitor is looking for Thailand packages. But for some reason, he decides to leave without purchasing. You can just create a remarketing list like the one below to target him.

Similar to remarketing lists, you can create suppression lists as well (as shown above). These suppression lists ensure that you target new leads and not run ads for those who have already converted.

b) Remarketing on the search network: RLSA stands for Remarketing Lists for Search Ads. As the name indicates, it runs remarketing campaigns on the search network, much like display remarketing. Additionally, the advertiser needs to add keywords in this campaign. By doing so, Google ads can match the user’s search query with the keyword and remarketing list. This will help Google to show relevant ads for each search query.

3. Tackle your competition better

When someone searches for something related to your product/services online, and you aren’t running ads, but your competitors are, then that means trouble for you. You’ll lose you at least one prospect every minute.

You need to keep an eye on them to see how they are promoting their business, what kinds of ads they run etc. The transparent system of Google AdWords helps you do this. Grab the opportunities that come your way and make yourself stand out from your competition.

4. Explore more using your ads

Confused with the title? As I said, there is a lot more to explore when you link your Google AdWords account with your Google Analytics account. AdWords is a great platform but it won’t let you know what people do after clicking the ads. But, Google analytics would help you understand,

How long a visitor stayed on a page?

How many pages have been visited?

The bounce rate of your landing page

Details about new visitors and returning visitors and much more.

By linking them together, you will have a lot more data in your hand. An advertiser can measure the complete performance of the Google ads and can pause the non-performing keywords/campaigns/ads. So that you don't need to waste money on any nonperforming AdWords.

5. Increase brand awareness

Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. to verify this, Google partnered with Ipsos to run a study across 12 verticals, right from automobiles to retail. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%.

Now you got a clear point that why Google AdWords is important for your brand. Then without wasting time, start your Google campaign now.

Conclusion:

Ads are always an effective way to connect and convert a prospect, for almost anything and everything and Google Ads always rocks among any other advertising platform. This makes it one of the demanding and successful marketing strategies at a lower rate. So you should try it now.

But if you're beginners or an entrepreneur who has a lot of other tasks to maintain, then you must have opted for any Google AdWords Expert. And yes, you can connect with them easily, simply by connecting with DesignLab. Our experts work for decades to make Google Ads more effective and guarantee you a 100% success rate.

Tell me, which reason you like the most to start your Google AdWords? Or do I need to add more reasons to the list?

Don't search for the best, experience the BEST branding strategy

Do your casual searches include the results of "Best Tips to expand online business",  "The best way to increase online presence", "Best Marketing strategy", "Best Branding Strategy" or "The Best Branding in 2020"?

If so, then let me tell you two things

Firstly, your searches are almost similar to other billions of small and mid-sized entrepreneurs.

Secondly, you don't need to search these questions again, once you read this article.

So, actually what you are getting from this article?

It will be 3 proven, personally experienced, most desirable yet most practiced ways/hacks/tips to make your branding strategy one of the best branding strategies in 2020.

This means you "Don't need to search for the best rather you can be the best".

So let's move on!

Everyone including you and me, just love to be the best in every step of life. So it's generic that being an entrepreneur, you want the best branding strategy for your business. This type of strategy can help you to increase your audience reach, boost your business profile, can help you to connect with your audience or prospective customers more effectively, it helps you to achieve almost all your business goals.

On the flip side, if you have a poorly designed, not well researched, and optimized Business branding strategy which can ruin your almost all business goals and objectives. So it's important to carefully design and execute your branding strategy.

And whatever business you are running, whatever is your products and services or industry and whoever is your targeted audience, these 3 tips/ways/hacks will be worth for you 

The 3 tips/ways/hacks are:

1. Advertisement Campaign

2. Use Video to connect more deeply

3. Environment Graphics

So, these are my must include 3 hacks which can make your branding strategy the best branding.

What to know, how?

Let's get into detail about each section.

#1. Advertisement Campaign with print media

Successful marketing campaigns make use of a variety of strategies, and traditional print media still has a huge role to play – particularly in building brand awareness.

