Digital Marketing Trends in 2022: Latest Trends You Must Know

 

The epidemic has left marketers in a shattered environment. This is not all — in the face of changing business models, new technological uses, and regulatory shifts, what worked in the past may no longer function today. After a pandemic, marketers still need to develop ways of digitally engaging customers while using the potential of technological advancements.

The year is 2022, and the question is, how might digital marketing contribute to corporate growth? See what we at DesignLab as the top digital marketing firm recommend by clicking here!

Trends to Watch in 2022: Digital Marketing

Marketing departments throughout the world are gearing up for a successful 2022 as we reach the autumn season. With this in mind, here are seven digital marketing trends you and your team should implement:

A New Era in AI Emergence

A growing number of businesses, including retail, finance, and healthcare, are already implementing AI marketing strategies.

The majority of the time, artificial intelligence (AI) in marketing automation is used to automate basic tasks like tracking website traffic and suggesting keywords that can improve a company's organic search results. Examine how AI may be used in conjunction with SEO and other digital marketing methods in 2022. Artificial Intelligence (AI) is capable of amazing things.

Influencer Marketing

More than two-thirds of marketers say they spent more than 20% of their budget on influencer content in 2020, and the market is expected to grow to $15 billion by 2022.

As AI becomes more widely used in influencer marketing, everything from identifying influencers to implementing influencer marketing will become more automated.

Virtual Events

In the aftermath of COVID-19, virtual events became the foundation for re-engaging with consumers and prospects. Marketers have a decision to make now that consumers are starting to feel more comfortable coming together in person again.

Is it time to go back to things that only happen in real life? Are there customers who prefer watching live events from the comfort of their homes and would prefer that we stay virtual?

It appears that a mixed strategy is the best solution. In 2022, make sure your live events have used technology like AR and VR to offer an immersive experience for people who choose to attend online.

AI-enabled virtual assistants

The popularity of AI-enabled virtual assistants is on the rise, too. Voice search shopping is expected to reach $40 billion in market value by 2022, with voice assistants accounting for 18% of all consumer expenditure.

Your company probably already has a virtual assistant in place to handle customer support tasks, such as responding to client enquiries via social media, email marketing, and other online platforms, using automated programs. Virtual assistants, sometimes known as "chatbots," provide a slew of advantages.

Customers' inquiries can be answered by chatbots without the involvement of a corporation.

The chatbot's AI gives it a distinct personality, making it more engaging for customers.

Customer engagements are increased by giving a tailored and entertaining experience through the use of chatbot technology.

Content and SEO will stay evergreen

Do you want to make a name for yourself in your industry? Next, make sure your PR and SEO are all in sync. Your company's visibility and authority will rise as a result of this alignment. It's not clear to me how this method works.

Let's get started with your B2B content first. Once you've established yourself as an expert in a variety of areas, you may leverage public relations to establish your authority by having people cite or otherwise acknowledge your high-quality work. In the end, you want to make sure that your created material is being linked to under certain categories that you may own.

Mobile-first advertising

Internet use has increased significantly in recent years. Internet usage among adults has risen by 5% in the previous several years, as expected, according to Pew Research. Why do you think this is? According to the world of marketing, people's purchasing habits have evolved through time, and this includes how they access the Internet.

Businesses need to generate mobile-friendly content in order to rank better in search engines as more consumers use smartphones and tablets to look for products and services online.

The design of your website may be simplified by making it responsive to different screen sizes. The use of AMP (accelerated mobile pages) speeds up the loading time of information on mobile devices.

Third-Party Cookies

Consumers are seeking better privacy safeguards and control over their personal data, and there are alternatives to Third-Party Cookies. As a result of this move, Google will no longer accept cookies from third parties in the future. What can and should modern-day marketers do? To begin, focus on acquiring and utilizing first-party data to the fullest extent possible.

CRM tools, polls, and interactive content are all going to be more and more important in the future of marketing.

The Importance of Fast-Tracking Marketing

Because of the continuing epidemic, the playing field for marketers has obviously shifted! Prior to 2020, 45 percent of corporate event organizers stated that they intended to continue spending on product launches and VIP client events. The majority of respondents (approximately 18%) also expressed the desire to spend more money.

Some 52% projected that "normal" would not return until the second quarter in 2021 when the epidemic struck, leaving marketers scrambling for new methods to connect.

