Top 9 Reasons Why Google Ads Are Important For Your Brand?

Digital marketing is all about reaching potential customers in the right place with the right message at the right time. Using an advertising platform can help you to achieve this, but it can also be a huge waste of money if your campaign is using irrelevant keywords or reaching the wrong audience.

The good news is that if you've been thinking about launching a Google ads campaign, you've come to the right place.

Let's dive on in and take a closer look at the benefits of using Google ads to bring in more traffic.

However, if you want to learn more depth about Google Ads benefits then check out this guide.

#1 Google Push Your Ads

Not too long, google used to show Google Ads on the right-side column of search engines while now it pushes almost all its ads above the organic search results. If you’re targeting some localized keywords, your organic results could get pushed down even further when Google decides to display Maps results.

It doesn’t just end with ads in the search results. Google shows ads in Shopping results in the right column of the search results and, occasionally, at the top of an image search.

However, it doesn't mean that having Google Ads can replace SEO. No, don't think so. Nothing can replace the power of organic search leads.

#2 Allow you to expand keywords list

You should always be open to expanding the possibilities with your keyword list. This can help you zero in on the things your customers are naturally searching for. With Google Ads, you can easily analyze the performance of every keyword.

Expanding keyword research will also benefit other parts of your campaign. As you discover more words that perform well and have a high conversion rate, you can begin to adapt your SEO efforts to incorporate those keywords and topics.

#3 Allow you to be flexible with your spending

Google Ads allow you to control your maximum spent per day. You can easily cut and can expand your daily spending.

Imagine you're running any ads that work well, but you hit your budget cap too early, you can shift more of the budget that way. If you’re getting a lot of clicks, but no one is converting and making a purchase, you can lower that cap a little. You’ll still get the impressions but won’t have to spend quite so much on ads that don’t have immediate returns.

#4 Testing

An Ads campaign allows you to test almost every aspect of your efforts, from the ad text or image to the landing page and the time of day it’s presented to searchers.

It’s all about making informed decisions. Everything is measurable, and you can see what is working and what isn’t. You can quickly remove the underperforming ads from the lineup and switch them out for something new and more efficient.

#5 Google Ads are flexible

Ads give you the ability to specify a range of variables, from keyword match types to the exact times and locations it’s published. Also, you can add extensions like contact number, product or service page with Ads.

Google Ads allow the feature of remarketing through you can target visitors of websites. There’s always a chance they’ll see your ad a few days later and reconsider their decision.

#6 You can build a Brand Awareness

The key advantage of search engine advertising is that you can tap into a huge potential audience.

When a brand first starts, one of the biggest initial challenges is brand awareness. Back in the day, building a brand was a long, slow process that took time, money, and perseverance. 

These days, anyone can build a business if they can wrap their head around Google Ads Express, Facebook ads, text ads, and the intricacies of Google's display network.

This is good news for savvy marketing gurus because it levels the playing field. Whether you're an international brand or a local business, you have access to the same pool of potential customers.

Smaller businesses, which don't have the luxury of employing a full-time advertising specialist, can also search for Google partner brands and hire someone to research keywords and set up an advertising campaign on their behalf.

#7 You can schedule Google Ads in advance

One of the best features of Google Ads is advance scheduling.

Marketing and advertising are all about sending the right message to the right people at the right time. And with Ads, you can easily do it by scheduling your ads campaign.

For eg: If you want to promote a pizza brand then you can schedule its ads during lunchtime and group deals at night.

#8 It helps you to reach mobile Customer

Since the last few, Google gives more weightage to mobile optimization. Let it be your website or ads, if it is mobile-optimized, you can generate good leads.

Google Ads gives you loads of mobile optimization options and allows you to target with both text ads and image ads.

For example, if you market a local coffee shop mobile ads are a perfect fit. Your customer might be looking for their caffeine fix while they are walking through your neighborhood.

#9 You can run multiple ads campaign simultaneously

Let's say you're an event planner and you want to market your services for...

- Wedding planning

- Corporate events

- Fundraisers

You could set up different marketing campaigns - one for each of your targeted services.

You can then set up multiple ad groups for each campaign. In your ad groups, you can target different keywords.

For example, in your “Wedding Planning” campaign, set-up three ad groups to target:

- Wedding dresses - and related keywords

- Honeymoon destinations - and related keywords

- Pre-nuptial lawyers - and related keywords and many more.