Authorities such as Scientific American have published studies suggesting that print marketing media may leave a deeper neural footprint than those seen on screen. That’s to say that the physical handling of printed material may help promote a deeper emotional engagement with its message and in the context of marketing may therefore help customers and prospects to remember and bond with a brand.

Also, it is found that traditional print advertising delivers the highest ROI of any medium – $3.94 is returned for every $1 spent.

But the problem is what type of print media you should prefer for a better and effective approach.

Depending on your business type, target audience, or your goals, you can use many print media in your advertisement campaign but the most effective print media, which can be used by almost all businesses are Hoarding Attractive Magazines and a front-page sale copy on Newspaper.

Use these print media in your advertising campaigns and easily connect with your audience.

#2. Use Video to connect more deeply

As the popularity of video content is high, using a video for branding nowadays is one of the hottest topics.

With the rise of new video platforms and formats such as IGTV, TikTok, and stories, there are also huge untapped opportunities that you can take advantage of to boost your branding. Also, the barriers had been dropped effectively. Nowadays it's not that hard to make videos with good quality to attract your customers.

Whoever is your prospective audience or whatever is your video content type, just make sure that your every video adds value to the audience. It should be highly obliged, engaging enough to grab your prospects.

Even though you are a newbie for creating video content for branding then you can come up with professional, engaging content. The only thing you need is a proper strategy for what type of content you need to upload.

Moreover, there are two most common video types that every business owner needs and which can be effective for your business too. They are corporate video, Product video.

How Corporate Video and Product Videos can be helpful?

The main motto of corporate videos is to increase brand awareness and to promote your business.

Since people are falling in love with video content nowadays, it becomes damn easier to grab those audiences. Corporate videos are designed to be exciting ways to deliver otherwise boring or long-winded information that would lose traction with an audience if delivered as a speech or presentation.

Unfortunately, most companies do not have the experience or resources that top corporate video companies do and end up carrying that same unpolished experience right into their video.

The main objective of Product Videos is to have a clear picture of your product to your audience. With this type of video, your audience would be able to understand everything about your products in a better way.

Also with engaging, convertible video content, you can not only engage your prospects but can make the urge to buy your products, just with one piece of video content.

#3. Environment Graphics

Your space can make or break how current or future employees see you as an employer of choice and how potential customers see you as a valued partner. Because the workspace is a silent player that plays a significant role to connect your brand.

 

And to make your workspace more connective and professional, what other better option than Environment Graphics.

Conclusion:

Things that are value-added and enough effective for your target audience will automatically become the best. So stop searching best in other branding strategies and make your branding strategy the best with proven and most effective tips/ways/hacks.

If you want to grow your brand with the best branding strategies, then give us a call or visit DesignLab.

If you connect with us, then I want to tell you two things

Firstly, as I told you, you don't need to search for the "best…" type of questions again.

Secondly, as you are going to connect with one of the leading marketing firms, you will be the next "Best Branding Strategy Holder".

Also, do tell me that among my shared solution, which you are going to use?

Don't search for the best, rather be your best branding strategy holder

 

Do your casual searches include the results of "Best Tips to expand online business",  "The best way to increase online presence", "Best Marketing strategy", "Best Branding Strategy" or " The Best Branding in 2020"? 

If so, then let me tell you two things

Firstly, your searches are almost similar to other billions of small and mid-sized entrepreneurs.

Secondly, you don't need to search these questions again, once you read this article.

So, actually what you are getting from this article?

It will be 3 proven, personally experienced, most desirable yet most practiced ways/hacks/tips to make your branding strategy as one of the best branding strategies in 2020.

This means you "Don't need to search for the best rather you can be the best".

So let's move on!

Everyone including you and me, just love to be the best in every step of life. So it's generic that being an entrepreneur, you want the best branding strategy for your business. This type of strategy can help you to increase your audience reach, boost your business profile, can help you to connect with your audience or prospective customers more effectively or t to sump up, it helps you to achieve almost all your business goals.

On the flip side, if you have a poorly designed, not well researched, and optimized Business branding strategy which can ruin your almost all business goals and objectives. So it's important to carefully design and execute your branding strategy.