Rethinking their strategy for the year, marketers had to rapidly and (in some cases) unsuccessfully pivot their plans. This means that marketing teams may see a rise in the need for agility in the future years. As a result, marketing and other departments will no longer operate in silos, and a greater emphasis will be placed on the need to prepare swiftly and efficiently.

See what our digital marketing services have to offer. You'll find all the information you need right here!

In today's increasingly interconnected world, your marketing strategy must reflect this. We provide bespoke solutions by combining modern marketing tools and technology with a focus on the end-user experience.

In our strategy, media and digital advertising, we use data to grow your business, connect people. It's a combination of data mining and prediction models, together with analytic and social insights, that we use to give meaningful business insights.

Do you need some help in the approach for your digital marketing? We're here to lend a hand. Get in touch with DesignLab now to get started!

The 7 Biggest Artificial Intelligence (AI) Trends In 2022

 

During the past several years, we've witnessed a huge increase in the use of artificial intelligence in business planning across the board. Machine Learning and Artificial Intelligence, as well as the pandemic crisis, have already accelerated the digital transformation process, which will reach new heights in the year 2022 and beyond.

Sundar Pichai, CEO of Google Inc., firmly asserts that artificial intelligence would have a far larger influence on civilization than fire and electricity. Even though it seems a bit hyperbolic, what it really means is that by the year 2022, significant breakthroughs will have taken place in this field, leading to the establishment of new standards for comparison. Even we at DesignLab, as the top web development firm, can vouch for this.

The 7 Biggest Artificial Intelligence (AI) Trends In 2022

In the year 2022, artificial intelligence will have a significant influence on the following seven fields.

Workforce augmentation

Machines or robots may one day replace human labour and perhaps make certain jobs outdated or useless. This is a rising danger. Even if it isn't true, and we're fully aware of it, using robots to crunch data and relying on AI for data interpretation and extraction makes it even more important for human labour to operate in tandem with such technologies.

It will motivate workers to improve their abilities and adopt a more analytical mindset. Some functions, such as marketing, are already employing intelligence to determine which leads should be pursued and which ones should be dropped, as can be shown by looking at their work.

Artificial intelligence is used in engineering teams to discover preventative maintenance, therefore correcting a problem with a machine even before it happens. This suggests that clever AI-driven technologies will be available for people in any industry, allowing them to work more effectively.

Intuitive linguistics

Language modelling is another field that has seen a substantial increase in the use of machines. Human-machine communication is achieved by utilizing a language that both parties can comprehend. We're also investigating the possibility of turning human languages into computer codes that can be used to run programs.

GPT-3, an application from Open AI, is an excellent illustration of this. One hundred seventy-five billion parameters – variables and data points – are supposed to make it the most sophisticated language model ever devised. Open AI is rumoured to be working on a significantly more advanced successor to GPT-3, which will be dubbed GPT-4. Since GPT-4 is expected to have a parameter count of roughly 100 trillion, it will have 500 times the power of GPT-3.

Applied Artificial Intelligence (AI) in Cybersecurity

Cybercrime and cyber-attacks are on the rise, despite the fact that the World Economic Forum has designated them essential. Cybercrime continues to be an issue as more and more machines are involved in every aspect of our daily life.

The reasoning is straightforward: as you add more devices to your network, the greater the chance that an attacker will be able to compromise your system and steal your data. We can also notice that networks are becoming more and more complicated on a daily basis. Artificial intelligence has a lot of potential in this area.

Smart algorithms may be used by AI to detect trends and anomalies in network traffic and flag questionable activity. The field of cybersecurity will see a significant amount of AI growth in the near future.

Artificial Intelligence (AI) and the Metaverse

The word "metaverse" was invented to describe an environment, a digital environment in particular, where different people may work and play together. Like the internet, it's a virtual world, but this one is built by people for other users. Thus it offers incredible experiences.

Since Mark Zuckerberg announced that he was working on a project that would combine virtual technology with his social media platform, Facebook, there has been a lot of talk in this area. Artificial Intelligence will undoubtedly play a significant role in the metaverse, but this is not explicitly stated.

Create places that you can be a part of and give you a sense of home. This will enhance your creative side. Eventually, people and AI robots will work together in these spaces to complete a variety of tasks and activities. 