Conclusion:

Google Ads is consistently seen as one of the best ways to reach your prospective customer, drive traffic to your business, and ultimately increase sales.

But there's no point in starting a marketing strategy unless you know what you're doing. So for this, I compiled this list to help you to know better about Google Ads.

If you want to know more about Google Ads, you can read the part-1 of this article.

Also, if you're planning to run Google Ads to 100% best results, connect with an expert of DesignLab on +91 98222 34768.

Top 10 Things you should know about Branding

Branding is a crucial element of growth for any business — small, medium, large, retail, B2B, etc. An effective branding strategy can give your business an unexpected success. It tells your audience what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be, and who people perceive you to be.

Branding helps you to convey your brand story, product, or service benefit, a unique selling point to target customers. Thus creates an irresistible impression.

Branding helps you to leverage audience, company revenue — simply by putting a correct strategy into action. However, it's important to understand that Branding is a long-term action and you cannot achieve it within a short span of time. And there are certain things that you should know about branding, even though you're not a professional marketer or designer.

In the business-to-business space, branding can feel “soft.” But the truth is, the digital world has made us all more consumer-like, regardless of the business we are in. We have expectations that have been set by digital experiences, and we anticipate those expectations will be met whether it’s on the retail side of the B2B side of the equation.

To meet the new trends and demand for Branding, here is the list of 10 things, which you should know!

#1 Logo Design

#2 Brand Guidelines

#3 Color Palette

#4 Content

#5 Tone

#6 Website

#7 Personality

#8 Campaign

#9 Invest Smartly

#10 Strategy

#1 Logo Design

Logos play an important role in branding. For a startup, an effective logo is a brand calling card. With it, you can win consumer hearts and minds and can easily connect your target customers with your business. Logos are similar to iceberg.

There are infinite guidelines to design heart winning, amazing logos. But in the end, clearly positioned, simple, distinct yet easy recognizable logos wins the game.

#2 Branding Guidelines

Branding is a long term action. You should be consistent with your branding. With Branding Guidelines, you can easily maintain this consistency.

Branding needs to be very consistent and treated with careful intention in order to uphold properly. Brand guidelines are like your owner’s manual on how to use your brand. They are a set of rules and restrictions that will be referenced by anyone that works on your brand, whether internal employees or outsourced contractors from another agency.

#3 Color Palette

Color is such an integral part of branding that dramatically communicates the whole look and feel for your brand. Psychology has discovered that people perceive colors in certain ways and respond subconsciously. The implications of colors affecting people’s emotions are so widespread that understanding those connections could increase the effectiveness of your company’s branding methods.

#4 Content

"Content is king!"

In this digitized world, without content, you cannot deliver any message to anyone. So it's an important yet irresistible element of branding. You should plan your content strategically to support your brand.

Whatever type of content you use as copywriting, photography, advertisement, videography — all of your content must deliver the core message of your brand. It should be persuasive enough to grab their attention, value-added enough to reward their time of reading.

#5 Tone

Tone defines the way your brand speaks to your audience.

It’s not so much what you say as to how you say it that makes it so impactful. Establishing a tone for your brand and staying consistent with it throughout every piece of communication will help your audience understand your mission and empathize with it. Is it serious and somber like the Truth campaigns or is it light-hearted and fun like Dairy Queen?

#6 Website

How will you feel when you don't find an official website for your brand? Weird, right!

This is what your target audience feels for your brand if they don't find any proper website. However, it is important to note that websites should be professional and user friendly. Your website should show relevant to your business.

Studies show that companies with well-built websites that focus on user interface and user experience design generate way more customer traffic and increased conversion — thus, reap benefits of accelerated revenue.

However, to find the best match, it is recommended to hire a professional web designer. 

#7 Personality

Consumers are more likely to purchase products/services from a brand whose personality is similar to their own — so it is important to be strategic in all your communication. 

Developing your brand personality will help your business to express its key values to attract the right audience.

#8 Campaign

Campaigns are great for spreading a positive message among the target audience. You can make it personalized as per your target audience. The motto of branding campaigns is to promote a positive message over an extended time so that whenever it comes time for people to make a decision or a purchase, they will remember you're positive message and consider going with your brand. Associating your brand with a higher mission can attract loyal customers.