And whatever business you are running, whatever is your products and services or industry and whoever is your targeted audience, these 3 tips/ways/hacks will be worth for you

The 3 tips/ways/hacks are:

1. Advertisement Campaign

2. Use Video to connect more deeply

3. Environment Graphics

So, these are my must include 3 hacks which can make your branding strategy a best branding.

What to know, how?

Let's get into detail about each section.

1.  Advertisement Campaign with print media

Successful marketing campaigns make use of a variety of strategies, and traditional print media still has a huge role to play – particularly in building brand awareness.

Authorities such as Scientific American have published studies suggesting that print marketing media may leave a deeper neural footprint than those seen on screen. That’s to say that the physical handling of printed material may help promote a deeper emotional engagement with its message and in the context of marketing may therefore help customers and prospects to remember and bond with a brand. 

 

Also, it is found that traditional print advertising delivers the highest ROI of any medium – $3.94 is returned for every $1 spent.

But the problem is what type of print media you should prefer for a better and effective approach. 

Depending on your business type, target audience, or your goals, you can use many print media in your advertisement campaign but the most effective print media, which can be used by almost all businesses are Hoarding, Attractive magazines, and definitely a front-page sale copy on newspaper.

Use these print media in your advertising campaigns and easily connect with your audience.

2. Use Video to connect more deeply

As the popularity of video content is high, using a video for branding nowadays is one of the hottest topics.

With the rise of new video platforms and formats such as IGTV, TikTok, and stories, there are also huge untapped opportunities that you can take advantage of to boost your branding. Also, the barriers had been dropped effectively. Nowadays it's not that hard to make videos with good quality to attract your customers.

Whoever is your prospective audience or whatever is your video content type, just make sure that your every video adds value to the audience. It should be highly obliged, engaging enough to grab your prospects. 

Even though you are a newbie for creating video content for branding then you can come up with professional, engaging content. The only thing you need is a proper strategy for what type of content you need to upload.

Moreover, there are two most common video types that every business owner needs and which can be effective for your business too. They are corporate video, product video.

How corporate video and product videos can be helpful?

The main motto of corporate videos is to increase brand awareness and to promote your business. 

Since people are falling in love with video content nowadays, it becomes damn easier to grab those audiences. Corporate videos are designed to be exciting ways to deliver otherwise boring or long-winded information that would lose traction with an audience if delivered as a speech or presentation.  

Unfortunately, most companies do not have the experience or resources that top corporate video companies do and end up carrying that same unpolished experience right into their video. 

The main objective of product videos is to have a clear picture of your product to your audience. With this type of video, your audience would be able to understand everything about your products in a better way.  

Also with engaging, convertible video content, you can not only engage your prospects but can also make them urge to buy your products, just with one piece of video content.

3. Environment Graphics

Your space can make or break how current or future employees see you as an employer of choice and how potential customers see you as a valued partner. Because the workspace is a silent player that plays a significant role to connect your brand.

And to make your workspace more connective and professional, what other better option than Environment Graphics.

Conclusion

Things that are value-added and enough effective for your target audience will automatically become best. So stop searching best in other branding strategies and make your own branding strategy as the best with proven and most effective tips/ways/hacks.

If you really want to grow your brand with the best branding strategies, then give us a call or visit on DesignLab.   

If you connect with us, then I want to tell you two things

Firstly, as I told you, you don't need to search the "best…" type of questions again.

Secondly, as you are going to connect with one of the leading marketing firms, you will be the next "Best Branding Strategy Holder".

Also, do tell me that among my shared Solution, which you are going to use?

Grab Customer Attention with these Creative Branding Strategies

Creativity always helps you to find something new or somehow a valuable way to get your work done effectively yet easily. And when you'll put this creativity while planning a branding strategy, it can readily boom your business.

But the question is that, how can you put some creative yet effective ideas in your branding strategy to grab people's attention? How can you stand out among your competitors? Or what are the best creative methods to gain people's interest?

To help you with these, here I am with some creative yet effective ideas to rock your business with the long-lasting customer's attention.