AI that does not require any programming at all.

The lack of AI experts who can create the necessary tools and algorithms is one of the greatest difficulties enterprises face today. This difficulty may be solved by offering simple and intuitive interfaces, which can theoretically be utilized to develop complicated systems based on Artificial Intelligence.

No-code tools for online design allow users to simply drag and drop modules and features into a page, resulting in a finished website in seconds. Similar to this, no-code AI solutions can assist in the development of intelligent applications by merging and injecting data into pre-created modules.

The technologies of Natural Language Processing (NLP) and Language Modelling (LM) may be utilized to provide voice-based instructions for a variety of jobs.

Autonomous cars controlled by artificial intelligence

Cars, planes, and boats are all examples of systems where AI will act as the system's "brain." This will empower travel businesses to provide customers with outstanding experiences. AI-driven automobiles like Tesla offer a breathtaking driving experience.

Additionally, the AI engine included inside the vehicle helps to avoid collisions by anticipating potential hazards ahead of time. Every year, almost 1.3 million people lose their lives in car accidents. AI can play a vital role in preventing this from happening, given these sobering numbers.

Tesla has confirmed that its vehicles will be self-driving by 2022, and this has been confirmed by the company. In 2022, there is a slim chance that it will be commercially accessible. IBM's Mayflower Autonomous Ship (MAS), which is due to be launched in the near future, features an artificial intelligence component that we expect to be used in ships.

Artificial intelligence as a tool for creative problem-solving.

Using artificial intelligence to generate music, video games are nothing new to any of us. Models like Google's Brain and GPT-4 are predicted to transform AI in creativity and redefine new limits, allowing us to better understand the possibilities.

When it comes to everyday jobs like writing headlines and designing logos, we'll soon see the use of artificial intelligence. Despite the fact that creativity is a human trait, we're seeing more and more examples of robots taking on these duties.

While we know what AI is capable of and how individuals may utilize its potential, there is always a debate as to whether AI is necessary for any given situation or work. I'm not sure that's something we can consider at this point, given how pervasive AI is in our daily lives.

5 Things No One Told You about Business Growth

 

In the United States, more than 400,000 new enterprises are founded each year. There are a few distinct characteristics between firms that succeed and those that fail. When you network and delegate duties, you free up time to focus on the most crucial component of your business: growing it and making money.

It might be challenging to stand out in a market where 400,000 new firms are founded each year. This will benefit both you and your consumer. Separation and expansion of your firm will be pushed by understanding your organization, clients, and their future demands now!

Take these five keys to expand your business to heart, take action, and manage your time, money, and resources wisely, and you'll be on your way to success in no time. To help your business develop, here are five tips.

Examine and adapt to your business's growth

Ninety per cent of people check out internet reviews before going to a business, according to research. Customer reviews bolster your business's credibility. An organization’s reputation will improve as more consumers leave evaluations. More than 80% of individuals would pick a product or service based on client feedback.

Customer loyalty is a terrific way to expand your business and make it even more successful. A company is only as good as its employees.

As a result, people are looking for professions that feel recognized for their efforts. They are also on the lookout for a business that shares its views on national and global concerns.

Determine who each of your workers are. Customers and staff alike want to support a firm that grows and improves with each new customer.

Networking is the king

Networking in the business world may achieve a good return on investment (ROI). The gym, the grocery line, family get-togethers, and other places with an engaged audience are all good places to network.

Business networking associations such as BNI and industry-related organizations like Chambers of Commerce can provide excellent networking possibilities. Don't just come up for a cup of coffee and swap pictures of your kids. To ensure that everyone understands what you're trying to accomplish and how they may assist you, don't be afraid to help others first.

The Power of Social Media

One of the world's fastest-growing sectors is social networking. Social media is here to stay, according to predictions of a 25 per cent increase in the next five years. Social networking may help you grow your business.

Businesses on social media are missing out on a potential audience of 1 billion. Customers and staff alike will be able to interact with your company when it is connected and showcased. It's no secret that most employees want to work for companies with whom they agree.

People will be more likely to associate your brand with a personable face on social media, which in turn will lead to increased brand affinity and long-term consumer loyalty.

Do You Have to Be at Work? Who has to be at work?