#9 Invest Smartly

Align your branding budget with measurable sales goals. Branding, sales goals, and budget are interconnected. You have to clear sales goals first, to determine the proper budget for branding. Invest smartly in branding.

Branding brings sales. Sales build revenue. You track and reach your goals. Your brand should be able to accomplish your business goal, enhance your business plan, and withstand the passing of time.

#10 List is infinite, customized it at per your requirement

You can find the infinite list for effective branding. But it is up to you to find your best match. Don't experiment with 1000+ suggestions that everyone tells you, rather observe your target audience and your goals to pick up the best methods of branding for you.

 

Conclusion:

Branding is not easy. Even though you aren't an entrepreneur, you should know the basics of branding. And for this, here I had compiled the basic things of Branding that you should know. 

Well, if you want to design effective branding, do connect with our experts of DesignLab.

What you'll add, to this list?

Is Branding Still Relevant?

Branding is one of the most important aspects of any business, large or small, retail, or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?

Is it still relevant?

Well, yes!

Branding helps you to leverage audience, company revenue — simply by putting a correct strategy into action. However, it's important to understand that Branding is a long-term action and you cannot achieve it within a short period. But in the race of achieving it in a shorter time, you're probably missing the right meaning of branding.

What is Branding?

Branding is one of the most misunderstood terms. You may often think that the terms brand and branding are similar.

But, No. These two are different.

Branding is what you do to establish your business reputation. It is your tone of voice, your messaging, and your visual identity while Brand is what you and your company do, what it represents. Business owners and marketers must understand that you cannot start branding a product or service without having a clear, well-understood brand already in place.

Once you complete your research of finding your Brand then only you can strategize branding — In branding, your main goal should not only to build an irresistible brand but also to grab your target audience (remember you cannot available for all). So work only to attract your target audience. However, it doesn't mean that your branding should design in only a customer-friendly way. At the same time, your branding should able to clear your brand story.

Here are a few points that relate your branding to the current scenario

Maintain a conversation with your customer:

Remember the days when consumers received branding and marketing messages, then made their purchasing decisions without ever interacting with brands? Those days are gone. Don't just sell; serve first. Don't just speak; listen, too. Don't just publish messages; receive them, as well.

Personalized with your audience

It's an era of social media. Those days of purchasing products by receiving messages are gone. Your customers buy your product after their interaction with your brand. So leverage your social media accounts to engage them.

Let them know your purpose

Your target customers don't want the best products and services. They don't believe your products or services as best until you prove it. You have to tell them why you are providing, what cause(s) you're supporting and how the funds they spend with you will be spent or invested. This trend is a hybrid, born of a genuine concern for the state of the world, as well as a need for new criteria in the decision-making process them these best services and products.

Don't sell them, help them

The world has become more complicated, not less. As customers navigate all the resources at their disposal, making it quick and easy for them to get the answers they need will help build affinity and repeat business.

Let them enjoy your products, don't just tell them

Mostly advertising companies tell you to show your brand as big, fancy, and relevant to your target audience. Make a fancy logo.

Increasingly a brand is defined by what a product delivers, not by how the marketers tell us how we should feel about it. Don’t tell me, show me. Spotify gives me easy access to a world of music. Do I care what it looks like? Probably not, once it has a great user experience. It would probably work equally as well as a white-label app. For the user, the brand is defined by what it does, not by its logo or color palette.

Branding through Word of Mouth

Branding through Word of Mouth always help you more than any other method. I worked with different brands and I've seen a massive increase in branding through back branding (word of mouth).

Conclusion:

Branding is always an inseparable part of the growth in the digital era. Even though you're a big player. However, branding is a boon for small and mid-sized entrepreneurs. Growth of your brand is not possible with branding.

The only thing you need to take care of is — you're in a digitized world, where things become online, marketing principles have been changed — so change your branding style. Give it a new look, new way, new approach.

Also, if you want DesignLab to help you in Branding, give us a call on +919822234768.

Do you think the logo is just a symbol and name? No, it's science

To formulate the best logo, it should be a symbol, or a text, perfect combination of colour schemes, fonts and the list of tips goes on!

If the logo can speak after listening to tips of formulating best logo design, its reply would be like…

“Sorry, but you don't understand me! Please don't create myths”

Do you believe that logo is just a design which you can define as a symbol, text or combination of colour schemes?

Definitely, No.

