How to Get Your Digital Marketing Done Faster?

Is Digital Marketing not working for you?

Are you working hard to get the proper results?

If so, keep reading, you'll be able to tackle these digital marketing problems easily with this compiled list.

So here they are...

Make SEO your Best Friend

SEO (Search Engine Optimization) is crucial in digital marketing. Without SEO, internet marketing is dead.

While preparing a marketing strategy for your business, incorporate SEO in every stage of marketing. It helps you to rank higher on search engines.

Websites that rank higher get more click through.

SEO increases website visibility and thus promotes brands. It helps in increasing user traffic, conversion rate, thus helps you in increasing your ROI.

Also, Google prefers SEO Optimized websites only.

Incorporate contents strategy with SEO. Incorporate your social media accounts and website with SEO.

Make SEO your Best Friend in every state of digital marketing.

Have a Mobile-optimized website

The tremendous increase in the use of smartphones to grab any information urges everything to be mobile-friendly.

Your potential customers use a smartphone. And, if your website doesn't provide the best experience in the device which they use - then, it has No value. It won't help you to get customers.

Audiences tend to leave the website immediately if it gives a bad user experience, or takes too much time to load and if it isn't a mobile-friendly website.

With the launch of the mobile-first indexing feature by Google, Google's algorithm primarily focuses on ranking your mobile version website. Thus, helps you to increase visibility and user traffic.

Know Your Target Customer

To ensure a bright future for your business, you should connect with your ideal audience.

Every product and service has a particular buyer persona and to ensure the growth of your business, you should know, whom you're targeting.

People prefer brands that have deeper knowledge about their needs. They don't like irrelevant ads, services, or products. They don't want to connect with brands who don't know their ideal buyer.

Thus, rather than target any audience, find out your buyer personas and target those who qualify your buyer personas.

This also helps you to earn a good ROI and helps you to create a credible impression in your industry.

Create an Email list

Irrespective of social media platforms and SEO, in email marketing you don't have fear to rank higher or else getting neglected. You jump on their inbox. You talk to them personally. It's not news feeds or any social media content, thus they feel more confident in replying to you.

According to QuickSprout, email subscribers are 3x more likely to share content on social media.

Also, your customers share their email id because they want you to share useful content, updates with them. So don't spam them.

Work to enhance the user experience

User experience can be defined as the understanding of user needs to help and create products and services that provide a meaningful experience to the customers.

Be it finding answers via search engines, booking flights, ordering food, online shopping, internet banking, or checking with friends, etc. execution of all these needs a good quality of user's online experience, and that makes a huge difference.

For the businesses that want to attract and convert their interests into revenue, UX is the key part of their success and survival.

When you work to enhance the user experience, you're investing in the long term relationship. You tell your customers that they're of utmost importance to you.

Leverage social media accounts

Social Media is a great way to digitally connect and interact with your target market 24/7. It allows you to create a loyal community for your brand.

Now, social media evolved to be one of the most powerful marketing channels for businesses. That's quite logical.

Because every person scans their social media accounts at least once a day. And this makes social media platforms having 3.5 active million users.

Nowadays, even people avoid brands that don't have a good social media presence. Thus if you avoid it, you are wasting an excellent opportunity to connect with your target audience.

Closely Watch Your Analytics

Almost the other end of the spectrum from creativity is analytics, but that's exactly the combination you need for digital marketing success.

Google Analytics is perfect for understanding the critical elements of your website and how visitors navigate through it. If you're trying to learn how to gain insights from Google Analytics, you can use the Google Data Studio to give it a test drive using data from Google's e-commerce site.

For analytics outside of Google Analytics, several great tools exist. You can use individual analytics from each social network (ie. Facebook, Pinterest, etc), you can bring them all to one place by using a dashboard program such as Cognos (from IBM), or you can pay for a more powerful tool to gain more insights

Prepare a well-planned strategy

Digital marketing is an ocean filled with different techniques, concepts, etc. And it's very crucial for your business growth. It can make or break your brand. Thus you must optimize this tool wisely.

