What is a digital marketing strategy?
A digital marketing strategy is a plan that describes how your company will reach its marketing objectives using online mediums like social media and search. The majority of strategy plans will include a summary of the digital marketing strategies and online channels you'll employ, along with your budget for each.
Why should you have a digital marketing plan?
It's crucial to have a digital marketing plan. You can count on one of our first priorities when working with a full-service digital marketing firm with experience, like WebFX, to develop a clever and competitive plan for your business.
Your firm lacks a road map for reaching its goals, objectives, and critical results without Internet marketing techniques. You are aware of what you want to achieve, but you are unsure of how. This frequently results in the beginning of an unsuccessful digital marketing campaign.
1. Search engine optimization (SEO)
Describe SEO
The goal of SEO is to make your website better so that it ranks highly for business-related keywords and phrases in search engine results. More people will see and learn about your website and company the more keywords you rank for and the higher you rank.
Why should your digital marketing plan include SEO?
Consider SEO to be a must for digital marketing tactics. No matter where they are in your purchase funnel, it catches every member of your target audience. The rationale is that practically every user uses a search engine to start their lookup for a new item or service.
Did you know, for instance, that 80% of shoppers conduct their product research online? Or, that more than half of users find a new business or product as a result of their search. That might be your company if SEO is one of your internet marketing techniques.
Consider the following to highlight the value of SEO as an internet marketing tactic:
- Only 25% of searchers click through to the second page of results.
- When a person conducts a search on Google, they often don't scroll past the first page of results. Why? They frequently discover what they're looking for, so getting your business to appear on the top page of search results is crucial.
- About 75% of searchers select the top result.
It's obvious that you can't rank on the second page of results when the majority of people discover their solutions in the first listing of search results. Out of sight, out of memory. Even if you have what others are seeking for, you are concealed from their gaze.
2) Use social media
There is a huge opportunity for firms who invest in social media given that fewer than 30% of businesses use it as a marketing tactic. Even better, social media accounts for more than 25% of a user's time online, making it the ideal platform for communication.
Other justifications for employing social media marketing include:
- Social media is used by more than 65% of consumers for customer service.
- Social media users use it for more than just sharing stuff with their friends and family. They also utilise it to engage with businesses, whether they're praising a successful purchase or asking for assistance.
- More than 70% of consumers make decisions about their purchases via social media.
Word-of-mouth referrals are effective regardless of the business, and social media now provides a platform for digital referrals. Inactivity on social media keeps your company out of these discussions.
That can cause customers to pass by your business. Users may have a lower level of trust in you if, for instance, your Facebook profile is dormant. This is especially true if you have no evaluations or unfavourable remarks from previous clients. Social media marketing enables you to alter that.
3) Create video tutorials
Making video lessons is one of the most efficient methods to promote your company. Give folks something to learn. Take them step by step. Lend them your hands. Step-by-step instructions are quite popular. You can increase your exposure and, eventually, your sales, more quickly the better you are at it and the more value you offer.
Today, Google is the most popular search engine, with YouTube coming in second. They go there whenever they want to learn anything visually. Most possibly innumerable times, you've done it yourself. So, simply ask yourself what you could impart to customers in your organisation to ease their pain points. What initially inspired you to start a business?
What is the most difficult part? Seeing yourself and even replaying your own voice. You no longer need to be seen on camera, but you'll probably need to be audible. Over time, you become used to it. You must start producing genuine and practical videos straight away because of YouTube's visibility and audience.
4) PPC (pay-per-click) marketing
PPC: What is it?
PPC is a type of sponsored promotion that uses an auction-based mechanism.
With PPC, you place bids on the keywords you want to see your advertising for; your ad is triggered when a person searches for your term. Then, these advertisements are shown above organic listings in search results. You then pay for that click if a person chooses to click on your advertisement.
One of the most economical forms of sponsored advertising is PPC.
PPC is a helpful online marketing technique for many firms who are just starting with digital marketing or seeking a quick boost. When your company's organic search result rating is many pages down, it might help to push your website to the top of the search results list.
Other than that, why should PPC be a part of your digital marketing campaign strategy? Think on these details:
With Google Ads, companies make $8 for every $1 they spend.
Google is a preferred platform for PPC ads since it processes more than 60,000 searches every second, or more than two trillion searches annually. That is why many businesses allocate a large portion of their PPC spending to Google Ads, which has a strong ROI.
5) Content Marketing
Content marketing is a wise choice for a digital marketing plan since it allows you to interact with people at every stage of the purchasing process and increases website conversion rates by double. The best thing is that it is 62% less expensive than conventional marketing strategies.