Working from home or hiring a freelancer can be a cost-effective approach to boost productivity and save money. Businesses may save money by using the internet to do business! Almost two-thirds of the global workforce says they work from home at least once a week.

The flexibility to work from home saves the company money on office space. Choosing the ideal applicant for a position doesn't have to be limited to those who live near the job's site.

For company owners, the best use of your time is to learn about new technologies, build marketing campaigns, and uncover new avenues for growth instead of putting your time and effort into the daily running of the firm. Try to find methods to outsource non-essential tasks so you may concentrate on producing more money.

Maintaining Sustainability is equally important

Environmental concerns are now viewed as a global danger by consumers. Consumers and employees alike are calling for a shift in policy in the face of potentially irreparable environmental harm. In the long run, organizations that adapt to the requirements of the next generation will not only attract new clients but will also prosper financially.

Despite the fact that sustainability challenges will never go away, it's up to businesses to take action now!

Grow Together With Your Clients

Everyone associated with your company, from consumers to employees/staff, should feel valued and rewarded for their commitment. Building connections built on trust and confidence pays out in spades when you take the time to get to know some of your customers and to express gratitude to your staff for a job well done. Make sure your workforce is focused on providing excellent customer service.

The majority of these tactics are free or inexpensive to adopt, and even advertising may be quite cost-effective if it is done correctly. Publicity does, after all, provide the greatest immediate returns on investment (ROI). Customer and staff loyalty built on the foundations of innovation and appreciation are the hallmarks of a long-term company strategy.

Do you need some help in the approach for your digital marketing? We're here to lend a hand. Get in touch with the DesignLab now to get started!

Some Additional Tips to ensure Business growth

Make sure your business is future-proof and grows with your clients by following the steps outlined below:!

● Having a clear vision and a well-thought-out strategy: A company's vision serves as the bedrock upon which all other parts of its operations are built. Goal-setting and other essential managerial behaviors are set in motion by an inspirational vision.

● To have a nice time, it must have a beginning and end: It should lay precisely exactly what has to be done at a specific time. You also need to be able to track your progress toward these goals and measure your success.

● Approaching Execution with Discipline: Despite a lack of structure, some companies are able to thrive. However, I believe that long-term business success necessitates some measure of self-control and self-discipline. It is essential for businesses to have a clear mission and mechanisms in place to ensure consistency and accountability. The services of a business coach may also be used to create a strong sense of discipline in the creation and implementation of a business strategy.

● The ability to handle one's finances in a competent manner is also: To gauge the relative health of their company and make sound financial decisions, business owners must have a basic understanding of finance and be open to seeking assistance from specialists, such as an accounting firm. To be more particular, they must be able to read and comprehend basic financial statements, determine their break-even thresholds, and effectively manage their cash flow.

● Maintaining a distinct selling point is essential: There are two key motivations for developing an individualized selling proposition. To begin, it provides a solution to the question "Who are we?" for a company. And it enables the business to focus on its core competencies. The second reason is that it gives prospective customers a clear picture of the company's capabilities.

Final Thoughts

In our strategy, media and digital advertising, we use data to grow your business, connect people. It's a combination of data mining and prediction models, together with analytic and social insights, that we use to give meaningful business insights.

Do you need some help in the approach for your digital marketing to grow your business? We're here to lend a hand. Get in touch with DesignLab now to get started!

UI/UX Trends 2021 in Mobile Apps Design

 

Any app's UI, or user interface, is its most significant component.

How will you know if you've created the ideal app design if you don't know how to test it? To answer that, you'll need to be up to date on the most recent trends in mobile user interface design.

The following are some of the greatest mobile app design trends to watch for in the year 2021.

UI Design Trends for Mobile Applications

UI/UX specialists have recommended the following mobile design trends. Using these might help your applications get seen by more people. Let's get started, shall we?

1. Augmented and virtual reality technologies (VR)

AR & VR mobile UI designs are among the most popular mobile UI design trends or one of the most recent mobile UI design trends.

The rationale is that contemporary programmes may integrate ever-increasing ranges of functionality. New possibilities have arisen as devices and networks improve in performance.

The increased level of interactivity in AR/VR apps and games is one of the primary reasons they are so popular. People are captivated by AR/VR and have eliminated the barriers between the actual world and the fantasy world.