Your every stage in digital marketing should be pre-planned, should be wisely chosen. If not, then you'll be going to lose a huge investment.

So, a digital marketing plan must include all the necessary information and be practical. If you dedicate time, care, and resources, the results will be worth it.

If needed, hire an expert.

Don't hesitate about the experiment

When you invest time, money, and effort into marketing campaigns, you want to get the highest ROI possible. This is where marketing experiments come into play.

Don't bound your strategies in rules, regulation. Be open for experimentation. Show your creativity.

Experiment to see what works and what doesn't. It can be a new product, a different type of post on social media, or a new call to action (CTA) button on your landing page.

Experiment. Experiment. Experiment.

But don't be foolish in experimenting. Thus, the experiment wisely.

Conclusion:

Digital marketing is not an easy thing. It requires a continuous effort to achieve goals with a mindset to expect challenges.

However, to make it slightly easier, these tried and tested tips will be worthy for you.

Also, if you want to make your business successful, connect yourself with digital marketing experts of DesignLab.

What else should you add to the list?

The History of Branding

In this tech-savvy era, Branding is essential to outstanding your products and services. The power of Branding is like, it can make or break your business.

Not a single business is successful without branding.

It is important to gain recognition, increase business value, gain new customers, and build credibility, increase employees' pride and satisfaction.

Before you dive deep into modern branding, you should know this History of Branding.

How who, and Why this concept of branding generated? The journey of Branding From 2000BC to the 21st Century.

The History of Branding

The term branding was introduced in 2000BC and with the definition as "Branding is all about depicting ownership". 

In the early stages, mostly farmers and craftsmen do branding of their cattle and goods respectively. Later on, many ancient civilizations made use of branding to sell their goods to the masses.

Ancient period marketing was like the opening of a marketing revolution. These days, the main purpose of marketing and advertising is to bring awareness to illiterate people.

Bigger merchants use to do marketing with a kind of pictorial signs and paintings. You can find these ancient paintings or depictions on the walls of the city of Pompeii. Countries like Egypt, Greece, and Rome, offer various options for tourists to explore the ancient period marketing.

After the decline of feudalism, the creation of the functional and cultured community was encouraged. Trade was established between the east and west, craft guilds.

In this middle emerged in business, so to control trade, guilds made it mandatory to brand goods with proprietary marks. 

This era also promotes various new marketing techniques like block-printing, paper money, and a moveable type of printing, 10,000 Chinese characters.

And these developments promote various early branding forms, as printed wrappers, signboards, and printed advertisements. However, printing was still a long process.

Due to the emergence of a middle- class, and the development of English words, German businessman Johannes Gutenberg comes up with the best marketing invention in this era, The Printing Press Machine. And with this, branding got its best fortune.

Demand for advertising, announcing information, and promoting goods, is significantly increasing.

Do you know?

The first English language advertisement was in the form of a leaflet of book promotion.

The first advert appeared in a newspaper in 1625, in England.

The first American advertisement was published in the Boston Newsletter.

With the industrial revolution in 17000, trademarks are essential. The government made it mandatory for all kinds of merchants, to have specific trademarks to show their goods and services ownership. This initiative also helps them to build credibility in the early market after the industrial revolution.

However, advertising agencies began to appear in England in the 1800s. Agencies started building different creative for companies, to reach their prospects.

As many people did not read newspapers, other advertising tactics were used, including the use of banners on hand-held poles, people wearing placards, and umbrellas with signs on them. Companies began to promote their brand names through attractive packaging and eye-catching slogans.

Advertising and branding became more successful with the rise of literacy rates, the invention of typewriters. Due to the use of mass media, and the innovation of telephones, postal networks and railways made communication over long distances easier than ever before.

But the present branding forms changed. Let me move you from the History of Branding to the Present of Branding.