Do you remember the downfall of the GAP's logo? How quickly it abandoned the endeavour after it met with a furious backlash from followers on Twitter and Facebook? It suddenly changed its iconic and classic logo without any consultation campaign with their loyal customers — which results as their greatest downfall.

Thus, here's my point proved. If it's a matter of only symbols, fonts, colour schemes, the text, then surely, GAP wouldn't have faced this fall.

To get the science behind the logo you've to understand the intellectual and logical activity including the organized study of the consumer faith and company's impression.

Here the term consumer trust means how they perceive you? What do they feel about your business?

Let me explain with an example of Logo Shape Consumer Perceptions.

People find the use circles shape more comfortable, trusted, and flexible, sensitiveness, while triangle shape as a less comfort, more of hardness, less flexible, sensitivity.

This is because the logo shape has a big part to play in consumer perception, it can also be accentuated or reduced by accompanying visual imagery in an advertisement. This is due to how mental imagery is processed by the recipient.

Generation of mental images happens in what psychologists call the visuospatial sketchpad of working memory. This sketchpad can be constrained if opposing visual imagery or ad headlines differ from the inference drawn from the logo shape.

Learning a science behind the logo is super easy — only when you avoid wasting time on experimenting with myths of logo design.

Here are the 3 common myths of logo design which you should listen at your own risk.

There is no other design format more misunderstood and mystified than logo design. I'll share a few…

#1 A logo must have a symbol

Not really. Some of the most famous logos have no symbols at all, just well-crafted types as SONY, MICROSOFT, FedEx and the list goes on.

The definition of best logo design doesn't necessarily require a symbol. However, this is not to say that logos should not carry symbols. Sometimes a symbol can become more memorable and ubiquitous than the company name itself, such as the case of Apple, Nike or Pepsi.

But if you're just a startup then try NOT to have a symbol for your brand. Because, symbols are not just another hindrance, a superfluous decoration which doesn’t add value or meaning.

#2 A logo has to be “timeless”

This sentence itself a myth.

Everything has an expiry date, and so the Logo design has. From time to time, they need to undergo plastic surgery to make them look less antiquated and more in line with current trends. Companies like Shell, IBM, Xerox, Volkswagen and Coca Cola changed their logos nearly a dozen times so far, improving their look with each iteration.

So don’t worry about creating a timeless logo. Create something that works now and there will be plenty of time to improve it later.

#3 A logo has to be likeable

There is nothing in the world which has No haters. Everyone has its perception level, thus judge things accordingly. So it doesn't matter that you have been liked by everyone or not.

Purpose of logos is to provide a unique signature that will become associated with the qualities of the company.

However you want your logo to make the best logo for your business then here are few pross that will land you a fantastic, desirable, unique and signature logo.

So let's begin….

#1 Keep it simple

Simplicity is a key ingredient for logos because most consumers only focus on a logo for a short time. A simple design can express your brand’s personality concisely and effectively.

The best reason for using a simple logo design is that you focus on just one attribute (main attributes) of your brand. So with this, you show up your core brand value to your audience.

Simple things are easy to remember and thus they'll understand and learn more about core values of your business.

#2 It should be dynamic

A good logo can be used in a variety of ways, shapes, and situations. For example, a logo you can only use in one size online is not very good, as it limits the ways you can expose your brand to the world. On the other hand, choosing a logo that can be resized, printed, or placed on different media makes your brand significantly more visible.

On a design level, keeping the clutter to a minimum and opting for a simple design will instantly make your logo more versatile. Having too many lines, flourishes, elements, or colours can create a complicated design that will scale poorly. Instead, keep in mind that you have limited real estate, and focus on saying more with less.

#3 Don't overdo the colour

Colours schemas are crucial in determining a brand’s message. For example, if you use red as the main colour in your logo, it will send the message of the brand being aggressive, passionate, and energetic. This means that your brand intends to target young customers. If blue is the colour of the feelings of intelligence and togetherness. This is the reason that most of the social channels such as Facebook have logos in blue.

So keep it simple and don't overdo with it.

Conclusion:

You may think that logo design is hard. But No, the truth is, it is very easy. Simply by following the basics principals which I shared you, of logo design, you can come up with the rich, desirable design.

However, if you want us to design your logo or want a free consultation on it - give us a call on +919822234768.