This kind of AR/VR mobile app design opens up a wide range of possibilities:

● AR will make using Maps much simpler; more apps will be developed, particularly for visitors, gamers, and learners. AR delivers a fantastic user interface experience.

● For the creative touch, use imperfect visuals and fonts.

● Because of its compassionate touch, this UI design approach is being adopted. Imperfections are used to produce a magnificent and eye-catching appearance in this one of the greatest contemporary trends.

Freehand typefaces appear more unique than the typical hackneyed approaches. Irregularities and imperfections add to the authenticity of the images.

Icons and logos may be made distinctive and personalised with this tool; it can also make creative UI designs (App Interface design). It's possible to get help from the best mobile app design businesses and the finest UI/UX Trends 2021 in Mobile Apps Design. Visit DesignLab today!

2. 3D Elements

Because smartphones' hardware capabilities are improving, 3D components in applications are no longer a performance burden. In the past, 3D components or characters were mostly used in the game business. However, lately, 3D is being utilized for education, entertainment, presentations, etc., to boost apps UI design.

The use of 3D components enhances the UI's visual appeal. 3D apps will become more popular now that AR has been included. Shortly, these will be the most prominent UI design ideas.

3D components are projected to be used in a variety of ways in the future:

● Icons and transitions in 3D for an animated user interface

● Virtual and augmented reality games and apps

● Animated virtual assistants and 3D Chabot’s

3. Micro interactions

Tech giants have adopted the notion of micro interactions. There are so many options available in these programmes' user interfaces.

Apps become more engaging and user-friendly when they include micro-interactions. The app provides a wider range of alternatives for users to choose from. Micro-interactions include things like "likes," "reactions," "save," and so on.

Use of Micro interactions in Mobile App Design based on recent trends

App developers may give more functionality to one page of an app rather than build many pages thanks to micro interactions. Micro interactions are typically classified into Feedback and Loops.

It's possible to get help from the best mobile app design businesses and the finest UI/UX Trends 2021 in Mobile Apps Design. Visit DesignLab today!

4. Apps with Dark Mode Interfaces

The dark mode is becoming more popular to provide consumers with a more relaxing experience while using applications. Users don't have to bother native settings to adjust the brightness or turn the screen off.

Apps have already included this capability. Using mobile phones in the dark or at night is safer since users may avoid damaging their eyes from the bright light.

Even in low-light or gloomy environments, users' eyes are protected; the appearance is improved since other parts of the User Interface are highlighted; the device's battery life is prolonged.

5. UI Touches with A Nostalgia-Inducing Retro Feel

It's never too old to get retro. As long as your app is for marketing or e-commerce or has hundreds of episodes to watch, you may use a vintage look. Icons, typefaces, and colors in this magnificent style may keep consumers riveted to their screens because they are so visually appealing.

Magazines and literature-based applications are the most common places to find vintage themes. Retro mobile applications user interface design is predicted to take over more sorts of apps in the future because of its growing popularity.

Retro UI is expected to be used in the following ways:

● These vintage motifs are increasingly prevalent in camera apps and innovative marketing and information-based apps.

● An application's user interface may be aesthetically stunning with the right mix of antique graphics and cutting-edge animation techniques.

● Using Retro UI, create the greatest mobile apps possible.

It's possible to get help from the best mobile app design businesses and the finest UI/UX Trends 2021 in Mobile Apps Design. Visit DesignLab today!

6. User Interface Storytelling

Storytelling is a great technique to keep the user engaged and interested. Having tales on the app's pages keeps the user engaged for a long period. App developers may use storytelling to increase conversions by using the power of words.

Storytelling, on the other hand, has to be visually attractive. If you think your audience would be more interested in your content, including infographics, typefaces, icons, images, animations, or even movies, do so. When building a narrative for your UI, think about the user's point of view.

If you want to keep your customers entertained as they use your app, you may use storytelling to do it. It can also be used to educate them about the success stories of other app users, and it may even influence them into purchasing the product.

7. AI-Based Latest UI Trends

Users of applications may expect tailored interactions from their apps. Artificial Intelligence (AI)-powered UI designs can monitor user activity and personalize user experience.

These applications can anticipate users' needs and provide them with what they want. Apps like Netflix, Amazon, Spotify, and others use artificial intelligence (AI)-based interfaces.