The present of Branding (Breathe the ding the n 21st Century)

The 21st century has seen an explosion of brand offering, which presents the consumer with an overwhelming amount of choice. The appeal of a brand is greater than it has ever been.

Consumers have an extraordinary amount of choice. Thus the brand with a well-known and trusted brand creates touchpoints that help consumers to simplify their decision-making process.

Marketers realized that building and reinforcing the image of their brand is key to growth and profitability. Because, unlike any product or service, proper branding lasts forever.

This makes branding in the 21st century everything.

And this is all due to the evolution of a Digital World. Your brand will receive Zero-value if it fails to build its impression in an online world.

However, it is important to note that having only a good online impression, will also be worthless. Rather one should have a proper balance between offline and online branding.

Here is the list of field to ensure a proper balance between offline and Online Branding

 

- Digital Marketing

- Videos and Presentation

- Exhibition

- Showroom and Office Environment Design

- Signages

- Online Advertising

- Newspaper, Hoarding Advertising

- Website Design

- Print Media

- Brochure/ Leaflet/ Flyers

- Corporate Branding

Conclusion:

Branding is a term that was introduced since the market commences. As time passes, its importance increases and now serves an essential part.

Its presences in the 21st century are like any business without branding is Not Possible. And if you want to increase your brand awareness or want to create one for your business, but don't have any idea, call our experts of DesignLab

Spike your business revenue with DesignLab.

5 Qualities your best website should have

Nowadays, creating websites is an easy thing with readymade temples.

But, are template-based websites enough to market your website? Are they enough to create the best online image with your target audience?

Website is the first impression of your business with the audience, so it should be attention-grabbing and can provide a seamless experience; which isn't possible with readymade template-based websites.

To enhance your website experience, here I have compiled the list of Top 5 qualities that your website must-have, along with guidelines.

1. Usability

Work to enhance user experience!

Users are the utmost important factor in generating leads. When you design a website to give a seamless experience to users, then only it can easily stand from the competitor's website.

With a large number of websites or options available to your target audience, they can easily leave your website and can move to any other who takes care of the user experience.

Well to avoid it start building a user-friendly website. Use these tips to make one: The website should be accessible to all users

A user-friendly website should be accessible to all kinds of users including the blind, disabled, or elderly. This makes your website available to a wider audience. Use 508 website accessibility guidelines to make one.

Mobile Friendly

The use of phones for browsing is tremendously increasing. So, if you want to increase website visibility then it should be mobile optimized.

You can use the Google Mobile site tester to check this.

Also, to make your website mobile-friendly, create a responsive website so that it can optimize for all devices including mobile.

Planned Information Architecture

Information on your website should be well articulated. It should be easily identifiable to your target users.

Nowadays, the website trying to add various information to it, but it shouldn't be overwhelming. Thus, it's important to spend time in planned information architecture.

 

Error Handling

Error handling and description of on-screen messages are very important for good usability. However, it is often overlooked.

Correct handling of errors at a code level ensures the website is robust and free from bugs. Displaying the right error message improves the user experience and overall usability.

Fast Load Times

In this fast-paced world, no one has time to stop and wait for 30 sec. Websites should be loads within 3 or 4 seconds. Users want everything quickly.

If your audience visits your website, respect their time with fast loading user-friendly websites. A typical customer will only wait for a few seconds for your page to load, after which they will most likely navigate away to a competitor's site never to visit again.

Third-party website plugins and widgets including website tracking, social media, to be some of the most common factors that affect website speed. Try to limit their use.

2. Content

Content is a king and one shouldn't underestimate its power, rather use it properly to enjoy its immense benefits!

Most of the newbies make mistaken of creating modernize visual, sleek websites, with almost less or zero content in them. On the flip side, every bigger brand uses well-articulated content.

Search Engines rank websites to user's search, as per content in it. Website content can be used to convey information to your target users as well to Search Engines.

Here are guidelines to make awesome content on your website

- Clearly label topics and break your text up into small paragraphs. Don't bore your visitors with visually overwhelming text.

