Building or
rebuilding your website? You can do it! How do I attract more visitors to my
site? What is the best way to turn site visitors into customers? Will my site
merge with my current CRM? The idea of creating or rebuilding your website
can be frustrating but managing your product's presence in the fast digital
world is possible.
A
well-designed website that captures and transforms prospects will generate
revenue for your business. If your website is not making money… or at least
paying for itself here are the top 10 secrets we have used over the years that
can help turn your site into a profitable business tool.
SECRET
No.1: PRETTY SITES DOES NOT GET YOU SALES!
High
conversion sites do not have to be good. Some of the best sites I have ever
seen have not changed at all. So, do not get caught up in aesthetics before
refining your conversion strategy and user experience. A well-designed digital
brochure site can be outdated and does not work in today's market.
The design
should be purposeful and help guide the visitor through the site to the desired
result. Now that we have released the cat in the design bag about good sites,
let us be clear, a bad site can cost you. Bad sites are recorded, overwritten,
compiled, and confusing. Bad sites can also include outdated site styles,
and/or misuse of colors, fonts, and effects. Simple and effective strategies
combined with good design are a win-win!
SECRET
No. 2: DESIGN FOR YOUR USER
You know
your customers better than anyone else. Your site should reflect that. Create a
site that delivers the amount your customers want. They came to your site for
some reason. Make it easy for them to find what they need.
SECRET
NO. 3: PSYCHOLOGY IS THE KEY
You do not
need to remove the therapist’s bed but digging into your customer behavior is
essential to increasing the performance of your website. Good designs influence
user actions and responses. All colors, shapes, fonts, images, and visuals on
the page will influence the response.
SECRET
No. 4: YOU DON’T NEED TO SPEND A FORTUNE
Your clients
do not care how much you spend on your site. You can find web designers at
every price point who create oppressive sites that transform sales. It depends
on what you want to achieve with your site. Do your research and have a plan in
place so that you can involve the best person in developing your site. Your
site should make you money, and any investments you make should come back
often. But remember that you get paid, and good services that achieve results
may require more money.
SECRET
No. 5: WHITE SPACE WORKS
Believe it
or not, the adage “little is too much” carries with it a fact. White space is a
solid element of technical design. It is more than just providing the use of a
clean and complex environment. Visual spaces can help direct your visitors to
your site, lead them to your favorite activity call, or highlight something
more important. When you get distracted, you can focus on important things.
This saves time and prevents site visitors from being distracted or losing
interest. Used properly, white space can be your friend. Digital Marketing
India @ https://www.design-lab.co.in/digital-internet-online-marketing-seo-smm-smo-sem-services-in-pune
SECRET
No. 6: FASTER PAGE LOAD TIMES IMPROVE RANKING
Time is
money, and your visitors should not wait for your site to load. In general, the
average user's attention span decreases especially with the increase in mobile
users. You have a few seconds to catch your site visitors, and if your upload
time is lazy, they will leave. Keeping all content updated allows the design
and functionality to work together to improve the user experience.
SECRET
No. 7: BRANDING IS A SPECIFIC SKILL
Many
designers do not specialize in it. Your site should convey the uniqueness of
your unique product type - basic prices, market segments, and messages. There
are great designers and amazing developers, but it’s rare to find a creative
store that focuses on making a brand. Your site is an extension of your product
and product. Choose a professional who understands the strengths of your
product and can help you maximize the strength of your product type.
SECRET
No. 8: AUTHORITY
People trust
reliable and experienced professionals. So, by showing that you are an
authority in your niche with content and other credentials on your website that
influence people to act because they are more likely to trust a trusted and
knowledgeable expert. You can use the following design elements to show your
Authority on your website...
● Have your best blog post to help position
you as an expert, your writing can help to withstand.
● You can use your photos to present from
the stage or even wear a suit, or a uniform.
● Indicate your certification,
qualifications, industrial organization logos, etc.
● Designing a professional website will help
determine how your prospects see your business.
SECRET
No. 9: LIKING
People buy
from people they know, love, and trust. They buy from people like us and from
people who pay us. This is one of the most important reasons to use the video
on your website and put your personality out there! Here are some building
blocks you can use to help have more people like you…
● Have ‘face and camera’ videos on your
website, for people to know, your face shape and body language, etc.
● Do not be afraid to put your personality
out there!
● Engage with your audience through the chat
window, blog post comment, and social media. Be as helpful as possible!!
SECRET
No. 10: CONSENSUS
We call this
social evidence. We may do as many dos. This is also called herd behavior.
People often turn to others to see if things are working so having evidence or
case studies from existing customers will help to prove that your products or
services are working. Here are some building materials you can use for social
proof...
● Have the business logos you helped. Keep
it gray so they don't compete with your main 'Call to Action! Use: 'as it
appears in' or 'as it sounds' in the log categories.
● Show before and after examples, etc.
● Indicate the studies conducted by existing
clients and emphasize the results.
● Use numbers: Indicate how many customers
have bought from you, how many downloads, how many people you have helped, etc.
Every little thing helps you get to where you want to be. These 'secrets' are really good tips that can influence your website or take care of it automatically. It is a stepping-stone to success, and once you have done it, you can make your own rules. But until then let us go through the tried and tested methods that we know work. Design Lab India @ https://www.design-lab.co.in