Corporate Branding with

> Corporate Identity

> Logo Design

> Stationery Design

Print Media with

> Brochure/Leaflet/Flyer Design

> Products Catalogue Design

> Corporate Profile Design

Digital Marketing with

> Social Media Post Design

> Search Engine Optimization

> Social Media Marketing

Branding is a key component of your business to spread awareness among your target audience. Good branding can change how people perceive your brand, it can drive new business and increase brand awareness. And there are various methods of doing Branding but the strategy with the above-mentioned methods can help you to build the best impression on your prospective customers.

So let's get deeper into it!!

Corporate Branding:

- Grab Customer Attention with these Creative Branding strategies

- Corporate Branding should be an essential component of your branding. This is because it can simply help you to put a great impression on your overall corporate identity. The scope of Corporate Brand is much broader than products or services branding. It covers all the aspects that raise your business identity as a trustworthy corporate identity.

- It helps customers relate to a business and identify a wide range of product offers over time.

Effective branding minimizes the need for large marketing initiatives for every new product as the consumer has a pre-set understanding of the product’s quality, reliability, and purpose.

There are various methods of doing a Corporate Brand but the most effective, essential, and creative methods are Corporate Identity, Logo Design, and Stationery Design.

Corporate Identity:

It is important to know the right way to represent your business, your products, or your services properly to the public. It is the primary goal of corporate communications to maintain or build your image to the public. Corporate Identity can be done with ways like product design, advertising, public relations, etc.

Corporate identity includes all of a company's visual aspects and design elements, reaching from logos to social media assets and stationery. Brand image is instantly recognizable due to a strong corporate identity, and this creates a lasting impression for customers.

Logo Design:

A logo is much more than just a combination of colors, fonts or texts, etc. It is a point of recognition about your products and services among your customers or audience. A well-designed logo can easily convey your message to your potential customers.

However, with some extra effort or proper investment in Logo Design, you can easily come up with the best yet creative logo design for your business. Creative design can even help you to stand out your business among the crowd and can readily grab public attention.

However, to get the best design, you should opt for an expert who can properly mix up your idea and requirements with some creative logo.

Stationery Design:

Stationery design is often one of the final elements you get to after going through the process of branding or rebranding your company. It is something that will be in many cases customer first interaction with your company.

 

It can be with the letterhead, compliment slips, and business cards. Depending on the customers your business serves you might also want to consider branded envelopes, notepads, presentation folders, and much more. And if it is designed with a proper approach then you can put a lasting impression on your target audience.

Print Media:

Print Media is often considered as one of the advertising ways of marketing and you might think that comparisons to other advertising methods like television, online campaign, Print Media is outdated and outdated.

But according to the survey, businesses had performed even better when they use a printing strategy on Branding.

Let me tell you the key point of having Print Media as your brand component:

> After a few exposures, online media can be less effective than print where it always puts a more lasting impression on the public.

> According to a study, the parts of the brain responsible for absorbing and storing visual information were more active when impacted by print media compared to digital media.

> Study found that the average person uses 21 percent more cognitive effort to process information through digital platforms than they do with print media.

So it is easy to grab people's attention with some effective print media like Brochure/Leaflet/Flyer Design, Products Catalogue Design, Corporate Profile Design.

However, it is worthy to say that print media can be the best choice of marketing when you use Along with all-important online advertising campaigns. Using either of them will not be going to get you an estimated lead.

Brochure/Leaflet/Flyer Design:

If you want to connect your customers with some new services or products or news then the best yet effective way to grab their attention is Brochure/Leaflet/Flyer Design.

It will simply make your news super attractive and attentive with catchy headlines and the perfect combination of font, content, color, bullets, etc. You can convey your message with a creative and attention-grabbing design.

Products Catalogue Design:

Grab Customer Attention With these Creative Branding strategies Catalogues involve important and specific information about your products and services.

Who are you? What is your product about? What are your services? You can clear all these queries with an attractive product catalog design.

Yet it can easily convey your products and services with some interesting and eye-catching ways. Also, it is one of the trending tools to generate leads.

Corporate Profile Design:

Storytelling is one of the proven methods to engage customers with your content. So

Corporate Profile is very to that where you can engage your customers with your objectives, mission, success, ethics, values, and beliefs in an interesting manner.