- Convey all information in a humanize tone; including chatbots.

- Make it easily scannable.

3. Navigation

No website can be creative if it isn't an easy to navigate website!

 

If your user is unable to navigate all information easily then there's is no use for investment. Because most of the visitors immediately leave the website if they'll reach the information, they want it.

Be sure that your visitors can locate the necessary information as soon as possible, without searching through heaps of extra information. Navigation should assist the user in finding all the information they are after before a call to action can be made.

Here are Pro tips for this

- Cut down the number of clicks into 3 steps to get their information destination. 

- Enable the search facility for easy navigation. 

- Make it clear, structured, and intuitive. 

- Link the logo to the Home Page.

4. Security

A 100% secure website can help you to build a trusted online reputation!

As technology increases, the chances of stealing sensitive information of yours and your user is increased.

If your website doesn't offer good security then hackers, cyber thieves can easily access all data, thus misuse it. So it's your utmost priority to keep all user’s data secure.

If users find a red flag on your website, they'll immediately leave it to never come back again.

Here is thee the pro tip to make your website super-secure:

- Choose the web host which can offer you a web application firewall (WAF) and denial-of-service (DDoS) protection.

- The Content Management system should defend and ensure minimal security gaps.

- Examine and manage third-party plugins and add-ons.

- Set automatic backup.

5. Review and testimonials

Reviews and testimonials can be a good marketing tool!

You're not alone in the market to provide the service, there are many others.

How will you stand out? Why audiences should listen or work with you?

Well, you can answer this simply by showing reviews and testimonials. These reviews not only influence decisions, but they can also influence your ability to get into the search results.

Here are tips for reviews and testimonials on your website

- Don't add take reviews and don't make all 5-star reviews.

- Show your 2, 3, or 1-star review, this will help to create a trusted impression.

- Influence your every to leave feedback.

- Use rich snippets to show testimonials and make every accessible.

Conclusion:

Having a beautiful, attractive website is not enough to increase the ranking of your website; however, a website with all necessary elements embedded in it can do.

And that’s just the tip of it. Creating a high-quality website isn’t a “set-it-and-forget-it” thing. It’s an ongoing process of tweaking, polishing, and testing to create something great enough to rank on the first page of Google.

Well, if you want to make one enhance your business, then connect now with experts of the DesignLab.

Do tell me, what's your favorite quality of a website? And what else you want me to include in this list?

Top 9 Reasons Why Google Ads Are Important For Your Brand?

Digital marketing is all about reaching potential customers in the right place with the right message at the right time. Using an advertising platform can help you to achieve this, but it can also be a huge waste of money if your campaign is using irrelevant keywords or reaching the wrong audience.

The good news is that if you've been thinking about launching a Google ads campaign, you've come to the right place.

Let's dive on in and take a closer look at the benefits of using Google ads to bring in more traffic.

However, if you want to learn more depth about Google Ads benefits then check out this guide.

#1 Google Push Your Ads

Not too long, google used to show Google Ads on the right-side column of search engines while now it pushes almost all its ads above the organic search results. If you’re targeting some localized keywords, your organic results could get pushed down even further when Google decides to display Maps results.

It doesn’t just end with ads in the search results. Google shows ads in Shopping results in the right column of the search results and, occasionally, at the top of an image search.

However, it doesn't mean that having Google Ads can replace SEO. No, don't think so. Nothing can replace the power of organic search leads.

#2 Allow you to expand keywords list

You should always be open to expanding the possibilities with your keyword list. This can help you zero in on the things your customers are naturally searching for. With Google Ads, you can easily analyze the performance of every keyword.

Expanding keyword research will also benefit other parts of your campaign. As you discover more words that perform well and have a high conversion rate, you can begin to adapt your SEO efforts to incorporate those keywords and topics.

#3 Allow you to be flexible with your spending

Google Ads allow you to control your maximum spent per day. You can easily cut and can expand your daily spending.

