The term "Enterprise User Experience Design" relates to the design of enterprise products' user interfaces (UX). What exactly is a product for the enterprise? It is the employees of the company who utilize an enterprise product, not the customers who walk down the street. This includes things like human resources management software, inventory monitoring software and intranet sites. All of these items are aimed towards businesses.
Organizational User Experience vs. Individual User Experience
An enterprise's problems are quite complicated. The demands of people living in various types of residences and at various income levels vary widely. The UX design of business goods has more constraints and obstacles than those of customer-facing products.
As a result, the designers of corporate product designs will be under much more pressure because it's so easy to predict whether or not a product will succeed. Developing an enterprise relies on the creation of enterprise goods.
Good EUX design will assist the organization meet its business objectives and boost its return on investment. A bad design, on the contrary, will not only have a negative influence on employees work, but also increase the cost of production, which will finally be added to the spend of end customers.
Designing for EUX differs from designing for UX in the traditional sense in three key ways.
It's more difficult for UX designers to suit the needs of users with varying skill sets.
Secondly, EUX is getting more restrictive. There should be a consideration of the company's objectives, technological circumstances, company culture, and staff habits. Aside from making most choices, the committee is also in charge of product design.
EUX makes it simpler to get user input. Most corporate products are limited in their ability to focus on user experience because of these limits. Although employees at an organisation are also users, they have a smaller number of options than customers in the street. Customer-facing products may be replaced, but for an enterprise product that has a poor user experience design, employees may have little choice but to keep using it.
Tips to Know About Designing for Enterprise UX
Despite the fact that designers in the EUX field encounter additional difficulties, you should not be alarmed. EUX can still be avoided by following a few simple guidelines:
Keep it Simple!
When the requirements of the consumers are too sophisticated to handle, the best option is to keep things simple. Durian isn't everyone's cup of tea, but most of us aren't going to turn down a piece of candy. In user experience design, simplicity is the only constant. Mock plus, an easy-to-use medium-fidelity design tool, is useful in achieving simplicity.
When necessary, use your position as an advocate and educator to educate others.
The second criterion was that EUX designers should be well-versed in the needs of the company's workforce. However, this does not imply that you should slavishly adhere to them. However, when it comes to the design of a product, the decision rests solely with the product's creators. You'll have to take on the role of educator and advocate at this period, and be sure to communicate your design concepts effectively.
Normal UX and Enterprise UX both have the same user experience goals, objectively speaking. EUX isn't difficult if you follow the three guidelines we outlined above.
Be aware of your audience's demographics
The first guideline of UX design is "user-centred mentality," which states that the end users of an enterprise product are workers. When it comes to EUX, how can you accomplish this? In order to get a sense of the company's culture, you must first understand its business objectives.
Communication with company employees should be done willingly whenever possible. You need to know what they're trying to get over to you. No matter how you look at it, people don't need to master your design language in order to communicate with you.
Plan for non-linear flow patterns
For business UX and UI design, designers confront a daunting problem of constructing complicated, non-linear processes. Many different jobs, UX personas, responsibilities, security types, and other considerations go into these workflows. A consistent and recognized experience is our objective for each of these elements.
However, the tricky thing is not to compel users into predetermined workflows and circumstances. Allowing experts and professionals to make judgments and utilize the platform as they see appropriate is essential for those users.
An individual well-versed in Microsoft Excel comes to mind. Since they've been using this programme for about a decade now, they've mastered it like the back of their hands. As a result, they have a unique approach to problem-solving and working together. Limiting such users by imposing strict and linear workflows might have the opposite effect of enhancing their efficiency.
If something isn't broken, don't repair it
UX design, whether for a business or not, must incorporate new ideas and concepts that push the boundaries of what has been done before. We're always on the lookout for fresh approaches to age-old issues. Many times, we have the option to take a risk and come up with novel solutions.
With regards to corporate UX, we must be more cautious and cautious in our experiments. When it comes to enterprise software, design ideas that go against the grain aren't always welcomed.
It's not always a good idea to "reinvent the wheel" when the goal is to produce high-quality work in a short period of time. Even more so than with consumer software, it's critical to keep an eye on your competitors while creating for the enterprise.
Creating a product that stands out from the competition in the corporate software market is all about creating a user interface that seems natural and intuitive to the user.
This is not to argue that corporate goods never see the light of innovation, but the expectations of our customers frequently limit how far we can go. If you made it this far, we'd like to thank you with a graphic that sums up all of the points made in this post. We're crossing our fingers that it'll be put to good use.
An overview of the best practices in business user experience design
As long as the "don't make me think" principles remain, it's important to identify the scenarios in which they can be somewhat modified.
Even if there are certain constraints in the enterprise user experience industry, these constraints force us to be even more innovative. We, at DesignLab, have the capacity to make the future of work even more interesting and promising by working within these limitations.