Website is the face of your brand

How you will feel when you want to interact with any brand, but couldn’t find any information on your favorite online space?

You'll surely don't want to know more about it!

This is what your loyal customers feel when they don't find you online. The online world is another virtual world, where your audience finds and interacts with favorite brands.

Consider how often you use the internet. Not just to browse social media or update your Facebook status. Every time you come across a question you don’t know the answer to, trivial or otherwise outcomes your device for a quick search. More than that, you use it to make purchases, find locations to order services, schedule meetings, everything. You probably use the internet dozens of times a day that you aren’t even aware of, such as when you send a text, access your GPS, use an app, game, or plugin on your device. Use a credit card reader or tableside touchscreen menu, you’re using some form of internet.

On average, we spent at least 10 hours a day on the internet. Consider that, you may realize how many potential customers you're per day. You must realize that your potential customer – whoever they maybe – will have their first meaningful interaction with your company, online through your website.

If your website isn’t modern, or worse, it’s not there at all, you’re doing a disservice to yourself. Think about something you’ve been interested in that only had an outdated or clumsy website.

Optimize Online World through Appealing Website

There are several things you can do to increase your digital visibility and presence. But one of the most basic things is to have a good website ready. And this is where it all starts.

On your website, you are the master of what you want to tell. Of course, it is obvious (and necessary) to provide the most common contact information such as an address, telephone number, and mail. But also, you can go in-depth to tell about the company's services.

Even being a solopreneur, a Website is a must for you

As it knows that all companies must have their website. This is true for solopreneur too. Being a solopreneur, you need to work hard to promote yourself.

Unlike larger companies, solopreneur people rarely have a dedicated marketing budget that can be used to attract visitors. Therefore, it is more about getting things down on a personal level, and here is an attractive website the absolute best means.

An impressive website with a personal imprint. And of course with clear contact information, so that customers can easily get hold of you, is perfect.

Let's find out the 5 quick tips, to optimize the website as your Brand Identity.

It is sufficient to have a good website that has a nice design, functions as a business card, and which describes the most common services.

But to get on point, your website should be a conversion optimizer and for this here are 5 quick tips on it.

Impress your customer in the first visit

Your website should deliver your message, objective, and should be directly attached to potential customers. Also, I like to have good and catchy text ready on the landing page.

Create an ABOUT US page

About us is one of the most important and productive parts of your website. It's the best section to tell more about your objective, mission, and history. This helps your audience to know more details about your business and thus helps you to create a positive impression.

It creates security when the visitor can specifically read about you or your business. It increases the likelihood of creating a sale.

Unique Selling Propositions (USPs)

Briefly explain why visitors should choose you. Write that you are the best in the industry, best in the test, highly rated on Trustpilot, recommended by X, or something completely different: As long as it is true and as long as it is appealing.

Make a clear, attractive Call to Action (CTA)

Your Call to Action should be positioned, mentioned and it should give a personalized touch to your potential customers.

Make it clear to the visitor how he/she progresses in the process. If you sell a product online, it will be with a large and nice "Add to basket" button. If you sell a service, or if you have a physical business, then it should be a contact form, a large number phone number, or a button that says "Request offers".

Make your website responsive

Make your website friendly to all devices. Significant visitors are from mobile. Therefore, it is more important than ever with a mobile platform. Otherwise, you risk that visitors just leave the website after a few seconds when using their smartphone or tablet.

Conclusion:

Website is important in brand building. It provides more credibility to your business and provides a new exposure to your website. Thus, it's important to have their website to grab the target audience.

If you need a brand new website or if you just want to update the old one, please feel free to Contact Us.

Why are Social Media Platforms Important for Brand Awareness?

Social Medias are one of the most preferred platforms for marketing. It just makes sense. Because it's a platform with tons of people and thus giving you the potential to be seen by more and more people.

However, not all brands can establish their brand and, be more likely to just another face in the crowd, doesn't it?

The reality, though? If you’re struggling to stand out as a brand, you’re not alone.

No, seriously.

Because you do the same mistake as done by other strugglers.

Let's be more precise.

Are you using social media to increase sales?

If your answer sounds 'Yes', then this is why you're still struggling. And so I’m writing this blog to tell you why are Social Media Platforms Important for Brand Awareness? Not to increase sales.

Based on data from Sprout’s Social Index, brand awareness represents social marketers’ top priority right now.