Imagine you're running any ads that work well, but you hit your budget cap too early, you can shift more of the budget that way. If you’re getting a lot of clicks, but no one is converting and making a purchase, you can lower that cap a little. You’ll still get the impressions but won’t have to spend quite so much on ads that don’t have immediate returns.

#4 Testing

An Ads campaign allows you to test almost every aspect of your efforts, from the ad text or image to the landing page and the time of day it’s presented to searchers.

It’s all about making informed decisions. Everything is measurable, and you can see what is working and what isn’t. You can quickly remove the underperforming ads from the lineup and switch them out for something new and more efficient.

#5 Google Ads are flexible

Ads give you the ability to specify a range of variables, from keyword match types to the exact times and locations it’s published. Also, you can add extensions like contact number, product or service page with Ads.

Google Ads allow the feature of remarketing through you can target visitors of websites. There’s always a chance they’ll see your ad a few days later and reconsider their decision.

#6 You can build a Brand Awareness

The key advantage of search engine advertising is that you can tap into a huge potential audience.

When a brand first starts, one of the biggest initial challenges is brand awareness. Back in the day, building a brand was a long, slow process that took time, money, and perseverance. 

These days, anyone can build a business if they can wrap their head around Google Ads Express, Facebook ads, text ads, and the intricacies of Google's display network.

This is good news for savvy marketing gurus because it levels the playing field. Whether you're an international brand or a local business, you have access to the same pool of potential customers.

Smaller businesses, which don't have the luxury of employing a full-time advertising specialist, can also search for Google partner brands and hire someone to research keywords and set up an advertising campaign on their behalf.

#7 You can schedule Google Ads in advance

One of the best features of Google Ads is advance scheduling.

Marketing and advertising are all about sending the right message to the right people at the right time. And with Ads, you can easily do it by scheduling your ads campaign.

For eg: If you want to promote a pizza brand then you can schedule its ads during lunchtime and group deals at night.

#8 It helps you to reach mobile Customer

Since the last few, Google gives more weightage to mobile optimization. Let it be your website or ads, if it is mobile-optimized, you can generate good leads.

Google Ads gives you loads of mobile optimization options and allows you to target with both text ads and image ads.

For example, if you market a local coffee shop mobile ads are a perfect fit. Your customer might be looking for their caffeine fix while they are walking through your neighborhood.

#9 You can run multiple ads campaign simultaneously

Let's say you're an event planner and you want to market your services for...

- Wedding planning

- Corporate events

- Fundraisers

You could set up different marketing campaigns - one for each of your targeted services.

You can then set up multiple ad groups for each campaign. In your ad groups, you can target different keywords.

For example, in your “Wedding Planning” campaign, set-up three ad groups to target:

- Wedding dresses - and related keywords

- Honeymoon destinations - and related keywords

- Pre-nuptial lawyers - and related keywords and many more.

Conclusion:

Google Ads is consistently seen as one of the best ways to reach your prospective customer, drive traffic to your business, and ultimately increase sales.

But there's no point in starting a marketing strategy unless you know what you're doing. So for this, I compiled this list to help you to know better about Google Ads.

If you want to know more about Google Ads, you can read the part-1 of this article.

Also, if you're planning to run Google Ads to 100% best results, connect with an expert of DesignLab on +91 98222 34768.

Top 10 Things you should know about Branding

Branding is a crucial element of growth for any business — small, medium, large, retail, B2B, etc. An effective branding strategy can give your business an unexpected success. It tells your audience what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be, and who people perceive you to be.

Branding helps you to convey your brand story, product, or service benefit, a unique selling point to target customers. Thus creates an irresistible impression.

Branding helps you to leverage audience, company revenue — simply by putting a correct strategy into action. However, it's important to understand that Branding is a long-term action and you cannot achieve it within a short span of time. And there are certain things that you should know about branding, even though you're not a professional marketer or designer.