What are some further justifications for including content marketing in your digital marketing campaign strategy?
- In comparison to conventional marketing, it produces 54% more leads.
- A continuing, long-term approach with a strong return on investment is content marketing. Increases in your conversion rates as well as new leads and customers for your company are all included in that ROI. In order to achieve these objectives, content marketing targets each stage of your purchase funnel.
- More than 60% of users like businesses that produce content.
Users are incredibly powerful in today's internet economy. The messages from your business, whether they are informative or promotional, are up to them to read or ignore. However, many consumers respond favourably to firms' informative material, which is why content marketing is so important right now.
6) Email Marketing
Email marketing comes with a wealth of advantages. Because of this, more than 80% of businesses—including industrial facilities, retail establishments, and technological firms—use email marketing.
As a digital approach, email marketing offers a number of significant advantages, such as:
- It has an average return on investment (ROI) of $44 for every $1 spent.
- Email marketing gives a return that is unrivalled, with an average ROI of 4400 percent. This Internet marketing tactic has the ability to raise your income, brand recognition, or customer retention rates, as seen by its outstanding return. It demonstrates another thing: people enjoy email. For instance, weekly promotional emails are liked by more than 60% of people.
- Creates 50% more revenue than alternative lead generating techniques.
Email marketing is a go-to internet marketing method for companies who want to increase both leads and revenue. To optimise the effects of email marketing, further measures such audience segmentation, email design, and personalisation may be used.
For instance, effective segmentation may boost sales by up to 760 percent.
7) Voice Search Optimisation
Why should your digital marketing plan include voice search optimization?
Voice search is emerging as a novel and well-liked method of searching as more people buy smartphones and voice-activated speakers. As a consequence, it's one of the most recent digital marketing techniques that businesses may use.
A few other reasons to invest in voice search optimization are as follows:
- Nearly 50% of individuals use voice search on a daily basis.
Analysts predict that this percentage will rise even more during the following few years. Early voice search optimization adopters will therefore reap the biggest rewards because their websites will already rank for highlighted snippets, increasing traffic from customers in your target market.
- More than half of voice-activated speaker users expect brand-related material from brands, much like they do with email.
When speech-activated speakers offer these promotional alternatives to businesses, they will be interested in learning about your sales and new items, which is why investing in voice search optimization now can help your brand in the future.
8) Retargeting Facebook advertisements is a good idea
Facebook advertisements are one of the most effective ways to promote almost anything in today's world. You may easily and quickly target a very particular audience with Facebook. Targeting options include interest, age, relationship status, geography, and a plethora of other criteria.
However, obtaining excellent outcomes requires more than simply click-through traffic. Conversions and pixel-based retargeting must be your primary concerns. If you don't already know how to install the Facebook Pixel on your website, you must do it immediately. Even if you aren't running Facebook advertisements, a pixel may help you grow your audience.
9) Use LinkedIn properly
Does your LinkedIn profile include a video? Did you know that adding one is simple? Why not take a moment to introduce your company and yourself? Connect that to the summary of your profile. When done properly, this is a simple method of passively marketing your company that may produce startling results.
Start publishing on LinkedIn right away if you have a lot of contacts but aren't doing it now. You can access a sizable audience, particularly if your posts become popular online. A fantastic location to explain the entrepreneurial path is here. Tell experiences and discuss your struggles. Your potential audience when you go viral will be greater the more compelling your stories are.
10) Establish an affiliate scheme
The majority of individuals are unaware of affiliate marketing's potential. Affiliates may be a tremendous source of growth-fuel. However, finding the appropriate companions isn't always straightforward. If you want the larger affiliate to consider you seriously, your conversion rate must be high.
It can be challenging to navigate the affiliate minefield, in my experience. True tenacity and perseverance are required to succeed. After a few disappointments, the majority of us become disheartened, but when it comes to affiliate, you cannot let your emotions get in the way. Create an affiliate programme, then begin contacting potential affiliates who can help you.
Bottom Line
One of the finest methods to expand your consumer base and meet your company's objectives is through digital marketing. Additionally, it provides a range of tactics to accomplish your particular goals, including video, email, and social media. Digital marketing is the way to go if you want to raise sales, income, awareness, or customer loyalty.
However, how well you create and implement your digital marketing tactics will determine their effectiveness. For this reason, companies collaborate with DesignLab, a full-service digital strategy firm that offers unique, ROI-focused Internet marketing tactics.
Contact our prestigious team of strategists immediately to begin picking and creating your unique plan! Get a free quotation from us for your next digital marketing plan by contacting us online.