For example, AI may be utilized for learning applications by offering users recommendations and shortcuts to help them master complicated equations based on their solution patterns; this trend will positively impact users' brains.

It's possible to get help from the best mobile app design businesses and the finest UI/UX Trends 2021 in Mobile Apps Design. Visit DesignLab today!

8. Chatbots

Chatbots are a new trend that app developers are embracing. An easier-to-use UI is made possible by these chatbots. These applications are handier for their users since they just need a command to go to the app.

Developers are working hard to make their programmes more accessible. As a result, this is a future that you should be a part of. There are many amazing instances of app UI design in applications.

Voice-activated chatbots or voice-activated mobile app chatbots Disabled users may benefit from using VOI-based applications, which are quicker to use since they rely on natural speech instructions rather than keyboard input.

9. Animated user interface

So much creative flexibility can be gained by using animated interfaces in applications. Animated transitions, floating letters, and walking chatbots may enhance the appearance and feel of an app, making it more attractive.

Developers are now free to make their applications as aesthetically attractive as possible when smartphones can run hefty programmes.

UI Design Trends for Mobile Devices:

● The following are some possible outcomes. mobile design trends such as the use of animated interfaces

● It can be used in mobile app design to generate scroll-based transitions and animations for visual storytelling.

● It's possible to use animated transitions to activate app features and switch between pages in a more visually appealing manner.

10. Stunning Graphics and Illustrations

The use of visually appealing photos may boost the aesthetic attractiveness of the UI. For example, high-quality images may be used to develop mobile apps and construct pages around them in an e-commerce app.

Using a high-quality UI for your mobile app may lead to more conversions than normal. The goal is to persuade them to buy something. To this end, high-resolution photos are quite beneficial.

Web/UI/UX Design App is used to develop aesthetically engaging app interfaces; product catalogues are shown, and clients are encouraged to purchase them.

Final Thoughts on UI/UX Trends 2021 in Mobile Apps Design

There is a lot of rivalry in the app market right now. It's not anticipated to slow down any time soon, though. Make sure your app looks decent before you start creating it. Modern mobile app customers are more concerned with the app's design and UI than its functionality.

As a developer or company owner, it's possible to get help from the best mobile app design businesses and the finest UI/UX Trends 2021 in Mobile Apps Design. Visit DesignLab today!

 

Despite the busyness of social media in 2021, 2022 is expected to be even more hectic. And to help your business thrive and engage, keeping up with the social media trends is of utmost importance.

But worry not! We have got you the 9 Social Media Trends You Need to Know to Plan Your 2022. The following paragraphs outline our predictions for social media in 2022, along with the tactics marketers should use to provide a seamless consumer experience.

9 Social Media Trends You Need to Know to Plan Your 2022

1. The use of short videos will shape video metrics.

Short videos and live streaming capabilities, such as those introduced by YouTube with YouTube Shorts and Instagram with its declaration that video takes precedence over still photographs, have been more popular since TikTok took over the social media landscape.

If a link playback results in a conversion, marketers need to investigate this. Data from social media is being linked to sales or other metrics.

Plugins for business data solutions like Power BI and Google Data Studio are good places to look for correlation capabilities in reporting or third-party alternatives.

If you want to know more about social media marketing and want the best social media marketing and digital marketing services, visit DesignLab.

2. Influencers of all kinds are becoming more prominent.

A new kind of influencer has emerged as a result of the abundance of creative tools: the Creators. Creators vary from typical influencers in that they use these technologies to create their own unique content.

As a result of the outbreak, our perceptions of what constitutes useful information have shifted. Due to the restricted collecting choices during the epidemic, makers have earned a significant number of followers.

What Does This Mean for Marketers? Marketers now have to contend with two distinct types of influencers when it comes to building brand equity and maximising engagement. A micro-influencer opportunity is provided by creators, who may demonstrate the value of a solution.

If you want to know more about social media marketing and want the best social media marketing and digital marketing services, visit DesignLab.

3. The Main Feed's Evolution Has Begun

Social media platforms like Facebook and Instagram have long used algorithmic feeds to provide news to their users. As a result, there has been an outcry for platform strategies that concentrate on providing value to the people who use them rather than the attention-seeking techniques.

Several alterations are in the works to enhance the personalization and privacy of postings.

It was recently announced that Twitter's product and feature plan would see a two-fold increase in income by 2023.