With more and more people taking to social media to research and sound off on brands, getting your target audience’s attention is easier said than done.

70% of marketers prefer to increase brand awareness with social media. Second to this is sales/lead generation (59%), which is likely to reflect the larger goals of an organization and may not be suited to social media for every company. Other goals that marketers have for social media include increasing community engagement (48%), growing the brand’s audience (46%), and increasing web traffic (45%).

These figures show that while social media is increasingly becoming a space for selling or for directing traffic, it is still predominantly all about increasing awareness.

Priorities your investment in Social Media

While having a presence across several social media platforms is the best option, understanding where to put the bulk of your investment is vital. With the main goal for marketers when it comes to their social strategies being increasing brand awareness, it’s no wonder that over half (54%) prioritize which social platforms to invest in based on potential audience reach and this is the biggest reason.

Understanding Consumers' Motivation

The easiest way to Increase Brand Awareness and to gain more and more people is to be consumer-centric. After all, what's the use to provide the wrong content to the wrong people. Brand awareness will be unsuccessful if you try to put your brand to Non Interested people.

So it's important to understand consumers' motivation and post the content as per their likings and habits. Doing this will lead to an increase in your potential followers.

The Sprout Social report also includes information on why consumers take certain actions (Follow or Unfollow), which should always be a base part of targeting an audience.

According to the report, 50% of consumers follow brands on social media to learn about new products or services, which is the biggest motivation. This can be best for you if you're product and service are unique or innovative.

Over a third (36%) follow brands to be inspired, showing that aspirational content is still a big deal, while 35% look for educational content. Both of these reasons provide strong ideas for content and can help you produce a varied strategy. 

But don't produce sales-y content too much, this can be a powerful reason to Unfollow your brand.

But what types of Posts lead to more engagement?

Here is the answer

Relevancy in content and targeted Consumers' likings is most important.

Apart from this, the report says posts that entertain are more likely to be liked or shared on a platform. This means that posts that aren’t necessarily about the product or service on offer but that shows the personality of a brand are more likely to see greater engagement.

Inspirational posts are also in great demand. On the flip side, posts with discounts and sales offers are less likely to get Shares, Commenting, or likes.

So the post should be

- Educational

- Inspirational

- Informative (but not sales-y)

Several experts do a great job of letting you in on who is talking about you and your industry. You’ll be able to see where your brand is mentioned and on what networks. That way you can plan a course of action and use it to build your brand awareness.

3 step to increase Brand Awareness through Social Media Campaign

Let's be honest, there are several effective ways proved by experts, to be best for a social media campaign. But among all, here I'm going to share only 3 steps that matter most!

Step 1: Be Visually Stunning

They do say an image is worth a thousand words… and it’s true. Visuals are appealing. People will stop scrolling to stare at something if it’s interesting.

You can find ways to incorporate your brand into images too, to help make your logo or name more well-known. After all, you first have to start with brand recognition before you can work towards achieving brand awareness.

Paid Ads campaign is a great addition to it. You use paid ads and campaigns wisely, you have great potential for increasing brand awareness.

Whether you try your hand with influencers, referral marketing, or simply promote your content, you can reach a specific goal, in visually appealing ways.

Step 2: Work on Each Social Media Platforms Wisely

If you're using all social media platforms then it's important, that you give proper time to optimize each platform.

Even if it’s to talk about the same thing. You need to make the message native to the platform for the best chance of it catching someone’s eye.

You’ll need to consider what else should be done for other platforms as well.

Step 3: Enable two-way communication

If you participate in engagement yourself, others will see that it’s not just a one-way street. By doing so, you’ll also likely see an increase in your social currency, and find that people are more likely to mention and recommend you.

Conclusion:

Even though, people use social media platforms to boost sales. Social media is key for boosting brand awareness, but to do this, you need to have a good understanding of your audience. This allows you to create relevant content – which shouldn’t all be sales-focused – and deliver the right type of customer service.

Overall, social media is not all about sales, but it's about, engagement contributes to your return on investment and how to tie this to your strategic goals.

If you're interested to optimize social media platforms, to build strong Brand Awareness, then get your free consultation on it. @https://www.design-lab.co.in.

Tell me your favorite social media platforms, to build strong Brand Awareness, in the easiest way? So that I'll help you to leverage that more effectively.

Why Google Ads are important for your Brand?