In the business-to-business space, branding can feel “soft.” But the truth is, the digital world has made us all more consumer-like, regardless of the business we are in. We have expectations that have been set by digital experiences, and we anticipate those expectations will be met whether it’s on the retail side of the B2B side of the equation.

To meet the new trends and demand for Branding, here is the list of 10 things, which you should know!

#1 Logo Design

#2 Brand Guidelines

#3 Color Palette

#4 Content

#5 Tone

#6 Website

#7 Personality

#8 Campaign

#9 Invest Smartly

#10 Strategy

#1 Logo Design

Logos play an important role in branding. For a startup, an effective logo is a brand calling card. With it, you can win consumer hearts and minds and can easily connect your target customers with your business. Logos are similar to iceberg.

There are infinite guidelines to design heart winning, amazing logos. But in the end, clearly positioned, simple, distinct yet easy recognizable logos wins the game.

#2 Branding Guidelines

Branding is a long term action. You should be consistent with your branding. With Branding Guidelines, you can easily maintain this consistency.

Branding needs to be very consistent and treated with careful intention in order to uphold properly. Brand guidelines are like your owner’s manual on how to use your brand. They are a set of rules and restrictions that will be referenced by anyone that works on your brand, whether internal employees or outsourced contractors from another agency.

#3 Color Palette

Color is such an integral part of branding that dramatically communicates the whole look and feel for your brand. Psychology has discovered that people perceive colors in certain ways and respond subconsciously. The implications of colors affecting people’s emotions are so widespread that understanding those connections could increase the effectiveness of your company’s branding methods.

#4 Content

"Content is king!"

In this digitized world, without content, you cannot deliver any message to anyone. So it's an important yet irresistible element of branding. You should plan your content strategically to support your brand.

Whatever type of content you use as copywriting, photography, advertisement, videography — all of your content must deliver the core message of your brand. It should be persuasive enough to grab their attention, value-added enough to reward their time of reading.

#5 Tone

Tone defines the way your brand speaks to your audience.

It’s not so much what you say as to how you say it that makes it so impactful. Establishing a tone for your brand and staying consistent with it throughout every piece of communication will help your audience understand your mission and empathize with it. Is it serious and somber like the Truth campaigns or is it light-hearted and fun like Dairy Queen?

#6 Website

How will you feel when you don't find an official website for your brand? Weird, right!

This is what your target audience feels for your brand if they don't find any proper website. However, it is important to note that websites should be professional and user friendly. Your website should show relevant to your business.

Studies show that companies with well-built websites that focus on user interface and user experience design generate way more customer traffic and increased conversion — thus, reap benefits of accelerated revenue.

However, to find the best match, it is recommended to hire a professional web designer. 

#7 Personality

Consumers are more likely to purchase products/services from a brand whose personality is similar to their own — so it is important to be strategic in all your communication. 

Developing your brand personality will help your business to express its key values to attract the right audience.

#8 Campaign

Campaigns are great for spreading a positive message among the target audience. You can make it personalized as per your target audience. The motto of branding campaigns is to promote a positive message over an extended time so that whenever it comes time for people to make a decision or a purchase, they will remember you're positive message and consider going with your brand. Associating your brand with a higher mission can attract loyal customers.

#9 Invest Smartly

Align your branding budget with measurable sales goals. Branding, sales goals, and budget are interconnected. You have to clear sales goals first, to determine the proper budget for branding. Invest smartly in branding.

Branding brings sales. Sales build revenue. You track and reach your goals. Your brand should be able to accomplish your business goal, enhance your business plan, and withstand the passing of time.

#10 List is infinite, customized it at per your requirement

You can find the infinite list for effective branding. But it is up to you to find your best match. Don't experiment with 1000+ suggestions that everyone tells you, rather observe your target audience and your goals to pick up the best methods of branding for you.

 

Conclusion:

Branding is not easy. Even though you aren't an entrepreneur, you should know the basics of branding. And for this, here I had compiled the basic things of Branding that you should know. 