Such moves reduce the company's reliance on advertising income while at the same time providing new features that purport to better serve its clients.

What Does This Mean for Marketers? Marketers should prepare for an increase in the number of features designed to improve consumer satisfaction. However, the majority of these features will be trialled before being sent out to the general public. The following trend shows why this is the case.

4. Social media accounts will be a hot topic

As the impact from the Facebook documents and the discoveries establishing Instagram as a detrimental effect on young users grows, so will public demands for social media platforms to account for their actions on them.

Exactly what type of legislation will be enacted is still up for grabs. Legislative progress will be shown via antitrust discussions. In the UK, authorities told Meta to sell its Giphy purchase due to antitrust concerns, limiting the capacity of big platforms to duplicate features from smaller platforms or outright buy them.

This isn't like Twitter's purchase of Periscope, which was quickly dismantled. Because of this, smaller platforms might remain a viable option for advertisers.

Expect more repercussions in 2022 to influence the digital media marketing strategies used by businesses to engage with their consumers.

5. Social Media Is Still Dependent on Ad Revenue

While the ad-supported news streams themselves are becoming stale, the money they generate continues to soar. According to eMarketer, despite a stagnant growth rate, Twitter's ad income in the United States will reach $2 billion by 2021.

This means that marketers should not stop promoting new ad features just yet, since digital advertisements are still likely to be a successful way to communicate with customers throughout the customer journey. However, as the need to show return on investment grows, more solutions will become available.

If you want to know more about social media marketing and want the best social media marketing and digital marketing services, visit DesignLab.

6. The competition will heat up because of slimmed-down media models.

We've all heard of the well-known social media sites with large followings. Even though it has been widely criticized for its business methods, Facebook, for example, recorded a rise in daily and monthly active users year over year in its earnings report.

There have also been new sites that provide media models that are reduced in order to make it easier to govern and safer for communities to socialize. Surprisingly, not all of them are social media hubs.

Instead of depending on algorithmic suggestions for interaction, all of these platforms want to empower users to build genuine relationships with their favorite artists or communities.

There's no demand for a "next Facebook" platform. Therefore it's unlikely to happen anytime soon. Generating money is a problem for businesses that have pared down their operations. An opportunity for both platforms and influencers to benefit from subscriptions, gratuities, or ticketed events lies at the end of the line.

Both Twitter and Spotify may be able to make use of these advantages more quickly, either for their present business models (podcasts on Spotify) or for new products that may be developed in the future (such as Twitter Tips).

In the end, this means that marketers must develop customer experience alternatives that don't look like attention-grabbing material in order to make use of these platforms.

7. Customer service will rise along with social commerce.

Since we've already spoken about it, we'll keep adding new social commerce capabilities to keep pace with the way consumers purchase products and services.

Even while customers have become used to making purchases and reserving appointments online, they now expect speedy service when they have questions or concerns about their orders or orders in general. Customer service-focused social media platforms have been around for a while. The outbreak has simply expedited the spread of these distribution methods.

In order to get the most out of new social media platform capabilities, marketers should focus on improving their customer service.

8. Augmented reality

People are beginning to become excited about augmented reality (AR), but there are still some worries. Consumers' reactions to virtual and augmented reality have been varied, according to a number of surveys (AR and VR).

"According to Bizrate Insights, almost four out of 10 US people have not utilized or are not interested in utilizing AR and VR when buying. Only 23% of those who haven't shown any interest in it have "According to eMarketer, this is the case.

As the metaverse becomes more competitive in 2022, scepticism may change. The metaverse for Microsoft Teams, Mesh, was introduced at the same time as Facebook's rebranding as Meta.

9. Correcting Social Media Metrics for Mental Health Issues

There is a newfound understanding of the negative effects social media use may have on one's mental health because of the epidemic. People may feel drained, tricked, and fatigued as a result.

How to react to a crisis on social media is an ongoing experiment. The hate numbers for videos on YouTube, for example, have been removed from the site's public view. Even though the number of dislikes isn't a conversion indicator, keeping it secret is an effort to reduce bullying.

Final Thoughts

We hope that these 9 Social Media Trends You Need to Know to Plan Your 2022 can help you business in a whole lot of ways. If you want to know more about social media marketing and want the best social media marketing and digital marketing services, visit DesignLab.