When you search any term on Google Search Engine, you'll find some small rectangular featured snippets, what's that called and what's the exact use of it? Those snippets are nothing but Google Ads (One of the easiest yet transparent ways to increase your sales).

Let me get deep into it.

Like other social media platforms, Google does help small, medium, and large entrepreneurs to increase their sales, to double their ROI with Google Ads (official ads by platform). There are a lot of marketers and business owners out there who have heard about Google Ads (formerly known as Ad Words) but aren’t sure if and how it can work for them. We believe that Google Ads – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business.

Using Google Ads (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent because Google Ads delivers measurable ROI. Every penny you'll spend is worth here and will serve you 10*times faster leads.

Here are the 5 Reasons to clear your doubt that is; Why Google Ads are Important for Your Brand?

1. AdWords works faster than SEO

One of the best reasons for using Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well-optimized AdWords campaign can work much faster for a business to get the much-coveted first spot in search. It gives instant leads at the cost of your penny, unlike SEO which requires a lot of hard work but provides a low lead. But here, I didn't mean that SEO is not useful, because it isn't.

With AdWords, there is a better chance of driving more traffic and leads instantly. Additionally, the platform is more transparent, thus you know exactly what is happening with the ads.

On the other hand, search engine optimization, though very beneficial, is a long-term process. To rank for any keyword, it requires a lot of perseverance and a lot of well-written articles, and backlinks. And even then, it takes a while for them to gain the necessary authority.

Let's not get deep into the debate of Google Ads and SEO.

2. Reconnect with visitors of your website

The coolest reason to use Google AdWords is reconnecting with your website visitors. Let me elaborate.

You might have window shoppers on your website. These are people who have visited all the pages on your website but haven’t taken any action. How do you remind them of you and what you could do for them? Enter Display Remarketing and RLSA campaigns.

a) Remarketing on display network: This helps advertisers target visitors on different advertising-supported websites using banner images. Assume you run a travel business and a visitor is looking for Thailand packages. But for some reason, he decides to leave without purchasing. You can just create a remarketing list like the one below to target him.

Similar to remarketing lists, you can create suppression lists as well (as shown above). These suppression lists ensure that you target new leads and not run ads for those who have already converted.

b) Remarketing on the search network: RLSA stands for Remarketing Lists for Search Ads. As the name indicates, it runs remarketing campaigns on the search network, much like display remarketing. Additionally, the advertiser needs to add keywords in this campaign. By doing so, Google ads can match the user’s search query with the keyword and remarketing list. This will help Google to show relevant ads for each search query.

3. Tackle your competition better

When someone searches for something related to your product/services online, and you aren’t running ads, but your competitors are, then that means trouble for you. You’ll lose you at least one prospect every minute.

You need to keep an eye on them to see how they are promoting their business, what kinds of ads they run etc. The transparent system of Google AdWords helps you do this. Grab the opportunities that come your way and make yourself stand out from your competition.

4. Explore more using your ads

Confused with the title? As I said, there is a lot more to explore when you link your Google AdWords account with your Google Analytics account. AdWords is a great platform but it won’t let you know what people do after clicking the ads. But, Google analytics would help you understand,

How long a visitor stayed on a page?

How many pages have been visited?

The bounce rate of your landing page

Details about new visitors and returning visitors and much more.

By linking them together, you will have a lot more data in your hand. An advertiser can measure the complete performance of the Google ads and can pause the non-performing keywords/campaigns/ads. So that you don't need to waste money on any nonperforming AdWords.

5. Increase brand awareness

Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. to verify this, Google partnered with Ipsos to run a study across 12 verticals, right from automobiles to retail. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%.

Now you got a clear point that why Google AdWords is important for your brand. Then without wasting time, start your Google campaign now.

Conclusion:

Ads are always an effective way to connect and convert a prospect, for almost anything and everything and Google Ads always rocks among any other advertising platform. This makes it one of the demanding and successful marketing strategies at a lower rate. So you should try it now.

But if you're beginners or an entrepreneur who has a lot of other tasks to maintain, then you must have opted for any Google AdWords Expert. And yes, you can connect with them easily, simply by connecting with DesignLab. Our experts work for decades to make Google Ads more effective and guarantee you a 100% success rate.

Tell me, which reason you like the most to start your Google AdWords? Or do I need to add more reasons to the list?