Well, if you want to design effective branding, do connect with our experts of DesignLab.

What you'll add, to this list?

Is Branding Still Relevant?

Branding is one of the most important aspects of any business, large or small, retail, or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?

Is it still relevant?

Well, yes!

Branding helps you to leverage audience, company revenue — simply by putting a correct strategy into action. However, it's important to understand that Branding is a long-term action and you cannot achieve it within a short period. But in the race of achieving it in a shorter time, you're probably missing the right meaning of branding.

What is Branding?

Branding is one of the most misunderstood terms. You may often think that the terms brand and branding are similar.

But, No. These two are different.

Branding is what you do to establish your business reputation. It is your tone of voice, your messaging, and your visual identity while Brand is what you and your company do, what it represents. Business owners and marketers must understand that you cannot start branding a product or service without having a clear, well-understood brand already in place.

Once you complete your research of finding your Brand then only you can strategize branding — In branding, your main goal should not only to build an irresistible brand but also to grab your target audience (remember you cannot available for all). So work only to attract your target audience. However, it doesn't mean that your branding should design in only a customer-friendly way. At the same time, your branding should able to clear your brand story.

Here are a few points that relate your branding to the current scenario

Maintain a conversation with your customer:

Remember the days when consumers received branding and marketing messages, then made their purchasing decisions without ever interacting with brands? Those days are gone. Don't just sell; serve first. Don't just speak; listen, too. Don't just publish messages; receive them, as well.

Personalized with your audience

It's an era of social media. Those days of purchasing products by receiving messages are gone. Your customers buy your product after their interaction with your brand. So leverage your social media accounts to engage them.

Let them know your purpose

Your target customers don't want the best products and services. They don't believe your products or services as best until you prove it. You have to tell them why you are providing, what cause(s) you're supporting and how the funds they spend with you will be spent or invested. This trend is a hybrid, born of a genuine concern for the state of the world, as well as a need for new criteria in the decision-making process them these best services and products.

Don't sell them, help them

The world has become more complicated, not less. As customers navigate all the resources at their disposal, making it quick and easy for them to get the answers they need will help build affinity and repeat business.

Let them enjoy your products, don't just tell them

Mostly advertising companies tell you to show your brand as big, fancy, and relevant to your target audience. Make a fancy logo.

Increasingly a brand is defined by what a product delivers, not by how the marketers tell us how we should feel about it. Don’t tell me, show me. Spotify gives me easy access to a world of music. Do I care what it looks like? Probably not, once it has a great user experience. It would probably work equally as well as a white-label app. For the user, the brand is defined by what it does, not by its logo or color palette.

Branding through Word of Mouth

Branding through Word of Mouth always help you more than any other method. I worked with different brands and I've seen a massive increase in branding through back branding (word of mouth).

Conclusion:

Branding is always an inseparable part of the growth in the digital era. Even though you're a big player. However, branding is a boon for small and mid-sized entrepreneurs. Growth of your brand is not possible with branding.

The only thing you need to take care of is — you're in a digitized world, where things become online, marketing principles have been changed — so change your branding style. Give it a new look, new way, new approach.

Also, if you want DesignLab to help you in Branding, give us a call on +919822234768.

Do you think the logo is just a symbol and name? No, it's science

To formulate the best logo, it should be a symbol, or a text, perfect combination of colour schemes, fonts and the list of tips goes on!

If the logo can speak after listening to tips of formulating best logo design, its reply would be like…

“Sorry, but you don't understand me! Please don't create myths”

Do you believe that logo is just a design which you can define as a symbol, text or combination of colour schemes?

Definitely, No.

Do you remember the downfall of the GAP's logo? How quickly it abandoned the endeavour after it met with a furious backlash from followers on Twitter and Facebook? It suddenly changed its iconic and classic logo without any consultation campaign with their loyal customers — which results as their greatest downfall.

Thus, here's my point proved. If it's a matter of only symbols, fonts, colour schemes, the text, then surely, GAP wouldn't have faced this fall.