It is a professional, well written, well designed short description about your company and its factors. A well designed corporate profile can help businesses to project the distinct image of a product or service provided by the company.

Digital Marketing:

The most creative, most trendy way of grabbing your right customers!!

Whether it is large businesses or small businesses, Digital Marketing is always been the #1 choice of marketing. And it is even logical since you grab your potential customers beyond boundaries and in cost-effective methods.

However, Digital Marketing itself is an ocean of different elements where all need to be experts properly and together to get excellent results. So you need to choose the best yet proven elements of digital marketing.

You and your competitors might already be using digital marketing as your branding strategy.

But to step ahead from your competitors, use these most effective methods like Social Media Post Design, Search Engine Optimization, and Social Media Marketing as an essential component of your branding.

However, it is tougher to find the expert for each of the above-mentioned methods to have a proven Branding Strategy. But with Designlab you can easily connect with the Highly Experienced Team to assist you in each step to get your customers.

We are your creative team that will create branding material that can easily grab people's interest. Our mission is to provide cost-effective yet best Printing and design solutions to our customers!! Give a call to assist you.

Conclusion:

Grab Customer Attention with these Creative Branding strategies Creativity in Branding can effectively grow your business revenue and can grab new customers easily. Also can help you to create a lasting impression on your prospective customers. And with the proven creative methods of branding which I shared can stand out among your competitors. So you can easily grab public attention with these Creative Branding Strategies.

However, would like to know what will be your creative idea to grab to target customers?

What should be your Branding Strategy Post Lockdown?

The pandemic leads to lockdown in almost every part of the world. I hope you are fine in this Pandemic and at a safe and secure place. Hope you are following all the basic guidelines for COVID-19. Following these guidelines are now mandatory for us to stay safe.

This lockdown and pandemic has changed the way of your living and working. It has interrupted in almost every aspect of life, this includes your business too. Almost everything after this lockdown has been changed. This includes your customers’ choice also, didn't it?

So what about you’re branding strategy? Are you following the same traditional branding strategy? Don't misunderstand it. I am not going to introduce some new strategies here rather I will tell you why and how some innovative strategies can put your business ahead after lockdown. Why you need to upgrade your Branding style? Rather than following the same traditional one.

You might hear about the 360 Degree Branding effort which tries to include the brand identity into a holistic approach so that the brand is in touch with and visible to the customers at all times. When customers are not reaching you or you don't direct contact between you and your customer. Believe me, you are losing 50 customers every day.

But with the 360 Degree branding, you can stay in touch with your customers. And what's better than to stay active with your customers all the time if you are not connected with them directly. This readily helps to boost up your sales.

360 Degree Branding activities are marketing activities that take into consideration brand identity and take an inclusive approach so that the brand is presented at all points of consumer contact.

For instant let's take an example of the campaign which is active currently. Nestle had tied around the Maggi crisis with the 360 Degree Branding approach in India.

Print media ads could have kept the consumer’s posted on progress, PR could have leveraged the transparency while online platforms could have reinforced the brand context through engaging campaigns using a carefully integrated approach for 360 Degree Branding is a must.

It helps Maggi to maintain its identity during the magi crisis. So it is basically strategic planning and steps that clarify your present position in your business and secures your future positions. Since it directly tries to approach your customer's mind.

This is why you prefer changes in your branding strategy after lockdown. It is generally a combination of various elements like email, advertisement, PR, website, Social Media, etc. Let's get deep dive into it…

Advertisement

Advertisement is one of the most used elements of 360 Degree Branding. It is a marketing communication that employs an openly sponsored to promote business, ideas, products, or any services.

Communication through advertisements can set up on a wide platform that includes traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail and new media such as search results, blogs, social media, websites or text messages.

So you can connect with your customers and can create a good impression on your current customers. It also attracts large new customers every day. That helps you to acquire potential customers easily.

Presentation

Presenting your product in front of your buyers is always an art. There are different ways through which this presentation can be done. But nowadays for presenting your product, its values, objectives are possible only through online ways. This lockdown and pandemic have restricted your boundaries. But this online media is like a boon for you that helps you to connect to your customers directly irrespective of your boundaries.

Presentation through this online world is then surely a great way. It not only helps you engage your customer but also helps you to clearly define your product with some captivating slides. It helps to generate curiosity among your customers regarding the product. It helps you to maintain a good business relationship with your customers.

Print Media

Whatever be the branding campaign strategy, print media always play a huge role particularly to create brand awareness.  It's important to understand that building a corporate identity is not the same as marketing products for selling. If you will be able to create a good corporate identity then, you can emotionally connect with your customers. Print Media Remains An Excellent Way To Build A Brand.

Thus print media in 360 Degree Branding strategy is always used to strengthen the customers.  Physical handling of printed material may help promote a deeper emotional engagement with its message and in the context of marketing may, therefore, help customers and prospects to remember and bond with a brand.

But it is worthy only when you use a proper approach. Depending on the type of business or your requirement you can choose any option. It can Corporate Profile Design, Brochures, Leaflet, Product Catalogue Design, or any other physical design. But the important point while building a brand is to maintain your consistency. That is every piece of print marketing material must be consistent in the use of Logo, Colour, Fonts, Typography, Images, and most important – The Message.
With an experienced professional you can easily maintain this consistency and can boost up your business.

Exhibition

Over the years presenting a stall in an event or trade show is always an easy method to have a wider approach and so it is widely used in 360-degree Branding. It can attract a huge audience including your prospective customers. But it should be well enough to stand out among all stalls. Professional Service Providers can help you with a proper approach to reach out to your goals with the best suitable exhibition.

- The exhibition can be a great way to introduce your brand to a new audience.
- Help to increase trust with your brands.
- Great way to launch new products with a wider approach.

However, post lockdown exhibitions should be present by following basic COVID-19 guidelines. So that audience feels free to connect with your stall.

This is just a small glance of 360 Degree Branding. As it is the most innovative idea that covers everything about you’re branding to create the best business identity.

If you are looking for such a professional and expert agency who can help you stand out from your competitors. After this lockdown just enhances your branding strategy with the best innovative solutions.

DesignLab is an India's leading 360 Degree Branding Service Provider Company. With 8 years of experience in business, we assist you with the highest quality work. And the secret of this success is only because we focus totally on customer requirements and their goals.

Our experts create a strategy after analyzing your requirement, market trends, analysing your potential customers and their demand. So that we can create a business identity that can be trustworthy and long-lasting. Contact us for more details.

You can click the below button to contact us: http://www.design-lab.co.in

Comment, what's your first strategy for your business post lockdown?

How to choose and pursue any business

Being an Entrepreneur we always think to Expand Our Business, to Increase Company's ROI and to turn it into BRAND. However, this is possible only when we follow Modern Trends and Technology to Boost up Our Business. In this Digitally Dominated Century, Peoples are Crazily attracted toward Online World. Thus, Digital Marketing is the Best Way to reach out Customers Globally and to increase Our ROI, Fame Of our Business. So for all this Website is an important part to represent you in Online Platform.

DesignLab being a one of leading Website Design and Development Agency in Pune understands Customer requirements and serves a Best Website Design with 100% Customer Satisfaction.

Why To Choose Us

DesignLab aims to provide a Creative, Professional Website Design. We believe that every organization's needs a different approach to maximize Leads thus we design a Website that ensures your Digital Web Presence and Search Engine Optimization Compatibility. Through our decade of experience we develop an eye-catching website that uniquely express your Business and helps you to stand out ahead of your market Competition.

Our Features

- Responsive Web Design and Development
- SEO Driven Website
- Security and Reliability
- Customized Website
- Experience and Expertise
- 27*7 Services
- WordPress
- Reasonable Rates

Website are developed as:

- Static Website
- Dynamic Website
- Static Website Design
- Dynamic Website Development

Our team at Design, follows that customer is a first priority and our team works hard to Satisfy Customer Needs. Thus, to get Professional Website Design to increase your ROI, please get in touch with us +91-9822234768 or visit: http://www.design-lab.co.in Our team will Happy to Assist you.