To get the science behind the logo you've to understand the intellectual and logical activity including the organized study of the consumer faith and company's impression.

Here the term consumer trust means how they perceive you? What do they feel about your business?

Let me explain with an example of Logo Shape Consumer Perceptions.

People find the use circles shape more comfortable, trusted, and flexible, sensitiveness, while triangle shape as a less comfort, more of hardness, less flexible, sensitivity.

This is because the logo shape has a big part to play in consumer perception, it can also be accentuated or reduced by accompanying visual imagery in an advertisement. This is due to how mental imagery is processed by the recipient.

Generation of mental images happens in what psychologists call the visuospatial sketchpad of working memory. This sketchpad can be constrained if opposing visual imagery or ad headlines differ from the inference drawn from the logo shape.

Learning a science behind the logo is super easy — only when you avoid wasting time on experimenting with myths of logo design.

Here are the 3 common myths of logo design which you should listen at your own risk.

There is no other design format more misunderstood and mystified than logo design. I'll share a few…

#1 A logo must have a symbol

Not really. Some of the most famous logos have no symbols at all, just well-crafted types as SONY, MICROSOFT, FedEx and the list goes on.

The definition of best logo design doesn't necessarily require a symbol. However, this is not to say that logos should not carry symbols. Sometimes a symbol can become more memorable and ubiquitous than the company name itself, such as the case of Apple, Nike or Pepsi.

But if you're just a startup then try NOT to have a symbol for your brand. Because, symbols are not just another hindrance, a superfluous decoration which doesn’t add value or meaning.

#2 A logo has to be “timeless”

This sentence itself a myth.

Everything has an expiry date, and so the Logo design has. From time to time, they need to undergo plastic surgery to make them look less antiquated and more in line with current trends. Companies like Shell, IBM, Xerox, Volkswagen and Coca Cola changed their logos nearly a dozen times so far, improving their look with each iteration.

So don’t worry about creating a timeless logo. Create something that works now and there will be plenty of time to improve it later.

#3 A logo has to be likeable

There is nothing in the world which has No haters. Everyone has its perception level, thus judge things accordingly. So it doesn't matter that you have been liked by everyone or not.

Purpose of logos is to provide a unique signature that will become associated with the qualities of the company.

However you want your logo to make the best logo for your business then here are few pross that will land you a fantastic, desirable, unique and signature logo.

So let's begin….

#1 Keep it simple

Simplicity is a key ingredient for logos because most consumers only focus on a logo for a short time. A simple design can express your brand’s personality concisely and effectively.

The best reason for using a simple logo design is that you focus on just one attribute (main attributes) of your brand. So with this, you show up your core brand value to your audience.

Simple things are easy to remember and thus they'll understand and learn more about core values of your business.

#2 It should be dynamic

A good logo can be used in a variety of ways, shapes, and situations. For example, a logo you can only use in one size online is not very good, as it limits the ways you can expose your brand to the world. On the other hand, choosing a logo that can be resized, printed, or placed on different media makes your brand significantly more visible.

On a design level, keeping the clutter to a minimum and opting for a simple design will instantly make your logo more versatile. Having too many lines, flourishes, elements, or colours can create a complicated design that will scale poorly. Instead, keep in mind that you have limited real estate, and focus on saying more with less.

#3 Don't overdo the colour

Colours schemas are crucial in determining a brand’s message. For example, if you use red as the main colour in your logo, it will send the message of the brand being aggressive, passionate, and energetic. This means that your brand intends to target young customers. If blue is the colour of the feelings of intelligence and togetherness. This is the reason that most of the social channels such as Facebook have logos in blue.

So keep it simple and don't overdo with it.

Conclusion:

You may think that logo design is hard. But No, the truth is, it is very easy. Simply by following the basics principals which I shared you, of logo design, you can come up with the rich, desirable design.

However, if you want us to design your logo or want a free consultation on it - give us a call on +919822234768.