Branding is an important contribution to setting up a business online

Branding is an important factor to setup a Business either in Online through Digital Marketing or Offline field. DesignLab uses all the latest and effective tools in Branding to turn your Business into Brand. We take care of your Business of online Branding i.e good web presence. Branding is simply a set of important tasks from Packaging Design to Logo Design, From Brochure Design to Creativity.

Based on Pune India, DesignLab are a creative branding design agency that have helped consumer's brand grow and get noticed. We simply a team of creative, enthusiasts team that take every project as challenge to build our reputation.

No fancy trademarked processes and no hidden extras. All experience but with the flexibility that large packaging design agencies cannot deliver. Whether a big brand redesign, NPD launch or simple packaging/ branding updates.

Our Corporate Branding

— Corporate Identity
— Logo Design
— Stationary Design
— Corporate Guidelines Manual

For any Query feel free to Contact Us. We will always there to Assist you and get your queries clear.

Print Media

— Corporate Profiles Design
— Brochure/ Leaflet/ Flyers Design
— Packaging
— Products Catalogue Design
— Logo Design

Get Connect with Us. VISIT US. Enjoy Our Services.

Take your business to the next level with branding

Large number of entrepreneurs set up their business online everyday. It can be any field, people are eagerly endorsing their business online to increase their ROI. A huge transformation, advancement in recent years in Digital Marketing attracted peoples more toward this. Thus it is important to set up your business online. But at the same time, the level of competition is tremendously increases. Since customers are allowed to choose from a huge number of options. So it is important to plan the business in such a way that it should always catch customers attention. Proper strategic branding can help you to solve all your problems and thus take your business to the Next Level.

DesignLab provides you a complete solution with your branding. Our highly designed team, work hard to achieve your goals, study deep about your organizations and customers requirements and then come up with a proper professional branding strategy. Branding is not a single task but a complete set of tasks that includes various elements.

Brand Development

This is very important as proper brand development increases your everyday leads and thus achieve to gain your organization A good fame. Whether you are a startup or need brand refresh, we are here to help you. Our creative team of designlab makes a feel, look and logo that perfectly gives your brand a unique identity.

Logo Design

Logo is a first visual appearance of your product and communication vehicle for your products. It simply represents your vision, uniqueness of your product. Our highly trained team of DesignLab makes a perfect combination of thought, skills, font, colour and provides a fresh creative, professional looking Logo Design for you. So what are you waiting for, Experience Best Branding Design with designlab.

Graphics indicate to the nature of your services and to your brand

Graphics indicate to the nature of your services and to your brand, they make your information additionally interesting to read and progressively digestible, they add visual appeal to the information on the page, maintaining watcher interest and consideration. Our services cover all your graphic design needs.

DesignLab is a Brussels-based Graphic Design Studio and Communication Agency in Pune, India. Represented considerable authority in the creation and usage of Corporate Communication. Our mission is to create a beautiful design to inspire individuals for positive change. DesignLab is the top designing company for logo design, brochure design, and packaging design.

Logo Design - A logo is your online brand identity. At DesignLab, we comprehend what your business should be projected by means of comprehensive brand identity which we give through our business logo design administrations. Visuals are recollected more than words or numbers and logos are most observed and recalled visuals.

Brochure Design - brochure and inventory are the most significant tool of promotion for any company. they are the genuine representative of any company, from any field or offering any products or services. brochure and inventory are an excellent tool for presenting your company, its products, and services to your prospective buyers.


"Design is the best service provider of brochure designs for corporate offices and businesses."

How the brochure is important for business?

The brochure must appreciate specific features to affect your objective buyers and to acquire effective outcomes from them. being attractive, bringing a clear message are, at that point, an absolute necessity. high-quality, professionally-designed brochure and inventory will assist you with advancing your products and services in the most elegant way.

Packaging Design - In the consumer's mind, good packaging design is a reflection of a good brand. A brand that is reliable, quality and worth the purchase price, and critically worth returning for. The packaging is the basic association among shoppers and your products at the exceedingly significant point-of-purchase. Successful packaging must be visible on the shelf, engaging and plainly communicate your USP and key benefits.